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Rajeev Shahdadpuri
Bismark Addai
Financial Statements: Financial Ratio analysis begins with Financial Statements. Financial
Statements are reports that summarize the financial activities and performance of the
Income Statement, Balance Sheet, and Cash Flow Statements. However, the income
statement and the Balance sheet are widely used for Financial Ratios.
Financial Ratio: Financial ratios are comparing One Line item with another line item and
multiplying it by 100.
1. Profitability Ratio: Measures how efficiently a business generates profit from four
different things. Revenue, Assets, Equity, and Capital employed. It can be further
1.1 Margin Ratios: The margin ratio analyses how a business converts revenue into
profit. Profit Margin = Type of Profit/Revenue. Using this formula, we can find
any margin for, e.g., Gross Profit/ Revenue = Gross Profit Margin. Similarly, we
1.2 Return Ratios: In return ratios, we measure how much net profit a business can
business’s net profit from its income sheet by total assets, we can determine the
Point to remember: Use the average balance sheet number because the balance
sheet is a snapshot of a business at a given point, while the income statement covers
a period.
We can find the Return on Equity using a similar structure: net Profit/Total Equity.
However, using Return on Capital employed is much better because the return on
equity can be inflated when the owner’s claim on the net asset decreases.
ROCE = Net Profit/ Capital Employed. (Can also be calculated on Operating profit)
2. Price Ratio: Ratios like Earning per share, price-to-earnings ratio, or Price/Earning to
Growth ratio play a very crucial role from the perspective of an investor and are
therefore essential to understand. Also, other ratios like Dividend per share and
dividend yield ratio can help investors understand the company's financials when
investing. Price Ratios are crucial for a business. The dividend Payout ratio is also a
part of the price ratio. We can calculate that by dividing Total Dividends paid by the
3. Leverage Ratio: Leverage is when you take on your risk by taking on debt to
maximize your return or reward. Leverage Ratios can also be classified further into:
3.1 Balance Sheet Ratios: Dividing total liabilities by total assets will give us the
Debt to assets ratio (DTA). Similarly, dividing the liabilities by equity can
3.2 Income Statement ratios: The interest Coverage ratio compares the business’s
operating profit with its interest expenses. It means whether the business has
earned enough profits to cover the interest on Debt obligations. EBITDA is the
earnings before interest, tax, depreciation, and amortization, which are noncash
expenses.
4. Efficiency Ratio: The efficiency ratio measures how effectively a business sells
inventory to customers and how quickly it can collect cash back from them. It also
4.1 Turnover Ratio: How quickly the business conducts its operations. For example,
Inventory turnover Ratio: Cost of Goods Sold/ Inventory. Similarly, we find the
measuring how fast the business collects cash from its customers. Payables and
4.2 Cash Conversion Cycle: The cycle tells us how many days a business needs to
convert its investments in inventory to cash. Cash Conversion cycle = Days Sales
5. Liquidity Ratio: Liquidity ratios measure how well a business can cover its short-
term debt obligations using different assets. Liquidity ratio = Sum of Assets/ Current
Liabilities. The most liquid asset is cash itself, and they are ranked in the balance
business can pay all its short-term liabilities if the cash ratio is more significant. This
Current Ratio: This is a step further than the quick ratio as it considers the inventory
Gross Profit Margin: Gross profit/Revenue gives us the gross profit margin. Since it is often
shown in %, we must multiply by 100. Gross Profit margin is a Profitability ratio, and the
A profit margin is the ratio of profit to revenue * 100. Businesses split out their
expenses into various buckets. Therefore, we get three different kinds of profit in the income
sheet. They are Gross Profit, Operating profit, and Net Profit. Gross Profit margin only
factors the businesses’ direct sales and ignores all indirect expenses, interest, and tax.
Example: MAD earned 1 billion dollars, and the cost of goods sold was 500 million.
We cannot know if the gross margin of 50% is good or bad, so we can compare it with
the previous year’s growth margin. The margin of the previous year was 45%. This means
that MAD had a better gross profit margin than the previous year.
