An Introduction to

ODIN Business Lending and ODIN Asset Finance

 As business finance specialists, we understand the difficulties
that businesses face, particularly in the current environment.

This is why we offer a wide range of flexible products that

have been created to suit specific business needs, such as
asset finance, business expansion loans, equipment finance,
promotional activities, cash flow injection and motor vehicle
insurance.

At ODIN, we pride ourselves on delivering

the highest quality customer service to
match our competitive product range.
Learn more about how we set ourselves
apart from our competitors.

www.odinbiz.com.au | www.odinasset.com.au
Contents
ODIN Business Lending
Our Products 1
About Us 2

ODIN Asset Finance

Our Products 3
About Us 4
Meet The Team 5

Our Philosophy 6

Australian Financial Review 7

How We Rank 8

Contact Us
 Business Lending

Small Business Loans for Big Ideas!

Work with ODIN to give your business a better finance solution. An ODIN
small business loan helps small and medium sized enterprises (SMEs) to get
where they need to be. This could mean funding future business expansion
plans, financing a range of new equipment or the office fitout, increasing the
budget to effectively promote the business (advertising/websites/etc.) or
simply providing the necessary injection to boost cash flow.

Business Expansion Loan Working Capital

Our business loans can help provide the With loans ranging from $5k to $1M, you
finance necessary to capitalise on the will be able to get the right equipment
opportunity and take your business to for your business without the need to
the next level. spend your cash reserves.

Promotional Activities Cash Flow Injection

An ODIN business loan can provide As short term finance specialists, our
you with the cash injection needed to business loan solutions help SMEs get
get your brand out there and bring the over intermittent cash flow issues and
business in. persevere through hardship.

1
What Sets Us Apart

“ Expanded into New Zealand

”
We may be one of the newest business and International markets
finance specialists in the market but
that does not mean we lack experience.
In fact, our team of lending specialists
have over 40 years of combined
experience and are backed by a credit
assessment team who understand all
the intricacies of business finance.

What sets us apart is our innovative

combination of technology coupled
with quality customer service. We
utilise the latest technology to create a
bespoke business finance product and
offer a same-day finance journey. Rest
assured, every person who deals with
ODIN will receive the same high quality
service that you would expect of a
contemporary lender.

We Know Business Lending

2400
Businesses have funded through us

80+
Lenders with over 900 Products

2.5
Years since our doors opened

$85,000,000
Settled for Businesses since 2020

If you are a business owner and would

like to learn more about our finance
solutions, then get in touch with our
team today.

Alternatively, if you are a finance broker

looking to offer your business clients a
better lending option, then become a
partner with us today!
2
 Asset Finance

We can... You Should!

ODIN Asset Finance provides a wide range of flexible finance solutions
through a diverse range of lenders, hand picked to offer a broad
spectrum of products to benefit every asset requirement. Ranging from
motor vehicles to running machines, if it has a serial number,
ODIN Asset can help customers finance it!

Team Lender Panel Our Clients

Our highly experienced
team with over 100 years of
combined experienced has
been handpicked for their
expertise to help all our clients
achieve their goals through a
personalised service.
We have access to over 50
lenders to provide solutions
for even the most complex
scenarios, all of which are
tailor made to suit our clients’
requirements.
All of our current and future
clients would have established
a partnership with us based
on trust. We value every one
of our clients and we nurture
long term relationships and win
together.

Our Unique Approach To Customer Experience

Customer Priority Solution Focused Fast & Reliable

Our team of experts are With access to a large panel of Once all documents are sorted,
dedicated to delivering lenders that offer a diversity of we are able to provide you with
personalised solutions finance solutions, if it can be solutions in as little as 24 hours!
tailored to you. done, we will find a way.

3
We Can Finance
- Automotive Finance
- Truck Finance
- Marine Finance
- Lifestyle Finance
- Machinery
- Agricultural Equipment
- IT Equipment
- Office Equipment
- Forestry Equipment
- Fitout Finance
- Commercial Fleet
- Vehicle Finance
- Equine Finance
- Personal Loans
- Plus much more!

“ Gold Partner and Presenter at the

Accountant Daily Finance Day 2022 - NSW

Motor Vehicle
Insurance
Having partnered with
two of Australia’s leading
providers, call us anytime to
receive an obligation free
quote for comprehensive
insurance!

4
 Meet The Team
ODIN Business Lending

Declan Lewis Luke Tran

State Manager State Manager
NSW / ACT / WA VIC / QLD / TAS / SA

Palolo Apulu Gabrielle Lattouf James Lennon Chester Campbell Andrew Jackson
Business Lending Business Lending Business Lending Business Lending Business Lending
Specialist Specialist Specialist Specialist Specialist

Mark Vasiljevic Bevis Ng Danny Petsas Chris Lancuba Aliyah Hijazi

Business Lending Business Lending Sales Development Sales Development Sales Development
Specialist Specialist Representative Representative Representative

ODIN Asset Finance

Chad Morran Andrew Abdou Peter Dang Lauryn Daher Heba Attia
Team Leader Asset Finance Asset Finance Asset Support Officer Sales Development
Specialist Specialist Representative

5
 Four Reasons To Consider A New
Business Lending Partner
Finding a suitable finance solution can be daunting. Take the stress
out of it by choosing a lending partner that shares your values.

