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African Identities, 2013
http://dx.doi.org/10.1080/14725843.2013.797284
RESEARCH ARTICLE
Strategic orientalism: racial capitalism and the problem of ‘Asianness’
Wendy Cheng*
Asian Pacific American Studies and Justice & Social Inquiry, Arizona State University, Tempe, AZ,
USA
This article engages Cedric Robinson’s articulations of racial capitalism and Blackness
as an important set of intellectual provocations not only for Black and African diaspora
studies, but also for anyone interested in understanding the relationship between racial
identity, capitalism, and the development of oppositional consciousness. Specifically, I
argue that by following the analytical terms of racial capitalism, we can better consider
the global and historical placements of ‘Asians’ – a racial category constituted by and
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entangled with European imperialism – in terms of class, labor, and more. Is it possible
to conceive of ‘Asianness,’ like Blackness, as an ontological totality (a kind of
collective racial ‘being’ that is both defined by and subsumes a particular relation to
capitalism)? The answer will likely be an uneasy and ambivalent one, since one Asian
group after another has functioned as an intermediary labor class between Black and
White. Putting together racial capitalism and Edward Said’s theorization of
orientalism, however, to focus on how racial – economic tropes operate on the ground,
offers productive possibilities for implementing a racial capitalism approach to
theorize ‘Asianness’ alongside Blackness, as well as suggesting different and strategic
ways of ‘being’ Asian.
Keywords: blackness; orientalism; racial capitalism; ontological totality; Asian
American; activism
*Email: wendy.cheng@asu.edu
heterogeneity of Asian immigration to the USA as well as the question of how to situate
Asian Americans within broader global histories of diasporic movement.1 Lisa Lowe’s
work has been both formative and exemplary of this shift (see especially Lowe, 1996; Lowe,
2006). In Lowe’s essay ‘Epistemological Shifts: National Ontology and the New Asian
Immigrant’ (2001), she summarized the state of the field and laid out the task still at hand,
arguing that the influx of new Asian immigrants over the past two decades
has made it more or less axiomatic to state that Asian Americans and Asian immigrants are a
‘heterogeneous’ group . . . . This has led scholars within the field to be critical of racial
essentialism and cultural nationalist formations of identity within the context of a single
nation-state, and led activists to question whether ethnic identity always and in every instance
leads to a progressive politics aimed at social and economic transformation. Yet it is
imperative that Asian American studies push this critique even further in order to consider
different Asian formations within the global or neocolonial framework of transnational
capitalism . . . in order to inquire into the significance of the ‘Asian American’ within local
situations and material conditions . . . . (273)
Like other ethnic studies programs, Asian American studies as a field evolved in a context
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European proprietors . . . The Chinese people . . . unite the qualities which constitute this
double recommendation. (Lowe, 2006, p. 193)
The ‘newly raced’ figure of the Chinese laborer inaugurated ‘a new racial mode of
managing and dividing laboring groups’; yet, Lowe argues, this figure has remained
relatively obscure and its presence unmarked in dominant narratives and understandings of
the emergence of the modern world.
How and why should we ruminate on the ‘collective being’ of such a group in a world
order dominated by racial capitalism? As Lowe’s scholarship suggests, in order to fully
understand how capitalist, imperialist, and neoimperialist domination functions, we must
develop a theory that accounts for the interdependence of articulations of difference
between racialized ‘minority’ groups: what scholars in US ethnic studies refer to as
differential, or comparative, racialization. Claire Jean Kim has outlined how such an
approach works out in a US context, proposing as an analytical model a ‘field of racial
positions’ in which Asians are ‘racially triangulated’ – simultaneously ‘valorized’ relative
to Black people, and ostracized as perpetual outsiders (Kim, 1999, 2000). What would
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such a field look like in a global historical context? What and how can we learn from the
racial triangulation of Asians across broader swaths of time and space?
Robinson’s concept of racial capitalism (based on the proposition that racialism and
social structures emergent from capitalism mutually inform one another), interwoven with
ideas about discourse and power stemming from Edward Said’s influential text
Orientalism (1978), together provides a strong theoretical framework for shining a light on
this obscure and contradictory figure of ‘Asianness,’ toward a broader understanding of
how racial capitalism operates. The present in which we live has been shaped by the
legacies and continuing realities of imperialism and capitalism, which have flourished on
an inextricable binding together of the racial and the economic. Looking at the operations
of discourse across time and place helps us to see how this was, and remains, so.
