UNIVERSITY SCHOOL OF BUSINESS

SUMMER INTERNSHIP PROJECT (SIP)

PROGRESS REPORT NO. 2

ON
THE HOUSING DEVELOPMENT FINANCE CORPORATION LIMITED

[BANK]

SUBMITTED TO: SUBMITTED BY:

Name: MR Sunil Sharma Nikhil Teotia

Assistant Professor UID: 21MBA3341
Chandigarh University MBA-Batch 2021-23
 RESEARCH DESIGN

A research design serves as a bridge between what has been established (the research objectives)
and how to accomplish these objectives. In fact, the research design is the conceptual structure
within which research is conducted; it constitutes the blueprint for the collection, measurement and
analysis of data. More explicitly, the design decisions happen to be in respect of :

i. What is the study about?

ii. Why is the study being made?
iii. Where will the study be carried out?
iv. What type of data is required?
v. Where can be the required data found?
vi. What period of time will the study include? vii. What will be the sample design?
viii. What technique of data collection will be used?
ix. How will the data be analyzed?
x. In what style will the report be prepared?

The function of research design is to provide for the collection of relevant evidence with minimal
expenditure of effort, time and money. But how all these can be depends mainly on the research
purpose.

Research Type:

In this report I have used Descriptive research technique.

Descriptive research includes surveys and fact-finding enquiries of different kinds. The major
purpose of descriptive research is description of the state of affairs as it exists at present. The main
characteristic of this method is that the researcher has no control over the variables.
 DATA COLLECTION DESIGN

For my survey I have used Pie chart, Graphs.

Methods of Data Collection:

For my survey I have collected data through Questionnaire.

Sources of Data Collection:

PRIMARY DATA is the data which has been collected through personal contact.

Through Questionnaire - Questionnaire is a written set of questions, the answers to which are
recorded by the respondents.

Through Personal Interaction - In personal interaction an interviewer ask questions in a

face to face contact to the other person

SECONDARY DATA is the data which are available in the form of fact and figures. The sources
of secondary data are:

Websites

Magazines

Articles

SAMPLING DESIGN

For my survey I have used Convenience sampling technique.

Convenience sampling is a non-probability sampling technique where subjects are selected because
of their convenient accessibility and proximity to the researcher.

SAMPLE SIZE - Sample of 100 people was taken in order to conduct the research.

UNIVERSE - In accordance to the specified research universe Rampur city.

 DATA ANALYSIS DESIGN
[WITH INTERPRETATION]

Q1. What type of account you have in HDFC Bank?

Salary Account
other
Savings account
Current Account

Interpretation :
Out of 100 respondents that I have taken for my survey 80% respondents have saving account, 15%
have current account, 3% have salary account and 2% respondents have other account which
include NRI and fixed deposit account in the bank. It means that the bank has a very good amount
of saving account customers as compare to the other account.

Q2. Since how long you are having account in HDFC Bank?

0-1 Year
1-2 Year
2-3 Year
3 Years & above

Interpretation:
Out of 100 respondents 33% have their account in HDFC Bank from the last 3 years and more.
Q3. According to you what is more convenient way for banking?

Branch Banking
Digital Banking
-
-

Interpretation:
When the customers are asked about their preference between branch banking and digital banking
35% customers preferred digital banking and 65% customers preferred branch banking as a mode
of their banking transaction. Above graph reveals their preferences for the both.

Q4. Do you use Digital Banking Services of HDFC Bank?

Yes
No
-
-
Interpretation:
Out of the 100 respondents all the 60% of them use digital banking services of HDFC Bank.

Q5. What are your reasons for choosing our Digital Banking Services?
80
70
60
50 East
40
West
30
North
20
-
10
0
Convenience To save time 24 Hour access Security
Reasons

Interpretation:
Out of the 100 respondents 60% use digital banking services for convenience, 80% use to save time
and 68% use due to 24 hours access and 70% use due to security reasons.

Q6. Which Digital Banking Services do you use at HDFC Bank?

