Persuasion Chronicles Campaign Book For EI

Persuasion Chronicles: Effortless Influence Promo Emails
Contents
Persuasion Chronicles 1: Big Dog Anger!...............................................................................2
Persuasion Chronicles 2: Levis Parts the Copywriting Heavens...........................................8
Persuasion Chronicles 3: Off the Deep End Copywriting.....................................................13
Persuasion Chronicles 4: Octomom Bares All.......................................................................18
Persuasion Chronicles 5: Star-Crossed Brother's Revenge.................................................23
Persuasion Chronicles 6: From Struggling Single Mom to Richest Woman.......................29
Persuasion Chronicles 7: The Dan with the Dragon Tattoo..................................................34
(2 Days Left) Persuasion Chronicles 8: Freud's Copywriting Theft.....................................38
DOUBLE BONUS: $1627 Parting Gifts from Mr. X!.................................................................42
$1627 FREE, the Mr. X Coming Out Party! Fresh! Hot! Exposed!.........................................45
Last Day for Mr. X Savings Extravaganza...............................................................................48
Last Chance Discount (It's NOT the Root of All Evil).............................................................50
Last Chance-Home Depot Version of Effortless Influence....................................................52
Levis International Marketing - All rights reserved Page 1

Subject Line: Persuasion Chronicles 1: Big Dog Anger!
Hey %$firstname$%,
Daniel Levis here, with an angry owner of my Effortless Influence course.
He just sent me a very strange e-mail… or maybe I should call it a "rant!"
This guy (we’ll call him Mr. X) is obviously a little worked up, so I wanted you to see the
e-mail and get your opinion.
And this is a true story! I swear on my mother’s grave this guy sent it to me out of the
blue.
I’m thinking of taking him up on his offer, and adding an extra $675 bonus (see end of
letter), since he does seem to have a way with words... and frankly, as annoying as this
guy is, I can’t help but love my raving fans.
Anyway, here it is... just as presumptuous as the way it arrived:
---------------
Dear Daniel,
As I started through Effortless Influence for the 3rd time, for

some reason I looked back at your online sales letter.
And it pissed me off.
As much as I admire the big-dog gurus who gave you the

testimonials, I respectfully think they were "Out To Lunch!"
Their comments actually made me think of the familiar headline:

Do You Make These Mistakes in English?
Because that famous ad went on to describe "common" words that

are, "colorless, flat, ordinary."
So no offense, and even though some of those guys are my heroes,

I thought their testimonials, were like describing the sun as
"warm," Lady Gaga as "unusual," and Bill Gates as another
computer "guy." Gimme a break, Daniel... your program is...
FREEKIN’ FANTASTIC!

Seriously, I’ve never read anything like it... despite having
the usual professional copywriter’s library of 50K worth of
books, courses, and seminars.
But after devouring YOUR course, it seems that everyone else

just pays lip service to how important stories are... and they
only "dabble" with how it’s done.
Enter Effortless Influence... like the distilled version of

thousands of pages from hundreds of books and courses.
You’ve clarified every concept, illuminated every insight,

broken through every barrier... until it’s lasered in on HOW TO
CREATE, step-by-step, the most compelling selling... ever!
Plus... I love how you’ve mapped out the STRUCTURE so clearly...

and not just the 3 acts of the hero’s journey...
... but the 12 stages (p. 142-146) within those 3 acts so I can
quickly mix and match the specific elements for MY own sales
letters and ads... just plug and play!
You lay it out so clearly I’ve sat bolt-upright, over and

over... like the weary gold miner in a tunnel, chipping away at
the rocks and suddenly yelling...
Eureka!
Or more accurately... it’s like I’ve been ferociously practicing

the piano with mismatched books and dozens of courses scattered
all over the floor... then suddenly having Beethoven appear...
putting his guiding, confident, experienced hands over mine, and
actually striking the keys FOR me!
Because now I have a paint-by-numbers system to follow instead

of agonizing and rewriting until, "by Braille," some whimsical
internal sense tells me it "feels" right.
I just LOVE having the roadmap... a concrete, reproducible

STRUCTURE laid out in front of me.
Besides...
It’s not like I’m new to the marketing game ...

I’ve been working hard at storytelling for 12 years... ever
since I submitted an ad to Dan Kennedy, and he used it as
a "Marketing Example of the Month."
Then, when Dan generously described my storytelling as

"brilliant," it aimed a blowtorch at the internal marketing fire
I already had shouldering and it burst into flame!
Since then, I’ve been around the block a few times... having
written a 2-page ad that pulled in 10 million bucks; written
for years for a massive health franchise of 350 offices; been
asked to write copy by one of the top 5 marketing experts in
the world; and written client newsletters that reach a couple
hundred thousand folks every month.
But it hasn’t been easy.
There’s been a lot of struggle and frequent RESENTMENT about how

damn much work it is to write great copy.
Now... with your course, I realize how to CONSCIOUSLY CLONE this

critical process of storytelling... to make it even MORE
powerful and strategic... with connect-the-dots clarity and
sizzling speed.
But ...
There’s one more thing I think you should have done to sell this
amazing course.
You should have created a FREE, "lite," e-mail version for your
subscribers so they can get a big GULP, instead the little "sip"
from the online sales letter.
Not only will they be more likely to buy the course, but they’d
see the results... immediately... in their own writing... like
the "value-in-advance" strategy you teach.
This way, they’ll actually experience how their own minds will
unconsciously grab stories from everywhere.
Then... they’ll get to see these nuggets of persuasion

materialize in their own writing... so unexpectedly,
effortlessly, and automatically, they’ll stay up late to see if
the Shoemaker’s elves are working at their computer.

I volunteer to do it for you... while I’m going through the
course AGAIN (it just gets better each time) and I’m just so
pumped about it.
And who better to tell the tale than an outsider who’s

immersed... even swimming in the material... doing laps every
day?
I’d call this series, "The Persuasion Chronicles," and this

could be the first e-mail you’d send to your subscribers.
The next e-mail I’ve got cooking, is where I tell them about the
TV and Screenwriting secrets you reveal throughout the
course...and on one of the bonus interviews.
I call it:
Persuasion Chronicles #2: Parting the Copywriting Heavens
It’s about the secret new "app" that Effortless Influence

installs in your brain... so you can finally feel great about
procrastinating and watching your favorite movie... or being
addicted to NCIS.
They’ll learn to write blockbuster copy with every episode of

Seinfield, every time they re-watch The Matrix, and with every
new movie that hits the big screen -- no more guilt!
With gratitude for creating the course,
Mr. X
(You can tell them who I am at the end of the series... just an
ordinary guy with no previous talent, who became... obsessed
with storytelling... the heart of great copywriting)
----------------------------------------
Hey %$firstname$%,
It’s Daniel again, and this is a 100% true story.
I promise you, IT WAS NOT MY IDEA to create a "lite" version of Effortless Influence...
the guy just e-mailed me out of left field.
BUT DON’T WAIT ‘TILL HIS NEXT E-MAIL to grab Effortless Influence... with the
exclusive "Mr. X" bonuses and deeply discounted price!

Mr. X told me he’ll write a 10-e-mail series, but I haven’t worked with the guy before.
So to make sure I’VE over-delivered (in case he doesn’t come through), I’m not only
going to discount Effortless Influence by 500 BUCKS, I’m also going to give the first 10
people to order a couple of outrageous bonuses.
Fast Mover Incentive #1 -- if you’re one of the FIRST 10 to invest in my Effortless

Influence system via this "Mr. X" promotion, you’re cleared to arrange a private, half-
hour, one-on-one telephone consultation with ME, to discuss any project, sales letter,
sales presentation or ad! In fact ...
>>> We’ll dig deep into the best way to integrate powerful selling stories into your sales
copy ...
>>> We can mastermind the crafting of an origin story to turbo charge your business ...
>>> We can strategize for one of your products or services and position you as a leader
in your niche ...
>>> We can brainstorm putting together a "killer case study" for your business that
helps you to sell products and services like crazy ...
>>> If you have an existing story that you’re telling already, we can talk about making it
EVEN BETTER!
ANY aspect of storytelling, as it relates to growing your business, is fair game. And I’ll
devote 100% of my attention, experience, and expertise to YOUR unique marketing
challenges. My hourly consulting rate is $450, so this is a very real $225 value!
Fast Move Incentive #2 -- if you’re one of the FIRST 10 to hop on the bus with this
limited-time, limited-quantity offer, you’re also getting a detailed written set of
recommendations based on our conversation ...
So not only will you have my off-the-cuff remarks and raw instincts at your disposal...
you’re also getting my "carefully deliberated" response. In other words, I'll give you 3-to-
5 pages of studied recommendations, creative flashes of inspiration, and strategic
storytelling direction applied to the area of your business where it will do the most good,
RIGHT NOW!
These 3-to-5 page customized reports sell for $450 on my website, but you’re getting
one FREE if you’re one of the first 10 to jump to the pump and take advantage of this
deeply discounted special offer... which I’m providing as a "backup" to whatever "Mr. X"
delivers in his e-mail series.
So together, you get $675 worth of my intense focus on what you should be doing to
increase your sales success with the incredible power of a conversion-inducing story.