Jacobins ([1963] 1989), James argued that although the slaves of Haiti were not an
industrial proletariat, the processes of revolutionary social formation were nonetheless the
same; (imperialist) primitive accumulation deposited the social base for revolutionary
masses in the peripheries; this insight ‘broke the [European-centered] evolutionist chain’
and closed dialectic of historical materialism (275 –6). This new theory of history – a
theory of how radical change occurs – redirects historical focus from the core to the
periphery (the demographically and geographically marginalized, whom are nonetheless
central to operations of imperial power), and forces acknowledgment of the persistent
interlinkage of bourgeois capitalism, imperialism, and slavery.
If Robinson recast history in order to see where and how imperialist systems of
domination break down, Said’s interest in Orientalism was in showing how these systems
were constructed and maintained. He argued that a fundamental means through which this
occurred in the Near (or Middle) East was via orientalist discourse, and indeed there was a
complete ‘coincidence between geography, knowledge, and power’ (216). ‘Orientalism,’
Said wrote, ‘is a style of thought based upon an ontological and epistemological
distinction made between “the Orient” and . . . “the Occident”’ (2); ‘since one cannot
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ontologically obliterate the Orient . . . one does have the means to capture it . . . describe it,
improve it, radically alter it’ (95).
The ‘Oriental’ as constituted by orientalist discourse constituted a kind of ontological
pathology: merely to exist was his or her crime ‘The crime was that the Oriental was an
Oriental, and it is an accurate sign of how commonly acceptable such a tautology was that
it could be written without even an appeal to European logic or symmetry of mind’ (39).
The ‘oriental’ was seen not as a citizen or even as a person but as a racial form (cf. Lye,
2005): ‘rarely seen or looked at; they were seen through, analyzed . . . as problems to be
solved or confined or – as the colonial powers openly coveted their territory – taken over’
(207). Paralleling Robinson’s argument about racialism and capitalism, one of Said’s key
points is that Orientalist discourse was not simply a rationalization of colonial rule after
the fact but a justification in advance of it (39). Thus, this systematic making of ontological
and epistemological distinctions in discourse had a ‘fatal tendency,’ enabling ‘the
systematic accumulation of human beings and territories’ (123).
Although Orientalism was written about European involvement in and with the Middle
East, the term ‘oriental’ and the reach of this discourse have enveloped people of East,
Southeast, and South Asian descent. Since theirs has been such a highly heterogeneous and
in some cases contradictory history in terms of imperialism, colonialism, and revolution,3
it has been common discourses more than any other commonalities – the idea of a shared
‘crime’ of existence – which have delineated the terms of their racialized group status.
Said’s exegesis of orientalist discourse showed that in Western modernity, whether one is
labor or capital, rich or poor, to be Asian is to be an aberration. Indeed, the utility of the
‘figure’ of Asianness depended upon its otherness or foreignness, its ‘distance’ or
triangulation from both Black and White. Imperial, colonial, and neocolonial power
depended upon the continued production and presence of this racial aberration in order to
reproduce its necessary hierarchies and divisions.
racial grouping, ‘Asian’? When we look at the history of various Asian groups through this
racial –economic discursive lens, clear patterns emerge across different imperial, colonial,
and capitalist contexts – all having to do with the interlinking of the racial and the
economic. A number of scholars have already done extensive work along these lines. Yet,
the project and its commitments might be made explicit in order to articulate an
intellectual and political tradition of work upon which to build. Based on the dual concerns
of Said and Robinson – the imbrication of the racial and the economic, and the fateful
‘racial figuring’ of discourse – a few ways to implement a racial capitalism approach for
looking at the problem of Asianness are given in the following:
Lye’s America’s Asia (2005), in which Lye employs the idea of an Asiatic ‘racial
form’ to elucidate how global capitalism is implicated in racial formation.5 Through
deconstructive readings of early twentieth-century literature, Lye illustrates how
economic tropes function as racial forms and vice versa, and the interplay between
esthetic concerns and historical and political – economic contexts. An earlier
example is Malaysian scholar Syed Hussein Alatas’s Myth of the Lazy Native (1977),
in which Alatas argues that the depiction of Malays as ‘indolent’ by colonial powers
stemmed not from any actual support for this claim but from Malays’ general
avoidance of direct participation in the capitalist economy (i.e., work as cheap labor
in mines and plantations) – what colonial officials perceived as a ‘lack of
acquisitiveness.’6 Important to Alatas’s analysis is that this trope of the lazy native
was formed in contrast to representations of Chinese immigrants as reliable,
hardworking, and more intelligent than the native Malays.
