Assignment No.

Answer the folllowing Review Questions:

1. Why might a supplier opt for exclusive channel distribution with retailers?

Exclusive distribution is an agreement between a supplier and retailer granting the retailer
exclusive rights within a specific geographical area to carry the supplier’s product they are able to have
greater control over pricing.

2. Why might a new manufacturer want their products to be sold in the maximum number of retail
outlets? Is this good idea?

This is a good idea and they are able to sell there products for a lower price as they are selling in
bulk.

3. What is the purpose of developing a formal retail strategy? How could a strategic plan be used by a
restaurant chain?

The needs for forming a retail strategy is to work at things that are different from the
competitors. A strategic plan for a restaurant chain should involve decisions regarding advertising and
how customers view the restaurant from the outside.

4. What are the six key steps of strategic planning that should be used by a retailer.

1. Define the types of business in terms of the goods or service category and the company’s specific
orientation ( such as full service or “no frills” )
2. Set long-run and short-run objectives for sales and profit,market,shape,image and so on.
3. Determine the customer market to target on the basis of its characteristics ( such as gender and
income level ) and needs ( such as product and brand references )
4. Devise an overall, long-run plan that gives general direction to the firm and its employees.
5. Implement and integrated strategy that combines such factors as store location, product
assortment,pricing,and advertising and displays to achieve objectives.
6. Regularly evaluate performance and correct weaknesses or problem who observed.

5. Explain the retailing concept. Apply it to a sari-sari store near your residence.

The retailing concept is an idea that examines the evolution of the end transformation of the
retail cycle. The sari-sari store provides easy access to basic commodities at low cost, following the
concept of “tingi” or retail. A customer can buy “units’ of the product rather than whole package.

6. Define the term total retail experience. Then describe a recent retail situation in which your
expectations were surpassed and state why.

The total retail experience is the collection of element in a retailer’s offering that impact the
overall experience a customer has with that retailer. Shopping experience that’s make me feel safe and
secure. During pandemic world, I felt safe and secure because the store cleanliness and follow the
guidelines to the letter