And... if you study Effortless Influence before our money-making consulting session,
you’ll get 10X the value on the call. It’s like going to school, and then, when you’re ready
and raring to go, you get the street-smart version to take you safely down the
competitive back alleys of the marketing world!
By the way, if you can find a better, more powerful, more ridiculously inexpensive
investment in your business than my "Mr. X" Offer...
PLEASE CALL ME! Because I want to jump on it, too!
Otherwise, GRAB YOUR SPOT NOW, before the first 10 orders are snapped up and
these EXCLUSIVE BONUSES go away... maybe forever!
Here’s the link and coupon code. Get the full dope on Effortless Influence here:
--> http://www.daniellevis.com/mrxspecial
When you click through to the shopping cart from that page enter the coupon code
‘$500 off” in the little field that appears just above where you enter your name.
Hurry, just 10 of these consulting packages are available. First 10 to get off their duffs
gets ‘em. And then they’re gone.
How long will the $500 off "Mr. X" promo last? Who knows?
A few days if this guy puts his pen where his mouth is. Otherwise all bets are off. Don’t
risk it.
Daniel Levis

Subject Line: Persuasion Chronicles 2: Levis Parts the Copywriting
Heavens
Daniel Levis here, with the next, “Mr. X” installment of the “Persuasion Chronicles.”
I was worried about how he’d give my subscribers a bigger GULP of, Effortless
Influence.
And just as I suspected, he was going to hand you WAY too much.
I didn’t devote a year of blood, sweat, and crying in my beers, just to GIVE away
my painstaking research on the all-time, all-star con men, politicians, religious
leaders, lawyers, writers, therapists—the greatest under-the-radar persuaders in
history.
So I apologize for axing a few of Mr. X’s paragraphs, but I let a few things skate—like
when he shows what to do if you DON’T want to invest in my course.
But I think he’s exaggerating about “parting the copywriting heavens”… I’ll let you
decide.
So enjoy… and get a usable “gulp” of what’s inside my magnum opus, Effortless
Influence… including the $500 discount and exclusive, first-come, first-served,
add-on BONUS of $675 (for the first 10 only) at the end of the e-mail. You’ve
gotta use the coupon code below to get the limited bonus.
Take it away, Mr. X!
--------------------
Hey Daniel,
Thanks for installing this new “app” in my brain.
I didn’t know it was part of the program when I received

Effortless Influence.
As an extra benefit, I now feel NO SHAME when I take a break and

watch a movie…when I’m burned out from hammering away on a sales
letter.
Because this “new app” is automatically making my storytelling

better and my copy more persuasive…with each episode of Mad Men,
with every Seinfeld rerun, and with every bad guy who bites the
bullet in Die Hard…it’s now guilt free, thanks to you.

Of course, I had a hint there was something happening in my
head…but I assumed it was my sinuses.
You were actually assembling fragments of code, little by

little…beaming them in through my eyes when reading, and
floating it in through my ears when listening to the audio.
Then, when I discovered your kick-ass interview with Vin

Montello (I thought it would just be filler), some “automatic
command” was magically triggered and I realized what you’d done.
The new “app” clicked ON, and suddenly I felt like Neo in The
Matrix…when those hidden streams of brilliant code suddenly
became visible…scrolling in DayGlo colors before his eyes.
For me, the “copywriting heavens parted”…the hidden STRUCTURE of

every story was suddenly as clear at the air at 20,000 feet…ads,
e-mails, sales letters…it’s all so much easier!
And frankly, your subscribers can experience this NOW, before

they invest in your course.
To show them how, here’s a quote from page 128 that encapsulates
the essence of what Nike does with their very mediocre shoes:
“Nike is not in the shoe business AT ALL. They’re in the

business of manufacturing powerful IDENTIFICATIONS for their
customers. Result? Humongous sales and profits!”
So the lesson?
We’ve all been lectured about “selling benefits, not features.”
But it’s NOT because of the sales technique.
It’s because everyone is LOOKING for identification with their

personal, internal ARCHETYPES (the mind-blowing archetypes
section starts on page 135).
That’s why the folks with the “Innocents” archetype love Meg
Ryan…and why the “Tricksters” love Frank Kern and Jim Carrey,
and the REAL reason why you love Obama or Bush.
But Daniel, you didn’t invent archetypes...the innocent, the

trickster, the warrior...or the other 9 you so brilliantly
elucidate (they explain the profound reasons great marketing
actually works).

No, if your subscribers don’t want to invest in Effortless
Influence, they can grab a Carl Jung psychology tomb and start
digging into the archetypes.
Their writing will become easier…and SO MUCH POWERFUL…when they

have a deeper understanding of these concepts.
Frankly, I don’t want to work that hard. You’ve done the

research for me.
That’s why I love your great examples from fairy tales and
movies...where Tom Hanks and Hans Solo fit in ...and even our
familiar copywriting heroes like Dan Kennedy, Gary Halbert, and
Rich Schefren.
Your subscribers will see why they identify with one marketing
guru...and think another is a jerk.
And to me, this new understanding is like, “parting the

copywriting heavens”...new marketing insights roll in all day
long.
Next time, in “Persuasion Chronicles 3,” see inside YOUR OWN

HEAD and the unexpected reasons you feel the way you do about
Madonna, Lady Gaga, Elvis, John Lennon…and even Brad Pitt. It’s
hilarious (and makes you a more savvy writer)!
Mr. X
------------------
So what do you think, %$firstname$%? Should I hire this guy to finish the series or
tell him to take a hike?
Sure looks like he’s burnt buckets of mid-night oil studying my stuff. Even I’m curious
about what he has to say next.
Of course, you could just pony up and grab a copy of my course and follow in his
footsteps. The guy’s making a KILLING writing for some of the direct marketing elite!
If you snap to attention right now there might even be some fast mover incentives left...
Fast Mover Incentive #1 – if you’re one of the FIRST 10 to invest in my Effortless


copy ...
>>> We can mastermind the crafting of an origin story to turbo charge your business...
in your niche ...
EVEN BETTER! ANY aspect of storytelling, as it relates to growing your business, is fair
game.
And I’ll devote 100% of my attention, experience, and expertise to YOUR unique
marketing challenges. My hourly consulting rate is $450, so this is a very real $225
value!
you’re also getting my "carefully deliberated" response.
In other words, I'll give you 3-to-5 pages of studied recommendations, creative flashes
of inspiration, and strategic storytelling direction applied to the area of your business
where it will do the most good, RIGHT NOW!

When you click through to the shopping cart from that page enter the COUPON CODE
"$500 off" in the little field that appears just above where you enter your name.

Subject Line: Persuasion Chronicles 3: Off the Deep End Copywriting
%$firstname$%,
Mr. X has gone (further) off the deep end with this 3rd installment of the “Persuasion
Chronicles.”
Who does he think he is, telling us WHY we think the way we do?
My sex life, my religion, and my politics are MY business!
Pretty arrogant, I’d say... maybe you’ll get something out of it... I don’t know.
What I DO know is you’ll get a completely different take on EVERY aspect of

persuasion — and sell more, more often, with my Effortless Influence course.
But if you don’t (can only happen if your brain is erased), there’s nothing to lose with my
30-to-1 GUARANTEE, i.e., you’ve gotta make back THIRTY TIMES your investment or
your money back! And frankly...
Your minimal investment is already pared to the bone, with my limited-time, $500 -Mr.
X-discount and $675 in added bonuses (coupon code and link below).
So maybe I’M the one who’s gone (further) off the deep end... practically giving away
my best-selling course.
Hit it, Mr. X... take #3 (and please don’t embarrass me) ...
-------------
Dear Daniel,
That secret “app” you installed in my brain is still going

strong... and lighting up my grey matter!
It’s such a great “unannounced bonus” to go with Effortless

Influence.
Persuasion power, marketing insights, and copywriting

breakthroughs are popping into my mind more often than a bug
light zapping mosquitoes on a Louisiana night.
And this stuff about “archetypes” has injected my ads with

copywriting steroids.

