STI COLLEGE CALAMBA

ENTREPRENEURSHIP IN TOURISM AND

HOSPITALITY 09 GROUP ACTIVITY 1 - ARG

SUBMITTED BY:
GROUP 4 (HM-601)

Alayon, Andrea
Esperanza, Christine
Maceda, AJ
Pisawis, Amber Love
Simbulan, Mary Nicole

SUBMITTED TO:
Mendoza, John Del
 GLOBAL INDUSTRY TRENDS IN TOURISM AND
HOSPITALITY

TREND

 DEMAND BECOMES UNPREDICTABLE -The constant changes that come with the
pandemic mean travel planning has become unpredictable for both travelers and
suppliers alike, with government regulations and travel restrictions prone to shifting
from one week to another.

EFFECTS

As a result, travelers are trying to build their own certainty by "trip stacking" — or taking
advantage of flexible policies to book multiple trips at once, knowing that they will either
cancel or postpone one of the trips. This practice is making travel demand even more
uncertain for suppliers and accommodation providers, who now have to contend with
fluctuating demand, shorter booking windows, and last- minute cancellations.

It’s become difficult to predict demand, as it’s no longer driven by the factors used in the
past, such as seasonality and marquee events. Demand can also spike high or low based on
circumstances that are out of your control, such as travel restrictions. One country’s new
quarantine restriction may cause demand for domestic travel in your own country to
suddenly rise, but then the announcement of another country’s loosened entry regulations
may cause cancellations as travelers drop their staycations in favor of traveling abroad.

RESOLUTIONS

To maximize revenue in times of demand highs, you’ll want to stay ahead of the curve by
tapping into real-time data insights and pricing intelligence. You can do this by using a
revenue management tool to alert you when your local market and your competitors change
pricing so you can always be well- positioned in comparison. A revenue management tool
can even alert you to adjust your rates and stay restrictions when your occupancy
experiences a sudden drop from cancellations so that you can fill those empty hotel rooms.

Additionally, investing in digital marketing with the goal of getting more direct bookings –
including having an attractive, easy-to-use website – is also important as it allows you to
build a relationship with a guest directly. Having a one-on-one relationship with a guest can
help mitigate issues and misunderstandings over things like non-refundable rates (which
help to prevent chargebacks).

TREND

 HOTEL AUTOMATION - Gone are the days when booking a trip required clients to
make a phone call, speak directly to a service provider, or walk into the supplier’s
office for face-to-face negotiation. Digitization has led to a rise in online bookings. Not
only has this made advertising cheaper for travel companies, but also customers are
enjoying and increasingly prefer the convenience it offers. Tour and activities
companies have also progressively adopted technology and online booking. In 2019,
71% of operators surveyed were using reservation technology in their businesses, a
marked increase from just 25% in 2010. More to that, these companies experienced
faster growth plus higher profitability.
EFFECT
As we slowly approach the post-COVID period, automation in the sector is bound to continue
rising. As everyone is workinh on getting back to profitability, this trend gives an advantage
and set up the right technology in order to increase the chances of faster recovery in the
hospitality and tourism industry.

RESOLUTION
Automation in the hospitality industry is not only beneficial for your hotel, but your guests
too will also feel the benefits, mostly as a consequence of what is going on at an operational
level. When guests travel, they want a stress-free and frictionless experience, so a fast and
smooth exchange of information or resolution of a complaint will improve their experience,
before, during, and after their stay. Automation allows you to introduce machine-level
reliability, which in turn boosts trust between you and your guests. If you check in with
your guests on property via an in-stay survey, but then not have the necessary processes in
place to follow up on those requests, you will not only hurt your guest satisfaction but even
encourage negative reviews.

TRENDS
 RESTRICTION-FREE DESTINATIONS -With booster programmed well underway in
many parts of the world, international travel is about to become much easier as
countries relax their entry requirements.
EFFECT
If all goes well, destinations such as Australia, New Zealand and some countries will soon
reopen to tourists after two years of being almost completely closed off.

