Hands-on Qualitative Methods (runs annually) https://ssl1.peoplexs.com/Peoplexs22/CandidatesPortalNoLogin/ ...

Course
Hands-on Qualitative Methods (runs annually)

Faculty
Magali Gravier, Associate Professor (MSC)
Mette Zølner, Associate Professor (MSC)
Dan Kärreman (MSC)
Joshua Kragh Bruhn, Information Specialist (CBS Library)

Course Coordinator
Associate Professors Magali Gravier & Mette Zølner, Department of Management, Society and Communication, CBS

Prerequisites
The PhD student should attach to the application one document:

A brief note (no more than 150 words), listing:

Your research topic

The kind of data you are gathering

Five key questions on methodological/analytical issues in your project.

Date of the start of your PhD project

The PhD student will be told if he/she is accepted to the course after the registration deadline.

If you are accepted to the course you should work out a five-pages (maximum) written presentation in which you
relate some parts of the curriculum literature in the course to your project.

The presentation should focus on a methodological and analytical issue, and specific references to course literature. A
list of literature will be uploaded on Canvas, which you will have access to after acceptance to the course.

Deadline for sending this document is 2 weeks before course begin.

The five pages will provide material for discussions and reflections throughout the course. You will be asked to
discuss your own project as well as the projects of course participants, and to reflect upon how you can include
learnings in your PhD. project.

It is a precondition for receiving the course diploma that the PhD student attends the whole course.

Aim
This course serves as a basic primer for PhD students on how to conduct solid qualitative research as well as on
major considerations that researchers need to reflect upon when aspiring to conduct qualitative research with quality.

Course content
The course will consist of four main components:

1) It will provide the students with hands-on knowledge on how to conduct a qualitative research project. The course
will focus on how to elaborate research designs, how to make a workable research topic, how to choose the
appropriate analytical strategy, how to analyze data, and how to present qualitative research in a PhD and in
scientific publications.

2) It will discuss qualitative research methods in relation to dominant philosophies of science (i.e. positivism,
constructionism, critical realism and pragmatism) and their respective quality criteria.

3) It will enhance the students’ ability to reflect upon own research designs and methods through discussions and
sharing of experiences with course participants and CBS researchers.

4) Students will be offered exercises in order to acquire and improve skills in qualitative methods.

Teaching style
Lectures with workshops, dialogues, exercises, student presentations and discussions.

Lecture plan
Day 1 Scientific philosophy and paradigms

10.00 Introduction of the course (Magali Gravier & Mette Zølner)

10.30 Qualitative research processes in various paradigms (Magali Gravier & Mette Zølner)

(i.e. Positivism, constructionism, critical realism)

Role playing game – philosophy of science Part I.

12.30 Lunch

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13.30 A tale from the field on ethics (Dan Kärreman)

14.30 Role playing game – philosophy of science Part II.

16.00 Role playing game – philosophy of science Part III.

16.30 Discussions around students’ projects (Magali Gravier & Mette Zølner)

17.15 End of day

Day 2 Research Design and qualitative data: What is it and how to proceed?

9.00 Processes of defining a qualitative research design;

(i.e. Research strategy, deductive, inductive, abductive, retroductive approaches; quality criteria) (Magali Gravier &
Mette Zølner)

10.40 Collecting qualitative data and field access

(i.e. Case studies, participant) observations, shadowing, documents, social media, interviews, visual data) (Magali
Gravier & Mette Zølner)

12.30 Lunch

13.30 A tale from the field on planning and collecting qualitative data (Dan Kärreman)

14.30 Discussions around students’ projects (Magali Gravier & Mette Zølner)

16.15/16.30 End of day - Hand out of data material for day 3

Course Dinner

Day 3 Doing data analysis

9.00 Various analytical strategies (i.e. Content analysis, Discourse analysis, Narrative
analysis, Ethnomethodology) (Magali Gravier & Mette Zølner)