To know the hidden reasons WHY you like (or hate) Gaga, or James
Dean, or Brad Pitt!
It’s CRITICAL if you want to understand your customer’s

motivation on a deeper level than the usual copywriting-guru
drivel: “Read golf magazines to sell to golfers”...sheesh.
Or, “Read Daniel Steele novels if you’re selling to women.”
Man, that’s SO superficial.
If you really want to sell, you gotta go DEEP, DEEP, and DEEPER.
For instance, on page 169, where you talk about that famous
David Ogilvy ad about the guy with the eye patch and, “The Man
in the Hathaway Shirt”... which sold shirts by the boxcar.
It’s in the section on the “Anti-Hero” archetype, and I quote:
“Repression plays a significant role in the attraction of the

Anti-hero character. Society, with all its rules and conventions
puts boundaries around our individuality, dictating to us what
we can and can’t do to express ourselves, especially in the
realm of sexual expression. We all want to feel a little naughty
once in a while.”
So where do we get that little “kick” of naughtiness when we’ve

got a bit of the “Anti-Hero” running in our blood... with a
pinch of “The Wizard,” and a sprinkle of “The Trickster?”
A white shirt? Gimme a break!
It seems so obvious... and yet it’s not.
When you watch teenagers idolizing Lady Gaga... or the latest

nasty band giving society the one-finger salute... it’s easy to
sit back and shake your head at their obvious acts of rebellion.
But drill down deeper and look at why you voted for Obama or
Bush.
Politics? Maybe a bit.
That deeper honesty takes real maturity to examine.

Look to your own personality and at everything around you
through the archetype lens... and at your own impulses when you
buy.
It speaks volumes... not just about YOU... but the exercise

opens a whole new world of easier, more powerful, and more
profitable SALES!!!
It’s why I’m devouring Effortless Influence for the 3rd time in
6 weeks.
It’s like 15 years of intense marketing study... rearranging

itself like the “Transformers” in the Megan Fox movie... coming
out supercharged... tearing up the marketing world... just by
studying your course.
Next time, we go beyond archetypes and look at “sequencing” your

stories, which can kill sales if done incorrectly. There’s SO
much more than archetypes in Effortless Influence!
Mr. X
------------------------
Persistent bugger, isn’t he?
I’m a little unnerved that he figured out my dark plan to download Effortless Influence
into the firmware of your brain.
It’s almost creeping me out how thoroughly he’s soaked up every last nuance of my
teachings and immediately applied them to break through to the major leagues of direct
response...
...At first I thought he was crazy. But now I’m almost jealous.
Who does he think he is pumping out sizzling hot sales copy faster than a cheetah on
Red Bull like this... easy as reciting the alphabet?
All he paid me was a lousy G-note!
Who needs competition like this?
I’m seriously considering pulling the plug as soon as the first 10 copies are gone.
Act now before I come to my senses!

Fast Mover Incentive #1 – if you’re one of the FIRST 10 to invest in my Effortless
sales presentation or ad! In fact...
>>> We’ll dig deep into the best way to integrate powerful selling stories into your
sales copy...
>>> We can mastermind the crafting of an origin story to turbo charge your business...
in your niche...
helps you to sell products and services like crazy...
EVEN BETTER! ANY aspect of storytelling, as it relates to growing your business, is fair
game.
And I’ll devote 100% of my attention, experience, and expertise to YOUR unique
marketing challenges. My hourly consulting rate is $450, so this is a very real $225
value!
you’re also getting my "carefully deliberated" response.
In other words, I'll give you 3-to-5 pages of studied recommendations, creative flashes
of inspiration, and strategic storytelling direction applied to the area of your business
where it will do the most good, RIGHT NOW!

investment in your business than my "Mr. X" Offer... PLEASE CALL ME!
Because I want to jump on it, too!
"$500 off" in the little field that appears just above where you enter your name.
Daniel

Subject Line: Persuasion Chronicles 4: Octomom Bares All
Good grief, %$firstname$% ...
Mr. X is on the warpath.
He’s so into “Effortless Influence”... you’d think HE wrote it.
But HE didn’t... I did... no matter what he says about the “Octomom.”
He’s even pointed out a spelling error on page 197... and a couple sentences that got
cut off on the audio.
So I sent him a note today, to... “Back off, buster!”
I’m letting this e-mail slide, since we didn’t have another one ready.
But tomorrow, I think I’ll have tamed the beast.
And speaking of tomorrow, don’t wait ‘till the $500 DISCOUNT and Fast-Action, $675
BONUSES are snapped up—they’re only for the first 10 eager beavers... the serious
folks.
Which reminds me of Dan Kennedy’s story of his early days... traveling hours and
spending money he really couldn’t afford, to see a speaker for an hour and a half...
going WAY beyond the rational... and it changed his business life.
Turns out he couldn’t afford NOT to go to that priceless lecture... but how was he to
know the future impact?
That’s the power of the right information... transformative and life changing.
Now check out Mr. X’s latest insults... they may be his last!
----------------------
Hey Daniel,
If the Octomom can “bare all,” why can’t you?
Yesterday, I saw the headline about her (the Octomom’s names is

Nadya Suleman) and it made me wonder.
Why won’t you let me give your subscribers MORE in these e-

mails?

The Octomom is “baring all” just to raise a few bucks to feed
her kids.... can’t you show a little mercy?
I feel like I’m trying to tell your subscribers about

“Effortless Influence” with one hand tied behind my back... with
half the keyboard covered, in a straight jacket, hanging upside
down in gravity boots.
So many copywriters are bashing their brains out trying to write

good copy, exhausting themselves... trying to persuade without
being obvious... trying to sell without being offensive...
trying to entice, without being clumsy.
And of course, carefully constructed, persuasive stories ARE the

PERFECT way to do it.
But without the right TOOLS... crafting elegant sales stories is

like trying to thread a needle wearing boxing gloves (aka: the
proverbial bull in a China shop).
It’s almost embarrassing when you read those attempts.
It’s like shouting: “Hey, I’m trying to sell you something

here... but pretending I’m not... can you tell?”
You describe this perfectly on page 191, in the section, “How to

Reveal Character”...
“There are essentially five ways to reveal character. Rookie

story sellers tend to give their character’s bland descriptions:
‘Spike Malone, twenty-something beach bum, long blond shoulder
length hair.’ The problem with this kind of introduction is it
doesn’t say anything about the person’s inner life or do
anything to draw the prospect into the narrative.
You must also highlight the commonalities of the inner conflict

and personality of the prospect, while introducing curiosity
without saying what’s troubling him!”
This may sound a bit complicated, but it’s not, with the step-
by-step worksheets in the appendix... where we get to see an
actual long-copy letter and the way you built it (like
assembling a model airplane... this goes here... that goes
there).

And that’s also why sequencing the story is so important... the
3 Acts and 12 stages... which are also easy when you follow the
worksheets.
But it DOES take application to learn...
Otherwise everybody would be a Gary Halbert or a Dan Kennedy or

a David Ogilvy (whose ads you also dissect and lay bare for all
to see in “Effortless Influence”... just like the Octomom “bares
all”).
I won’t try to say any more today, I know you’ll just put the
kibosh on it if I do.
So tomorrow, I’ll try to sneak in some information about the 10

power themes that your subscribers can use to GRAB ANYONE...
even the most suspicious prospects... and without being
embarrassingly obvious.
I hope this goes out to your subscribers like I wrote it. After
you “edited” the first e-mail, it looked like a war-time censor
got a hold of it with a scissors... like Swiss cheese!
(A frustrated) Mr. X.
-------------
Some mothers do have ‘em, ay?
“Octomom” ...Oy Vey.
My mother would be rolling over in her grave (Bubbie too) if she knew I was publishing
this kind of sleaze!
But he is right about one thing...
Let’s just say it has something to do with a straightjacket and gravity boots and being
locked up in a room too long without human contact.
Maybe I’ll cut him loose for the weekend and get some tradesman in there to pad the
walls. What do you think?
Speaking of weekend... there are just like (maybe) four bonus packages left. And they
won’t last long as seasoned pro writers and greenhorn scribblers alike start catching up
on their emails. (Yeah, we see a big spike in opens starting Friday evening until about
Saturday afternoon.)

