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1 rotctian fCentv ess tenths etd acted ran inet nig ‘Semen procves tat abut tow a PPO oa per sprcton msonacom) «aden = This erie t the identi si word fsbo ha Indes ato predict or er and epee HOHE 3 es or novia proces sas Capen = ths pra to the ht over an tec ope that protecied eos gl rece n seo copy ee. bennett sa ‘AcrTiViTy 10: THE VALUES THAT I VALUE MosT nasteet of paper st down as any valoes a pore within 0 mints. After the venting narrow coun your isto Ive, ven 15 ius, nttow down YOUU ‘ot 10 your tp vee values. Tink about your persona stars behind sich choice of ‘olus White yourstoresina create way using ais andra Note Thiscold be good ‘er nbc valing andi geting your head cere and your hands restive oy | Disesion Gules 4 ety the posible mart probiomstobe sled or he mater neds t be retina ews andhorptalty etn ‘Propote solutions in terms of products and services that wil meet the need ing techniques on esting, srening nd eng opportunites within the tout and hospaly mile. What are the posible products or Sees tat wl et the neds ofthe markt Inthe Pippne sting? ee ee Sites en ed pet or sens tos cae tacts sea nt pp tram sndhonal race 5. What ate sone nique ing open sd vais pos! tt | fferentiates one identified product or service from enisting products of | ‘setvices Inthe Phitplne tourism and hospality marta today? Preto [CHAPTER Tourism and Hospitality Business Environment ‘etna end ofthis copter, you shouldbe ate wo 1 understand he neces of buses nthe tur and hosp sect +) 2 escbe factors tat musbe ees in considering bane inthe tour ad tsp ins, analyze the decison value chan in he ours and hosp ares: 4, develop goals and objectives for 2 ne bisness verre nthe travel and ezonmeation aes and |S. curate a marketing and advertising strategy for a,tourism and hospitality Envepteneushipin tourism andhospatyreferstothe cts ofthe major group of tatahldere of th eric sector primary esgned forthe effective and profitable interaction of demand for and supply of tortim ana hostalty products, while a the ‘me tne ensuring rites! an est campeon resuig to an improved economy. meres ereaton in ths sector presupposes the embarking on legal and sustainable ete ln support of growing the ravel and accommodation ethood Wha gresterlvelot inane andamoreeetine therearemore opportunites {oc business nd persona travel Tihs reste to a osptaty nd tourism sector thet ta become one ofthe fastest growing Indus In ay word economy. This capt ‘il trode yout the intersting hosptalty and tours Industry win the context ‘ot entepreeurl venture sec, iting Wearing abouts unique valve chain and 3 leat some trends an innovations. The Tourism and Hospatyndstey “he term and host Ine was sen a 3 mor force that wil drive economies to» beter sate before the pandemic happened. Ae rut ofthe Fresh eis brought sbou by COVO 9, 2 tof counter had ote thei borders using signifesntefets to ezotamies worldwide. ven countries considered to be the moat sdvanced rations were force to mpoce quarantine mesures i ‘hel communties Worldwide lockdown Nndered many nations fom engaging ia ‘snes Major service av dosed and trovel bans ae enforced in anaes Scanned with CamScanner"™ = reson. among the rest afte indus are he tours a sy downed thee ‘he mar set of ths ity force to eter sigan domnl=s erations or else te bres Theale sector of rim sailed 21 0 eileen ule ne buen ar ta tnd nd wav! estes ‘Snore basesey, a our dernaton lot exes because PERE Fe rons ofthe ring te pandemic oun i cnsdered a neo the sunset nutes for not busnesses ithe nr nt Pippin, afineshave gest edu ther, Cheatin resitingn employee bing ovo work The accommeodatonecor ino fret wit tel aking operations eter eporaty ex permanecty.k ‘enero Fino ewan who are working neue es in ferent capacities ie waned 2 home wating forthe pandemic ote way Smal and mem basieser engsged in the tourim business ap srvce proier, upp interme ad investors lo sffered et, Some hve eed a thers tneholdngon an hopingo survive the stuston, Many people beloved thatthe worst may Be eve an thst stn ae now rere tnewleageble to manage the pandem Some counties ave manoged © arate spread nection and many nation have reduced thelnfection ates at tmangebllevel Alter months cf sds andrerearch phamaceutal companies, ‘rose vscines to flctivly counteract the eect ofthe ws. Vaccines are ‘old out in ferent counties and pats of he globe anng fo ed ths lal ance. wi