UEHOBHI-iK

2018.
 OCHOBHE V1H(])OPMAl.\V1JE rlsJs, prc.cp6
Je,QaH Je 0,[1 BOAel'llilx IIIH4JOPMaflilBI#1X nopTafE y 3eMIbH, HOJl-! AHeBHO
nnacl1la I13Meby 150 1'1 200 seem lo13 JeMlbe \II ceeTa 11 HH<jlopMCl.lIo1Ja 0 ca.QPm.3Jy
TB H Pa,QHO nporpaMa, YJ nowroeatt>e CTcltl.,QaPAa: 6p30, T<l'lHO, JaCHO.

Meby neT Je HaJ6orbl1X cprOll1\X nopTaIB y KaTerqJl'ljlll Seem HHH<jlOPMallHJ<I

(2017 roAHHal BMwe l'OAHHa If npornauaBaH Ja HaJ6on.lo1 Ht$lpMaTHBHH
nopTafl yJeMlbI1 (no H360py CTpy'-lHOr ItlHplilja nc Opec -a>-

npHIlaro/)eH ~ CBI1M nJlaTlf>opMaMiJ ca nuesponsiv AHJajHOM It Ja Aeo<TOll

pa<fy'Ha~ 11 Ja IoI06wvie ype~a~ Ca,!v»t<aJ caJTCl AOCl)'flaH Jf 11 npeKo MOOH1'tMX
anm"Ka~IotJCl ~OC 11 AHApoH,[l)

CaJT I1Ha CBOJf OlBOpette CIlyJi'l:eHe eTpal£ Ha JHa4ajHHj\llM J:lPYUIT8eHlilt-l

..,."""' 1DeJC6y><y. T"",'I'Y•.JyrJj6y(Yoo TLi>e).

l1oc:eTMoqM noptana ca weer ~ llOCela Ja ~ Aafta

nperre.,qajy/'fHlajy Y IlpO(EKy IOtoefjy 17 1'1 20 toet1KKI ClpaHa Uoe<p, ryll"
AH.1.nKTMHcl ~ /¥E rpefMe ~ c:ajla C'f ~ a HaJlHUl! IE:
0l41X ~f)y 15 54 l'"Olf*te Cl<IpOCfM. A¢nUtlml HH,[IelK HaCfJOeIE CTpatte Ja
l'l
Ha8eJ¥!tty nonyn:ll.lH/y pi! 1033896 (HElp reMMYCl Io1HAetlc H3H3.A 100 nJl)?Ka
nO,qaTclH,qa Ae¢l\llHHCaHa 4H1bHa rpyna BIo1UJe nocehyje je.QaH Me,QHjo(l'l KaHafl.

nopTafl nO.QPmaea caBpeMeHe 06nHHe OHnajH ornawaealba.

HACIlOBHA CTPAHA UVlA - npOCe'-lH~l Mece'llul 6pOI nplo1HaW4lHatbil4 500 000
Al-lMEH3IU HA4l-lH 3AIMlA; HA4l-lH 3AIMlA;
(onUHOH03a POTAl..lH..JA3J9i HA 10003AKYM£H~
fm1~"" M06HJlHe: baH)'lll/3 HJlH 339i. fPI1KA3A
32060,320>'001 J] 1SOD 000 (Cpm-cosl per mie)
Oll ytIYIlHOr 6p.npHIIiIl)
Xl (H 1) 728x90,940K90 2.850 1)

X1.611J16OP.o 94Oxl80 4100 3,'

Xl,6WlEiOP.o 940x250 69SO '.5
X2 (H2LQpyrM 728x90,9t.0x90 1.050 I
"'" ."..
fD3I.1UI1JA nlo1MEH3'ol..l EJlOJ 3AKYTI1bEHHX UEHA HA 1000
fPI1KA3A rA1KA3AICPMI
....
_
H2
_
m ...
'4O,t1I -
300.1SO .. 500101 3)
A' ron 3"""'"
1)
ic>eI. '.51 0Jl501.lIOO- 990 1DI
f1llMl991llOO 1
A1(D1l""", 3""'SO 1.050 I
lleo~aHa