Four Shields Philosophy

At ODIN Business Lending, we are all about prosperity. We treat it as respect
for one another, because at the end of the day, we are all family. Our values are
printed across four shields that hang on the wall at our head office:
Family, Prosperity, Integrity, and Respect.

Family
Family is the first of the Four Shields. The word
ODIN comes from the Norse god and underpins
our philosophy. Each soldier stands shoulder
to shoulder, holding their shields so that they
overlap and protect both themselves and their
neighbour. The unit is held together as one and
the burden shared amongst the group, creating a
stronger whole than the sum of its parts.
Integrity
Integrity is the cornerstone of our partnerships.
Throughout the pandemic, we have
strengthened the position of Australia’s small
businesses, helping them navigate the changing
landscape at every turn. ODIN offers a wide
range of flexible lending options that will assist in
your business’s continued growth and to service
whatever cash flow needs may arise.

That is how we think of the ODIN family, a unit
working towards a shared goal. We see our
clients as an extension of our family. Our goal is
to find a funding solution that works best for your
business.
We also have a team of lending specialists with
decades of combined experience that are backed
by a credit assessment team who understand all
the intricacies of business and asset finance.

Prosperity
We aim to create Prosperity. When ODIN works
with a small business to secure financing, the
transaction is not the end goal. Businesses
need financing for many reasons such as
expansion, renovation, equipment, marketing,
an opportunity, or just to get through the quiet
season. Bank lending is getting tighter, leaving
a huge portion of the small business market
struggling with cash flow and searching for
answers. At ODIN, we provide you with the
answers that help you prosper.
Respect
The fourth of the ODIN shields is Respect.
It doesn’t matter what your individual
circumstances are or what you need help with, at
ODIN we treat every application on its merits and
do whatever we can to find a solution that works.
Approaching each new customer respectfully
means we remain open-minded and focused on
delivering the best possible outcome. The best
evidence of this is our 84% approval rate. Try us
and see for yourself.
6
 Australian Financial Review
Friday 25 November 2022 | The Australian Financial Review | www.afr.com
SME lender credits its bespoke approach
In contrast to the ‘cookie cutter’ mentality
pervading the credit assessment of the larger
financiers, Odin Business Lending believes that
every enterprise needs to be assessed on its
individual merits.
With this ethos in mind, the specialist broker to
small to medium enterprises (SMEs) is not afraid
to take on clients classed as subprime, or with an
otherwise spotty credit history.
Odin’s book has grown at a spectacular clip
since the business was founded virtually from
scratch in 2020, by industry veteran Norman
Vancuylenberg.
One of the original franchisees to the RAMS
Home Loans business, Vancuylenberg says there
was widespread defaulting during the pandemic
period when Odin hung out its ‘open for business’
shingle.
He says that many of these businesses were
“put through the wringer and had adverse events”
through no fault of their own, such as
tradespeople affected by the problems of large
construction companies.
“We understand better than most that Aussie
businesses need a fair go,” he says.
Vancuylenberg says Australian lenders have
relied “far too heavily” on the credit scores kept by
the oligopoly agencies Experian, Equifax and Illion
(formerly Dun and Bradstreet).
“It can be very restrictive and based on
subjective measures,” he says.
“For example, a consumer looking for a credit
card might shop around and make multiple
applications – and negatively affect their credit
score. There’s a need for a more intuitive look.”
7
ADVERTISING FEATURE
AFR Fast Lists 2022
While so-called ‘positive’ (comprehensive)
credit reporting gives lenders a better view of the
positive traits of a potential borrower, it’s still a
crude and backward-looking device.
“Other lenders and originators might not have
touched these businesses, but we have the
processes and spend the time to get to know the
clients better, so we can present their proposals
to lenders in the best possible light,”
Vancuylenberg says.
“Ultimately, we understand where an SME has
been and – most importantly – where it wants to
go. It’s not a case of ‘your credit score is under a
certain number so we can’t help you’.”
Currently, Odin is an intermediary for more
than 80 lenders covering more than 900
products. These include well-known names such
as Prospa, Bizcap and OnDeck.
“We are extremely fortunate to be dealing with
funders who are open-minded and very genuine
about wanting to help businesses,”
Vancuylenberg says.
In its short life to date, Odin has arranged
$85 million of financing – often tailored
arrangements – for more than 2400 clients.
While some lenders require collateral – typically
property – Odin specialises in non-secured
funding for purposes including business
expansion, equipment purchases, working capital,
promotional activity or an expansion opportunity.
The loans are for anywhere between $5000 and
$1 million, with an average amount of $35,000
and an 18-month duration.
“Our approvals are usually within 24 hours,”
Vancuylenberg says. “We have had clients in a
“ We ranked 12th on the 2022
AFR 100 Fast Starters!
“We are extremely
fortunate to be dealing
with funders who are
open-minded and very
genuine about wanting to
help businesses.”
Norman Vancuylenberg
difficult position who say they need half a million
dollars today and at 10am we have made it
happen.”
Vancuylenberg adds that the type of client will
vary from sector to sector, depending on the point
of the economic cycle.
“During COVID we were doing a lot for the food
and retail industry, especially grocery suppliers
who couldn’t keep up with stock demand and
payment terms,” he says.
“We’re also proud that we were able to support
the smaller end of the construction sector
through a time of upheaval.”
From a three-person office in 2020, Odin has
grown to a complement of 34 full-time staff
across four divisions. Over that period, Odin’s
turnover grew from $100,000 at inception to
$5 million last financial year.
”
613
“At our current trajectory we are on track to
more than double our gross revenue for the ’22-23
financial year,” Vancuylenberg says.
Named after the immensely wise god of Norse
mythology, Odin recently opened a New Zealand
office and Vancuylenberg says the business is
“going great guns” there.
“Where we are bespoke is that the lending
decisions are rarely made with security, it’s
generally done with experienced analysts working
through guidelines,” Vancuylenberg says.
“Much of the knowledge is industry-specific. A
retail butchery will have considerably different
cash flow, opportunities, strengths and
weaknesses than a carpenter.
“We don’t put all businesses in the one basket;
we look far deeper to understand the industry
needs and how the sector fits in the economy.”
Vancuylenberg says Odin operates on four core
values: family, respect, integrity and ensuring
prosperity for SMEs.
Reflecting this, in the September quarter
defaults and delinquencies across Odin’s book
were 50 per cent lower than expected.
“Even at the anticipated rate we were still
under the market and that comes down to
helping customers achieve their goals,” he says.
Vancuylenberg adds that Odin is not a “set and
forget” originator but remains in contact with
clients throughout the life of their loan.
“No one client ever remains where they started
out,” he says. “Over the time they are likely to
have bitten the bullet and repaid their debt, so we
will look at better solutions to help them to
continue to move forward.”
 How We Rank
S10
Special Report AFR
Friday 25 November 2022
The Australian Financial Review | www.afr.com