2. Look to the ‘peripheries’ of erstwhile empires and neo-empires (the Caribbean, the
Americas, Southeast Asia, and Africa). Under European colonial rule in the
eighteenth and nineteenth centuries in Southeast Asia, the Caribbean, East Africa,
and parts of Latin America Chinese and Indian immigrants worked as cheap ‘coolie’
labor on mines and plantations and served as plantation overseers, owners, and
entrepreneurs; they covered the whole range of racial –economic figurings of
Asianness still prevalent today. In Myth of the Lazy Native, Alatas points out that
European colonial powers facilitated the rise of the Chinese as the dominant trading
class in Southeast Asia after destroying the indigenous Malay, Filipino, and Javanese
trading classes.7 On the question of Chinese in Latin America, Evelyn Hu-DeHart
has contrasted the experiences of Chinese contract laborers in Cuba and Peru with the
emergence of a Chinese petite bourgeoisie in Mexico from the late nineteenth to
early twentieth centuries (Hu-DeHart, 2005).8 Regarding the Caribbean, Walton
Look Lai has chronicled a century of shifts in representations of Chinese immigrants
in the West Indies, from ‘foreign sugar worker to peripheral minority petite
bourgeoisie to prized multicultural citizen’ (Look Lai, 2005). Moon-Ho Jung’s
Coolies and Cane (2006) connects the development of American ideas about Asian
labor to the sugar economy of the Caribbean, during attempts to incorporate Chinese
‘coolie’ labor into the post-Civil War labor structure of the American South (see also
Jun, 2006; Loewen, 1988).
6 W. Cheng
Strategic orientalism
Most Asian American political work, like all processes of coalition building, has sought to
make claims of common cause with other racialized nonwhite groups.11 However, even
while accounting for the class and ideological heterogeneity of different Asian groups, this
model of claiming shared – and implied parity of – oppression can serve to elide the
relative privilege in which some Asian Americans partake via model minority discourse
and differential immigration histories. This elision likely serves to limit the range and
ability of Asian American activism to appeal to both other racial/ethnic groups and
middle-income Asian Americans, who may feel that they have neither legitimacy nor
reason to participate in struggles for social justice. Strategic orientalism, which is the
strategic employment of the dynamics of racial capitalism and orientalism toward specific
political interests, offers Asian American activists and scholars a way out of these
confining paradigms. Gayatri Spivak has discussed strategic essentialism or the ‘strategic
use of positivist essentialism in a scrupulously visible political interest’ (Spivak, 1988,
p. 13). Strategic orientalism is a form of strategic essentialism, in which those who cannot
avoid being racialized as ‘oriental’ embrace rather than reject their stereotyping as model
minorities, middlemen, inscrutable exotics, and so forth – and use their inevitable
embodiment of these tropes in service of specific political goals.
African Identities 7
Beginning in 1993 and lasting over several years with no conclusive outcome,12 the
struggle to unionize hotel workers at the New Otani Hotel in downtown Los Angeles, the
majority of whom are Latina/o, drew in a number of Asian American activist groups and
students.13 Over the years, a coalition of multiethnic union and community activists
organized boycotts, staged human blockades, forged international labor alliances, and
made common cause with Chinese survivors of a World War II slave labor camp run by
the same Japanese corporation responsible for developing the New Otani (Kajima
Corporation).14
James Kyung-jin Lee reads the New Otani struggle as an example of the political work
of Asian American activists who understand racism as ‘integrally tied to a racialized
political economy’ (Lee, 2004, p. 98). Lee elaborates:
What might have been seen as another example of interracial strife, between Asian and white
management and African American/Latino workers, or even worse, as an instance of anti-
Asian bashing, did not arise thanks to the intervention of the New Otani Support Committee,
many of whom are longtime Asian American activists in Los Angeles . . . what is also
important . . . is the making visible of an Asian American political identity on the picket line,
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not to erase their Asian body in favor of a class issue, but to highlight their status as Asians so
as to articulate an adaptiveness to the new forms of racial politics in Los Angeles. Thus, when
Asian Americans, alongside Black, Latino and White picketers, confront other Asians who
patronize the hotel, the effect is jarring: for what is foreclosed is the possibility of the
management to exploit what could have been a racial divide. (Lee, 2004, p. 204n28)
I want to highlight this idea of the protestors ‘making visible’ with their bodies ‘an Asian
American political identity.’ The presence of racialized Asian bodies disrupts
management, the press, and other observers’ abilities to form normative narratives of
racial conflict, and furthermore makes it difficult to essentialize or orientalize the Kajima
corporation as scheming Asian capitalists. The transnational alliances made by labor
activists and Chinese slave labor survivors instead force the company’s practices to be
contextualized in terms of global capitalism and imperialistic war. As Lee writes, ‘the
effect is jarring.’ In putting themselves forth as racialized Asian bodies, the New Otani
activists performed an act of strategic orientalism: precisely because they must inevitably
already embody orientalist and model minority stereotypes, they drove a wedge into
observers’ abilities to understand the scene within the terms of the commonly accepted
racial order of the USA.
