What’s 72 SECONDS?

나는 오늘 72초를 만났다
 WE
72 SECONDS is a creative contents group that aims to
conquer all the playlists of the world.

Wishing to be like Disney,

we are creating characters comparable to the
Avengers.

CREATE
We do it all properly
from contents planning, scriptwriting,
filming, lighting, sound, music,
design, marketing, investment and to distribution.

FUN
What’s essential does not change.
The excitement you feel when you see things that were
not here for the first time.
We offer fun that is
always more than the fun itself.
 OK, so what?
응? 그래서 뭐라고?

나는 오늘 72초를 만났다
Original content IP developer that creates
two- to three-minute-long rhythmical
drama shows
 What is so different
about 72 SECONDS?

나는 오늘 72초를 만났다
Contents that can compete with existing media

Parodied by a KBS drama series

Cross media: Included in the official broadcasting schedules of

JTBC2, KBS Joy, KBS W, MBC Sports Plus
Our contents intrigue viewers to stay till the end

“Samsung’s crazy!! Its ad had me watch it till the end …”

The average time a viewer spends with a 72 SECONDS video: 75 seconds

(with other contents: 15 seconds)
Contents that can select platforms

Ads cannot be uploaded on This is also a content. Why Why not create a content
contents channels not upload it? that also displays ads?
 72 SECONDS’ original contents

8:40 AM 11:20 AM
Up-close daily life news Super-condensed drama
comedy 72 SECONDS <SEASONS 1/2/3>
72SEC DESK

12:50 PM 4:40 PM
Super-close investigative Super-condensed visual drama
documentary DEUX YEOZA
THE INNERVIEW <SEASON 1>

9:00 PM 11:59 PM
Super-condensed romance Super-condensed emotional
drama drama
BANANA ACTUALLY OHGUSIL
72 SECONDS Dramas /72 SECONDS 72 SECONDS’ original contents

Spontaneous fun, fascinating editing, 72 SECONDS’ signature

Mobile-optimized super-condensed dramas

[watch] [watch] [watch]

Around 4.53 million views (as at Around 12.4 million views (as at Around 12.58 million views (as
8 May 2016) 8 May 2016) at 8 May 2016)
72 SECONDS’ Facebook page 72 SECONDS’ Facebook page
72 SECONDS’ Facebook page
72 SECONDS’ YouTube channel 72 SECONDS’ YouTube channel
72 SECONDS’ YouTube channel
NAVER tv cast NAVER tv cast
NAVER tv cast
jtbc 2 MONCAST
OnDemandKorea (North/South America)
OnDemandKorea (North/South America) Snack Video
14 Chinese platforms Kakao TV
including Youku and Aiqiyi Hoppin
Pandora
OnDemandKorea (North/South America) #common #ordinary_man
#food_clothing_and_shelter
72초 드라마Dramas /72 SECONDS
72 SECONDS
OHGUSIL 72 SECONDS’ original contents

Candid emotions of a single woman in her 30s

Enjoy this super-condensed emotional drama just before bed

[watch] [watch]

Around 5.62 million views (as 방영

Around 4.88 million 중
views
at 8 May 2016) (as at 13 72초
June페이스북
2016)
72 SECONDS’ Facebook page 72 SECONDS’ Facebook page
72초 유튜브
72 SECONDS’ YouTube channel 72 SECONDS’ YouTube channel
NAVER tv cast 네이버
NAVER tv cast
tv cast
Pikicast 피키캐스트
Pikicast
Kakao TV KBS Joy
KBS Joy
jtbc 2 KBS
KBS WW
OnDemandKorea (North/South America)

#30s #office_worker #emotions

#when_it_rains #when_feeling_alone
#when_it’s_hard_to _sleep
오구실
OHGUSILSEASON2
Season 2

Placed at the main spot on NAVER tv Topped the weekly chart of

cast’s video section NAVER tv cast’s movie/drama
section
(as at 18 May 2016)
DEUX YEOZA 72 SECONDS’ original contents

New-format drama featuring conversations of two women

Super-condensed visual drama that can be found nowhere else

[watch]

+ SEASON 2
(Slated for release in August)

Around 2.61 million views (as

at 8 May 2016)
72 SECONDS’ Facebook page
72 SECONDS’ YouTube channel
NAVER tv cast
jtbc 2
OnDemandKorea (North/South America)

#like_likes_like #chemistry
#the_way_we_have_fun
#colors #eye_candy #dancing_styles
BANANA ACTUALLY 72 SECONDS’ original contents

