Salesforce Marketing Cloud Administrator

Salesforce
Marketing-Cloud-Administrator
Salesforce Certified
Marketing Cloud
Administrator (SU22)
Version: 9.0
Web: www.dumpscollection.com [ Total Questions: 165]
Email: support@dumpscollection.com
IMPORTANT NOTICE
Feedback
We have developed quality product and state-of-art service to ensure our customers interest. If you have any
suggestions, please feel free to contact us at feedback@dumpscollection.com
Support
If you have any questions about our product, please provide the following items:
exam code
screenshot of the question
login id/email
please contact us at support@dumpscollection.com and our technical experts will provide support within 24 hours.
Copyright
The product of each order has its own encryption code, so you should use it independently. Any unauthorized
changes will inflict legal punishment. We reserve the right of final explanation for this statement.
Dumps Q&A Salesforce - Marketing-Cloud-Administrator
Question #:1
Which two statements are correct about Send Logging?
Choose 2 answers
A. Send Log data extensions are archived automatically based on retention settings.
B. AMPscript can be used to pull data from Send Logs for use within emails.
C. SQL Query Activities can reference Send Logs in combination with system data views.
D. A business unit can support up to three Send Logs.
Answer: B C
Question #:2
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles
and deliver the next best content?
A. Content Builder
B. Einstein Send Time Optimization
C. Audience Builder
D. Einstein Email Recommendations
Answer: D
Question #:3
What storage model should be used if a subscriber has more than one value for an attribute?
A. Profile Attribute
B. Data Extensions
C. Publication Lists
D. Lists
Answer: B
Question #:4
Success Guaranteed, 100% Valid 1 of 62

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the
cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?
A. Tokenized Sending
B. List Sending
C. Field Level Encryption.
D. Distributed Marketing Sends.
Answer: A
Question #:5
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by
Spam filters.
How could the Marketing Cloud admin address this issue?
A. Import employee email addresses into All Subscribers with an "Active status
B. Ensure employees have opted in to the test email list or data extension
C. Ask employees to use personal email addresses instead of corporate email addresses
D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
Answer: D
Question #:6
A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data
model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near
future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.
A. Remove nonessential data for marketing purposes.
B. Identify and assign appropriate keys to tie records together.
C. Normalize data and fields to prevent redundancy.
D. Ensure all available data is included.
E.

E. Ensure every data source has a sendable field.
Answer: A B C
Question #:7
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File activity.
The automation is configured with a filename pattern, so the filename is expected to begin with customer
import_. The import is configured to look for a file named Customer import %%Year%%%%
Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds
what should the admin do to fix the issue?
A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Make sure the team has a date stamp to avoid duplication
C. Make sure the files placed on the correct subfolder within the SFTP
D. Use the exact file name used for the trigger in the Import File Activity
Answer: A
Question #:8
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming
quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business
Units:
• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
• Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
A. Campaign Email Tracking Report
B.

B. Email Performance Over Time Report
C. Email Send Report
D. Account Send Summary Report
Answer: D
Question #:9
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
A. A Assign a role to the business unit
B. Set default permissions with the restrictions on the business unit
C. Apply a permission set to the business unit
D. Disable the permissions directly within the business unit
Answer: A
Question #:10
Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they
unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's
Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?
A. Data retention settings were incorrect in the data extension.
B. The email address in All Subscribers is prioritized.
C. Contact Builder was not configured properly.
D. The data extension was not configured as sendable.
Answer: B
Question #:11
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an
email sent via email studio.
Which solution should the admin suggest?

A. AMPscript for Marketing Cloud
B. Parameter Manager
C. Google Analytics 360
D. Marketing Cloud Connect
Answer: B
Question #:12
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial
send?
A. Preference Center link and physical mailing address
B. Business name and a link to the business website
C. Business name and physical mailing address
D. Preference Center link and a link to the business website
Answer: A
Question #:13
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers
A. Creating users and assigning roles which meet their job functions
B. Creating a SMS message and sending a mobile campaign
C. Classifying sends and defining parameters for email sends
D. Building the data structure used to store audience information
E. Importing data into contacts using the Data Loader
Answer: A C D
Question #:14

