The document outlines five business strategies for sustainability: denial, defense, isolated, embedded, and transformational. Denial involves ignoring sustainability issues, defense focuses on incremental improvements, while isolated makes sustainability one pillar among others. Embedded integrates sustainability fully into positioning and competencies. The transformational strategy seeks to change industries and societal behaviors through relationships and challenging practices.
The document outlines five business strategies for sustainability: denial, defense, isolated, embedded, and transformational. Denial involves ignoring sustainability issues, defense focuses on incremental improvements, while isolated makes sustainability one pillar among others. Embedded integrates sustainability fully into positioning and competencies. The transformational strategy seeks to change industries and societal behaviors through relationships and challenging practices.
The document outlines five business strategies for sustainability: denial, defense, isolated, embedded, and transformational. Denial involves ignoring sustainability issues, defense focuses on incremental improvements, while isolated makes sustainability one pillar among others. Embedded integrates sustainability fully into positioning and competencies. The transformational strategy seeks to change industries and societal behaviors through relationships and challenging practices.
Denial Sustainability absent; Responsible for system We’re egregious but we
unrelated philanthropy degradation distribute profit Defense Related philanthropy, Strong citizen brand, resource Sustainability decoupled Incremental improvements efficiency from core operations Isolated Particular product/brand; Innovation/innovative product Identity conflict, moral sustainability one of several itself is the competence licensing justifies strategic pillars externalities Embedded Sustainability is the primary Core competencies Sustainability DNA of the positioning among demonstrate how sustainability business; sustainability competitors can be profitable identity very strong Transformational Industry changer (quasi- Relationships, meta- We exist to resolve a complex regulatory role), shaping organizations, market rebel, issue, change the world, alter societal behaviour supply chain builder institutional practices