Fabindia was founded with the strong belief that there was a need for a vehicle for

marketing the vast and diverse craft traditions of India and thereby help fulfil the need
to provide and sustain employment. We blend indigenous craft techniques with
contemporary designs to bring aesthetic and affordable products to today’s consumers.
Founded in 1960 by John Bissell to market the diverse craft traditions of India,
Fabindia started out as a company exporting home furnishings. The first Fabindia
retail store was opened in Greater Kailash, New Delhi fifteen years later.
By the early eighties, Fabindia was already known for garments made from hand
woven and hand printed fabrics. The non-textile range was added in 2000, while
organic foods, which formed a natural extension of Fabindia’s commitment to
traditional techniques and skills was added in 2004, with personal care products
following in 2006. Handcrafted jewellery was introduced in 2008.
Today, with a pan-India presence, Fabindia is the largest private platform for products
that derive from traditional crafts and knowledge. A large proportion of these are
sourced from villages across India where the company works closely with the artisans,
providing various inputs including design, quality control, access to finance and raw
materials.
Fabindia’s endeavor is to bring customers a choice of products and lifestyle that offers
an alternative to the mass-produced, while creating sustainable livelihoods in the rural
sector.
Fabindia’s endeavor is to provide customers with hand crafted products which help
support and encourage good craftsmanship.
Fabindia’s products are sourced from all over India. Fabindia works closely with
artisans by providing various inputs including design, quality control, access to raw
materials and production coordination. The vision continues to be to maximize the
handmade element in our products, whether it is handwoven textiles, hand block
printing, hand embroidery or handcrafting home products.
Fabindia is India's largest private platform for products that are made from traditional
techniques, skills and hand-based processes.
Fabindia links over 55,000 craft based rural producers to modern urban markets,
thereby creating a base for skilled, sustainable rural employment, and preserving
India's traditional handicrafts in the process.
Fabindia's products are natural, craft based, contemporary, and affordable.

The Vision
At Fabindia we celebrate India, and endeavor to bring all that we love about India to
customers around the world.

The Mission
We will harness the transformative power of a well-run business committed to
profitable growth in support of Fabindia’s Vision.
We will strengthen and support our community of customers, designers, artisans,
farmers, makers and entrepreneurs inspired by India.
We will give our customers products that delight them by interpreting our rich heritage
and traditional knowledge, while protecting the natural environment.

Values & Guiding Principles

To remain true to our company’s history and our founder’s original Vision: "In
addition to making profits, our aims are constant development of new products, a fair,
equitable and helpful relationship with our producers, and the maintenance of quality
on which our reputation rests."
– John Bissell
To ensure that we delight our customers with our products and service, and always
make them feel that they are getting great value for their money.
To design, make and sell products with intrinsic worth that comes from the original
designs, knowledge, care and skill with which these are made.
To be true to our commitment and history as an ethical and trust-worthy brand
promoting a stake-holder based community model of inclusive capitalism.
To constantly share our Vision with our employees, suppliers, business associates and
customers, so that we collectively ensure that all our actions are in service of our
Vision, Mission and Guiding Principles. Fabindia was awarded "Best Retail Brand" in
2004 by The Economic Times. In 2004, Fabindia was featured as part of a CNBC
special TV report on India. Fabindia brand does not advertise, and largely works
through word-of-mouth publicity, then in 2007 the craft-conscious enterprise concept
of Fabindia became a Harvard Business School case study. 2010 marked 50 years of
the foundation of Fabindia, and release of the book, The Fabric of Our Lives: The
Story of Fabindia, by Radhika Singh.

The Fabindia Head Office is located in New Delhi at:

FABINDIA LIMITED (Formerly known as Fabindia Overseas Pvt. Ltd)