Live Industry Project

Saraswati Rugs Final

Presentation

Presented by:

Simran Anand
Bhavesh Baweja
Gulabsha Akhtar

Location: Okhla Phase 1, Delhi
Accessibility: private vehicles(car, bike,
scooty) public vehicles (cab,auto, bikes)
Metro: Sarita Vihar
Points to notice:
• Hafele experience centre has a virtual
tour on their website.
• They have an app for exploring prod-
ucts.
• The staff is knowledgeable and experi-
enced.
Background Study
Location: Bruekelen, Netherlands
Accessibility: Private transport (Bicyles,-
Cars) Public transpot (cabs, buses)
Points to notice:
• Leolux has a wide variety of furniture
displayed in sections which gives a per-
spective to buyers
• It has a complete different section of
materials and fabrics which people can
touch and feel.
Location: Defence Colony, Delhi
Accessibility: Public transport (cab, auto)
Private transport: cars, bikes)
Metro: Lajpat nagar
Points to notice:
• The Jaquar orientation centre has dif-
ferent types of displays for different
sanitaries.
• It has glass case display,box, display,
round table display, etc
• The setup is divided into three floors
which has a wide range of products.
Location: Selectcitywalk, Saket, Delhi
Accessibility: Vehicles can be parked in-
side the mall
Metro: Saket Metro
Points to notice:
• Live demo of the product is given on
costumers.
• Expert guides though different range
of products
• The products are displayed in system-
atic way, small vanity provied for hair
products.
 Business Pitch
When technology can tell you the type of fabric,
why not let it decide the type of Rug in your Home!
Technology has revolutionised many industries, including the rug industry. With advancements in design software and online shop-
ping, technology has made it easier for craftsmen to design better and for customers to shop easily. But making rugs is a craft that
can only be done by a few people, and hence it has an authentic value that should be experienced. So to bring that experience and
make rug shopping convenient for the customer, we came up with the idea of introducing technology in the store.

USP:
• The space has AI tools to make the space interactive and attractive
• It has newly introduced display systems which provide comforatble view along with touch and feel of the fabric.
• This experience centre revolves around the journey of emotion, hardwork and luxury.
 The journey

COMFORT
SLIDING
DISPLAY PULL-OUT
AND LAY
DOWN
DISPLAY
SYSTEM

CUSTOMIZATION
HARDWORK CORNER

RUG DISPLAY
PANTRY ON CART
INDULGENCE OF WOMEN

CARPET
PROJECTION

LUXURY
ENTRY RECEPTION

CARPET
INSTALLATION

SITTING AREA

SHOW WINDOW

Location: Ghitorni South West Delhi, India (one person at a time)
Address: 1 St Floor Khasra No. 426 Opp • One may get confused what to do next
Pillar No -132 M.G Road Village Ghitorni
South West, Delhi, 110030
Client name: Mr. Mahesh Choudhary,
Saraswati Global
Noise Levels: Low
Dust Levels: Low
Site Orientation: East Facing
Site Toppgraphy: Flat
Site Shape: Rectangular
Weather: In New Delhi, the weather is hot
most of the year, oppressive, and partly
cloudy and the dry season is warm and
mostly clear.
temperature-varies from 7°C to 43°C
Views: Main Road
Accessibility
Metro: Ghitorni Metro Station
Parking: Adequate parking on the side of
the road, Ghitorni metro station and walk
from there, or take rikshaws.
Neighbourhood: Rugs stores, Furniture
stores,
Ghitorni Market, Fashion Outlets, Food
Chains,etc.
Site Study
First Impression on Visitng the site:
• We could not locate it properly
because of poor branding
• The entrance staircase is very compact
as reception is on the left.
• The display system is very boring and
do not show the brand as premium
• The interiors are very dull and simple
• The use of lighting is not done
properly.
• the carpets were piled on each other
which made it look like a normal
shop.
Improper Lighting
Mirrors Are Randomly Placed
Saraswati rugs, Jaipur
Location: Jaipur, Rajasthan Understanding through Visit:
Address: 3, Amer Rd, Ramgarhmode,
Ganesh Colony, Parasrampuri, Jaipur, • rugs has a difficult process of making
Rajasthan 302002 which shows the hardwork which they
Site type: Factory are selling
• they have a great market value but the
store doesnt potray that.
• a carpet takes about a month to get
prepared
• The brand has no recognition.
• Saraswati Rugs makes 3 types of
carpets: Hand Woven, Hand Tufted and
Hand Knotted. It also creates Machine
made rugs
Learings from Jaipur trip:
Process Of Making Rugs-
1. Extraction of raw material
2. Scouring(cleaning of raw material)
3. Spinning of yarn
4. Dyieng of threads
5. coverting into rolls of 1000g-1200g
called pindi’s
6. Pattern designing on softwares
7. printed designs are handed over to
craftsmen for reference
8. Weaving of rugs (Hand tufted, Hnad
knotted, Hnad woven)
9. Removeal of extra fabric
10. Repairing of the rugs
11. Leveling/Creating textures
12. Washing
13. Drying and stretching
14. Packed for dispatch
 Client and Brand Study
Saraswati Global Pvt. Ltd.
About:
The journey of saraswati rugs started in
1978 in churru. it started production with
just 2 looms and now has expanded over
2250 looms.
there are over ten thousand employees
out of which 50% are women. Since then
Saraswati Global has mastered the craft of
creating gorgeous and classic hand-made
rugs for both homes and buisnesses
Brand Identity: Premium and luxury brand
Brand Image: Does not matches with the
identity
Vision And Mission:
Saraswatii Global Foundation was
establised in 2012 with the mission of
improving the lives of rural communities.
The foundation is making great efforts
to achieve sustainable development
by taking initiatives like offering good
education, providing access to good
heath facilities and empowering women.
The foundation is also helping the
craftsmen by conducting programs to
encorage them to improve their skills for
better employment oppertunities. Their
vision in the long future is to provide
employment to one million women.
Client Analysis Ultimate Clients(saraswati rugs
customers)
Client Requirement(As Per Client)
• We are designing the space for
• The space should reflect the brand Saraswati Rugs but the ultimate client
identity i.e. premium and luxury are the customers
• To show the process of rug making • As the saraswati rugs is trying to build
• Better Lighting system their reputation as a luxury brand our
• Better display system major focus will be on the comfort of
• The place should must be modern the clients and giving them immersive
• Promoting craft and efforts of experience
craftsmanship.
Ideas:
Logo Decoding:
Positive:
1. “Since 1986” is a marketing stargate
which gives assurance and stability
through time.
2. Font used has round edges which dip-
icts it is more organic
3. The yellow colour gives the feeling of
warmth, happiness and satisfaction.
Negative:
1. White and yellow colour are creating
disturbance
2. Lack of space distribution throughout
the logo
3. Font type makes the huge difference in
spacing
Concept Developement