ese, economies start to open ad moe to recover let opportu. lusnesesniflerent ndsries are eperatig to lp the economy grow back ‘thou many businesses are up and runing estos ad heath protools are bur. Adjustments ae made to propery engage In business wth new set. More than hs, busnestes sa the workforce are ain back to workance Ne pandemcis ove, ‘Thetoursmandhospalty duty site bearing the bret ofthepademié, Is aeaay making way to tur back teat some potion fs damm bette the pandemi. our has aay ben a reat cortibtr tthe etonony, A turrentsuntion, the industry has been aking sept contribute othe etonomy Agaresvly the Philippine Department of Tour came up with setvtes and programs to encourage people to wae fey The congene of poole bene ‘ef whentheyeotoplacesdnn restaurants an engage setter gh oma bck. Buttishoped tht hs cofdencewilinerest once montero Recoerisinminent, busines wil ve, veers wl ie, and easier willbe flags The players nthe ny wl st hae to these al wl ist have to be reny to wale ‘Toursm an Hosp ndsty tem, Ths toism and howptaty indus is expated to be cata mn suring s2co-economic row, generac empioert, an eanbute to te censeration of the envcoment and asrace grits pune colabortion. Businesses inthis Ingustryaeexpectesto be guided these actors heycondvt he uses. The private ad publ partes inci becouse exch ar expected ly role nthe Gevlapent ofthe nds, The goverment the publ er BY ‘he guides and requiement fra statehoes to observe aso ites development by building the neceary rst, prneering the business ventures and encourage customer tafeln erent desinations. The pate ectot isexpected flow the rections st bythe goverment andnfre vestments Jumpstart the lel concn. The nasty expected to beled the rate sector tivouph avert, gnerain of bnes opportunites, and employment. ‘The UNWTO'stheUntedNatins primary Woe body focused nthe ld furan Its th got tourism eganiation tat pstheas the development of {he turism dusty to bing benefits tothe czas of member countries, UNTO tffers support tothe our industry in advancing owed and tourism plies ‘ernie, Te intrnstions boy advestes for response oursm and advancing tourism at an engine of economic gow hola devtzpment and envronments ‘stam, The boy seeps prograns and prjets to support rations tan technical knowhow fr statgy ad poly formulation inthe aeas of human ‘esau, detinaton, an product development and ours markting (UNTO, 2m, eoqraphily acted orgnntions and counls composed of puble and private opresetaives rom ferent nations a0 maintain cate ealsboration between ember counts, The objective stesst andinfluencerember counties to purse turim develgmens and agonéas advocated by the organizations. ‘arplesinhoe acc Asa ravel Asotin PAT Coben Tavel Organization (CTO) and Eopesn Tava Commision (ETC) Sectoral organations and advocacy ‘ups also maintain sia prerance and credence in pct ofthe wee of {he stakeholders inthe nd. ramps f Sectoral and advocacy ous noe Word avel and Toure Couna WTTC Crise Uns industry Asocaton (CLA, Interatonal Al Taner Astociton (ATA), The nterstional eatursm Soci [TES and Wer Toure Xsotation for Cure and Heritage WTACH. ‘he Pippin tour industry Isl bythe Department of Tour, 9 ovement eglatory bod mandated te spesthea the planing, programming, feordinating, Implemesting, the development and promation ofthe tours intoutemanévontalty 33, Scanned with CamScanner ns emphases the knartanecf tours nthe genrtin ot —meyn=r lrverinem, and forenexchargs.Frter, the department tasked @MeOUSES pnt sector ivestent ane partpaton tourism actives a oS ‘The Deparment of Tuts, a lilmant of kx mandate, wl be supperted ses. Further, ty department offices, service unis, rons affices, and fore DOT wilhave tached agencies and goverment corporation under ts suPeTON ramet, Touts romtins Board (TP), Tous inrastrasure and Ener one Ahoy (EDA, trates Adrntration, National Parks Oeelopment {ammitece (HOC, Rayer Fina Foundation, PilippineRetement Athy {P84 Phiepine Commision on Sports Seba Diving Under the Republic Kt 9583 there Anowe a5 the Tour Act of 2008 reserbes tat every rove, ty, oF moniépalty sta have tours offers ‘espansble forthe evelopment and promotion fourm nthe aes ‘ide om tse mandated yaw there ae elo ancl turism counts, compre of eresntatves rom th ferent ours enepissepalation, rd advocates inthe pate sector hat wil be rengned 25 partners tours ‘evelopment and promotion ‘inn rogram, echnilassitance and suppor shal be