2023

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BUSINESS STRATEGY
THE ROYAL KITCHEN BY MUH. FAJAR
 2023

Cr
ea THE ROYAL KITCHEN RESTAURANT AND BAR IN
ted BALI IS ONE OF MANY INDIAN CUISINE
RESTAURANT IN BALI, AND ITS HOLDING #1
by BEST INDIAN RESTAURANTS IN BALI BASED ON
EXQUISITE MEDIA.
THE ROYAL KITCHEN Mu THIS IS A BIG OPPORTUNITY TO DEVELOP THE

h. REPUTATION OF THE RESTAURANT EVEN

FURTHER, SO THAT WE CAN ATTRACT MORE
Fa
PEOPLE TO VISIT.

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BUSINESS STRATEGY 2
 2023

MARKET GROWTH
Cr
STATISTIC OF TOURISM FOREIGN DATA OF DAILY FLIGHT, ANGKASA
VISITORS ea PURA I, NGURAH RAI AIRPORT
ted
by
Mu
• Angkasa Pura I, Ngurah Rai Airport statistics,
12.000/Day (Local) and 11.000/Day (Foreigners),
h.
31th December 2022.
Fa
• "Sejak Januari sampai 28 Desember 2022 jumlah

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wisatawan domestik 3,9 juta orang atau 37,1 persen dari
situasi normal sebelum COVID-19, dan wisatawan
mancanegara mencapai 2,3 juta orang atau 36,5 persen
dari situasi normal sebelum pandemi," kata Wayan Koster
(Gubernur Bali, https://www.republika.co.id)

BUSINESS STRATEGY 3
 People Interest
2023

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Business Strategy 4
 List To Attentions
2023

Cr Part To Be Concerned
ea
ted KITCHEN
Quality Control, Storage Management,
Consistency Of Quality Product, HACCP,
BUSINESS PLAN
by Preparation. SOP.

To Be a Leader of the Indian Restaurant in Indonesia Mu SERVICE

Sequence of Service, Guest Experience,
(Restaurant Chain) preparation need to be clear and
done properly, more than the competitors. Specially h. Guest Engagement, Quality of Service,
Impression, Food Knowledge. SOP.
border of Indonesia are opened already, in the other
hand Local people are good market as well, they also
Fa
are open to new taste of food. Indian food became
popular for local people specially in capital city or big
MARKETING jar Data Base: Guest, Travel Agents, Wedding
Organizers, Drivers. Marketing
Offline/Online Tools, Media Advertising.
city in Indonesia.
But to go further there are some part that we need to
concentrate.
PURCHASING Suppliers Data Base, Quality Control,
Dealing.
Business Strategy 5
 2023
• REVENUE • COSTUMER SATISFACTION
• EXPENSES • COSTUMER RETENTION
• NET INCOME • MARKET SHARE

Cr •
•
CASH FLOW
ASSETS VALUE
• BRAND STRENGTH

VISION AND ea
STRATEGY
ted FINANCIALS
PERPECTIVE
COSTUMERS
PRESPECTIVE
by
4 PRESPECTIVES Mu
h.
INTERNAL LEARNING /
PROCESSFa GROWTH

• INVENTORY
PRESPACTIVE
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PRESPECTIVE

• ORDERS • EMPLOYEE SATISFACTION

• RESOURCE ALLOCATION • EMPLOYEE TURNOVER
• CYCLE TIME • EMPLOYEE SKILLS
• QUALITY CONTROL • EMPLOYEE EDUCATION

Business Strategy 6
 target total guest daily guest guest/hrs avg
2023

1,200,000,000 30

1,200,000 Cr 1,000 33 4.17 8,000,000

ea
1,000,000 1,200
ted 40 5.00 9,600,000

800,000 1,500
by 50 6.25 12,000,000

600,000 2,000
Mu
67 8.33 16,000,000

480,000 2,500 83
h. 10.42 20,000,000

240,000 5,000 167

Fa 20.83 40,000,000

200,000 6,000 200

jar25.00 48,000,000

171,429 7,000 233 29.17 56,000,000

150,000 8,000 267 33.33 64,000,000

Presentation Title 7
 2023
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THANK YOU!
Muh. Fajar