Piyush Chopra

Vendor Management Associate – Appario Retail Pvt. Ltd

Covering Letter

In last 4 years I have gained experience in E-tailing, E-Commerce, B2B Sales, Vendor
Management and Customer Servicing. Currently I am positioned as a Vendor Management
Associate – Appario Retail Pvt Ltd. Managing E- Commerce Operations, co-owing Business,
Revenue & Profit for a certain set of brands & categories.
As a Vendor Management Associate, I Co-own the P&L, develop the business model,
understand where opportunities are and create a viable business plan to service them through
sales and marketing, inventory planning, stock allocation, tracking account receivables, order
processing and maintaining a strong cash conversion cycle at a brand level while working in
categories like, Personal Computing (PC) and Office Products (OP), as an authorized reseller
with some of the top brands in India, Dell, HP, Strontium, Transcend, Toshiba and Kingston,
Synology, Lenovo, Lexar, Factor Notes, Doodle are to name a few.
The success of my job depends on excellent interpersonal working skills, combined with good
decision-making capabilities and the ability to multi-task. As such, it is essential that I am able to
think, communicate and present information effectively.
Passion for excellence, Creative attitude for Sales, strong leadership skills, analytical abilities,
strong motivation, and commitment towards professional career, coupled with excellent
communication skills, have been my assets.

I intend to pursue my professional career in an energetic and dynamic professional working

environment offering creative opportunities & exciting challenges. I am qualified and experienced
to shoulder managerial level responsibilities. I present my resume for consideration in your
esteemed organization.

With warm regards,

Piyush Chopra
 Curriculum Vitae
Piyush Chopra
Vendor Management Associate – E-Commerce, Sales & Vendor Management
Tel: +91 9999097022
E-mail: piyushchopra9999@gmail.com

CAREER OBJECTIVE
Professional achievement, creative satisfaction, and personal development, through
active participation in challenging, energetic & dynamic professional working
environment.

CAREER PROFILE & WORK EXPERIENCE

i. Company: Appario Retail Pvt Ltd

Designation : Vendor Management Associate

Worked For: August 2021 – Till Date

Job Profile:

Business Strategy:
➢ Develop and implement the e-commerce strategy to maximize revenue and ensure the highest standard
of customer service.
➢ Onboarded Gated & Non-Gated Brands like Factor Notes, Doodle, Bambalio, Deli, HP, Strontium,
Transcend, Toshiba, Kingston, Synology, Lenovo, Lexar etc and managing profitable growth for
them.
➢ Co-own the P&L, develop the business model, at a brand & category level to understand where
opportunities are and create a viable business to service them.
➢ Find creative solutions in negotiations and facilitate discussions to drive profitable growth.
➢ Identifying priority strategic partners/brands, negotiating, and closing distribution deals from first
contact through to signed contracts and implementing the agreements.
➢ Analyze inventory position and SKU performance to determine inventory liability, determine exit strategy
for unproductive inventory.

Vendor Management:

➢ Develop and maintain excellent partner relationship with our brand partners, like Factor Notes,
Doodle, Bambalio, Deli, HP, Strontium, Transcend, Toshiba, Kingston, Synology, Lenovo, Lexar
etc

➢ Develop deep and long-standing relationship with the vendors – to drive relationships from the strategic
to the tactical.
 ➢ Work closely with the marketplaces, product development, advertising supply chain and
transportation teams to align all efforts and deliver results.
➢ Working closely on input metrics such as GV Share, Selection, ROOS, Price
competiveness etc.

Purchasing and Inventory:

➢ Drive working capital management and inventory, effectively manage Cash Conversion Cycle.

➢ Develop and manage a purchase strategy with the brands to ensure best selection along
with the optimal cost and service.

➢ Engage with key brands in focus industry segments to enable and drive a consistent buying behavior
on marketplaces measured by their frequency, volume and value of purchases.

ii. Company: Zeitgeist Retail Pvt Ltd (ZRPL)

Designation : Assistant Manager (Sales– E-Commerce)
Designation : Senior Executive (October 2018- Present)

Worked For: October 2018 – August 2021

Job Profile:

Business Strategy:
➢ Develop and implement the e-commerce strategy to maximize revenue and ensure the highest standard
of customer service by using tool and software’s like Helium 10 etc.