provid by the OT to enhance he capa of he cal government unis Tourism an Mospitaity Industry value Chain ‘The tous Industry Is composed of several sectors cottting to the czention of products. A single oursm product might vole the contbtion of several sectors. The olloning ae the mor efor inthe tourism industry >> Travel intrmedaries othe wave! trade composed of the travel ageney ae tour operators. The travel trade sector serves the chanel of dstribtion| of turn prodct. Wael agencls sel acages to etn commisons while tour operators put together the ferent ements none product an eat rote throush counts. ‘Thetransportton sector ioidsthe means of eachingth target esiation| or traction. The ferent modes of trasserttion nde and, water and Ihe scoot crf oh ee ne bovarsbeersepod rotator var ae inc lmta luther outer sepa ‘ev at anda rns, pon hous mates pec rs > ‘The food and beverage service sectors composed of restaurants o any foad stablshment that provide nourishment to guests. rinks of ny tind may aso be served inthis saben > estnation or attraction ie the main reason why people travel. THs ‘stablstment wha compels tour to ihe ae. > Thagovernment sectors th one that vesen and equates the nds. The ovement provides te guidlines to flow when vsors engage in our. Tourimltedexabishmens are fies an entities that provide forthe need of tort. These etalshments ae pat ofthe industry since they provide Soper during buspesstamscton nthe industry. These include the Amana sector, the safety and security group conmuniaton eta and others. ‘Entrepreneurship and Entrepreneurs in Towsm and Hosptalty ‘Thetoursmindustryiscomposed ofa very dvers calection of establishments ‘ot are engaged in business under the tour industry. As diverse as the tyBes tne So are the sie of business, Businesses in the toursm and hospitality industry nay belong to the mat farm of businesses, rom miro-usneses to big and aborate as nternatina hotel ein 9s high as international aifines. Theresa lot of indepedent cro and sal enterpies that support the tours Industry. Features of fourm and Hospitality felated Business According tothe UNWTO defniton, 2 tours product 2 combination of tangean intangible elements, suchas rata eur and man-made resources, attraction, elites, services, and acts. tourim products reed and sold ‘trouph dstbtion channels anita ie eye _arang matiyndutsas, the tourism industry maybe thermos voral an active In promoting te wf ofthe people among businesses. UNWTO encourages its ‘member countiestolmolementthe Gaba Code of hein Toursmhich maximizes the contibution of tourism wile minimising the posible negative impacts, | > tna years ate the pander the tourism industry is foreseen to recover and wir at the same rata efoe the pandemic. Tis tends an oppertunity stnet wicreate more ivestments nd job opportuntis. The antipate growth ‘wow requie vestments tat wil te Yo Tourists” needs and qualified tours and hospaltypofeson ‘Thepandemidefinedsetol the newrarm that wl be observed fora perodot tune. These ors meld aft the way atl wl be undertaken nthe manner of services tha willbe rendered, Bvneses wil aut te dfferent transactions. nthe Scanned with CamScanner as ext few years there wi be an emergence fnew ys of routs and 28. “The of row ead both an opportunity and a challenge or Ene, The sition wl bean opportunity to dra and epson he ses tothe requirements tl coniere a challenge as welsnc esting 28 Mew femnd woud mean sauna new competences, ering new knowlege, an posesigadoral personality atbutes, “Te benefits f turism othe community are ved and for he lone Jobs generte trough tori contributed to economi development, Poverty aleaton, and environmental sustintity. often, enerbe éeeopment provides oportunitie for 3 small and medium business engage in uPDng Drodts andserees tothe Industry. “outem supports businesses other than those that are ety enged in roving service to tours, The comply ofthe neds of nts coupled wth the ntiay of resting a tow peoductreque the invent of mate supple nd workers oceate the outgut With hese, the business thet supply the materaisto create the product nd the employees equredto acco benefit from the toursm products. These suppers maybe tele faring, ising esto industes, andra, backyard industries, among others. rt and Income ar ot ted t the main payersof the Industry, the benefice tothe supper businesses and erloyes who are merbers ofthe community ‘efor the padi, intend tots wich in ge