FAS104G Project #1 BRIEF

Create a Fashion Show Concept

Professor: Vanessa Hughes | vhughes@stclaircollege.ca

January 2018
Submit by THURSDAY, MARCH 30 @ 2pm on BB
File format: ppt or pdf only
Present during online class on Thursday, March 30, 2023 @ 2pm
Weight 15% of final mark
Instructions for this BRIEF are featured in yellow boxes throughout this ppt.
This is an example of a previous show concept from 2018. The proposal is for a live
audience in 2022.
 SLIDE #1 : Cover page w/ student’s names, Show Date &
Concept Title

Atelier Fashion Show Concept: Saturday,

April 23, 2022  

Student Name
Executive SLIDE #2: Executive Summary
– overall summary of the concept
summary -recommend writing this after you complete the
other slides
-keep the text very brief and to the point

The influence of social media across

the globe has created a generation
that desires cultural inclusivity. 

Based on WGSN's critical future

pathways report, this proposal is
designed to look forward, appeal to
an ambicultural consumer

celebration of all

styles.  
 SLIDE #3 : consider these points through
New Focus your concept proposal
-List how you are including these in your
concept
include awareness to be more environmentally
responsible, with the Covid slowdown it has
made our industry look more closely at the
issues of fast fashion, textiles that cannot be
recycled or biodegrade and end up in landfills,
transparency of where the garments are made
and human rights of those workers.
try to educate the public to buy less and buy
better quality garments that are made out of
eco-friendly fabrics or are recyclable
Think Circular Fashion or any innovative
content
promote Made in Canada and being authentic.
keep in mind all the restrictions and safety
regulations we must follow due to the COVID-
19
We are planning to have a live show this year
with an audience
 Function of the SLIDE #4: Function of the Show

Show -details of why we are having the sh

Some items will change for a virtual

To exhibit & promote work by the emerging student

designers from the SCC Fashion Design program

Highlight the graduate student collections

To give students hands on experience producing a

professional fashion show

Connecting graduates with potential industry employers

Attract media attention for the designers and the program

Create social media content/posts to promote the

designers, show & program

To raise funds for the Fashion Design Club through ticket

sales,
sponsorships and selling merch

To promote the College and the Fashion Design Program

along with other college programs that we collaborate
with.
(Graphic Design, Estethician and Hairstyling programs)

To entertain the audience

 SLIDE #5: Target Audience

Target Audience
Family, friends & general public
Arts community
Press/media/social media brand ambassadors
Industry professionals & employers
Retailers, buyers and designers
Potential students & their parents
Sponsors
St. Clair College students and faculty
Marketing the show for a
live and online audience
SLIDE #6 : Ideas how to market a virtual and
live show
-list creative ideas for these questions
and any other suggestions

What platforms should we look at to

broadcast our virtual show?

How to promote it?

How can we get more social media

followers?

How can we get the audience to

post/promote while being authentic?

List some fashion influencers that may like

to be involved in promoting the show and
being a part of the virtual event?

Promotions/contests – keep it simple!

 Fundraising SLIDE #7 : Ideas how to raise som
for your Fashion Club

Previously our live fashion show

was a fundraiser for the student’s
Fashion Design Club. Half of all
the tickets sold at the show
would go to the club for future
field trips & events

Need some new, creative ideas

 
 oncept - brief explanation of the overall set & venue
within a very small budget. Be creative! (use 2 slides)
Set Design &
Opening Conce
Set Design | black drape
backdrop with large
hanging hand painted
banners in the print
belowOpening Concept |
6 Dancers appear as
guests in the audience,
then at the opening of
show they separately
jump up on a small
platform in the audience
and dance to the opening
SLIDE #9: Set Design Mood Board
- use a variety of inspiration photos
-
Keep in simple, remember we have a tight
budget but we want a cohesive set design
that is high impact
 SLIDE #10: Entrance Way Mood Board
-
This will be the entrance/ticket area into to the
-
It will be the press/industry professionals and
audiences
first impression of what to expect
-
use a variety of inspiration photos

Entrance
Way
SLIDE #11: Fashion Environment Mood Board
-
Ideas for the “static presentation” area, the “photo op”
backdrop
-
After the runway show, each collection will be scheduled
to do a
short static presentation for photo ops/press
-
Also need to create a backdrop for guests to take
Instagram photos
and post them with our hashtag – include in your
marketing plan

Fashion
 SLIDE #12: Musical
Inspired by Miriam Makeba, a
Inspiration
well-known South African singer
-
Link opening song
and songwriter during the 50s
suggestion
and 60s
-
Music is important to
link the concept
together
-
Need music for pre and
post show – creates
the mood tied to the
concept

Opening
Music
https://fstoppers.com/music/jains-makeba-music-vid
eo-displays-incredibly-creative-thinking-south-african
-155921
 Fashion Show
Direction Summary

This production aims

to launch a new
paradigm of artists
into an open minded
and inclusive future. 

SLIDE #13: Summary of

your concept
-
Include inspiration image
-
Refer to slide #2 to tie it
all together