So don’t wait. If you want in on this deal, there’s not a moment to waste. You may
already be too late.

copy ...
in your niche ...
EVEN BETTER! ANY aspect of storytelling, as it relates to growing your business, is
fair game. And I’ll devote 100% of my attention, experience, and expertise to YOUR
unique marketing challenges. My hourly consulting rate is $450, so this is a very real
$225 value!
RIGHT NOW!

investment in your business than my "Mr. X" Offer... PLEASE CALL ME! Because I
want to jump on it, too!
Daniel Levis

Subject Line: Persuasion Chronicles 5: Star-Crossed Brother's Revenge
Dear %$firstname$%,
Daniel Levis here, with a bruise and a band-aid above my left eye...
But you should see the “other guy”... the annoying Mr. X!
We duked it out yesterday.
We’re having some minor disagreements about how much of a “peek” I should give you
from “Effortless Influence”... but I think our mutual “understanding” will please you in his
note below.
We seem to be star-crossed “brothers” or whatever the hell he’s talking about this time.
So we’re tiptoeing around each other after yesterday’s dust up.
I better be careful.
I hope the truce will last... unlike the $500 DISCOUNT and $675 BONUS for the 429-
page, 10-CD package the makes up the best-selling, “Effortless Influence”... the bonus
and discount will definitely NOT last.
Only a couple left... I think.
I gotta check the stats, as I saw 3 were snapped up in 20 minutes after the last e-mail
went out.
So my recommendation?
Use the same anti-procrastinator’s mantra I use on myself when I KNOW I’m going to
make a move anyway... but I’m doing that ridiculous internal tug of war.
I ask myself... “If not now, WHEN?”
And remember, you’ve also got more protection than the gold in Fort Knox... with my
nothing-to-lose, 30-to-1 GUARANTEE, i.e., you’ve gotta make back THIRTY TIMES
your investment or your money back!
My guarantees are almost as crazy as Mr. X.
Besides, I get revenge on my “Star-Crossed Brother,” since the ultimate persuasion

course (that HE didn’t write!) is selling just fine WITHOUT giving away everything he
wants to...

But I’d better be nice, so read on!
------------------
Hey Daniel,
I’m not going to say anything bad about you today.
I appreciate you asking for forgiveness... I know it will help

you on your spiritual path.
Besides, I know you’re well intentioned (if a bit stingy).
So I’ll get right to the point of today’s e-mail, the 10

universal THEMES you lay out on pages 196 through 220.
I’m glad you let me mention the first 3 ...I think that’s
actually very generous (for a change).
This is such powerful stuff.
It’s another big fat key to parting the “copywriting heavens”...

and opening the marketing vault.
Because these themes are EVERYWHERE... “American Idol,” Justin

Bieber’s “Baby”(with 750 MILLION views on YouTube), and Susan
Boyle’s meteoric rise to fame on “Britain’s Got Talent.”
Actually, the more I read “Effortless Influence,” the clearer,

easier, and more transparently obvious... almost simplistic...
storytelling becomes. Yet the power grows stronger.
But even better... people absolutely LOVE to go with you on a

story-telling adventure…and they love YOU for providing the
transportation... even if it’s a sales letter.
Then the principle of reciprocity kicks in... on a very subtle

level.
You brought some joy into their lives of quiet desperation...

and when they’re beholdin’ to you... they wanna BUY!
And it doesn’t matter how many times the same ‘ole THEMES are
used... they never get old.

It’s like that cuddled-up, 4-year old in your lap, driving you
crazy with those innocent, pleading eyes… and wanting to hear,
“Snow White”... AGAIN?????
And don’t think “grown-ups” are any different. Remember when

“Titanic” was breaking records, and you’d hear about the
fanatics (or addicts) who saw it 10, 20,and 30 times?
We’re ALWAYS vulnerable to a story.
Anyway, let’s take the first THEME, which of course, is the

engine that drove the unfathomable attraction of “Titanic.”
It’s déjà vu all over again... Romeo and Juliet, and “The Star-
Crossed Lovers.”
So look at where else the theme is used: “West Side Story,”

“Camelot,” “Bridges of Madison County,” “The Hunchback of Notre
Dame”... plus a thousand others.
And here’s part of your explanation on pate 197:
“What’s so eternally fascinating about Cupid’s mischievous arrow

piercing the heart of the most unlikely couples... couples who
cannot be together... and whose stories must certainly end in
tragedy?
Well, if you look at these stories, you’ll see they all violate
some social taboo...
Often the taboo is adultery. Sometimes it’s the mix of race,

class, or culture. Perhaps it’s a bitter rivalry between the
lovers’ families or respective social circles. Maybe it’s a wide
disparity in age between the lovers. It may even be something as
unthinkable as incest.
The common thread is there is something FORIDDEN about the

union. And therein lies the attraction, and hence... the
marketing lesson.”
Yikes. I got carried away. The hair on the back of my neck is

standing up as I feel Daniel’s ax about to fall.
We’ll get back to themes 2 and 3 (of 10) in tomorrow’s e-mail

which will probably be “Revenge,” since I mentioned it in the
subject line... or maybe, “Triumph of the Underdog”... it’s hard
for me to decide.

In the meantime, look for... and STUDY... the “Star-Crossed
Lover’s” theme in movies, books, and songs.
Which is another big MARKETING CLUE... if you take Justin

Bieber’s song, “Baby,” with 750M views.
You don’t need to sell to (or craft stories for) everyone, only
YOUR niche... i.e., the Bieber audience is NOT a bunch of red-
neck bikers! So there ARE riches in niches.
And it doesn’t matter if it’s star-crossed lovers, brothers, or

mothers... anywhere that 2 people are not allowed to express
that true, honest, deep emotion that’s been repressed or
withheld.
Anyway... I’d better pinch it off... so much more to say, so few

e-mails to say it (but it’s ALL in “Effortless Influence”).
Be nice to Daniel,
Your REAL friend,
Mr. X
---------------
I didn’t edit him as much today.
He’s not such a bad guy after all. (Not nearly the crazed psycho stalker I thought he
was).
Makes me feel like a proud papa, actually, seeing somebody honing their storytelling
chops to razor sharpness like this.
And what about you, %$firstname$%?
Are YOU ready to have my Effortless Influence "app" installed in your brain?
Yeah, it might hurt a little...
...Might even make you a little LOOPY for a while, like Mr.X.
But MAN is it worth it when you see your merchant account puffing up like a bloated
cash cow.

Besides, if you're lucky enough to snag one of these personalized consults, I'll be there
with you every step of the way... guiding and encouraging you on your own personal
storyteller's journey...
But you must act immediately.
There are just two of these special packages left -- and that's it!
Dither much longer and you're almost sure to miss out.

copy ...
in your niche ...
EVEN BETTER! ANY aspect of storytelling, as it relates to growing your business, is
fair game. And I’ll devote 100% of my attention, experience, and expertise to YOUR
unique marketing challenges. My hourly consulting rate is $450, so this is a very real
$225 value!
RIGHT NOW!

Daniel Levis

Subject Line: Persuasion Chronicles 6: From Struggling Single Mom to
Richest Woman
Daniel Levis here, with a question...
Where do I start... with the secret to making BILLIONS?
The theme is everywhere. I don’t know where to begin.
Yet it’s hard to believe it could be so simple, and I think Mr. X nailed it. Although...
Our relationship is still on tenterhooks... his constant griping about what I should GIVE
you with your investment in “Effortless Influence”... it’s like a fish bone caught in my
throat.
He must think I’m running a charity!
I’d like to drop him like a hot potato, but from the feedback I’m getting, Mr. X now has a
cult following.
I’ve created a monster!
And though I regret the rise of said, “X-monster”... creating monster SALES is just par
for the course with elite storytelling.
It’s not just the best under-the-radar technique on the planet, it’s actually a helluva good
time... unlike the drudgery of so many copywriting projects (you may suspect I’ve
enjoyed going toe-to-toe with Mr. X, but I won’t admit it).
By the way, the $500 DISCOUNT is still in effect for a few more days, but I believe the
$675 bonus is gone. Check at the bottom of the page, as I always write that last, before
I send out the e-mail.
And I hate to say it, but seriously, with the doozey Mr. X has written below, you should
take every word to heart.
Because people are using this secret to get rich every day... from the MOST famous
marketers to the single mom I mention in the subject line of this e-mail.
You already know her, so get reacquainted below.
-----------------
Hey Daniel,
Do I detect a backhanded compliment?

Are you going soft? Losing your razor edge?
Then show it with your MONEY... make them a better deal!
Because the business of MONEY is where the rubber meets the

road.
And today’s THEME, from pages 197-207 of “Effortless Influence,”

is probably THE most powerful money-maker of all.
The hard-luck story in today’s subject line is about one of the

richest women in the world.
J.K. Rowling does double duty with the hard luck stories...
blasts us with both barrels.
First... her own PERSONAL story is the perfect example of the

“Triumph of the Underdog”...
...struggling single mom, living on welfare, writing her book on

napkins in a coffee shop.
Then... her blockbuster Harry Potter series hammers home the

SAME doggone theme!
...downtrodden, ignored, misunderstood Harry Potter finally

triumphs... after 7 books, 3000 pages, 450 MILLION books sold,
and $8 BILLION in movie receipts!
It’s David and Goliath, “Erin Brockovich,” Cinderella, “The