.03 (I)J1lpd'1H 300x250 690 I

,Qeo~aHa

• n03Hl.\Hja Xl(Hl) je pecnoH3HBHa 3a CBe ,QHMeH3Hje

 );;.:1:
728x90I9loOx9O

Xl(Hl)-
poTalPlla lJi)l
.""
01060",")
01

-
'0"" )

."""""..-
tiM call
94Oxl80neoc
020x100 MOO.)
3.690 L590 1100 1100

940x250neoc 4J5O 1590 1S90

02OxIOOI«ii)
1"'"

AI!llI)-
poTalJtJa lJlJi
' ' ' 50 2.370 I I I

'00><"" ~·'5 I I I
Il2 )lI2)-
jlOTal\HJa lJ%
' ' ' 50 1160 790 630 630
02
A-MHll!tCl, 468x60 1590 960 690 630 ." ,
, .. '<'

33% poTaUl-lJii

6PEHJl"~O 36Ox109) 3000 2.010 1160 1160

naHal (slWbHBH,l1l!O la
~rnBHY

"""'" 1 """'m
• n03Hl.\Hja X1(H 1) je pecnoH3HBHa 3a CBe ,QHMeH3Hje
 728x9019lfu9O JletM
020x50 M06.)
1.200 II
94Oxl80.aeol 1.800
Xl (11)- poTilUHla 331Jl.lll!CK+rdi C3JT
010>100 ..ooJ
940x25011ecH 1980
Q2Oxl00M06J
,Q 1- po~Ja lJJi 3001250 510
3110><600 """11,5
A2 -poTatJ1J3 SOli 31Jh150 510
A-IIHHH:r.l1lflpoTUJil '68><60 960
f,peHnKHr.la.lleom:JO 0 AaHa) 3Mlxl{l(1) 1.470
(aKJI,IbHBK AeD llllx99ll)

• n03Hl.\Hja Xl(Hl) je pecnoH3HBHa ]3 cae .AHMeH3Hje

Xl (H1)-poraUHja3J%:
728x901940x90.n00l
020xSOM06)
630 II
94Ox180.llOOl 990
,lleooon+H06 talT
02Ox120MCtij
940x2S011l!OC 1160
020x120 H06.)
J00x250 750
A1- poTatJlla JJi
300><600 "",+1.5
.Q2 - poTa\f1Ja 1N 300uSO 390
A- MH nM:l'.33%polalJ'4e '68>60 630
IipeH.D.lut" 0 .Ilelle) 3&lb:10111 1.050
(BI.u:vbHBK Jl£O llllx99O)

• nOlHIIHja Xl(H 1) je pecnOH]HBHa ]a CBe AHMeHlHje

Xl (1-11) - poTilUHla 3J1l6
728x90,9&0x90 1125 630 390
II
94Oxl80 1560 960 600
940x250 1950 1100 750

,'' ' 'SO 1160 630 510

.Q 1- poTal.JlJ3 lJJli
'lXh6oo 1890 I<0oI1.5 I<0oI1.5
£l2 -potalJ113 3)16 ,'' ' 'SO 600 690 630
A-IIHHJO .33%
p"" ••", '''''''' 7"" 'SO 360

6peul11tl".3a .Q('Cl(fOIl 0 3WxUlIlI 1160 I I

..",j (aIW\>l1BH Am
11lO><99l1)

IN TEXT _....0

.. nOlHIIHja Xl(Hl) je pecnOH]HBH3 ]3 (Be AHMeHlHje

CnEl.jKJAIlH~ (JHI'MAn1: HAnJlATA3A nm E>AHEPA HACJlOOHA BEern CnOPT TB nAHET MArA3~ nAHET
Two sKIed, 6aHejl+BI1Ae<l KDe¢I. + 1,1 1,1 1.1 1.1 1.1
30box KDe¢I. + 1,1 1.1 1.1 1.1 1.1
30cube KDe¢I. + / 1,1 1,1 / /
Rollband CPM 5,1 3,' J) 3,' 1,1
ResjloslVe footer CPM 5,1 3,' 3) 3) 1,1
Video rollband CPM B 7,5 5,1 5,1 3,'
B~LlEO &AHEP, KDe¢lI111I1JeHT yBel'JalW OA + 12 do + 1,5 3aBIt:f«J OA n031111l1Ja