aspect defines the ‘sucess ofthe indy, has reached 1.4 lon tourists wha traveled al vee the ‘worn 2018. Tura generted USS: trillon in warlwige exports in 2018 “Tours isconiered to bean ine export for Isl eres rater than tangle commode. Turlen pay an important role ni rometing gender eaulty and women’ empowerment nthe werklre. Tou contibtes 3 lot in try of ah ‘employment oppertunies for women. Among the diferent tour busiest and toursmlate establishments woréwie employ women bath a frmal an Informa bs. nthe Pitines, nt only do women belong inthe wortrce but ther ato ocupysenantposonsinthecomony may beradthetinaccon bea gender equler indy. ‘rendsin Travel and Gate Markets TWovel preferences and motivation may hve eh the reasons of oust before and alter the pander post of ending the pandemic with the rao Pee you are to compare AS the wold wats on the of cine, we expect at of changes the attude an patterns in tral ne thing is sure the tourism Industry — the dese totroveisinateameng humankind Even aid the pandemic, seme people a etn the mts of hack and the tolerance of autores by repeated breaches of rtoclan al bans. Work fom Home to Work rom Hate (hoy. Sineerestritions a slowly being ited ad travels party permite, some accommodation establishments ae already Bromotng the exablhment at an sterative for work trom home. Employees who are confined nthe ames because te fies wor closed and are already ted of saying nthe same envionment for some imenow ae encouraged ‘to book 2 room, These hotels garni ste lace, uit enronment, els of noffce setup, and acess to other ers Others may prefer working resorts for beaches that an gurantee the same safe, quit and relaxing enronment. Not to mention the pivate ment ht he place could offer ‘se of he Moe Wlets. Contacts ad nt just cashless transactions wl be the puferred mode of transition among guest. There wil be surge of cents sing mobile walls when they vai of produts and servicesin the esabishments Turis, especialy hose who areaccompaniedby kis or senor ctzens, wilbo ‘veryconsou ofthe ene and aft procedures of the iferent extablahment. ‘The mareting and promoten efforts of eomparies wil now be centered on Row to cece conmurieatetoastomes thatthe estabshmentis sale Facies and montis tha ae not alge to safety protocols maybe redesigned to confor to the safey protocols Search for online information wil nrease. Vloggers and influencers wl become popu more than eer. Access to webites and pages of celebrite wl be easier as compared to searching andatling for nfrmaton rom ends, Since most oop se ready oni, the tes are usta eka. Friate tous and private aes wil be more n emand. As people would not ‘want tobe grouped wih strangers doe prosimiy, the demand fr privacy or ‘lsvty may eres. “are inthe post pandemiiexectedto return an ncrense grea asthe onfence of travelers us op. 8 anicpation of ths tution, busneses mst leamnto tate sepsin austin the businesses 35 demanded by toute SECTON! Me Wendel eteareneuship nou and Heesety —3F Scanned with CamScanner ‘b> lamovationsin the Ture a Hospitality Business Enron a Industey 40 pando Process ‘i conceptbaseay mens that the digitaion eae je chain ang wore ed together ina network, Tests nan intlit® 3 prover He ere ‘ezrin Kaus Schwa, the concept ofthe fourth sti revution Is best represented by the following products, drives eile, advanced robots wed n industries, and 3-dimersinal printing, THE nee sho verse to the en of “smart” techneogy, Sar technsoy ithe network of tangle or Intangible products supported by tal stems: Al the omgonents are networked together to be abl to communicate aligentiy teh Gch eter Tink istered as “smart technology. smart reduce refer tothe producsthatareaapteso the needs ofthe ser and ean be connected to oer systems trou inteliertnetworking nse smart sence eer toa combination of tal and phys series tat fer sdaed valet the customers, Busnes Models inthe Tourism and HospltatyIndestry ‘an emerging batnes model hati very popula before the pandemic Is the sharing or colaborative economy. Ths model hs significant impact fn the host and tour mdr. The concept ofthe sharing economy I ting use persna resources Such as spare bedrooms and carseat more fen afore the pandeme, It wassuccesfl Butte pandemic may Slenfanti atfect the buspss model ic the people ate very concerned wth hygiene and afety Diferent Types novation rend en cir ru cena mre

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