1.

Affiliate Marketing:
● Defined as a commission based selling of someone’s products online.
● The marketers earn commission everytime they promote a company online or its
products and services to drive sales.

2. Parties involved in Affiliate Marketing

● The Merchant:
-Also known as the creator, the seller, the brand, the retailer, or the vendor.
-Active participation is not needed.

● The Affiliate/publisher:
- An affiliate promotes one or multiple affiliate products and tries to attract and convince
potential customers of the value of the merchant’s product so that they actually end up
buying it.
- Affiliates can be a single individual or a company

● The consumer:
-The buyers of the product or service
- Products can be sold on a channel that affiliate marketer thinks is fit.
- The affiliate system could be known or transparent to the customer.
● The Network:
-An intermediary between the affiliate and merchant.
-Sources(Clickbank, commission junction) handle payment and product.

3. Steps to become online affiliate:

Step I: Review products in your niche

● It is easy to start.
● You have so many products/services ready in the market.
● Make people talk about the product/service publicly
● Maintain genuinity and stay helpful.

Step II: Build and Email List

● Email- Best marketing tool.
● Use ‘Hello Bar’ to collect emails by redirecting people to the page where they can enter
their email in exchange for the content.
● Exit Gate-This is a popup that will lay over the screen when visitors are about to leave
your website. It is triggered by their mouse moving to the top area of the browser.
● Specific email lists drives sales even with minimum number of emails.
Step III: Educate the audience with live webinars
● Provides the audience with transparency, enabling marketers to create significant sales.
● Using a tool like LeadPages creates a simple landing page from where people can sign
up for webinars.
● Interactive Q/A Sessions in webinars.
● Social media promotions
● Present product features, show different uses of the product, benefits, drawbacks,history
and story.
● Give extra discount to customers attending webinars.

Step IV Grow your business with PPC Advertising

● Paid Advertising
● Improving SEO
● Customers who buy directly through the link are naturally low.

4. Influencer Marketing:
Influencer marketing is the process by which brands leverage well-known figures who
have influence over their target markets to promote their brands.

5. Steps to find the right influencer for your brand:

● Manual searching
-Individual searches, scanning web pages for information, and then adding the
information to a spread-sheet.
-Time consuming and expensive.

● Using databases
-These are tools that will do the site-scraping for you by pulling publicly available
data.
- Cheaper and time efficient.

● Lean on your networks

- A network has built relationships with influencers, but you have to go through
their profiles to reach out.

● Marketplaces
-Pulls in real-time information, and allows you to avoid middlemen.
-Provide less tracking but affordable.
-Eg: Tribe, HYPR, and Brand Snob.