Karate Kid,” Gandi... a universal theme from the beginning of
time.
And it NEVER loses its power, which is why you highlight Susan
Boyle, on page 198:
“...the dowdy-looking Scottish spinster who schlepped onto the

stage and said she wanted to be the next Elaine Page, amid
snickers and scoffs from the studio audience.
She was the classic underdog until she opened her mouth and
mesmerized the world with her angelic voice...
100,000,000 views on YouTube almost overnight.
...because we ALL tend to see ourselves as the underdog.
Whatever our dreams and desires happen to be, there is a

natural inclination to under-estimate our talent and abilities,
and to feel alone in the world against insurmountable odds.
You gain enormous leverage by positioning the hero of your sales

story by...”
Then you go on to explain the nuances of how to CORRECTLY

position the underdog in the sales story, in relation to the
benefits our product delivers.
I’ll guarantee a HIGH percentage of Susan Boyle’s CD sales were

actually “votes”... not just for Boyle, but for the secret
underdogs hiding in the psyches of the customers buying her
albums.
I also love the “Harry & David” underdog headline, and the
mother-of 3 who becomes a beautiful PINUP.
And to wrap up this theme (of the 10 you illuminate), you

deliver a bonafied classic... taking us, in detail, through the
“deliberate underlying structure” of Gary Halbert’s masterpiece,
the “Desperate Nerd from Ohio.”
This story-tellin’ stuff is SO FREEKIN’ POWERFUL!
It’s why Eugene Schwartz, sophisticated art collector, icon

among copywriters, and author of Breakthrough Advertising, says
he used to go to the most successful movies... and watch them
over and over and over... to keep a finger on the pulse of his
audience... to absorb the stories, the emotions, the desires of
his prospects.
And it’s even easier today with YouTube.
As an assignment, go watch Taylor Swift’s, “You Belong with Me,”

which has 158 million views. I’ve seen it dozens of times
because of the GENIUS and simplicity of the underdog story...
the poignant looks, the gestures, the raised eyebrow, the
pacing... the same things we do, with words, in our copy!
She’s built a 100 million dollar corporation, built on the backs

of her stories.
Or watch Katy Perry’s “Last Friday Night,” with 164 million

views, to see multiple underdog stories (all delivered tongue-
in-cheek) being played out simultaneously... more genius and a
lot more dough!

And study poems, dialogue, movies... even the rhythm and lyrics
in songs... ALL the ways those gifted communicators have
delivered powerful symbols and images that burst in your
subconscious... and EXPLODE into ACTIONABLE EMOTION!
(In “Effortless Influence,” you also describe the under-

appreciated power of rhythm in writing copy.)
But DON’T just study stories because they’re fun... study HOW to
use them in sales... which is the genius of “Effortless
Influence.”
It combines the psychology, the archetypes, the examples, the

structure...even connect-the-dot, hold-you-by-the-hand examples
of how to assemble the pieces in the right order (so they don’t
backfire).
Sure, it’s easy to screw it up... but not when you’re following
a proven blueprint.
So tomorrow, I think we’ll focus on REVENGE... which for some

reason, makes me think of Daniel.
And continue to watch the stories that are swirling all around
you... they’re teaching you how to MAKE MONEY!
Your friend and underdog (fighting the evil ogre, Daniel Levis),
Mr. X
----------------
Can’t help but feel I let a few too many shining pearls slip through today...
...Every day he sends me a bloody 5,000-word essay and I’m getting tired of editing.
But honestly... I have no idea where he’s going with all this crazy GOOD COP, BAD
COP psychobabble.
I said 10 bonuses dude and that’s it. And now they’re gone. Live with it.
Maybe he thinks he can “guilt” me into offering more. Fat chance.
Or maybe he thinks that by making ME look like a VILLAIN that when he finally comes
out of the closet HE is going to look like a HERO. It’s all just too weird.

Just to prove I’m not the tightwad he says I am I’m going to leave the coupon code
active until April 5. Get a full $500 off Effortless Influence until then. (So there, Mr. X...
not sure what you’re on guy... but stuff THAT in your pipe and smoke it!)
"$500 off” in the little field that appears just above where you enter your name — offer
expires 11:59pm Eastern, April 5.
Daniel Levis

Subject Line: Persuasion Chronicles 7: The Dan with the Dragon Tattoo
Daniel Levis here, with my doors locked.
Because Mr. X is having a cow!
He’s all P.O.’ed about the fact that the $675 bonuses are gone.
He’s going ape... insisting that I give you something more (even though it’s not HIS to
give).
He says I didn’t provide enough advance warning.
Sigh...
...only 3 e-mails to go and I’m, “Free at last.”
So just to keep him off my back, I’ll make one small concession.
For the rest of his e-mail series, I’m letting you do a “3-Pay” for your investment in
“Effortless Influence.”
--> http://www.daniellevis.com/mrx3pay
(Discount factored in on form at page bottom)
WHICH IS DUMB... I know.
Because 3-pay is usually reserved for $1000 items or higher... the regular price of
It’s ridiculous to break it up this small.
Oh, well... it’s a small price to pay for a little peace.
SO DON’T WAIT... and lose your $500 (½ price) discount, too!
Mr. X will be gone like the wind in a few days... along with the $500 Discount and 3-pay
option.
What a relief... I just don’t understand how a “whack job” can write so well.
Must be what he’s learned from me... the writing, that is.
But he’s done it again, as you’ll see below...

---------------
Hey Daniel,
Whack job?
Have you ever heard of the pot calling the kettle black?
But I AM glad you’re providing the “3-pay” option... so I won’t

mention what else I was thinking about you (although I’m sure
you got your panties in a bunch over this whole thing).
And in your honor, I’m talking about REVENGE today... and also
to honor your dragon tattoo in the secret place that’s rumored
around the internet (more on “Tattoo” in a minute).
It’s the last of your 10 THEMES, on page 220 in selection 2,

just after “Sacrifice.”
It’s also an irrationally powerful THEME... especially when

COMBINED with yesterday’s, “Triumph of the Underdog”... both of
which can motivate people for a lifetime (and sell a lot of
products).
You introduce REVENGE in the perfect place in your course.
It weaves right back to section 1 and the importance of the

sequence and 3 acts of the hero’s journey (and the 12 stages,
for the more advanced writers).
There’s also a powerful element of REVENGE in our examples from

yesterday... not just Susan Boyle overcoming her underdog “lot
in life”...
...but exacting some satisfying, in-your-face revenge against

that snooty, pompous jerk, Simon Cowell.
Plus, there is a big element of REVENGE in my recommendations

from yesterday, to watch Taylor Swift’s “You Belong with Me,”
and Katy Perry’s, “Last Friday Night.”
Watch the “bad girl” (also played by Taylor Swift), and her
smug, condescending, dagger-looks... directed at sweet, innocent
Taylor.
If you let yourself get into the story, you’ll feel that knot of
anger... with a twist of resentment... as it clamps down in your

gut. And it happens in an instant... the hallmark of mighty
storytelling!
It’s the same thing you’ll be doing with the tools in

Instead of crashing through the jungle like a rhino... randomly

firing off your scattergun at everything that moves (and blaring
out your intentions to all your prospects)...
You’ll be like the sniper in a tree stand... silent, deadly, and

a mile away... quietly dialing in the laser sites on your
target... without giving a hint of your intentions.
And REVENGE is just so delightfully “lizard brain”... as you say

on page 220:
“The revenge theme is one of the most primal and emotionally

visceral of them all.
“We’re wired to bristle against injustice. And when we see it,

we want the moral balance restored—an eye for an eye...
“...In the third act, the hero triumphs and exacts revenge
against the antagonist, not just for his own satisfaction, but
for others who have yet to embark on the same journey.”
And that makes YOU (and your product) the hero to your
prospect... meeting out justice, exacting revenge, balancing the
scales of moral injustice.
That’s what your stories will do... inspire, engage — your

prospects will actually PROJECT into the hero’s story... so
they’re not just reading... they’ve LIVING it, too!
And holy cow, speaking of revenge...
Go see “The Girl with the Dragon Tattoo,” if you want to

experience “getting even.”
I try not to cultivate that emotion, but it was beyond my

control when Lisbeth Salander puts a particular rapist in his
place (trying not to give it away). Wow, is that satisfying...
and a classic lesson in revenge.
So even with just the 2 THEMES I’ve talked about, you’ve got
powerful tools to work with NOW.