2022 AFR Fast Starters

The fastest growing start-ups in Australia

CAGR Revenue ($m) CAGR Revenue ($m)

Company name FY20-22 (%) Company name FY20-22 (%)
FY20 FY21 FY22 FY20 FY21 FY22

1 FELLR 1863.1 0.01 1.38 4.51 51 Dashdot 200.4 0.69 1.32 6.21

2 Razorback4x4 1657.9 0.01 1.11 2.49 52 Cars4us 198.3 19.54 89.14 173.88

3 Bidcrete 1453.5 0.02 0.79 4.03 53 Arinco 198.2 2.09 7.37 18.54

4 Islashboutique 1364.2 0.01 0.87 1.31 54 Division 5 195.2 0.23 0.86 1.97

5 Montu Group 1343.2 0.10 1.01 21.65 55 ConnectOS 194.1 1.34 3.85 11.56

6 Crossbet 1084.4 0.12 1.40 16.29 56 MF & Associates 193.5 0.47 1.58 4.03

7 Maali Group 1077.6 0.18 3.77 25.04 57 NDE Solutions 186.5 1.36 7.17 11.15

8 Blitz Group 1001.7 0.01 0.36 1.80 58 OurMoneyMarket 183.0 2.75 7.91 22.04

9 ShiloPeople 855.1 0.04 2.45 4.07 59 XPON 178.5 1.72 5.44 13.31

10 Jaaims Technologies 853.4 0.01 0.56 0.99 60 Vudoo 176.9 0.21 0.39 1.59

11 Alex Bank 717.2 0.02 0.23 1.50 61 Mighty Craft 172.7 9.22 28.28 68.57

12 Odin Business Lending 710.6 0.06 0.98 3.62 62 iPartners 170.1 1.30 1.16 9.52

13 ZondaPeople 627.9 0.41 2.34 21.61 63 Akcelo 166.5 2.65 9.82 18.85

14 BourkeHood 620.7 0.10 1.10 5.10 64 Peeplcoach 161.3 0.21 0.56 1.43

15 Sure Insurance 619.4 0.39 5.22 20.16 65 Areal Property 159.1 0.79 3.32 5.30

16 Settle Easy 613.8 0.01 0.21 0.63 66 Getmycourse 157.5 0.39 1.42 2.57

17 Contour Education 595.4 0.02 0.22 0.88 67 Bodhitree W Property Mgmt Services 156.0 0.17 0.30 1.09

18 Driva 556.6 0.11 0.95 4.78 68 CLOUTA.CO 152.2 0.31 1.73 1.97

19 Eleventh Dimension Solutions 535.5 0.02 0.40 0.85 69 Motor Scout Australia 149.7 0.39 1.37 2.46

20 Kings Of Neon 532.8 0.09 0.71 3.46 70 Muval 148.9 3.06 8.92 18.93

21 Yellow Canary Holdings 515.8 0.19 1.99 7.17 71 Henderson Healthcare 144.2 6.73 14.72 40.10

22 Sales Sniper Consulting 465.9 0.39 3.70 12.49 72 Saltire Capital Partners 141.5 0.24 0.74 1.40

23 Cannatrek Medical 455.9 1.36 9.00 41.91 73 Complete Home Filtration 140.4 3.44 10.70 19.90

24 UrbanX 431.7 0.26 2.95 7.27 74 Concept Care Disability Solutions 136.7 1.21 4.00 6.80

25 GOVCONNEX 429.5 0.03 0.25 0.84 75 The Nudge Group 135.1 0.48 1.96 2.63

