 Consumer Interest in Social Justice and Traceability

 Supported Growth of Global Fair Trade Market

 Measured by Market Share and Number of Product Launches
 Fair Trade Product Launch Data
 6,423 Food, Beverage, and Health and Beauty Products
 Launched in Over 40 Countries
 Descriptive and Comparative Analysis
 Type of Fair Trade Claim
 Certifying Organization (if any)
 Product Categories
 Fair Trade Categories
 Hot Beverages
 Skin Care Products
 Chocolate Confectionery
 Certifying Bodies in Fair Trade Industry
 Dozens of Certifying Bodies
 Each with its Own Standards
 Majority of Products were Certified
 50% Certified by Affiliates of Fair Trade Labeling Organizations
International (FLO-I)
 Significantly Share of Innovations Only Followed Fair Trade Practices
or Supported Procurement Strategies
 Differences in Fair Trade Standards Across Certification Organizations
 Diversity in Composition and Sourcing Standards
 May Confuse Consumers
 May Diffuse Market Benefits