Of course they’re not new, but the more you dig into “Effortless
Influence,” the more you’ll be able to blend them together (with
the other 8 themes), like the conductor of an orchestra,
pointing your baton at individual instruments to play on the
specific emotions of the audience (and your customers).
I’m not sure about tomorrow, maybe we’ll explore theme 3...
either temptation, escape, or rescue.
Or maybe we’ll talk about Sigmund Freud’s copywriting

breakthrough... which he stole from the Bible.
It’ll be good, no matter what.
And I wouldn’t mind a small “thanks” for prying loose the 3-pay
offer from Scrooge Levis, the “Dan with the Dragon Tattoo.”
Revenge sure feels good!
Mr. X
-----------------
Mr. X is this close to blowin' it with that bit about my tattoo in the secret place. (How
does he know about that?)
I admit my thong may seem on a little tight these days — understandably, with a nut
job like him on staff — but I definitely don’t wear panties!
...What's more, if he doesn’t cool it tomorrow I’m going to pull the 3-pay right out from
under him.
So if you want in on his silly scheme, %$firstname$%... all I can say is, you better act
fast...
(Discount factored in on form at page bottom)
Daniel Levis

Subject Line: (2 Days Left) Persuasion Chronicles 8: Freud's Copywriting
Theft
Daniel Levis here, being psychoanalyzed by Mr. X.
Because that’s his topic today... some mind-wrenching combination of Sigmund Freud,
the Bible, and copywriting.
I sure hope he can fit in something about, “Effortless Influence.”
That’s the point of these e-mails, not to take us on a magical mystery tour of his melted
mind.
Oh well... only 2 days and 2 e-mails to freedom.
Then it’s adiós Mr. X... along with the half-off discount and 3-pay offer.
That’s right, there are also ONLY 2 DAYS LEFT to get my THOUSAND dollar course for
3 monthly payments of a measly 139 bucks (it’s only offered this cheap because he’s
driven me over the edge).
You could cut out a dinner or two and the daily Starbucks... and have change left over.
Plus, the course pays for itself with a customer or a sale... then it’s gravy for the rest of
your life.
You’re also protected by my 30 to 1 guarantee... you gotta make back 30 times your
investment or your cabbage comes right back to you...
But the discount hit’s the road with Mr. X.
Although...
There’s a very slim... snowball-in-hell chance I’ll include an extra e-mail... because I
HAD planned to do a short interview with Mr. X before I realized who I was dealing with.
If I didn’t need some mental help before starting these e-mails, I sure do now.
That’s why I might still do the interview... against my better judgment... because he’s
made me crazy.
But he may not remember we talked about the possibility. I’ll wait and see.
--------------------

Hey Daniel,
I’m no shrink, but psychoanalysis does seem to be where you’re

headed.
I wouldn’t care about the psychology in “Effortless

Influence”... except it allows us to SELL AT HIGHER PRICES WITH
HIGHER PROFIT MARGINS!
Because old Sigmund DID get it right about one thing... even
though he stole the concept from the Bible.
And it’s why Effortless Influence has been such a mind boggling
eye-opener.
NOT because I hadn’t heard about the hero’s journey, or

archetypes, or conflict sequencing.
No... it’s because you go DEEPER into everything I’ve worked so

hard to learn about stories and persuasion (for the last 15
years).
You’ve INTEGRATED it all into a streamlined system with

instruction manual, audio, exercises... then hammered it home
with exclusive, in-person interviews with storytelling
superstars like Joe Sugarman.
It’s theory combined with street smarts!
But getting back to Freud. I’m sure everyone’s heard of his

concept of “transference.” Well, in layman’s terms, it’s
basically the same thing as “projection.”
In the Bible it says, “You hypocrite, first take the plank out
of your own eye, and then you will see clearly to remove the
speck from your brother's.”
That’s because when you’re judgmental, for instance, you HAVE to

see others as judgmental—even though it’s really YOU!
It’s just the way the mind works.
Like when you just made a big sale (because of great

storytelling), you feel terrific... then amazingly, you run into
people everywhere who are friendly and happy, too. Gee, what a
coincidence.

Anyway, the point is, people project their own hopes, fears...
and even their “identity” onto the hero of your story.
The nuances of this deeper psychology are SO IMPORTANT in

selling and marketing.
Sure, you can get by with a cursory knowledge of human nature,

but the deeper your understanding becomes, the more persuasive
YOU become. And obviously, the more money you make.
“Effortless Influence” expands on this foundational principle on

page 126, at the beginning of the section called: “How to Build
Compelling Characters”...
“As I mentioned earlier, your prospects must project mentally

into the hero’s shoes and participate in his transformation.
"People buy from you when they sense doing so will extend or
enhance their self-image in some way. Your product is a vehicle
through which they envision a greater self.
“This compulsion to express our “identity” as human beings is a

profound force that touches virtually every product you will
ever wish to sell.
"And it is something you, as a sales storyteller, can actually

“manufacture” into the product through the characterization of
the protagonist in your sales story.
“IT’S WHAT ALLOWS YOU TO SELL AT PREMIUM PRICES AND WITH

SUPERIOR PROFIT MARGINS!”
Well, that’s what I’m after... and why I thought “Effortless

Influence” was such a bargain.
I can head for the dumpster with about 10 grand’s worth of books
and courses on my shelves.
They only gave me scraps of understanding.
“Effortless Influence” is more like Thanksgiving dinner... I’m

stuffed with persuasion power... that’s why I’m going through it
all again... I get even more each time.
By the way, tomorrow is the 2nd to the last day of our series...
we’ll be talking about one of the themes... temptation, escape,
or rescue... more “profit tools” for the advanced copywriter.

That is, if Daniel can keep it together until then.
The guy seems a bit stressed.
From the voice of sanity,
Mr. X
----------
P.S. Despite how I really feel about this guy right now I’m taking the high road and biting
my tongue.
I’ll just let him thread his own noose.
The main thing is you take these monkeyshines to the bank before I put him back in his
cage. Just a couple days left ...
...Three easy installments of just $139 gets you the downloadable version:
(No coupon code required, discount factored in.)
Or if you want binder and CDs shipped to your secret copywriting cave -- go here:
(Type "$500 off" into the coupon code field on check out)
Daniel Levis

Subject Line: DOUBLE BONUS: $1627 Parting Gifts from Mr. X!
Daniel Levis here with ONE last chance to get “Effortless Influence”... and an actual
$1627 in additional BONUSES to help you get off the fence.
I know there are a bunch of fence sitters out there... and I know what it’s like... pretty
frustrating!
Should I or shouldn’t I?
And it seems to go on forever... that is, until you’ve missed the deadline and you’re
STILL wondering if you shouldn’t have grabbed it after all... a no-win situation.
That’s why there’s NO RISK whatsoever... I’ve built in every safeguard... like the 30-to-1
guarantee.
THEN I added the ridiculous 3-pay option, so you can invest without noticing a ripple in
your cash flow.
Frankly... I BEG you to get a refund if you’re not happy as a fly in a molasses factory. I
can’t have grumpy customers out there saying things like Mr. X used to say about me
(I’m glad we’re parting friends).
But after tomorrow, if you order “Effortless Influence”... you’ll see the price is back up to
a hefty THOUSAND BUCKS... OUCH!
Right now, the $500 discount and 3-pay options are still in place... for one short day.
But I was STUMPED... I just didn’t know what else I could do to make it easy for you...
but then...
Mr. X had an idea... he’s not so bad after all.
The guy is actually a pretty hot copywriter in his own right (he’s written for big shot
marketers and major organizations).
He was overcome with sentimentality as the Persuasion Chronicles came to a close...

so he’s GIVING all current owners (and anyone who invests in “Effortless Influence”
immediately), the same report he’s SOLD as training for different organizations…for a
full $1500.
But you get it FREE as a proud owner of the course.
It’s 27 pages... an easy read… but packed with even MORE persuasion techniques...
this time aimed at getting HOT testimonials from the most reluctant customers... which
is crucial for ALL of us!

I was impressed (and stole a few great ideas, too).
But I couldn’t let him get “one-up” on me.
So I’m adding even more “beef” to my “Effortless Course.”
I’m adding a jam-packed video that walks you through the “12 Steps of the Hero’s
Journey,” which is one of the core understandings... and absolutely critical... for ANY
kind of sales story success.
I was going to provide the video and transcript and a couple more teachings as a stand-
alone course for $127... but now its part of the “Effortless Influence” full-monte
package... and it's up in the member’s area NOW.
It’s another $1627 in real-world value.
Now you’ve got multi-media to make quick assimilation even easier... text, audio, and
video... to rack up sales even faster!
AND ONE LAST THING!!!!!!!!!!!
Stay tuned for this afternoon’s unusual “coming out” interview with Mr. X (it’s fun,
but pretty short).
It will come as a separate e-mail.
Not only will I pick his brain to see where that zany creativity comes from (he said it’s
learned), but I’ll also walk you through the “12 Steps of the Hero’s Journey”... real
teaching, right from my course.
His personal hero’s journey is perfect as a “case study,”... as I discover how he went
from NO writing experience at all... to one of the top health writers in the country.
You’ll learn a LOT, even if you don’t give a rip about investing in “Effortless Influence.”
So why not say “maybe”... and at least take “Effortless Influence” for a test drive?
Pop the clutch, hit the curves as hard as you want, play chicken with the guardrail... and
STILL get your money back if you think I’ve flimflammed you into ordering, or deceived
you in any way.
But need I hit you over the head again?
...This is your last chance to join us and get the $500 DISCOUNT and 3-Pay Option.