11.30 Hands-on analytical strategies and working in research teams (Magali Gravier & Mette Zølner)

Exercise 1: applying two analytical strategies to selected data material

12.30 Lunch

13.30 A tale from the field on analyzing (Dan Kärreman)

14.30 Hands-on analytical strategies and working in research teams

Exercise 2: applying two analytical strategies to selected data material (Mette Zølner & Magali Gravier)

15.30 Hands-on analytical strategies and working in research teams

Exercise 3: Method combinations (drawing on exercise 1 and 2) (Mette Zølner & Magali Gravier)

17.00 End of day

Day 4 From Data to theorizing

9.00 Using NVIVO for qualitative data analysis: assets and challenges (Joshua Kragh Bruhn, CBS Library - TBC)

10.15 Discussing software based vs manual data analysis (Magali Gravier & Mette Zølner)

11.00 What about theorizing? (Magali Gravier & Mette Zølner)

12.30 Lunch

13.30 Two participants presentations on how to implement learnings in own PhD project

14.30 In class home-work – preparing for tomorrow

17:00 End of the day.

Day 5 Implementing on own research

9.00 Student presentations on how to implement learnings in their Ph.D. projects (Mette Zølner & Magali Gravier)

10.00 A tale from the field on presenting and publishing qualitative analyses (Dan Kärreman)

12.30 Lunch

13.30 Student presentations on how to implement learnings in their Ph.D. projects (Mette Zølner & Magali Gravier)

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14.30 Wrapping up and evaluations

15.30 End of the course

Learning objectives
Enhance the participants’ knowledge and ability to work with qualitative methods and research;

Develop the participants’ capacity to reflect critically upon qualitative methods and research

Make participants aware of the pros and cons of doing qualitative research (both in general and in regard
to specific qualitative methods);

Help the participants learn how to present qualitative research convincingly in their PhD and scientific
publications.

Exam
Not applicable.

Other

Start date
18/10/2021

End date
22/10/2021

Level
PhD

ECTS
5

Language
English

Course Literature
Indicative list of literature (A final list of literature will be uploaded on Canvas).

Readings in bold are main course readings.

[1] Alasuutari, P. (2004). The globalization of qualitative research. In C. Seale, G. Gobo, J.F. Gubrium and
D. Silverman (eds), Qualitative research practice. (pp. 595-608). Thousand Oaks: Sage.

[2] Alvesson, Mats. 2003. “Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to
Interviews in Organizational Research.” The Academy of Management Review 28 (1): 13–33.

Alvesson, M. and Sköldberg, K. (2009). Reflexive methodology. New Vistas for qualitative research. London: Sage
(2nd edition).

Alvesson, Mats, and Dan Kärreman. 2011. Qualitative Research and Theory Development: Mystery as
Method. London: SAGE Publications Ltd.

[3] Bansal, P.T. & Corley, K. (2012). Publishing in AMJ--Part 7: What’s different about qualitative
research? Academy of Management Journal, 55(3), 509-513.

Bazeley P. and Jackson, K. (2013). Qualitative Data Analysis with NVIVO. Sage (2nd ed.)

Bhaskar, Roy. 2008. A Realist Theory of Science. Rev. ed. London: Routledge.

[4] Bernard, H. R., Amber Wutich, and Gery W. Ryan. 2017. Analyzing Qualitative Data: Systematic
Approaches. Second edition. Los Angeles: SAGE. (chap. 10-19: read ONE chapter of your choice among
chapters)

Boland, Angela, M. G. Cherry, and Rumona Dickson, eds. 2017. Doing a Systematic Review: A Student's Guide: SAGE
Publications Ltd.

Bono, J. E. & McNamara, G. (2011). Publishing in AMJ--Part 2: Research design. Academy of Management Journal,
54(4), 657-660.

[5] Brannen, Mary Y. (2011). Using Multiple Case Studies to Generalize Form Ethnographic Research, In
R. Piekkari and C. Welch (Eds). Rethinking the Case Study in international Business and Management
Research. (pp. 124–45). Cheltenham, UK - Northhampton, MA, USA: Edward Elgar Publishing.

[6] Braun, V. & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative research in
Psychology, 3(2), 77-101.