MOEiWlHEAnJl~IWIKJE AH.QPOI-1,Q/I-1OC npOMO OE>JABA CA lIlffiCTPAlIlKJOM CABWlEOM

EipoJ 3aKYnJbefH-lX npl1Ka1a, HaMaTa Ha 1000 npl1Ka1a (CPM) 320x50 320xl00 KaTerOpl1Ja BEffi1 330 +5%Ja CBaKl1J1I1HH yBel'J25%
AO 300.000 1.15 1,5 OcTaJ1e KaTerOpl1Jl! 1BO+ 5%3a CBCI01 J1l1ftl yBel'J,25%
npellO 301000 1 12 Ha np o6JaBeareHlll1jOll1 norrp 15%
TEXH~YK~ YCll08~:

lDopMaTH: rl4¢, Jner, nHr, XTMJl5 (htmI5l; npenop)"leHil TemHHa 6aHepa AD 60 K6;
B14,Qeo", 3B}"lHIo1 eneMeHrn 6aHepa MapaIY 610tTH HHHIIH]aJlHO Io1CKJb'f'leHIo1
(cmilia je CTalH'lHa)AO KIlHKa Ha,QyrMe 3a nywTclH>e (Play) 14 CTOn (Pause);
JlHMeH3HJe 6petWtpalba Bl-IA/bI4BH,lleO nOBpWHHe Je 80x880 MaKC. AO 100x992,
aeem'1'lIo1Ha lienor 6petWtHra 360xl 080. TeltMHa Kpeall1Be AO 70 K6.

onWH1 YCnOBVI yrOBAPAt-bA

1.0CHOBH~ nOnycrn:
OcHoeHH arelt..ll1JCHH nonycr It 1596
3a Jat<yll Ha Bl'lwe ~H TpH MeCel..la 596; weer MeCellH 10%; roAHHY .QaHa 20%;
3a ornawaealbe Hi! ytffTpaWIbHM CTpaHaMa, Ja .QHpetmtO, nooycr 7%;

2. cnEl\Io1JAflH~ nonYcrn:

Ja el400Batbe Ka c.no6oJ:fH4 n03Mlf'ljaMa, owJipamjy ce nOlTJ'CTM, M TO:

nooopHUffi1Ma; My.leJHMa, YMf!TlM'lt{IotM ranepH)aMa: oprdHKJaropHMa: KOII.tep<ml 036wbHe My.lHKe, KYnryptlKX 11
My.lH'iKKX Ma~III1.ta H O1OJlTCKI4X ,QOrafia)a: ,[Il')Ma!loJ KHtteMIUorpatflH)Iot: 4>K11MQ{l1M Al-tCTPH6yTepIotMa.
HJAaBa'Uo1Ma, l)'pHCnNKHr-4 opfaHHlaI..lI1)aMa, JAP<lBCTBelltM I'l npocBeTMHM 11~IotJClMa lot ycraHOBaMa, MHHHCf3PCTBI1Ma
lot opraHlot3allH,aMa 3<1 aKlIl1Jf OAJClBHOr I1HTepeca; Ja eKOJ1OWKe aKlIlotje; BepcKl1M JajeAHHlIaMa 11 HeBllCl,WlHHM opraHHJallIilJaMa;