And who knows what else may be coming your way as an “Effortless Influence” owner?
My current members will be ecstatic about the unannounced BONUS!
Just my way of saying, “THANKS!”... and giving back the appreciation.
Daniel Levis
P.S. I got so flipping excited for you I nearly forgot the dang links!
Or if you want binder and CDs rushed to your home or office -- go here:
Don't wait!

Subject Line: $1627 FREE, the Mr. X Coming Out Party! Fresh! Hot!
Exposed!
Daniel Levis here with ONE last chance to get “Effortless Influence”... and an actual
$1627 in additional BONUSES to help you get off the fence.
I know there are a bunch of fence sitters out there... and I know what it’s like... pretty
frustrating!
Should I or shouldn’t I?
And it seems to go on forever... that is, until you’ve missed the deadline and you’re
STILL wondering if you shouldn’t have grabbed it after all... a no-win situation.
That’s why there’s NO RISK whatsoever... I’ve built in every safeguard... like the 30-to-1
guarantee.
THEN I added the ridiculous 3-pay option, so you can invest without noticing a ripple in
your cash flow.
Frankly... I BEG you to get a refund if you’re not happy as a fly in a molasses factory. I
can’t have grumpy customers out there saying things like Mr. X used to say about me
(I’m glad we’re parting friends).
But after tomorrow, if you order “Effortless Influence”... you’ll see the price is back up to
a hefty THOUSAND BUCKS... OUCH!
Right now, the $500 discount and 3-pay options are still in place... for one short day.
But I was STUMPED... I just didn’t know what else I could do to make it easy for you...
but then...
Mr. X had an idea... he’s not so bad after all.
The guy is actually a pretty hot copywriter in his own right (he’s written for big shot
marketers and major organizations).
He was overcome with sentimentality as the Persuasion Chronicles came to a close...

so he’s GIVING all current owners (and anyone who invests in “Effortless Influence”
immediately), the same report he’s SOLD as training for different organizations…for a
full $1500.
But you get it FREE as a proud owner of the course.

It’s 27 pages... an easy read… but packed with even MORE persuasion techniques...
this time aimed at getting HOT testimonials from the most reluctant customers... which
is crucial for ALL of us!
I was impressed (and stole a few great ideas, too).
But I couldn’t let him get “one-up” on me.
So I’m adding even more “beef” to my “Effortless Course.”
I’m adding a jam-packed video that walks you through the “12 Steps of the Hero’s
Journey,” which is one of the core understandings... and absolutely critical... for ANY
kind of sales story success.
I was going to provide the video and transcript and a couple more teachings as a stand-
alone course for $127... but now its part of the “Effortless Influence” full-monte
package... and it's up in the member’s area NOW.
It’s another $1627 in real-world value.
Now you’ve got multi-media to make quick assimilation even easier... text, audio, and
video... to rack up sales even faster!
AND ONE LAST THING!!!!!!!!!!!
Stay tuned for this afternoon’s unusual “coming out” interview with Mr. X (it’s fun,
but pretty short).
It will come as a separate e-mail.
Not only will I pick his brain to see where that zany creativity comes from (he said it’s
learned), but I’ll also walk you through the “12 Steps of the Hero’s Journey”... real
teaching, right from my course.
His personal hero’s journey is perfect as a “case study,”... as I discover how he went
from NO writing experience at all... to one of the top health writers in the country.
You’ll learn a LOT, even if you don’t give a rip about investing in “Effortless Influence.”
So why not say “maybe”... and at least take “Effortless Influence” for a test drive?
Pop the clutch, hit the curves as hard as you want, play chicken with the guardrail... and
STILL get your money back if you think I’ve flimflammed you into ordering, or deceived
you in any way.
But need I hit you over the head again?

...This is your last chance to join us and get the $500 DISCOUNT and 3-Pay Option.
And who knows what else may be coming your way as an “Effortless Influence” owner?
My current members will be ecstatic about the unannounced BONUS!
Just my way of saying, “THANKS!”... and giving back the appreciation.
Daniel Levis
P.S. I got so flipping excited for you I nearly forgot the dang links!
Or if you want binder and CDs rushed to your home or office -- go here:
Don't wait!

Subject Line: Last Day for Mr. X Savings Extravaganza
Daniel Levis here... and I’m leading with “the money” today.
And putting it where my mouth is.
It’s what I tell my coaching students to do.
So I thought I’d better not just talk it... but walk it.
That’s why I’m giving 2 extra FREE BONUSES to my current “Effortless Influence”
members.
I’m not just PREACHING about “over delivering,” but giving them a $1627 bonus... with
the help of Mr. X.
It’s an owners only gift... no strings attached... and it’s your too, if you want it.
That is, if you order BEFORE midnight (just a few hours away) you can get the same
additional, over-the-top BONUSES... and still get...
-- the $500 DISCOUNT

--the 3-pay option
--the “Effortless Influence” course material
--the bonus interviews
--the 30-to-1 guarantee
--the transcripts
--the case studies
--the “how to” worksheets
--the detailed examples
--the dissections of famous ads (Halbert, Kennedy, Ogilvy, Sugarman)
--the in-depth archetype discussion
--the “12 stages of the hero’s journey”
--the NEW, Mr. X bonus called, “Testimonial and Case Study Dynamite” he’s sold it to
several companies for a training tool at $1500 a pop
--my additional step-by-step video I’ve just added to the members area
--and much more
Plus... EVERY aspect of “Effortless Influence” is focused on SALES!
This is not just an intellectual exercise on storytelling... you can get that in any old book
on developing plots and characters. But we’re not writing novels... we’re selling
products!
By the way, we’re also getting rave reviews about yesterday’s late-breaking interview
with Mr. X.

Yes, the guy’s obsessed (which he freely admits), but you can learn a thing or two about
HOW to learn, and the amazing power of persistence.
The guy puts his money where his mouth is in terms of investing in himself.
What he said about studying an hour every morning... for the last 15 years... is
incredible!
If you haven’t heard it yet, you owe it to yourself to listen... and learn... and be inspired!
Here’s the link:

http://www.daniellevis.com/comingout
And putting YOUR money where YOUR mouth is means exactly that... investing in
YOURSELF.
But I don’t just mean investing in “Effortless Influence.”
I mean study; persistence; taking the hard road at times... it’s all investing in
YOURSELF.
Sometimes people tell me it’s TOO HARD to succeed.
It’s actually a lot harder to fail... to deal with the scrimping, the worry, the tight-fisted
approach to life that keeps abundance at bay... and it never ends.
But REAL success is not just putting “nose to grindstone”... it’s LEVERAGING your
time, money, and energy with SHORTCUTS wherever possible.
The biggest copywriting and persuasion shortcut I know of is “Effortless Influence.”
But don’t take my word for it. Test-drive it for yourself.
If you don’t think it’s everything Mr. X and I say it is, get your investment back.
But you’ve only got ‘till midnight. Don’t wait.
All options, including hard copy if you prefer, are at this link:
--> http://www.daniellevis.com/comingout
Cheers,
Daniel

Subject Line: Last Chance Discount (It's NOT the Root of All Evil)
Daniel Levis here, with a quick story about a fascinating topic...
MONEY.
And since it’s NOT the root of all evil, it’s OK to make as much as you want... without
guilt or apology.
Which is what “Effortless Influence” is all about... making sales and profits to your
heart’s content...
...without struggle, strong-arm marketing tactics, or blatant, embarrassing, manipulative

tricks.
But before I tell you the super-short story, I’d be remiss not to remind you about how
you can SAVE a big chunk of the green stuff...
...by ordering “Effortless Influence” before the discount vanishes as fast as beer at a
teamsters’ picnic.
It’s gone at midnight... POOF!
The discount is 500 bucks... so right now, with the limited-time, 3-pay option, all it takes
is digging behind the couch cushions (and maybe under the seat in the car) to come up
with the first of the 3 payments.
And with the course in your hands, you can learn enough in a week, to MORE than
make the 2nd chump-change payment.
Once you’ve got this information under your belt, it’s gravy for the rest of your life...
whether you’re selling information products, services in your business, or as an affiliate.
The world is STARVING for marketing that’s subtle, respectful, powerful, and doesn’t
confuse or offend your customers. A lot of it does.
Your understanding of persuasion will only get deeper as the information in “Effortless
Influence” changes the way you see the world.
You’ll learn more with every episode of “Dexter,” “NCIS,” and the new “Hunger Games”
movie... it ALL improves your ability to sell... while you sit back and watch the show.
But the bonuses and 3-pay ALL go up in smoke it midnight... gone with the wind... down
the drain... kaput.
He who hesitates is lost... bites the dust... kiss it goodbye... adios... arrivederci...