Sometimes, the company can perform better than its previous standards, but
An Increase in Gross profit margin can be due to an increase in the selling price or
higher demand for the product. Overall, the context matters, and not just the numbers.
*100 (to mention it in %). It is a similar concept to the Gross profit margin. It measures the
business’s ability to generate operating profit from each unit of revenue earned. Profit means
revenue is more than expenses. Operating profit is subtracting the operating expenses from
the gross profit. Therefore, it is known as EBIT or earnings before income tax. It only
accounts for the direct cost of sales and operating expenses and ignores the interest and tax
expenses.
Example: The same example from video 2 is continued. The company MAD had a
gross profit margin of 50% or 50 cents on the dollar. After deducting the operating expenses
(350 million), we find out the operating profit is 150 million. So, 150 million/ 1 billion *100
The operating profit margin is much more valuable when compared from year to year.
MAD had an operating profit margin of 10% last year. So, a 5 % increase is a good thing.
Similar to the gross profit margin, the operating profit margin must also be compared
to the market standards to determine if our company meets or needs some changes.
An increase in gross profit margin can help increase the operating profit margin or the
Net Profit Margin: Net profit margin, or net margin, is a profitability ratio that
assesses an organization’s net profit for every dollar of revenue. It is commonly expressed as
When a company's revenues exceed its costs, it generates a financial gain known as
net profit. The gross profit is calculated by deducting the direct cost of sales from the
revenue. The operating profit is calculated by subtracting operating costs from gross profit,
which includes selling, general and administrative, and R&D costs, as well as depreciation
and amortization.
For example, if a business earned $1 billion in revenue and had a net profit of $120
million, its net profit margin would be 12% (120 million divided by 1 billion multiplied by
100).
a percentage of revenue are all elements that can reduce the net profit margin. On the other
hand, elements that can boost the net profit margin include a rise in operating margin or a fall
Businesses can assess their profitability and make wise financial decisions by
Return On Assets: The return on assets (ROA) profitability ratio gauges how much
profit a company makes from its assets. It is calculated by dividing a company’s net profit by
its average total assets and is typically expressed as a percentage. One can calculate the
average total assets by adding the total closing assets and opening total assets and then
dividing them by 2.
When determining how effectively a company uses its resources to make a profit,
ROA is a valuable tool. More profitable asset use and a higher ROA are both improved
While total assets are listed in the balance sheet to calculate ROA, net profit can be
found there. The ROA percentage can be calculated by subtracting the net profit from the
Example: SMD contractors' opening and Closing total assets were 930 million, and
last year were 870 million, respectively. The net profit was 45 million. So, to formulate this,
we first add the closing and opening balance by adding 930+870/2 = 900 million. 45/900
Increasing net profit from total assets is one way to improve ROA. This can be
accomplished by raising sales prices, concentrating on products with higher profit margins, or
lowering overhead costs, among other strategies. Higher ROA can also result from increasing
the asset turnover ratio, which gauges how effectively assets generate income. ROA offers
Dupont Analysis: The ability to bridge the gap between individual indicators. A rise
in the net profit margin can result from revenue increases or lower expenses. So, by using
Dupont analysis, we can find out the actual reason. The methodology got its name from
Dupont Corporation. The company was one of the leaders in the Chemical industry.
Donaldson Brown came up with a revolutionary and powerful tool for financial analysis.
We then multiply both sides by revenue. Doing this still gives us the ROE, but Net
income/Revenue gives us the Net Profit Margin and revenue/average equity indicates the
This is the 3-way Dupont Analysis and is one of the essential concepts of Finance.
The goal is to understand which component has the highest influence, which can be quickly
The net profit margin is also reduced to its components and is calculated by
Even though each of the components seems complex, they are like a timepiece, and
The 5-way Dupont model means multiplying these three components to find the Net
profit margin and then multiplying it by Asset Turnover and Financial Leverage Ratio.
A company can use each financial ratio in the model to find the weak link and try to
improve returns. Investors stay away from firms that have a less than zero ROE.
Limitations: The data used to find the ROE (input) will influence the output.
Comparison can only be made when companies have the same size, industry, and capital
The Dupont ratios evolve over an extended period, and any business is susceptible to