6eJ MCJMl.tilIbiI CllOHJ()JB: nonycr 0.0. 7096. HOOb'fU'lBO Ha YH'fTP<lWtbHM CTpaHaMa ceKlIVlJa VIm AO Jf.QHe cno6o.QHe porcllll1Jf
WlIil ¢liIKCHe n03Hl..IVlJE! WH1111 no npl1Ka3HMa DBaj nonycr HO<Ib)"4Y)e CBe 0CTaIle nonycre PTC 3a,Qpl+<aBa npa80 Aa nOJ~lI~je 6aHepa
4>oPM~paHe YlIeHOBHe naKeTe nQHYAl4 no KOMePll~JanHMM ycnoB~M<t

YJ MC01llatbe 0lCHlClpa: nCJTYCT o,q 6OHJ. HCKfb'fl~BO Ha YH'fTPClWbMM apaHaMa ce~~ja ~ TO AD JeAte cro6o,QHe poTal..l~je H11H 4Ilot<O!e n03~ll~je
WHfl~ no np~Ka3HMa.OeaJ nOlT}'CT HCKJbrq~ CBe 0CTaIle nCJTYCTe. PTC Ja.QPIKaBa lllaBo ACI n03l1..l~Je 6aHePa 4IopMI1laHe y ueHOBHe naHeTe
nOHYAH no KOMePll~Jaf»i~M ycnoB~Ma
nOCE5H~ YcnOB~ yroBAPAfbA

noCe6HO ce yrosapa; cnOloopCTBO. YOODeIbe HOBl1X HIJl.1 H3MeHa nocrojermx orIlacfi.1X nroHlf'lja 11 pOTallHja. ornawaBalbe Ha
n03HlfIIJaMa 6aHepa AJ. JaKyn jeAHe IIIf1ll1 ABe Dy6plllKe y OKBIIIPY HaTeropHJe, cnaJatt.e ornOCHIllX n03I1111Io1Ja YABa 101/IIIJl1i1 BIiIUJe
peKIlaMHHX naHeTa. reorapreTHpalbe. HOBH HcnetlHjamM ¢KlPMaTl1 H Ha pecmH3HB ,Ql-OajHy H Ha t-«J611J1HHM anJlI1f<allHjaMa.
YCJlOBIiI ca Ayroro,QlilWtblllM napTHeplllMa, Orfla::l'Ul flIocrop Ha CrpaHaMa BeJWlfU1X AOraDaJa (IIIHlj)opMaH1Bt1i1, cnopTcf4iI,
Ja6aBHH), npH POIl H Ml-1,Q poIl peKllaMe, JaKyn BHUJe Ml1J11.10Ha npHf<aJa. Hap~H Pe.QaHlIHjOU1 TeHClDBH, rt)3Hlf'lOfMPalbe
npoMo TeHCTa Ha carry. noce6HIII JaxTeBlII y BeJIII npoMo TeHCTOBa, OHJlajH cneLllIIJan eMlllolJe, II13Aatt.a eHCTepHIIIX npoAyHlllllja.

YenDBII! yroBapatba III nJlanatt.a ca nojeAIIIHIIIM KflI.1JeHH1Ma y OHBIIIPY 6<llTep apaHl+<MaHa, 3a nJlanatbCl yHanpeA (aBaHCHo) npe
n04eT~ eloUHOBaIba H nOCeOOHx 06JU1~ ¢!I1HaH01palba. a Ha OCHOey nOCIlOBIU1X rmpe6a PTC-a. ~ H yHanpe,Q
,QorooopellOr ro,QHWtner 6YIJeTa nOTpOWH>e 6Hne ,QE$HHHcaHH noce6HHM O,QIlyHaMa HyroBOpHMa.