➢ Onboarded Gated & Non Gated Brands like Dell, HP, Audio Technica , Prestige, Panasonic, Pigeon
Aleo, iluvia etc

➢ Managing profitable growth for Dell India, Panasonic, Prestige, Pigeon, Audio Technica, HP, Canon etc.
➢ Co-own the P&L, develop the business model, at a brand level to understand where opportunities are
and create a viable business to service them.
➢ Find creative solutions in negotiations and facilitate discussions to drive profitable growth.
➢ Identifying priority strategic partners/brands, negotiating, and closing distribution deals from first
contact through to signed contracts and implementing the agreements.
➢ Analyze inventory position and SKU performance to determine inventory liability, determine exit strategy
for unproductive inventory.

Vendor Management:

➢ Develop and maintain excellent partner relationship with our online partners, like Amazon, Flipkart,
Paytm, 2Gud, Udaan, BIW, Snapdeal and Tatacliq.

➢ Develop deep and long-standing relationship with the vendors – to drive relationships from the strategic
to the tactical.
 ➢ Work closely with the marketplaces, product development, advertising supply chain and
transportation teams to align all efforts and deliver results.

Purchasing and Inventory:

➢ Drive working capital management and inventory, effectively manage Cash Conversion Cycle.

➢ Develop and manage a purchase strategy with the brands to ensure best selection along
with the optimal cost and service.

➢ Engage with key brands in focus industry segments to enable and drive a consistent buying behaviour
on marketplaces .measured by their frequency, volume and value of purchases.

iii. Company: Zebronics India Pvt Ltd Pvt. Ltd

Designation : Executive-E-Commerce
Worked For: 4th June2018 - 8th October 2018.

Job Profile:

➢ Responsible for driving sales and achieving the target by price negotiation, order placing, primary and/or
secondary sales, payment processing, analyzing the marketing trend and competitors strategies.

iv. Company: Popularizers Media Pvt Ltd.

Designation : Marketing Intern
Worked For: 1st June2017 – 15th July 2017

Job Profile:

➢ Pitching the Digital Marketing Modules such as Digital Marketing Overview, Website Development, SEO,
Google Adverbs, Google Analytics, Affiliate Marketing Blogging etc through cold calling.

v. Company: IDBI Federal Life Insurance Company Ltd

Designation : Intern
Worked for: 16th June 2015 – 31st July 2015

Job Profile:

➢ Pitching different types of insurance and investments plans to the existing customers through cold calling.
➢ Convincing new leads to buy insurance and investment plans by stating its USP and other key features.

vi. Company: BLS Institute of Technology Management

Designation: Intern
Worked for: 16th June 2014 – 28th August 2014 & 2nd August 2015 – 14th August 2015

Job Profile:
 ➢ Handling student queries and influencing the candidates to get admitted in our college by
demonstrating the key achievements and success stories of the institution.

PERSONAL DETAILS

Name : Piyush Chopra

Permanent Address : 25/1 2nd Floor Old Coal Depot Building, Ashok Nagar New Delhi 110018
Current Address : JJ Towers,4th Block Koramangala ,Bengaluru-560034
Date of birth : 2nd Nov 1994
Languages Known : English, Hindi, Punjabi and Basic French

Academic Profile:

ACADEMIC QUALIFICATIONS
Year Degree Institute CGPA /
Percentage
2016-18 MBA (International Business) Lovely Professional University, Phagwara 6.58
2013-16 BBA (Banking & Insurance) Guru Gobind Singh Indarprastha University 69.98%
2013 XII (CBSE) SD Vidya Mandir., Panipat, Haryana 62%
2011 X(CBSE) SD Vidya Mandir., Panipat, Haryana 6.4

Additional Qualification:

• Workshop on Mastering the Art of Corporate Conversation 2015.

• Regional Seminar on Economic Empowerment through Financial Education” by NSE and
SEBI.
• Workshop on Export Import Procedure & Documentation by NEDC, Delhi in March 2017.
• Workshop on MS Office Specialist for Office Excel 2010 by Microsoft Inc in March 2017.
• E-marketing Institute online course on Online Marketing Fundamentals on
7thSeptember 2017.

Declaration

I, hereby declare that the above furnished details are true and correct to the best of my knowledge.

Piyush Chopra