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EXPLANATION

3RD SLIDE
1. The Service Concept
- The service concept explains kung paano ang service provider na ma-
recognize ang benefits of its services and ma- achieve yung kanilang
desired outcomes. Another explanation service concept is how an
organization wants its services to be perceived by its stakeholders. It
describes the non-tangible aspects of service delivery and is an
important part of service providers.
- For example a new types of bank account or information service, such
as retail, there is much talk about “formats” such as the organization
of shops in different ways.
So sa service concept meron din pong four dimension of service concept. The
first one is the
Service operation: ito po yung way in which the service is delivered;
User experience:  ito yung user’s direct experience of the service;
Service outcome: ito naman po yung benefits and results of the service for the
user;
Value: the benefits the user perceives as inherent in the service, weighed
against the cost of the service.

The four dimensions of the service concept form a key to defining how the
stakeholders in an organization perceive the value of services, minimizing the
gap between user expectations and the service delivery operation.

4TH SLIDE
2. The Client Interface
- For example na lang po sa shopee, if nagkaproblema ka sa iyong
order you may contact their customer service. wherein sa customer
service ng shopee they have their virtual assistant and their live
agents na pwede mong makausap regarding to your concerns.
5TH SLIDE
3. The Service Delivery System (SDS)

- The Service Delivery Systems (SDS) unit is responsible for developing


the clear service delivery system advice that allows all populations to
have access to and use health services.
- For example na lang po is yung pizza delivery, grab delivery, food
panda delivery.
4 elements of service delivery system
Service Culture is built on elements of leadership principles, norms, work
habits, vision and mission and values. Kapag sinabi po kasi nating Culture ito
po yung set of overriding principles according to which management controls,
maintains and develops the social process that manifests itself as delivery of
service and gives value to customers.
Employee Engagement includes employee attitude activities, purpose driven
leadership and HR processes. Pag sinabi po kasing Engagement ito po yung
moderator between the design and the execution of the service excellence
model.
Service Quality nandito po yung strategies, processes and performance
management systems. The strategy and process design is fundamental to the
design of the overall service management model. Nakakatulong po ito sa client
para ma-fulfil their mission and supporting them in the pursuit of their
organizational purpose.

Customer Experience includes elements of customer intelligence, account


management and continuous improvements. Successful service delivery works
on the basis that the customer is a part of the creation and delivery of the
service and then designs processes.

6TH SLIDE
4. Technological Options
- For example na lang po using your cellphones you can easily transfer
your money or payments through online banking or using gcash
application.
7TH SLIDE
In practice, the majority of service innovations will almost certainly involve
various combinations of these four dimensions, For instance:

 Kapag sinabing technological dimesion ito po yung dimension


emphasizes transportation and communication/information
technologies. Interface dimension ito naman po yung it provides
collections, methods, and properties to manipulate these objects.
 For example na lang po kapag omorder ka sa shopee makikita mo po
doon or matratrack po kung asaan na po yung inorder mo and
malalaman mo din po kung what is the expected days na kung kalian mo
marereice yung inorder mo.
Slide #7
 1st- (wag na iexplain, just read) next is--- Kapag sinabing technological
dimesion ito po yung dimension emphasizes transportation and
communication/information technologies. Interface dimension ito naman
po yung it provides collections, methods, and properties to manipulate
these objects.

2nd – (read) ang magandang example for this ay yung binibigay na tracking
number sa mga online shops like shopee and lazada na which is gamit yun
matratrack mo kung nasang lugar na yung order mo. Next is---
3rd – (read) next is---
4th – (read) example of this is gcash, wherein isa na din ‘tong gcash sa mga
pwede mong pagpiliang sa pagbabayad. Next is---
FIFTH SLIDE
Features of services are linked to innovation strategies
1. Features of services associated with service production (Candi,
2007)
service production - is the process of delivering a service to
customers.
1. Technology and Plant
-
2. Labor
-
3. Organization of Labor Process
-
4. Features of Production
-
5. Organization of Industry

2. Features of services associated with service product


service product is when a business offers a service and a product or
a good together as its practice.

1. Nature of Product
- Nature of products must be considered in terms of the total
product offering. The term 'product' covers goods, services, ideas and
information. Secondly, the actual product is the specific offering
aimed at meeting a core need. This includes attributes such as
styling, branding, performance features and packaging.

2. Features of Product
- Product features are a product's traits or attributes that deliver
value to end-users and differentiate a product in the market.
When it comes to software, product features can include any of the
application's functionalities, capabilities, and even its visual
characteristics.

SIXTH SLIDE
3. Features of services associated with services consumption
Service consumption – is the consumption of good or service is one
that is used to satisfy the needs or wants.
1. Delivery of Product

When a delivery of product, speed and reliability are important weapons


companies 

Speed assures buyers their purchases arrive on time.

Reliability assures buyers the product delivered is what they ordered.

2. Role of Consumer
- Ito naman po yung tatangap nung delivery of product. the one who
pays to consume the goods and services produced.
3. Organization of Consumption
-

4. Features of services associated with services markets


Service markets are necessary for the efficient and effective trading
of services. They integrate services created in an organization with
services available externally. Marketplaces also offer their own services:
for example, forecast markets provide information on customer
expectations about an innovation.
1. Organization of Markets
- Ito po yung mga services
2. Regulation
Regulations nandito po yung mga rules kung paano ang goods and
services can be marketed; kung ano po yung rights ng consumers
have to demand refunds or replacements; safety standards for
products, workplaces, food, and drugs; mitigation of environmental
and social impacts; at yung level of control a given participant is
allowed to assume over a market.
3. Marketing
Service marketing is a strategy which promotes and showcases the
intangible benefits and offerings delivered by a company to drive end
customer value.
 Ecommerce companies & food delivery apps are also examples of
service marketing companies. Their platform provides a service and
connects buyers & sellers. 

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