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Business Strategies for Sustainability

Strategy Positioning Competencies Culture/Identity

Denial Sustainability absent; Responsible for system We’re egregious but we


unrelated philanthropy degradation distribute profit
Defense Related philanthropy, Strong citizen brand, resource Sustainability decoupled
Incremental improvements efficiency from core operations
Isolated Particular product/brand; Innovation/innovative product Identity conflict, moral
sustainability one of several itself is the competence licensing justifies
strategic pillars externalities
Embedded Sustainability is the primary Core competencies Sustainability DNA of the
positioning among demonstrate how sustainability business; sustainability
competitors can be profitable identity very strong
Transformational Industry changer (quasi- Relationships, meta- We exist to resolve a complex
regulatory role), shaping organizations, market rebel, issue, change the world, alter
societal behaviour supply chain builder institutional practices

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