The New Otani case is just one of a number of recent political struggles in which one
could argue that the involvement of Asian Americans has challenged their racially
overdetermined roles in upholding the dominant racial – economic hierarchy and disrupted
facile narratives of political and economic conflict among nonwhites. Other Los Angeles-
based examples include Asian American activists’ participation in the umbrella group
Multiethnic Immigrant Workers’ Organizing Network (MIWON), and the support and
participation of members of Koreatown Immigrant Workers Association (KIWA) in
campaigns to assert rights for predominantly Latina/o workers at Korean-owned
supermarkets in Koreatown. It is no accident that Japanese Americans based out of Little
Tokyo and Korean Americans in Koreatown have often taken the lead in such actions and
organizations: the wholesale incarceration of Japanese Americans during World War II
and the Los Angeles Uprising of 1992, in which many Korean American merchants found
themselves as abandoned by the state as African Americans and Latinas/os, have figured
prominently in the development of each group’s racial and political consciousness.15 In
the New Otani struggle, Asian American activists consciously addressed other Asians
when explaining their actions. As one activist wrote:
8 W. Cheng
Many Latinos and immigrant Asians are not aware that Japanese Americans have a history of
oppression as minorities and as working people . . . [C]ontinue a tradition of unity with the
Mexican American working people by supporting the workers at the New Otani. (David
Monkawa, quoted in Jenks, 2008, p. 278; emphasis is mine).
As Lee writes, the New Otani activists’ ‘highlighting’ of their Asianness ‘articulate[d] an
adaptiveness to . . . new forms of racial politics.’ I would argue further that this staging of
essentialized contradictions, this act of strategic orientalism, returns us to Robinson’s idea
of an ‘ontological totality,’ a way of being that enfolds contradiction and exceeds it, in the
process enacting a politics of liberation. Asian American activism then, when it embraces
its embodiment of multiple historical contradictions of Asianness, can be a strategic
performance of race that rests upon essentialist identities but also gestures toward a
different way of ‘being’ Asian.
Conclusion
The triangulation of the obscure and elusive figure of the ‘Asian,’ whether as merchant or
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laborer, is integral to a fuller understanding of the modern world order. More detailed
study and analysis of the racial – economic figurings of ‘Asianness’ can reveal how
colonial and neocolonial discourse works in racial capitalism to justify and reinforce
durable hierarchies of power. Robinson’s theorization of racial capitalism and elucidation
of the Black Radical tradition as a theory of historical change form a challenge to take up
the question of ontological totality more widely: to find and assert collective
consciousnesses and ways of being that begin to undo imperialist and capitalist structures
of domination, by the mere fact of their existence outside of the logic of racial capitalism.
Acknowledgements
The author thanks H.L.T. Quan and Tiffany Willoughby-Herard for their vision, hard work, and
insightful editorial comments in putting together this important collection. This article took its
earliest form as part of a graduate-school directed reading with Ruth Wilson Gilmore, whose
mentorship and intellectual guidance have been essential to it and to the author’s own development
as a scholar. Fred Moten’s teaching was also influential. Any shortcomings are the author’s.
Notes
1. Elaine Kim has described this as an imperative to move ‘beyond railroads and internment.’
(Kim, 1995).
2. For a sampling of this literature, see Hu-DeHart (1999), Anderson and Lee (2005), Jung (2006),
Loewen (1988), Look Lai (1993), and Alatas (1977).
3. As Viet Nguyen and Tina Chen have noted: ‘Asian America [and, I would argue, other sites of
Asian diasporas] is a place that offers particular challenges for the application of postcolonial
theory, given the uneven and sometimes contradictory histories of Asian Americans and their
nations of origin. Some Asian American populations, such as Filipinos, Indians and
Vietnamese, clearly come from histories defined by colonial and imperial warfare and
exploitation conducted by the west. Others, such as Koreans and some Chinese, come from
nations dominated by a neighbor – Japan. In contrast to these populations, many Asian
Americans have no direct experience with imperialism and colonialism, except to the extent
that their immigration or their ancestors’ was a product of the global movement of culture and
capital that is related to imperialism and colonialism. The contemporary outcome of this global
development of capitalism is the contradictory fashion by which different Asian American
populations are situated – some find their experiences profitable and liberatory, others find
their experiences exploitative and compulsory.’ These experiences are ‘an integral part of any
definition of a postcolonial condition.’ (Nguyen and Chen, 2000)
4. See Alatas (1977) and discussion below.
African Identities 9
Notes on contributor
Wendy Cheng is an assistant professor of Asian Pacific American studies and Justice & Social
Inquiry at Arizona State University. She is a coauthor, with Laura Pulido and Laura Barraclough, of
A People’s Guide to Los Angeles; and author of The Changs Next Door to the Diazes: Remapping
Race in Suburban California (forthcoming from University of Minnesota Press, Fall 2013).
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