Buchanan, D., Boddy, D. and McCalman, J. (1988). Getting in, getting on, getting out, and getting back, In Alan

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Bryman (Ed). 1988. Doing research in organizations. (pp. 53-6). London: Routledge.

Burtt, Emma. 2020. “When Access Is Denied: Conducting an Interview Through Letter Writing.” Qualitative Research,
146879412093612. doi:10.1177/1468794120936123.

Cassell, C., Bishop, F., Symon, G., Johnson, P. and Buehring, A. (2009). Learning to be a qualitative management
researcher. Management Learning, 40(5): 513-533.

Cassell, C., Cunliffe, A. L., Grandy, G. (2018). (Eds). The Sage Handbook of Qualitative Business and Management
Research Methods. History and Traditions. London: Sage.

[7] Chidlow, A., Plakoyinnaki, E. and Welch, C. (2014). Translation in cross-language international
business research: Beyond equivalence, Journal of International Business Studies, 45: 562-582.

Colquitt, J. A. & Geroge, G. (2011). Publishing in AMJ--Part 1: Topic choice. Academy of Management Journal, 54(3):
432-435.

Cuervo-Cazurra, A.; Andersson, U.; Brannen, M.Y.; Nielsen, B.B.; and Reuber, A.R. 2016. From the Editors: Can I
trust your findings? Ruling out alternative explanations in international business research. Journal of International
Business Studies, 47: 881-897.

[8] Czarniawska, B. 2016. Reflexivity versus rigor. Management Learning, 47(5): 615-619.

Elsbach, K.D. and Kramer, R.M. 2016. Handbook of qualitative organizational research. Innovative pathways and
Methods. London: Routledge.

Emerson, Robert M., Rachel I. Fretz, and Linda L. Shaw. 2011. Writing Ethnographic Fieldnotes. Second edition, 3rd
print. Chicago guides to writing, editing, and publishing. Chicago: The University of Chicago Press.

[9] Esin, C. Fathi, M. and Squire, C. (2014). Narrative analysis: the constructionist approach’. In Flick,
U. The SAGE Handbook of qualitative data analysis. Thousand Oaks: Sage.

Flick, U. (2014). An introduction to qualitative research. London: Sage (5th edition)

Flick, U. (ed) (2014). The Sage Handbook of Qualitative Data Analysis. London: Sage.

Gabriel, Y. (2018). Stories and Narratives. In, Cassell, C., Cunliffe, A. L., Grandy, G. (2018). (Eds). The Sage
Handbook of Qualitative Business and Management Research Methods. Methods and Challenges. (pp. 63-81).
Thousand Oaks: Sage.

Geletkanycz, M. & Tepper, B. J. (2012). Publishing in AMJ--Part 6: Discussing the implications. Academy of
Management Journal, 55(2): 256-260.

Gephart, R.P. (2018). Qualitative Research as Interpretive Social Science, in: C. Cassell, A. L. Cunliffe and G. Grandy
(eds). Qualitative Business and Management Research Methods. History and Traditions. (pp. 33-54). Thousand Oaks:
Sage.

Gioia, D. A., K. N. Price, A. L. Hamilton, and J. B. Thomas. (2010). Forging an Identity: An Insider-Outsider Study of
Processes Involved in the Formation of Organizational Identity. Administrative Science Quarterly, 55: 1–46.

Gonzales, Laura. 2018. Sites of Translation: What Multilinguals Can Teach Us About Digital Writing and
Rhetoric: University of Michigan Press (Chapter 1). DOI: 10.3998/mpub.9952377

Grant, A. M. & Pollock, T. G. (2011). Publishing in AMJ--Part 3: Setting the hook. Academy of Management Journal,
54(5): 873-879.

Hardre, P. L. (2013). The power and strategic art of revise-and-resubmit: Maintaining balance in academic
publishing. Journal of Faculty Development, 27: 13-19.

Holton, J.A. (2018). ‘From Grounded Theory to Grounded Theorizing in qualitative research’. In Catherine, Cassell,
Ann L. Cunliffe and Gina Grandy (Eds). The Sage Handbook of Qualitative Business and Management Research
Methods. (pp. 233-250). Thousand Oaks: Sage.