26 Ab Initio Pharma 408.5 0.04 1.61 0.98 76 Two Palms Media 133.0 1.24 3.22 6.75

27 The LAB Group 392.0 0.02 0.11 0.53 77 Milk Chocolate Property 130.4 0.86 1.86 4.57

28 Sententia Consulting 373.7 0.22 2.54 4.90 78 ZEN 129.9 0.65 2.12 3.45

29 Evrima Technologies 372.9 0.12 0.69 2.72 79 Inspiring Vacations 129.4 7.14 11.47 37.56

30 CareMonitor 359.3 0.21 0.71 4.35 80 Woods & Co Recruitment 127.5 0.88 1.67 4.54

31 Fore Group 354.0 2.51 14.93 51.64 81 Baidam Solutions 126.9 3.80 9.28 19.55

32 Clarrow 338.9 0.62 2.80 11.95 82 Studio Payne 123.8 1.33 1.59 6.68

33 Australian Property Scout 306.6 0.24 1.37 3.97 83 Trust The Process 121.5 0.31 0.84 1.52

34 SYMO interactive 295.8 0.08 0.58 1.21 84 Wealthi 120.7 0.55 0.92 2.69

35 Loopit 295.1 0.09 0.53 1.46 85 Farsiight 119.7 0.49 1.20 2.38

36 Oho 294.2 0.03 0.11 0.51 86 Leadify 114.3 1.44 3.89 6.61

37 Finspo 291.1 0.15 0.49 2.33 87 1 Medical 113.4 5.24 13.93 23.86

38 Qld Hot Property 284.0 0.14 0.96 2.12 88 Platserv 111.4 0.19 0.59 0.85

39 Eucalyptus 263.9 2.70 11.19 35.81 89 InstantScripts 110.8 3.67 7.15 16.32

40 TWIYO Capital & Advisory 250.6 0.24 1.46 2.98 90 Simplfi 109.7 0.34 0.80 1.50

41 Nexar Group 245.6 0.61 3.74 7.25 91 Solar Thermal Australia 104.1 2.27 6.10 9.46

42 Hyphen Health 241.0 0.05 0.17 0.56 92 8Squad 103.3 4.12 8.77 17.02

43 Bare Funeral Group 236.8 1.02 5.67 11.53 93 Bridgeford Group 102.0 0.31 0.47 1.26

44 Online Courses Australia 235.0 0.21 1.11 2.36 94 Raw.Studio 101.7 0.42 1.20 1.71

45 Sonar Consulting 219.3 0.93 2.26 9.48 95 Maqro Investment Group 101.0 0.50 0.97 2.01

46 Untangld 217.6 0.19 0.96 1.91 96 POP Holdings 99.9 6.89 6.85 27.54

47 Mindset Health 209.9 0.51 1.77 4.85 97 Birchal 97.7 0.98 2.08 3.82

48 Boots Civil 209.8 0.71 2.94 6.86 98 Champion Web 97.3 0.24 0.48 0.95

49 July 205.3 2.32 2.84 21.59 99 Little Fish Property Developments 95.8 0.39 0.99 1.50

50 Iterate Recruitment 201.6 1.00 4.74 9.07 100 Gawk 95.4 0.61 1.28 2.31

SOURCE: FINANCIAL REVIEW

AFRGA1 S010

8
 Contact Us

Want to know more?

Find out how ODIN can give your business a
better finance solution today!

Business Lending Asset Finance

www.odinbiz.com.au www.odinasset.com.au