Week 3: Competitive Analysis &

Management and Organization Description

Computer Concepts (1004)

Group Members
Zara Prince Chadene Allen Amira Richardson

Clarence Fitzroy Bryant College

Lecturer: Beijhon Phillips
Competitive Analysis & Management and Organization Description
Company 1 (us)
Company Profile Founded in 2020. Produces
products to benefit the skin.
Revenue driven from ads.
Key Competitive Advantage
Target Market Women and teens that suffer
from dry skin, wrinkled skin,
whiteheads, inflamed hair
follicles, razor burned skin after
shaving.
Market Share 2%
Marketing Strategy Expand our brand wider so that
we can cater skincare for men
such as beard treatments +
promote our business on social
media platforms
Products & Services Oils, Scrubs, Serums, Massages,
Acne Removal, Facials, Laser
Treatments,
Pricing - Oils: $65.00
- Scrubs: Small $20.00 , Large
$50.00
- Serums: $55.00
Distributing Channels Direct and carefully chosen
affiliates
Strengths Ability to scale substantially
Weaknesses Small business so not many
people know about us
Opportunities Influencers can use our
products and promote them
which can boost our business
Threats A bigger company can take our
ideas and profit off it more
Trends Online Shopping, Men skincare
Company 2
Founded in 2018. Produces
products to help nourish the
skin for after shaving.
Higher quality, been in the
industry longer.
Persons that suffer from itching,
ingrown hairs and razor burns
after shaving,
Approx. 8%
Monthly sales on all products
30% off
Scrubs, Body Butters
$10 per bottle/ buy both
onetime get deal of $15
Online only. Does not work
with affiliates
Is a larger company that has
more products and produces
more supply.
Not enough employees
Offer two distribution channels
– online direct and chosen
affiliates
Market demand drying up