UNIVERSITY OF RIJEKA

FACULTY OF ECONOMICS AND BUSINESS

Product and
Corporate Advertising
Reported speech

Poslovni engleski jezik A2

 Product or corporate advertising?
advertising?

• Publicity – positive or negative?

Faculty of Economics/ ww.efri.uniri.hr

 Slogans

Lakše se diše

Antonio, vruće mi je

Bilo kuda Ki-Ki svuda

S Vama kroz život

I’m lovin’ it

Just do it

Faculty of Economics/ ww.efri.uniri.hr

 Reported speech

the verb always moves one tense back

Direct speech Reported speech

Present Simple Past Simple
Present Continuous Past Continuous
Past Simple Past Perfect
Present Perfect Past Perfect
Past Perfect Past Perfect
will would
can could

Faculty of Economics/ ww.efri.uniri.hr

 Reported speech:
Examples
I’m going. She said she was going.

We are committed to product They told us they were

quality. committed to product quality.

I will help you. He said he would help me.

Ann didn’t come home yesterday. She told me (that) Ann hadn’t
come home the day before.

Faculty of Economics/ ww.efri.uniri.hr

 Reported speech:
Reporting verbs

say
Mum: ”I will come later”.
Mum said she would come later.

tell (+ object)
Mum: ”I will come later”.
Mum told us she would come later.

ask – for questions

”When will mum come?”
We asked when mum would come.

Faculty of Economics/ ww.efri.uniri.hr

 Reported speech:
Prepositions

yesterday  the day before

tomorrow  the next day

now  then

this  that

these  those

here  there

last week  the week before

next week  the following week

ago  before

Faculty of Economics/ ww.efri.uniri.hr

 Reported speech:
Negative commands

Use NOT before TO:

John: ”Don’t tell anyone.”

John told us not to tell anyone.

Teacher: ”Don’t talk!”

She said not to talk.

Faculty of Economics/ ww.efri.uniri.hr

 Reported speech:
Reported questions

there is no inversion of subject and auxiliary verb
”Why have you come here?”
I asked her why she had come there.

there is no do/ does/ did

”Where do you live?”
She asked me where I lived.

If there is no question word (what, who, why, where..), use if

”Will you come?”
She asked me if I would come.

Faculty of Economics/ ww.efri.uniri.hr