Ngô Tứ Quỳnh Như – IB1703-

DS170432
To: Liz Jansen
From: Steve Clark
Subject: Suoperbly range reply
Dear Ms. Jansen,
I know the problem you have
mentioned is such a big deal to
our company because
Germany is a
big market that can bring us a
huge profit. After considering
many factors that affect the
sale of
soup products in Germany for
a week, I have found the
reason and the solution for this
problem.
Firstly, our biggest competitor
is the product from the largest
supermarket chain. Because of
that,
they have the right to actively
promote their product easier
than ours. And our product is
not in a
good position to get attention
from customers. So, I
recommend that we can offer
the manager to
put our product on the center
shelve.
The next problem is our
product has a higher price than
similar product, especially
Germany
people have a high price-
conscious. So we must add
more discount and highlight
our strength is
our soup make from natural
ingredients on the packaging
and advertisement to have
more
customer.
And finally, I think we should
redesign packaging because we
have the same style of
packaging
as the market leader of soup
products in Germany.
These are my
recommendations for viable
solution for the German
market. I hope we can have a
face-to-face meeting to discuss
this in detail.
Best wishes
Steve Clark
Brand Manager
Mercator Foods Lt
Ngô Tứ Quỳnh Như – IB1703-
DS170432
To: Liz Jansen
From: Steve Clark
Subject: Suoperbly range reply
Dear Ms. Jansen,
I know the problem you have
mentioned is such a big deal to
our company because
Germany is a
big market that can bring us a
huge profit. After considering
many factors that affect the
sale of
soup products in Germany for
a week, I have found the
reason and the solution for this
problem.
Firstly, our biggest competitor
is the product from the largest
supermarket chain. Because of
that,
they have the right to actively
promote their product easier
than ours. And our product is
not in a
good position to get attention
from customers. So, I
recommend that we can offer
the manager to
put our product on the center
shelve.
The next problem is our
product has a higher price than
similar product, especially
Germany
people have a high price-
conscious. So we must add
more discount and highlight
our strength is
our soup make from natural
ingredients on the packaging
and advertisement to have
more
customer.
And finally, I think we should
redesign packaging because we
have the same style of
packaging
as the market leader of soup
products in Germany.
These are my
recommendations for viable
solution for the German
market. I hope we can have a
face-to-face meeting to discuss
this in detail.
Best wishes
Steve Clark
Brand Manager
Mercator Foods Lt
Ngô Tứ Quỳnh Như – IB1703-
DS170432
To: Liz Jansen
From: Steve Clark
Subject: Suoperbly range reply
Dear Ms. Jansen,
I know the problem you have
mentioned is such a big deal to
our company because
Germany is a
big market that can bring us a
huge profit. After considering
many factors that affect the
sale of
soup products in Germany for
a week, I have found the
reason and the solution for this
problem.
Firstly, our biggest competitor
is the product from the largest
supermarket chain. Because of
that,
they have the right to actively
promote their product easier
than ours. And our product is
not in a
good position to get attention
from customers. So, I
recommend that we can offer
the manager to
put our product on the center
shelve.
The next problem is our
product has a higher price than
similar product, especially
Germany
people have a high price-
conscious. So we must add
more discount and highlight
our strength is
our soup make from natural
ingredients on the packaging
and advertisement to have
more
customer.
And finally, I think we should
redesign packaging because we
have the same style of
packaging
as the market leader of soup
products in Germany.
These are my
recommendations for viable
solution for the German
market. I hope we can have a
face-to-face meeting to discuss
this in detail.
Best wishes
Steve Clark
 Brand Manager
Mercator Foods Lt
Ngô Tứ Quỳnh Như – IB1703-
DS170432
To: Liz Jansen
From: Steve Clark
Subject: Suoperbly range reply
Dear Ms. Jansen,
I know the problem you have
mentioned is such a big deal to
our company because
Germany is a
big market that can bring us a
huge profit. After considering
many factors that affect the
sale of
soup products in Germany for
a week, I have found the
reason and the solution for this
problem.
Firstly, our biggest competitor
is the product from the largest
supermarket chain. Because of
that,
they have the right to actively
promote their product easier
than ours. And our product is
not in a
good position to get attention
from customers. So, I
recommend that we can offer
the manager to
put our product on the center
shelve.
The next problem is our
product has a higher price than
similar product, especially
Germany
people have a high price-
conscious. So we must add
more discount and highlight
our strength is
our soup make from natural
ingredients on the packaging
and advertisement to have
more
customer.
And finally, I think we should
redesign packaging because we
have the same style of
packaging
as the market leader of soup
products in Germany.
These are my
recommendations for viable
solution for the German
market. I hope we can have a
face-to-face meeting to discuss
this in detail.
Best wishes
Steve Clark
Brand Manager
Mercator Foods Lt
Ngô Tứ Quỳnh Như – IB1703- DS170432
To: Liz Jansen
From: Steve Clark
Subject: Suoperbly range reply
Dear Ms. Jansen,
I know the problem you have mentioned is such a big deal to our company because Germany
is a big market that can bring us a huge profit. After considering many factors that affect the
sale of soup products in Germany for a week, I have found the reason and the solution for
this problem.
Firstly, our biggest competitor is the product from the largest supermarket chain. Because of
that, they have the right to actively promote their product easier than ours. And our product is
not in a good position to get attention from customers. So, I recommend that we can offer the
manager to put our product on the center shelve.
The next problem is our product has a higher price than similar product, especially Germany
people have a high price-conscious. So we must add more discount and highlight our strength
is our soup make from natural ingredients on the packaging and advertisement to have more
customer.
And finally, I think we should redesign packaging because we have the same style of
packaging as the market leader of soup products in Germany.
These are my recommendations for viable solution for the German market. I hope we can
have a face-to-face meeting to discuss this in detail.
Best wishes
Steve Clark
Brand Manager
Mercator Foods Lt