ENT530: Group QAMA4

Course Briefing: Seminar 1

Lecturer: Johari Bin Abdullah,
Universiti Teknologi MARA, UiTM.

Introduction: (ENT530) A3. Social Media Portfolio:

Principles of Entrepreneurship. Social Media utilization for business/marketing campaign.
Proficiently study existing business through a business
model canvas to the level of a competent entrepreneur. Pair Assignment – Business Set up/Record &
Report
Demonstrate competency to use digital platform in
creating an online business Facebook for business/Marketing platform
Construct business plan using relevant methods and
procedures
Selling own products/dropship online.

Course Syllabus Consists of six (6) Chapters executed via Register go-ecommerce system- online
lectures, blended learning and project-based. module by MDEC and record their sales in this
system.
Assessment:
100% Continuous assessment: Register for MyENT and Local Authority (or
20% SSM)
20% : Case study of a chosen company (Group
Assignment) - 4 weeks to be completed.
Chapter & Milestones:
40%: Business Plan (Group Assignment) – 4-5 weeks to be The course syllabus will be covered in eight (8) weeks.
40%
completed Remaining weeks focuses on discussion/consultation on
à Report in Business Plan (30%) business plan/social media portfolio.
à Presentation (10%).
1. Syllabus contents/Chapters:
40% 40%: Social Media Portfolio and Report (Pair Assignment) C1 à Entrepreneurship and the Individual Entrepreneur
60%
4-6 weeks to be completed. Mindset
C2 à Generating and Exploiting New Entry Strategies
C3 à Creativity, Innovation and the Business Opportunity
C4 à Assessing the Entrepreneurship Environment
A1. Case Study: C5 à Business Plan
Business Model Canvas (BMC). C6 à Starting a New Venture

Five (5) members in a group – Research & Report 2. Seminars:

Seminar 1 (16th Oct 2022)
Focus on a Micro/Small company. Introduction/Course Briefing/BMC
Seminar 2 (13th Nov 2022)
Main method: Interview (Online/Offline): Collecting Lecture/Business Plan
information about the company. Seminar 3 (18th Dec 2022)
Lecture/Social Media Portfolio
Apply Business Model Canvas (BMC) as the main tool on Seminar 4 (8th Jan 2023)
problem identification and solving/ to enhance the Lecture/Discussion/Consultation
performance of the company. Seminar 5 (15th Jan 2023)
Discussion/Consultation
A2. Business Plan:
3. Deadlines/Milestones:
A detail Business Plan.
11th November 2022
Case study (Group Assignment)
Five (5) members in a group. 9th December 2022
Business Proposal (Group Assignment)
Prepare viable business idea (Product or services) in the 23rd December 2022
form of a detail business plan. Presentation (Group Assignment)
27th January 2023
The group need to present the business plan and submit Social Media Portfolio (Pair Assignment)
the report for assessment.

The report must strictly follow the business Plan outline.

Johari Bin Abdullah

Lecturer
Faculty of Business and Management
Universiti Teknologi MARA Cawangan Sarawak
+60109668869 UiTM Expert Google Scholar Researchgate
johariabdullah@uitm.edu.my/ johariabdullah5103@gmail.com