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions
for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?
A. Create separate folders and add permissions
B. Create a shared data extension
C. Update data extension object level permissions
D. Create a new business unit
Answer: C
Question #:15
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse
of customer data. One item mandated Marketing Cloud users should NOT be able to export data without
approval from the governance team, however, users should still be able to view data within the system.
Which feature would allow compliance with this requirement?
A. Export Email Allowlist
B. IP Allowlist
C. Identity Verification
D. Audit Trail
Answer: A
Question #:16
A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to
assign to the new business units.
How would the admin assign users to the business units?
A. Give permissions to users at top-level account to assign their own business units.
B. Search for the individual user, select their name, and click Manage Business Units.
C. Search for the individual user, select their name and click Edit Business Units.
D. Re-import the users to update their assigned business units
Answer: D

Question #:17
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing
Answer: A
Question #:18
A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?
A. Journey Builder
B. Synchronized Data Sources
C. CloudPages
D. Query Studio
Answer: B
Question #:19
A Consultant has a data extension that contains all current product information. The customer wants to refresh
data each morning by importing a CSV containing today's product catalog. The product catalog is never the
same; products can be added and removed. Which import type should be used?
A. Overwrite
B. Add Only
C. Add/Update
D. Update Only
Answer: C

Question #:20
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and
stored in Marketing cloud. What solution should they implement?
B. Transparent Data Encryption
C. Key Management
D. Field level Encryption
Answer: A
Question #:21
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units
in the last calendar year
Where would the admin retrieve this information?
A. Contact Builder > All Contacts > Email
B. Analytics Builder > Reports > Email Send Report
C. Email Studio > Email > Tracking > Sends
D. Studio > Email > Subscribers > All Subscribers
Answer: B
Question #:22
A financial services customer states that families often share email addresses across multiple checking,
savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email
address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?
A. Subscriber Key
B. Contact ID
C. Member Record
D. Data Extensions

Answer: A
Question #:23
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current
students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course
catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
A. Use Data Designer to link student and alumni data to the contact record.
B. Create an Import Activity to import alumni data into Salesforce Report.
C. Create list attributes to store student data from the Sales Cloud.
D. Use Synchronized Data Sources to data from the Sales Cloud.
Answer: A D
Question #:24
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding
is on every marketing communication.
What would be achieved with SAP?
A. Image URLS are wrapped with the appropriate brand URL
B. The out-of-the-box profile center will display NTO branding
C. A different click domain can be used for each brand
D. A Dedicated IP is automatically warmed up
Answer: A
Question #:25
Northern Trail Outfitters wants to set up their Send Log data extension
Which three considerations should be made for long term success?
Choose 3 answers
A. Apply an appropriately-scoped Data Retention period

B. Add custom fields not included in the Send Log Template
C. Log attribute data necessary for auditing communications
D. Log all variable data captured in emails at send time
E. Set the period to a fixed date in the Data Retention Policy
Answer: A B C
Question #:26
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the
subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?
A. Use Proof instead of [PREVIEW]
B. Add [PREVIEW] to the subject line validation list
C. Require several campaign approvals
D. Wrap the subject line with AMPscript
Answer: B
Question #:27
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their
brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
B. Brand-specific private domains need to be leveraged when wrapping images and links in email
campaigns
C. Multiple brand logos must be accommodated in an email header
D. A new sender profile needs to be leveraged for sending transactional emails
Answer: B
Question #:28

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be
configured to use the same SFTP directory
How should this setup be achieved?
A. Child business unit SFTP user should be created
B. Copy the parent SFTP user into each child business unit
C. Each business unit should have multiple SFTP users
D. All child business units should have an individual SFTP user
Answer: D
Question #:29
Northern Trail Outfitters to bring subscriber data from its data warehouse into Marketing Cloud.
Which two fields would need minimal consideration, for size/scalability related reasons,when creating a data
extension to house this data?
Choose 2 answers
A. Number
B. Text
C. Boolean
D. Decimal
Answer: A B
Question #:30
Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent
umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional
email.
How should the rest of the business units be organized?
A. Create child business units for each brand and nest another level of child business units for GEOs.
B. Create and apply folders with naming conventions in the current account to keep track of brand assets.
C. Create new Enterprise business units for each brand and child business units for each of the brand's
GEOs.
D.

