RESEARCH BRIEF

INTERNAL INFORMATION
Carlos Macías; Laura Meneses
Internal contact
Prudential LTC Suzy testing
Project name
11/16/2022
Date submitted
12/19/2022
Expected delivery date

CLIENT INFORMATION
Prudential
Brand name

Industry and/ or product Insurances

category
Other intermediaries Orlando Rivera
involved

PROJECT INFORMATION
Prudential has been working on the development of a
Background
(Current market and brand
series of services and platforms for their LTC policyholders
situation and competitive to remain healthier, happier, and independent at home.
environment)

With all these new additions in the form of partnerships,

Business Challenge
(Why does the company/brand
need the study)
Research Objective
(Information needed to make
business decisions)
services, and platforms, there have been a lot of new things
for policyholders to process, understand and use. We want
to make sure that the message is getting through across the
board while evaluating the efficiency of our assets.
To test the efficiency of some of our current assets in terms
of awareness, understanding and call to action towards the
new LTC pool of services and platforms

N/A it is a discovery study.

Hypothesis or Assumptions
What is the team expecting to be
the result?

Quantitative survey with some open-ended questions

Type of Study
(Qualitative/Quantitative)
 RESEARCH BRIEF

SAMPLE DESIGN
Study demographics U.S. 55-75, policyholders

Prudential policyholders
Segments
(Ex. Hispanic Moms, Black HCPs)

Geography N/A
(National, State or DMA)

Analysis N/A
(Comparisons needed, topic to be
explored in-depth)