Jack, G. and Westwood, R. (2006). Post-colonialism and the politics of qualitative research in international
business. Management International Review, 46(4): 481-501.

[10] Karra, Neri, and Nelson Phillips. 2008. “Researching “Back Home”.” Organizational Research
Methods 11 (3): 541–61.

Kavalainen, A. and Eriksson, P. (2008). Qualitative Methods in Business Research. Thousand Oaks: Sage.

Kawabata, M. and Gastaldo D. (2015). The less said, the better: interpreting silence in qualitative
research. International Journal of qualitative methods, 14(4): 1-9.

[11] Kozinets, R. V. (2018). Netnography for Management and Business Research. In, Cassell, C.,
Cunliffe, A. L., Grandy, G. (2018). (Eds). The Sage Handbook of Qualitative Business and Management
Research Methods. Methods and Challenges. (384-397). Thousand Oaks: Sage..

[12] Kreiner, G.E. (2016). Tabula Geminus. A “Both/And” approach to coding and theorizing, in: Kimberly
D. Elsbach, Roderick M. Kramer. (eds.) Handbook of Qualitative Organizational Research: Innovative

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Pathways and Methods. London: Routledge.

Kvale, S. and S. Brinkmann (2009) Interviews. Learning the Craft of Qualitative Research Interviewing. Thousand
Oaks: Sage.

Ledin, Per, and David Machin. 2018. Doing Visual Analysis. Thousand Oaks CA: SAGE Publications.

Leroux, P. and Neveu, E. (dir.), 2017. En Immersion. Pratiques intensives du terrain en journalisme, littérature et
sciences sociales, Rennes: Presses Universitaires de Rennes, 427 p.

[13] Lillrank, A. (2012) Managing the Interviewer Self. In Jaber F. Gubrium and James A. Holstein & Amir
B. Marvasti & Karyn D. McKinney (Eds). The SAGE Handbook of Interview Research: The Complexity of
the Craft. (pp. 281-295). Thousand Oaks: Sage.

Michailova, S. (2004) Contextualising Fieldwork: Reflections on conducting research in Eastern Europe, in Marshan-
Piekkari, R. and Welch, C. Eds. (2004), Handbook of qualitative research. Methods for international business.
(pp. 365-383). London: Edward Elgar.

Michailova, S., Piekkari, R., Playkoyiannaki, E., Salmi, T. R. I. M. A. (2014). Breaking the silence about exiting
fieldwork: a relational approach and its implications for theorizing. Academy of Management Review, 39 (2):
138–161.

Miles, M. B. and Huberman, M. A. (1994). Qualitative Data Analysis. London: Sage (2nd edition).

[14] Nadin, Sara, and Catherine Cassell. 2006. “The Use of a Research Diary as a Tool for Reflexive
Practice.” Qualitative Res Acc & Man 3 (3): 208–17. doi:10.1108/11766090610705407.

[15] Piekkari, R., Welch, C., Zølner, M. (2020). The uneasy relationship between the case study and
cross-cultural management. In, Szkudlarek, B., Romani, L., Caprar, D.V., Osland, J.S. (2020) (eds). The
Sage Handbook of Contemporary Cross-Cultural Management. (pp. 156-170). Thousand Oaks: Sage.

Piekkari, R. and Welch, C. (2018). The Case Study in Management Research: Beyond the Positivist Legacy of
Eisenhard and Yin? In: C. Cassell, A. L. Cunliffe and G. Grandy (eds). Qualitative Business and Management
Research Methods. History and Traditions. (pp. 345-358). Thousand Oaks: Sage.

[16] Potter, J. & Hepburn, A. (2012). Eight Challenges for Interview Researchers in Jaber F.
Gubrium & James A. Holstein & Amir B. Marvasti & Karyn D. McKinney The SAGE Handbook of Interview
Research: The Complexity of the Craft, Second Edition (pp. 555-571). Thousand Oaks: Sage.