Concept: Chinese Finger Trap

Concept Board

Luxuriant
The interiors of the space engages costumers and prospec-
tive buyers through interaction and artificial Intelligence. The
space shows Luxury and Comfort through interiors to repre-
sent the brand identity. It has different types of display system
with a lot of smart storage to beautify the space yet store
carpets and rugs not in use.
 User Board

Architects Interior Designers/

Decorators

Interiorismo
Interior Designers and Archiects that might suggest saras-
wati rugs as a brand for thier personal/commercial projects.

Tourists Craft Lovers

Luxury Brands/
MNC’S
 Bubble diagram

RUGS DISPLAY
(LARGE)

RECEPTION

RUGS DISPLAY
(SMALL) DISPLAY
SITTING AREA
WINDOW

PROJECTOR ROOM

CRAFT DISPLAY
RUGS DISPLAY
(LARGE) CUSTOMISATION
CORNER LEGEND
PUBLIC SPACE
SEMI PRIVATE
ENTRANCE AREA
PRIVATE SPACE
SECONDARY
SPACE
DAY LIGHT
 Zoning

ENTRANCE
Reception in front of the entrance for good assistance
Seating area for comfort and assistance near reception, and this location provides a view of the entire store.
The projector room is near the entrance and reception because it would attract customers as they could create a homelike environment.
Engaging Craft display because stairs will have glass facade and it willl attract customers passing by

Display small and medium-sized rugs in the middle because these have the highest sales.

Customization corner is near the display system to help people get inspiration from existing designs.
Display large rugs in the corner because they are in less demand.
Pull out and play down display of rugs
 Furniture Layout
2'-11"

5'

14'-1"
SLIDING
DISPLAY PULL-OUT

4'
AND LAY

17'-3"
DOWN
4'-9" DISPLAY
SYSTEM
6'-7"
CUSTOMIZATION 2'
CORNER

3'
5'-7"

6'-2"

4'-7"
7'-8"
5'

8"
7'
RUG DISPLAY
PANTRY ON CART

7'-8"

12'-3"
CARPET

6'
PROJECTION
4'

8'-4"
ENTRY RECEPTION

CARPET 5' 2'

INSTALLATION 3'-1"
1'-9"
2'-3"
2'

1'-10"
6'-5"
SHOW WINDOW

SITTING AREA
 INSTALLATION

PROJECTION

CUSTOMIZATION
CARPET
CARPET

DISPLAY
SLIDING
CORNER

35
ENTRY
73,82

PANTRY
SHOW WINDOW
35,91

23,82
91,82

78,94
168,57

21,49

48
54,64

100,15
SITTING AREA

8
0

72

56,98
298,85
83,53

23,96
36,77

146,91
77

60
60,19
48,4

60
24

26,78 206,83

92,14

67
RECEPTION

ON CART
RUG DISPLAY

DISPLAY
DOWN

PULL-OUT
SYSTEM

AND LAY
NAME: BHAVESH, GULABSHA, SIMRAN SCALE: 1:100
SCHOOL: MODULE: DWG. TITLE:
COHORT: UGADID 2020-24 UNITS: MM
PEARL ACADEMY LIVE INDUSTRY PROJECT PLAN
DATE: 23.04.2023 DWG NO. - 01
 359,39

10,33 5,36 17,75 7,85

12,52 9,26 10,27
15,96
6,5
23,34 4,11
21,14 23,89 10,08 95,4 45,55 39,52
5,49
5,32
32,22
36,5
125,78

7,58
5,24
6,1
0,86

26,47

NAME: BHAVESH, GULABSHA, SIMRAN SCALE: 1:100

SCHOOL: MODULE: DWG. TITLE:
COHORT: UGADID 2020-24 UNITS: MM
PEARL ACADEMY LIVE INDUSTRY PROJECT SECTION 1
DATE: 23.04.2023 DWG NO. - 01