Omniverse drama featuring various couples

Super-condensed romance drama that walks a fine line
between x-rated and non-x-rated drama

[watch]

+ SEASON 2
(Slated for release in July)

Around 7.09 million views

(as at 8 May 2016)
72 SECONDS’ Facebook page
72 SECONDS’ YouTube channel
NAVER tv cast
Pikicast
jtbc 2
OnDemandKorea (North/South America)

#being_young #date #condom

#heart_pounding #omniverse
#wanna_be_in_a_relationship
THE INNERVIEW 72 SECONDS’ original contents

Cute Korean-Canadian Paul Cho’s thrilling experience in Korea

How much do you know about Korea?
Watch this super-condensed investigative documentary

[watch]

+ SEASON 2
(Slated for release in September)

Around 1.81 million views

(as at 8 May 2016)
72 SECONDS’ Facebook page
72 SECONDS’ YouTube channel
NAVER tv cast

#survival #naive_young_man #cute_guy

#getting_a_job #mocumentary
72SEC DESK 72 SECONDS’ original contents

Truth or fiction
Up-close daily life news comedy

[watch]

Around 1.51 million views

(as at 8 May 2016)
72 SECONDS’ Facebook page
72 SECONDS’ YouTube channel
SK Broadband’s Oksusu

#news #always_exclusive
#daily_life #truth_or_fiction #high-quality_wacko_show
비기닝/ BIGINNING
BIGINNING 72 SECONDS’ original contents

With Jung Ho Kang’s performance in the major league

this show uniquely combines drama and sports news

방영
Currently on중
air
72 SECONDS’ Facebook page
72초 페이스북
72 SECONDS’ YouTube channel
72초 tv
NAVER 유튜브
cast
네이버 tv cast
Kakao TV
카카오tvPot
Daum TV
다음 TV팟
MBC Sports Plus
MBC Sports Plus

#being_young #JungHoKang #newb

#major_league #sports #never_get_frustrated #touched
 Drama line-up
for the second half of 2016

BANANA ACTUALLY SEASON 2

(to be released in July)
THE INNERVIEW SEASON 2
(to be released in August)
DEUX YEOZA SEASON 2
(to be released in August)

New releases

NIGHTS OF INSOMNIA
(working title, horror drama, to be released in July)
DETECTIVE OHHAERI
(working title, mystery crime drama, to be released in
September)
I WANT YOUR BRAND
 72 SECONDS avoids simple production outsourcing
We work on brand projects in collaboration with clients
inviting them to participate from the content planning stage

72 SECONDS seeks sustainable fun

We present things that are intriguing, new and things that only we can do

72 SECONDS expects unexpected excitement

Through familiar episodes from daily lives
we pursue new kinds of funs that have been always around us but haven’t been thought of
72 SECONDS’ business

Brand collaboration business

Produce a special episode based on
72 SECONDS’ original contents in collaboration
with brands

Contents business
Develop movies, web cartoons, sound tracks, character
products,
ecommerce-related products capitalizing on IP
72 SECONDS X
Original contents providing business
Broadcast IPs on all-round video broadcasting platforms including
mobile platforms
(SK Broadband’s Oksusu, jtbc2)

Overseas distribution business

Distribution in China, North/South America
(global broadcasting platform ─ OnDemandKorea)
Special episode - utilizing original contents
Utilizing the story lines of 72 SECONDS’ own contents,
we develop new-format dramas and branded contents
that blend the brands into contents

72 SEC DESK
x Coway
[WATCH]

DEUX YEOZA BANANA ACTUALLY

x KFC x socar
[WATCH] [WATCH]

72 SECONDS 72 SECONDS
x Samsung x TNGT
[WATCH] [WATCH]

72 SECONDS 72 SECONDS 72SEC DESK

x Busan Police x Samsung Pay x Oksusu
[WATCH] [WATCH] [WATCH]
특별편 - 오리지널
Special episode - utilizing콘텐츠
original contents
72 SECONDS x Samsung Electronics’ Level U
활용
On 15 August 2015, 72 SECONDS released the collaboration project with
72초 x 삼성전자
Samsung 레벨
Electronics’ U
blue-tooth headset Level U
It was an extra episode of drama <72 SECONDS> and was received well as a new format
that excellently blended brands into the existing dramas
It was also well received among viewers; 99% of the viewers’ comments were positive on
this fresh content that combined ads with 72 SECONDS dramas’ unique fun

