Hafiz Huzaifa Anwar (61723)

Strategic Management

Assignment # 02

Submitted to:

Dr. Masood Hassan

1. Establish a relationship between ‘Strategic Directions’ and ‘Vision’ of a

company.

Strategic Directions:

Vision, mission, and values play a part in the organizational strategy process. The
basic building blocks of values such as honesty, integrity, respect, and
professional behavior is combined and developed into the mission statement of
what the organization is all about. Identifying the mission of the organization
identifies where the organization is and how it conducts business currently.
Values provide the guidance of how the organization will reach the ultimate goal
or vision. Without strong and defined values, a mission or vision is not possible
because there are no individual steps to provide guidance.

Vision:

A vision statement describes how the future will look if the organization achieves
its mission. An organizations vision or preferred future must contain information
that is realistic, credible, and attractive for the organization in the future.
According to Payne (2008) “Strategists try to focus the energies of the workforce
on the corporate vision”. A realistic, credible, and attractive vision statement
attracts commitment and energizes people, while creating meaning in workers’
 lives. In addition, a well thought out vision statement bridges the present with the
future while establishing a standard for excellence.

Conclusion:

An organization cannot develop a strategic plan without identifying vision,

mission, and values. By formulating strong and ethical values that are the
foundation and individual steps, a mission can be stated. A mission or the current
state of affairs for an organization as it is currently helps employees and
customers understand what the organization is all about. A mission assists the
organization move toward its vision or ultimate goal or objective of what the
ultimate end should look like when the organization achieves its mission. By
identifying and understanding how values, mission, and vision interact with one
another, and organization can plan a well designed and successful strategic plan
leading to competitive advantage.

2. You have been assigned a project to do in this semester. Explain the company
profile with Mission, Vision, Objectives and Values of that particular company.

Objective of the Company:

Textile is a term that comes from “textilis” which is a Latin word that means “woven
fabric”.

-A cloth, especially one manufactured by weaving or knitting a fabric.

Introduction:
 Artistic Denim Mills was built in 1992 as a public limited company.
Denim is the key player to bring innovation and offer unique market solutions
throughout the value chain. The company is public is listed and started production in
 1993 and persistently offering premium fabric s with unique colors, shades and garments
with extensive array of washes.

MISSION:
“Achieve and retain market leadership in Denim Fabrics / Garments Manufacturing
produce to the highest quality standards excel through continuous improvement fulfill
and exceed the expectations of our customers be ethical in its practices”

VISSION:
“ADML will become the world preferred denim garment supplier by leading in
technology service and sustainability”

Values of the Company

Spinning:
• Yam is the nucleus for success of any denim brand.
• The unit is equipped with 18,000 spindles producing 1.6 million kg yarns per month.
Dyeing:
• ADM is equipped with 24 ropes dyeing (2 machines) with a capacity of
• 140,000 meters in one run.
Weaving:
• Weaving is done by interlacement of warp and weft threads, where warp yarns are indigo
dyed. In this system warp thread is in the form of sheet.