Localization & Social E-commerce

1. Can brands make the best of localized content, & how can
it influence the purchase cycle?

Certain factors to consider while localizing content in Indian Market.

Since there are a diverse set of people living different lifestyles from
different cultural backgrounds, language is seen as a barrier.
On the product marketing front, brands should encapsulate customer
preferences to break these barriers. Further observations have led to
defining your target audience and the market it can foretake upon
localization.

1. Identify your target audience: Consider factors such as language, location,

age, and interests.
2. Translate your content: If your content is in English, it is essential to
translate it into one or more regional languages. Hindi, Bengali, Telugu,
Marathi, Tamil, and Urdu are some of the most widely spoken languages in
India.
3. Adapt your content to local preferences: Localize your content to appeal to
the local audience. This could involve using local idioms, cultural references,
and images that resonate with the target audience.
4. Consider local laws and regulations: Know laws and regulations that may
impact your content. For instance, there are restrictions on content related
to religion, politics, and national security. So, ensuring that your content
complies with local laws is essential.
5. Leverage local social media platforms: Quite essential to spend on
platforms like WhatsApp, Facebook, Instagram, and Twitter that bring
you closer to your leads/prospects. Reach your targeted audience.
It is less complex to achieve marketing goals with localization, here’s why it
smoothens the purchasing cycle:
- Partner with local influencers: Partnering with local influencers can
help you reach a broader audience.
- Identify influencers who have a significant following in your niche
and collaborate with them to promote your content.
2. What is the potential market that we are looking at, and
how much of it can be influenced by social commerce?

India accounts for 15% of global growth today. By 2025, India will be the
world’s third-largest consumer market, with the largest middle class on the
planet.

Growth in India is explosive, with a 4x increase in consumer spending

projected by 2030, fueled by an estimated 1 billion Internet users at that
time. Telling us that we’re on the list of becoming the largest consumers of
products and services.

The potential market

The test campaign run shows that a product launch in the languages is
crucial:
North India: Hindi, Urdu, Marati & Bengali
South India: Telugu, Kannada, and Tamil

With over 20 languages in India, linguistic services are at the heart of the
brand building and initiating its presence in the market.

Source::https://toppandigital.com/translation-blog/india-biggest-markets-loc
alisation/

Localizing apps is also crucial

Profit estimation by localization in 2022: The total population using
these languages is around 1,147.95 million, which accounts for almost 89 percent
of the Indian population, forming the consumer base for language localisation.

Source: https://yourstory.com/2017/11/why-localisation-should-be-a-big-deal-in-india

Noticing this, It seems the value of localisation extends to every

aspect of a brand’s presence in this promising market.

Source from: STATISTA - Value of influencer marketing industry in India

as of 2022

- The influencer marketing industry in India was valued at over 12

billion Indian rupees.
- Projected to grow at a compound annual growth rate of 25
percent over the next five years.
- The industry's market value was estimated to amount to 28 billion
Indian rupees by 2026.