<72 SECONDS> SEASON 2 special episode

“Today I Finally Got
Product Sponsorship”

Released : 15 August 2015

Media :

72 SECONDS drama’s Facebook page

Samsung Electronics’ Facebook page
NAVER tv cast
72 SECONDS’ YouTube channel

ㅣWATCHㅣ
특별편 - 오리지널
Special episode - utilizing콘텐츠
original contents
72 SECONDS x TNGT
활용
TNGT made an attempt to give the brand a younger image, selecting Park Bo-gum to endorse
72초 x TNGT
their Spring/Summer 2016 collection In collaboration with 72 SECONDS,
the TNGT project was produced as a special episode of <72 SECONDS> SEASON 3, which was released in March 2016.
Featuring TNGT’s main endorser Park Bo-gum and Doroomuk, the main character of <72 SECONDS> drama,
the special episode presented the perfect and hip suit style of slim-fit Solid Suit
(TNGT S/S 2016 collection’s main model).

<72 SECONDS> SEASON 3 special episode

“Today, I bought a Suit”

Released : 18 March 2016

Media :

72 SECONDS drama’s Facebook page

72 SECONDS’ YouTube channel
TNGT’s web site
TNGT’s Facebook page
TNGT’s Instagram
LF Mall web site
LF’s Facebook page

ㅣWATCHㅣ
특별편 - 오리지널
Special episode - utilizing콘텐츠
original contents
BANANA ACTUALLY x socar
활용
After the final episode of BANANA ACTUALLY SEASON 1 was broadcasted, we created this special episode
바나나 액츄얼리
in collaboration with x 쏘카
Socar to introduce Socar’s services in a sweet romantic story and fascinating images.
The special episode dealt with romantic Spring and a first crisis between lovers through “Socar late-night drive”.
Even without separate ads for the episode on media, it recorded a high number of views in a short period of time,
generating positive responses on the brand’s product.

<BANANA ACTUALLY> special episode

“Where Are We Going?”

Released : 22 April 2016

Media :

72 SECONDS drama’s Facebook page

Socar’s Facebook page
NAVER tv cast
72 SECONDS’ YouTube channel

ㅣWATCHㅣ
특별편 - 오리지널
Special episode - utilizing콘텐츠
original contents
72SEC DESK x Coway
활용
With 72SEC DESK’s format that deals with absurd but plausible stories,
72초 데스크
we blended x 코웨이
Coway’s customized matress-care/rental service into the special episode.
The episode bluntly presented Coway’s service when the indirect ad specialist’s arrest was being reported.
The episode posted record-high hits and received good responses from viewers.

<72SEC DESK> special episode

“72 SECONDS, arrested for indirect ads …
first arrest case in Korea”

Released : 20 May 2016

Media :

72 SECONDS drama’s Facebook page

Coway’s Facebook page
NAVER tv cast
72 SECONDS’ YouTube channel

ㅣWATCHㅣ
Special episode – ad contents

Career exploration series:

In the era of digital contents where viewers are getting smarter than ad specialists,
this series suggests a new concept of ad contents

72 SECONDS x Gatsby
episodes 1 & 2

[WATCH]
Special episode – ad contents

Tag drama:
Consisting of 15-second-long, super-short episodes
that feature daily life moments,
this viral ad content naturally encourages viewers to tag it
on social networks

72 SECONDS x
Me Before You, Conjuring
2
[WATCH]
Place brand products in contents in the way that
they blend into the contents
Special episode – video footage
For these video footages, we blend the relevant brand’s products
into 72 SECONDS’ original contents,
place a series of scenes that feature the products
or create a new format that fits the brand
or the relevant platform’s conditions

72 SECONDS x dodot

[WATCH]
Example of video footage + PPL
It was played it on NAVER tv cast as a pre-roll ad before OHGUSIL SEASON 2 episodes,
and a display ad of the featured products was placed below the video so that it can lead to
actual purchases.
Opening up your heart is not as hard as you might think.
I’m cheering for the chance to meet new people.

OHGUSIL ep.01 / Hi, I’m OHGUSIL

Meet 72 SECONDS

https://www.facebook.com/72sectv/
https://www.youtube.com/c/72초tv
http://instagram.com/72sectv
http://tvcast.naver.com/72sec

Need brand collaboration & content partnership?

collaboration@72sectv.com
+82 2 6252 8723 (8724)

Want contents distribution & marketing

collaboration?
marketing@72sectv.com
Anyways, I’ve met 72 SECONDS today

Thank you