[17] Pratt, M. G. (2008). Fitting Oval Pegs Into Round Holes Tensions in Evaluating and Publishing
Qualitative Research in Top-Tier North American Journals, Organizational Research Methods, 11(3):
481-509.

Reichertz, Jo. 2014. “Induction, Deduction, Abduction.” In the SAGE Handbook of Qualitative Data Analysis, edited by
Uwe Flick, 123–35. Los Angeles: SAGE.

[18] Rheinhardt, A., Kreiner, G.E., Gioia, D.A., Corley, K. (2018). Conducting and Publishing Rigorous
Qualitative Research. In C. Cassell, A.L. Cunliffe and G. Grandy. The Sage Handbook of Qualitative
Business and Management Research Methods. (pp. 515-531). Thousand Oaks: Sage

Rivera, K.D. (2018). ‘Use your Feelings’: Emotion as a tool for qualitative research. In, Cassell, C., Cunliffe, A. L.,
Grandy, G. (2018). (Eds). The Sage Handbook of Qualitative Business and Management Research Methods. Methods
and Challenges. (pp. 450-467). Thousand Oaks: Sage.

Roulston, K. Analysing interviews. In Flick, U. (2014). The SAGE Handbook of qualitative data analysis. Thousand
Oaks: Sage.

Roulston, K.. 2010. “Considering Quality in Qualitative Interviewing.” Qualitative Research 10 (2): 199–228.
doi:10.1177/1468794109356739.

Saldaña, J. (2013). The coding manual for Qualitative Research. London: Sage.

Salmons, J. (2015). Qualitative online interviews. London: Sage (2nd edition).

Silverman, D. (2014). Interpreting qualitative data. London: Sage (5th edition).

Sparrowe, R. T. & Mayer, K. J. (2011). Publishing in AMJ—Part 4: Grounding hypotheses. Academy of Management
Journal, 54(6), 1098-1102.

St. Pierre, E. A. and Jackson, A.Y. (2014). Qualitative data analysis after coding. Qualitative Inquiry, 20(6):715-719.

Su, N. (2018). Positivist qualitative methods. In C. Cassell, A.L. Cunliffe and G. Grandy. The Sage Handbook of
Qualitative Business and Management Research Methods. (pp. 17-32). Thousand Oaks: Sage.

Suddaby, R. (2010). Construct clarity in theories of management and organization. Academy of Management Review,
35(3), 346-357.

Sword, H. (2012). Stylish academic writing. Cambridge, MA: Harvard University Press.

Thomas, D.C.; Cuervo-Cazurra, A. and Brannen, M.Y. (2011). From the Editors: Explaining theoretical relationships in

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international business research: Focusing on the arrows, NOT the boxes. Journal of International Business Studies,
42: 1073-1078.

Tracy, S. J. (2012). Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact.
Wiley-Blackwell.

[19] Welch, C. & Piekkari, R. (2017). How should we (not) judge the ‘quality’ of qualitative research? A
reassessment of current evaluative criteria in International Business. Journal of World Business 52:
714-725.

[20] Welch, C. Piekkari, R., Plakoyiannaki, E. Paavilainen-Mäntymäki, E. (2011). Theorising from case
studies: Towards a pluralist future for international business research, Journal of International Business
Studies, 42: 740-762.

White, P. (2009). Developing Research Questions. Palgrave Macmillan. (Chapter 2).

Zhang, Y. & Shaw, J. D. (2012). Publishing in AMJ--Part 5: Crafting the method and results. Academy of Management
Journal, 55(1), 8-12.

Fee
DKK 6,500,- (includes course fee, coffee/tea and lunch)

Minimum number of participants

15

Maximum number of participants

15

Location
Copenhagen Business School
Dalgas Have
2000 Frederiksberg
Room: DHV 2.71, 2.70 & 2.69 (second floor)

Contact information
For administrative issues please contact PhD Support:
Nina Iversen
ni.research@cbs.dk
Tel: 3815 2475

Registration deadline
06/09/2021

Course registration is binding after the course registration deadline.

In case we receive more registrations for the course than we have places, the registrations will be prioritized in the
following order: Students from CBS departments, students from other institutions than CBS.

This course runs anually.

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