RESOLUTION
To maintain that restriction, we should follow the rules and regulation about COVID of every
country to decrease the COVID diseases to avoid closes countries for tourist again.

TRENDS

 DIGITALIZED GUEST EXPERIENCES - Apps are increasingly important in the way

hoteliers manage the services they provide to their customers and can now control
many aspects of the guest cycle and experience. Needless to say, the trend towards
digital and contactless services has gained new momentum since 2020. Traditionally,
customer-facing services are being given an overhaul thanks to the more widespread
use of technology-assisted options, such as mobile check-in, contactless payments,
voice control and biometrics.

Consumers who have become accustomed to unlocking their smartphones and laptops using
facial and fingerprint recognition will soon come to expect the same convenience in
accessing their hotel rooms. Unfortunately for the establishments looking to welcome them,
these upgrades may be costly to install and maintain. If you want to stay ahead of the curve,
we recommend you dig deep and make the investment.
EFFECT
There are myriad ways in which smart technology can improve the hotel experience today,
all of which make traveling and being away from home easier and more convenient. Through
voice command and smart controls that can access multiple devices, hotel guests now have
the ability to set up the room to their liking and conveniently access virtual room service and
quickly address amenity needs.

Specifically, Internet of Things technology provides a central location to access the room’s
lighting and air conditioning. In 2020, we anticipate more hotels offering this high-level
technology to allow guests to easily adjust these settings. A few hotels have already
implemented Amazon Echo and Alexa into their designs, making it as easy as the push of a
button on a phone to turn off/on and set these devices. In fact, more advanced versions of
the Echo and Alexa are being tested and gradually incorporated into hotels, which allow
guests the same device-setting abilities through voice activation

RESOLUTION
Improve user experiences with best-in-class digital experience monitoring. Ensure every
application is available, functional, fast, and efficient across every channel including mobile
apps and web applications.

TRENDS

 VIRTUAL & AUGMENTED REALITY - Uses of VR and AR in the Hospitality Industry

Virtual and augmented reality’s full potential in the hotel business has now recently
been realized. Anyway, here are some contemporary applications of the technology:
Interactive Hotel Rooms Hoteliers can use augmented reality features and techniques
to make their rooms more interactive. Following on from the orientation towards
visually appealing content, it seems only natural that businesses in the hospitality
industry should seek to capitalize on features such as virtual tours, conjuring up a
 digital environment for consumers to picture themselves in.

EFFECT

Virtual reality is fixed to have an immense impact on the travel and tourism industry in the
next few years. VR offers the probable to create substitute experiences that maybe
tremendously valuable for heritage and natural preservation. Virtual Reality has fetched up
exclusive and beautiful destinations for tourists in an artistic and unique way which gives
lots of information to normal people as well. Tourism is a vast industry in the world and
Virtual Reality has become the fascination point in this travel and tourism Industry. The
travel industry has started implementing Virtual Reality technology to maximize customer
engagements and to boost up the customer-centric marketing methods. Offering modern
customers a chance to practically visit a place before making their final decision is definitely a
game- changer. VR in tourism has made traveling accessible to every single person with
proper guidance with the help of technology. People who can’t travel can still enjoy the same
experience in a harmless environment. Earlier travel guide uses to visit the place before
offering customers about their travel packages.

RESOLUTION

Augmented reality can enhance the search experience by providing the user with interactive
and immersive information. With augmented reality based mobile apps, you can provide an
augmented experience to the traveler and build up their trust. Travel specialists estimate
that AR can be leveraged to provide unique user experiences. As travel and tourism were
wrecked in the pandemic, specialists say that AR can be a boon to the travel and tourism
industry. AR’s potential to reshape and enrich the travel industry is indisputable. In reality,
not many leverages the potential of AR. But if you need to reach out to the people who are
dominating the travel scene, the millennials, AR is the right solution. Augmented reality
travel apps allow hotels and other related businesses to enhance their rooms using AR and
show it to travelers so that they get a clear idea about the place they are going to stay and its
amenities.