Interpretation:
Out of the 100 respondents 75% of them use internet banking, 60% out of 100 use mobile banking,
24% of 100 use phone banking, 4% of 100 are using Insta Alerts/SMS/Query, and all the 100% of
respondents use ATM service.
Q7. Do you think HDFC Bank banking services has improved through Digitalization ?

100 Ye
90 s
80
70 No
60 -
50
-
40
30
20
10
0
Internet Banking Mobile Banking Phone Banking Intsta
Alerts/SMS/Query

1. INVESTMENT BANKING
Interpretation:
Out of 100 respondents 75% thinks that
2. TRADE SUPPORT digitalization improved the banking services of
HDFC bank and 25% of the respondents do not
think that digitalization has improved the banking.

3. RISK ANALYSIS AND MITIGATION

Operational
Design

4. CORPORATE BANKING HDFC Bank operations enable to provide better

5. CLIENT SERVICE
6. RETAIL BANKING OPERATIONS
and personalized service to their customers. The
exact nature of HDFC Bank operations may
depend on the office or particular department they
support. Since banks facilitate many types of
transactions and services, they require specific
banking operation teams trained for and qualified
to deliver each service. These operation teams
facilitate and execute transactions while
complying with regulatory guidelines. The
different types of banking operations are:-

7. TECHNICAL OPERATIONS
Now, i’ll explain all the operational design one by one:-

• INVESTMENT BANKING
Investment banking operations are specialized bank operations subject to high level of
scrutiny by regulatory bodies. Investment banking teams facilitate mergers, acquisitions,
stock trade, equity transfers, capital market functions and debt processing. Database
maintenance, data analysis, risk management, equity analysis and data processing are key
responsibilities of an investment banking operations team.

• TRADE SUPPORT
Trade support operations of a HDFC bank work with trading desks. At desks, executives
may perform activities like booking a trade, checking for errors, reconciling and updating
profits and losses for traders in real time. They also assist traders by performing trade
analytics.
 Operation teams send reports of each trade to invested traders and regulators. They strive to
maintain accuracy, because small errors can lead to huge losses for clients. Since trade
support operations happen in real time, they involve substantial risks and may be stressful
for involved executives. However, professionals who are involved in this domain of banking
have great earning potential.

• RISK ANALYSIS AND MITIGATION

Most transactions are subject to risks because of human error, fraud, malicious infringement
and system failure. The risk operations department works to monitor, identify and minimise
such risks for a client's transactions. They ensure that the front-end team complies with
prescribed risk management protocols and oversees backend operations.

• CORPORATE BANKING
The corporate banking operations team works with large companies and public institutions.
They directly work with businesses to provide loans and credit and facilitate smooth
financial operation. Their primary responsibilities include verifying KYC (Know Your
Customer) compliance, maintaining records and keeping client accounts operational. They
also issue and transmit relevant documents regarding trade finances and business
transactions. The operations team is responsible for ensuring that clients adhere to
applicable credit policies and regulatory guidelines.

• CLIENT SERVICE
Some banking operations are client-centric. A client service operation team works towards
closing and fulfilling loan agreements, processing payments and resolving customer
disputes. The team also helps front-end executives to comply with anti-fraud policies. They
also help customise repayment plans and prepare payment schedules for loans.

• RETAIL BANKING OPERATIONS

The retail banking operations team addresses KYC norms for new customers, ATM cash
management, loan processing and timely loan disbursal. They ensure that their clients and
the bank meet regulatory guidelines. Some banks may outsource their retail banking
operations, depending on the volume of transactions.
• TECHNICAL OPERATIONS
The technical operations team helps in automation and digitisation of the bank's information
systems. It ensures that crucial technological systems are working consistently to provide
seamless service to clients. Even small disruptions can potentially lead to chaos in the
banking system. The technical operations team provides security and ensures that sensitive
and crucial financial data of clients are safe from threats.

Other crucial banking operations may manage specific activities pertaining to a bank and its
internal operations. These may not be connected to individual customers of the bank. For
example, the HR (Human Resources) operations team of a bank provides assistance in
managing all HR related aspects of the bank, including payroll, leave, employee database
and employee records.