Professional Documents
Culture Documents
3RD SLIDE
1. The Service Concept
- The service concept explains kung paano ang service provider na ma-
recognize ang benefits of its services and ma- achieve yung kanilang
desired outcomes. Another explanation service concept is how an
organization wants its services to be perceived by its stakeholders. It
describes the non-tangible aspects of service delivery and is an
important part of service providers.
- For example a new types of bank account or information service, such
as retail, there is much talk about “formats” such as the organization
of shops in different ways.
So sa service concept meron din pong four dimension of service concept. The
first one is the
Service operation: ito po yung way in which the service is delivered;
User experience: ito yung user’s direct experience of the service;
Service outcome: ito naman po yung benefits and results of the service for the
user;
Value: the benefits the user perceives as inherent in the service, weighed
against the cost of the service.
The four dimensions of the service concept form a key to defining how the
stakeholders in an organization perceive the value of services, minimizing the
gap between user expectations and the service delivery operation.
4TH SLIDE
2. The Client Interface
- For example na lang po sa shopee, if nagkaproblema ka sa iyong
order you may contact their customer service. wherein sa customer
service ng shopee they have their virtual assistant and their live
agents na pwede mong makausap regarding to your concerns.
5TH SLIDE
3. The Service Delivery System (SDS)
6TH SLIDE
4. Technological Options
- For example na lang po using your cellphones you can easily transfer
your money or payments through online banking or using gcash
application.
7TH SLIDE
In practice, the majority of service innovations will almost certainly involve
various combinations of these four dimensions, For instance:
2nd – (read) ang magandang example for this ay yung binibigay na tracking
number sa mga online shops like shopee and lazada na which is gamit yun
matratrack mo kung nasang lugar na yung order mo. Next is---
3rd – (read) next is---
4th – (read) example of this is gcash, wherein isa na din ‘tong gcash sa mga
pwede mong pagpiliang sa pagbabayad. Next is---
FIFTH SLIDE
Features of services are linked to innovation strategies
1. Features of services associated with service production (Candi,
2007)
service production - is the process of delivering a service to
customers.
1. Technology and Plant
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2. Labor
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3. Organization of Labor Process
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4. Features of Production
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5. Organization of Industry
1. Nature of Product
- Nature of products must be considered in terms of the total
product offering. The term 'product' covers goods, services, ideas and
information. Secondly, the actual product is the specific offering
aimed at meeting a core need. This includes attributes such as
styling, branding, performance features and packaging.
2. Features of Product
- Product features are a product's traits or attributes that deliver
value to end-users and differentiate a product in the market.
When it comes to software, product features can include any of the
application's functionalities, capabilities, and even its visual
characteristics.
SIXTH SLIDE
3. Features of services associated with services consumption
Service consumption – is the consumption of good or service is one
that is used to satisfy the needs or wants.
1. Delivery of Product
2. Role of Consumer
- Ito naman po yung tatangap nung delivery of product. the one who
pays to consume the goods and services produced.
3. Organization of Consumption
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