So don’t torment yourself with, “Should I or shouldn’t I?”
Don’t wait ‘till I’ve slapped the extra $500 bucks back on to make it a cool thousand
bucks.
You can take a quick look and return it in a week if you want. It’s all up to you.
And speaking of missed opportunities... it reminds me of my friend who worked as a

guard in a prison.
His “stint” was 4 years... watching missed opportunities and wasted lives... in action!
Then literally, he found Napoleon Hill’s “Think and Grow Rich” on the library shelf.
From reading the book, he realized a “burning passion” was the vehicle that would take
him where he wanted to go.
He quit the prison, got his real estate license, and is a now a nationally recognized
investing expert.
He started with a degree in criminology... but a burning passion will take you anywhere.
And finally, getting back to “the root of all evil.”
The misquoted scripture is supposed to be, “The LOVE of money is the root of all evil.”
But even that’s not quite right. It’s not the open, generous love we’re talking about.
It’s that miserly, greedy, stingy... grasping black hole of misery.
Money is inert. It just sits there.
It’s totally OK to make as much as you prefer ...and loving money in the generous way
will just attract more... unlike the miser who can never have enough.
Anyway, it’s all here in “Effortless Influence” ...the answer to your burning passion for
freedom, and as much money as you care to earn.
And you can be inspired by Mr. X, now that he’s been EXPOSED. Yesterday’s still “hot”
interview is at the link below. You’ll be ready to rip into any project you’re working on
with reckless creative abandon after you listen.
He’s a great example of a guy with a burning passion... and NOT wasting
opportunities... so much so that he wants to spread the wealth and gave my
members an extra $1500 bonus called, “Testimonial and Case Study Dynamite.”

It’s now part of the “Effortless Influence” Package.
Along with ANOTHER extra bonus I decided to add... a $127 video that takes you
through one of the core concepts of “Effortless Influence,”... the ultimately persuasive,
“12 stages of the Hero’s Journey.”
DO NOT MISS THIS OPPORTUNITY!
Last call to persuasion excellence!
Daniel
Here’s that link to the Mr. X interview and all the last chance ordering options:
http://www.daniellevis.com/comingout

Subject Line: Last Chance-Home Depot Version of Effortless Influence
Daniel Levis here, with the last gasp before midnight.
Assuming you haven’t invested in “Effortless Influence” at this point, I’ll quit hammering
you about it.
I figure you know what’s best for you, and apparently, my course isn’t “it” at the moment.
So here’s the do-it-yourself, Home Depot version of “Effortless Influence.”
It’s a list of a few of the books I used to research the most gifted storytellers and
persuaders in history... con men, magicians, preachers, therapists, cult leaders, political
leaders… and of course, salesmen.
On page 264 of my course, I list 21 of the 63 resources I used for my year-long

investigation.
Here are 5 of the best:
“Hero with a Thousand Faces,” by Joseph Campbell: it’s a dense 450 pages of brilliance
and insights into human motivation and the search for meaning.
“And My Voice Will Go With You,” by Milton Erickson: a classic reference for all NLP
practitioners.
Erickson was an unbelievable storyteller and changed peoples lives... profoundly... just
by telling them stories. It’s a bit slow going at first, but well worth the midnight oil.
“20 Master Plots and How to Build Them,” by Ronald Tobias: a detailed thesis on the
main plots and their relationships in developing novels, movies, and stories of all kinds.
“How to Argue and Win Every Time,” by Gerry Spence: you’ve probably heard of
Spence, the lawyer who could hold ANY jury in the palm of his hand, with one hand tied
behind his back. And you can tell by reading, he had just the right personality to do it.
“Breakthrough Advertising,” by Gene Schwartz: thought to be one of the top 5 most

important marketing books of all time. Many marketing teachers will tell you to wait to
read this book ‘till you’ve been working in the business for a few years, as it’s very
advanced.
Of course, since these books (except “Breakthrough Advertising”) are not focused on
marketing, you’ve got to hold that focus in mind as you’re studying. But the extra effort
makes the lessons go deeper.

Just go to Amazon... they’re all there. With shipping, you’ll spend about $160 bucks
since “Breakthrough Advertising” sells for $94.90.
If you’d like my list of the 21 books I catalogue in “Effortless Influence,” I’ll be happy to
send you the page.
You’re probably more dedicated than I am. Because even though I work like a dog, I’m
lazy!
I do all in my power to LEVERAGE other people’s efforts, education, and information...

I’d rather be applying that knowledge and making money.
Which is why I buy dozens of courses every year.
But what I wanted didn’t exist in the story telling arena... so I did the research myself.
I’d rather not start at ground zero, but sometimes you just have to.
Anyway, good luck.
And without any hard-core pitch... just the facts as a reminder...
The $500 discount expires at midnight tonight, along with the 3-pay option.
The 30-to-1 guarantee still applies when the course goes up to $1000 tomorrow.
The $1627 worth of extra bonuses from Mr. X and me, are still available at the $1000
price.
If you haven’t heard yesterday’s wild, wooly, and informative interview with Mr. X, listen
at this link before you make ANY decision... it’s classic and will inspire you!
Here’s the link to hear my former enemy, who I now admire:
--> http://www.daniellevis.com/comingout
All the ordering options are there... even the $139, 3-pay option... which is cheaper than
buying the 5 books I listed above... the lazy way to effortless influence.
All my best,
Daniel
P.S. Have a safe and happy Easter Weekend!

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Persuasion Chronicles: Effortless Influence Promo Emails

Persuasion Chronicles 1: Big Dog Anger!...............................................................................2

Persuasion Chronicles 2: Levis Parts the Copywriting Heavens...........................................8

Persuasion Chronicles 3: Off the Deep End Copywriting.....................................................13

Persuasion Chronicles 4: Octomom Bares All.......................................................................18

Persuasion Chronicles 5: Star-Crossed Brother's Revenge.................................................23

Persuasion Chronicles 6: From Struggling Single Mom to Richest Woman.......................29

Persuasion Chronicles 7: The Dan with the Dragon Tattoo..................................................34

(2 Days Left) Persuasion Chronicles 8: Freud's Copywriting Theft.....................................38

DOUBLE BONUS: $1627 Parting Gifts from Mr. X!.................................................................42

Last Day for Mr. X Savings Extravaganza...............................................................................48

Last Chance Discount (It's NOT the Root of All Evil).............................................................50

Last Chance-Home Depot Version of Effortless Influence....................................................52

Levis International Marketing - All rights reserved Page 1

Daniel Levis here, with an angry owner of my Effortless Influence course.

He just sent me a very strange e-mail… or maybe I should call it a "rant!"

Anyway, here it is... just as presumptuous as the way it arrived:

As I started through Effortless Influence for the 3rd time, for

And it pissed me off.

As much as I admire the big-dog gurus who gave you the

Their comments actually made me think of the familiar headline:

Because that famous ad went on to describe "common" words that

So no offense, and even though some of those guys are my heroes,

Levis International Marketing - All rights reserved Page 2

But after devouring YOUR course, it seems that everyone else

Enter Effortless Influence... like the distilled version of

You’ve clarified every concept, illuminated every insight,

Plus... I love how you’ve mapped out the STRUCTURE so clearly...

You lay it out so clearly I’ve sat bolt-upright, over and

Or more accurately... it’s like I’ve been ferociously practicing

Because now I have a paint-by-numbers system to follow instead

I just LOVE having the roadmap... a concrete, reproducible

It’s not like I’m new to the marketing game ...

Levis International Marketing - All rights reserved Page 3

Then, when Dan generously described my storytelling as

But it hasn’t been easy.

There’s been a lot of struggle and frequent RESENTMENT about how

Now... with your course, I realize how to CONSCIOUSLY CLONE this

Then... they’ll get to see these nuggets of persuasion

Levis International Marketing - All rights reserved Page 4

And who better to tell the tale than an outsider who’s

I’d call this series, "The Persuasion Chronicles," and this

Persuasion Chronicles #2: Parting the Copywriting Heavens

It’s about the secret new "app" that Effortless Influence

They’ll learn to write blockbuster copy with every episode of

With gratitude for creating the course,

It’s Daniel again, and this is a 100% true story.

Levis International Marketing - All rights reserved Page 5

Fast Mover Incentive #1 -- if you’re one of the FIRST 10 to invest in my Effortless

Levis International Marketing - All rights reserved Page 6

PLEASE CALL ME! Because I want to jump on it, too!

Levis International Marketing - All rights reserved Page 7

Take it away, Mr. X!

Thanks for installing this new “app” in my brain.

I didn’t know it was part of the program when I received

As an extra benefit, I now feel NO SHAME when I take a break and

Because this “new app” is automatically making my storytelling

Levis International Marketing - All rights reserved Page 8

You were actually assembling fragments of code, little by

Then, when I discovered your kick-ass interview with Vin

For me, the “copywriting heavens parted”…the hidden STRUCTURE of

And frankly, your subscribers can experience this NOW, before

“Nike is not in the shoe business AT ALL. They’re in the