YCllO~ nllAliAfbA
CBe lleHe cy Ha M€C€'4HOM HIlH ,QHeBHOM lMooy HH3pil»leHe 6e3 o6paYyHamr nope3a Ha ,Qo,QaTy spe,QItlCT
(flAB); UeHe cy H3pil»leHe y 6oj:pBHMa. je,QaH 6o,Q=je,QaH eBpo. 06paYyH je y ,QHHapcKOj npOTHBBpe,QHOCTH
no cpe,Q1beM KYpcy H6C Ha,QaH npOMeTa. 3a ynIlare yHanpe,Q. rapaHryje ce lleHa Ha,QaH ynIlare;

POl' 3a nIlanaH>e je 30 ,QaHa O,Q ,QaHa HcnoCraBJbilIbil paYyHa 3a peaJlH30BaHO eMHTOBaH>e peKllaMHOr
ca,Qpl+<aja. o,QItlCItl Y POKY npe,QBHDeH yroOOPOM H/HJl1 npeMa npHXBafleHoj nOHy,Ql1. a Ha OCHOey
peaJlH30BaHor HaIlOra 3a eMHTOBaH>e;

AreHllHja Mopa 6HTH pernCTp0BaHa3a o6aBJbaH>e ,QeIlaTHOCTH peKllaMe HnponaraH,Qe;

AreHllHJa He MOl+le O,Q06pHTH KflHJeHTHMa Befle nonycTe O,Q yroBOpeHHX;

PTC HMa npaBO ,Qa y cJI~jy npeBpeMf:Hor npeKH,Qa l'aMnaH>e o,Q cTpaHe areHllHJe/orIlaWHBaYa.
spe,QHocT BefI eMHTDBaHe/peanH30BaHe ycrryre yBefla 3a 30% H 3a yrBpDeHH H3HOC HCnOCTaBH lj>aKrypy.
3a 3aKYn/noTBpDeHe pe3epBallHje orIla:He n03HllHje M€CeL!,QaHa HBHUJe yHanpe,Q. O,QHOCHO npe
crynalbil Ha cHary Hooor UeHOBHHKa. KaMnaH>e ne 6HTH 06pa<fYHaTe no lleHOBHHKY KOjH je
npHxsalieH y TpeHYTKY CIlalbil nOTBp,Qe 0 npHxsalieHoj nOHY,QH! pe3epBaIlHjH;
 YroaopeHIo1 6yuer omaUMflall je OOaseJaH Aa nOTpOWIil y neJl10.Qy 0A roAl'lHe ,QaHa. 3a
peaJllilJOBaH 6yuer "peHO AoroeopeHCJ" ornaJU1Ba'f)' nJl'111aAa yroeopeu1 6oHyc; Y
CIl'flajy JaKaUJi>eH:.a y nJliiiaH:>y. 06pa0.fyHaaa ce JaHOHCHa JaTe3Ha HaMaTa; POH 3a
nptlroeop (peHnaMal.J1jy) Ha ",mOCTa81beHY $aKTypy je 8 llaHa C¥l ,QaT)'Ma nplo1JeMa
$at<Type;

...
•
OCTAIlI1 YCflOBI1
-.-.-.-.-_._.-- , ..
•
_._----
______
- .~,
'!.""o.
PTC3a,[pt<aBa npaoo,na o,o,oo,e peUJeH>a iii npoMO Tet<CIDBe Kota H....cyY OOlaAyca
ype/}Io1BCNHOM nom1TMHOM. PTC HIo1JeYo6aee3H.na er-U1T)'Je pet(JlaMHlo1 MaT€pHJ'l11
or1laJ..l11Ba4a y01)'Iajy Aa Hlo1je AOCTaBJbeHa npareha .Q(){)'MetfTal..llo1ja (n~JCI).
Katlonponl1eyJe 3a<oH 0 orIkllJaBatby.
y ~ KCl,l1a ornauJlo1Ba"l He n(},(\Ml1p11,1:1)'1"Cl8alUa Ja eMlilTOBaH:>e peK1laMa PTC M(»f(e
oAtJt.1rn Hose Hapyl,I641He Ja eM\o1TOBaH:>e

MAPKETHHrnOPTAflk
Tene4JOH:+381 11 655 2109
e~mall:i'tebmarkell!)g@r!s rs

....
~
DBa] UEHOBHli1K CTyna Ha cHary lj>e6pyapa 2018. ro,QIo1He.

rEHEPAfII1 AI1PEKf(P JMY PTe

.IlParal6~