D. Create one child business unit for the other brands to share but apply folders and naming conventions.
Answer: B
Question #:31
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or
even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used
within the same account?
A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel
used.
B. Use a third-party system to identify and delete duplicate Contact Keys.
C. Strategically control the Contact Key values and tie records together across channels using this key.
D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records
as needed from MobilePush.
Answer: C
Question #:32
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
A. Import Activity
B. Data Extract Activity
C. File Transfer Activity
D. Decryption Activity
Answer: C
Question #:33
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three
considerations should the admin review before making this update?
Choose 3 answers
A. Frustration of users upon timeouts

B. Best practice suggests a 20-minute timeout setting
C. Security risk of unauthorized users for longer timeout settings
D. Change impacts all users
E. Typical length of time users spend in Marketing Cloud
Answer: B C D
Question #:34
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following
Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged
in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
A. Remove Marketing Cloud Viewer
B. Add Marketing Cloud Security Administrator
C. Remove Marketing Cloud Channel manager
D. Add Distributed Sending user
Answer: C
Question #:35
A Marketing Cloud admin wants to ensure no one could access the API with their Marketing Cloud user
credentials.
Which security setting would control this behavior?
A. Select ‘Identity Verification’
B. Select ‘Enable Audit Trail Data Collection’
C. Deselect ‘Exclude API Users From Password Expiration’
D. Deselect ‘Enable Username and Password for Web Services’
Answer: D
Question #:36

Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
A. Create Support Case
B. Failed Sends
C. Help and Training
D. System Status
Answer: C D
Question #:37
Northern Trail Outfitters' security team has password policies they want enforced within Marketing Cloud.
Which policies could the Marketing Cloud admin configure in Setup7
A. Minimum Password Length, Password Complexity, Password History, Expiration Period
B. Minimum Password Length, Use Strong Passphrases, Password History, Number of Security Questions
C. Minimum Password Length, Use Strong Passphrases, Unique Password, Number of Security Questions
D. Maximum Password Length, Password Complexity, Unique Password, Expiration Period
Answer: A
Question #:38
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a
particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?
A. The wind relationship links SubscriberKey to Subscribers on Email Address
B. The data extension is located in the Synchronized Data Extensions folder.
C. The data extension is located in the Salesforce Data Extensions folder.
D. The triggeredSendDataExtension data extension template was used.
Answer: C

Question #:39
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since
not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field
B. Filter existing records in All Subscribers
C. Filter records created after a specified date
D. Filter records on a Boolean field
Answer: D
Question #:40
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with
the following criteria:
• Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
• Contact records will be augmented by relational data tables via Contact Builder.
• The customer data file will contain 5M records with 40+ attributes.
• One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access
content areas in emails.
• A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
A. Data extensions allow for add/update Import activity.
B. Data extensions can store HTML code as an attribute.
C. Data extensions support Customer ID to be used as Subscriber Key.
D. Data extensions are necessary for Contact Builder
Answer: D
Question #:41
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding

is on every marketing communication.
What would be achieved with SAP?
A. Image URLS are wrapped with the appropriate brand URL
B. The out-of-the-box profile center will display NTO branding
C. A different click domain can be used for each brand
D. A Dedicated IP is automatically warmed up
Answer: A
Question #:42
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data
extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and
Products to Orders.
B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to
Customers.
C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to
Orders.
Answer: D
Question #:43
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in
emails.
What functionality would allow this?
A. Advertising Studio
B. Personalization Builder
C. Web and Mobile Analytics
D. Web Analytics Connector

Answer: D
Question #:44
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing
Cloud account
Which value should link these new data extensions in Data Designer to the existing contact records?
A. Unique Contact Identifier
B. Primary key
C. Unique Contact email address
D. Subscriber ID
Answer: B
Question #:45
Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their
German business unit is configured with the SAP domain de.ntomarketing .com.
The German NTO team is preparing for a campaign and wants to use customized CloudPages with the domain
de-special.ntomarketing.com.
How could the Marketing Cloud admin meet this requirement?
A. Purchase a new SAP for de-special.ntmarketing.com
B. Purchase a new private Domain for use in CloudPages
C. CloudPages must use the SAP domain
D. CloudPages must use pages.ntmarketing.com
Answer: B
Question #:46
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud
account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Whitelisting
B.

B. Field Level Encryption
C. Advanced Audit Trail
D. Single Sign on Authentication
Answer: A
Question #:47
A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in
Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels,
keeping the principle of least privilege in mind?
A. Content Creator and Marketing Cloud Viewer
B. Analyst and Marketing Cloud Viewer
C. Data Manager and Analyst
Answer: C
Question #:48
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?
C. Lookup reference to Contact Object
D. Master-detail relationship to Contacts
Answer: A
Question #:49
Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
A.

A. Email Performance by Device
B. Time Between Send and Engagement
C. Deliverability Complaint Rate
D. Email Sending Performance Report
Answer: A D
Question #:50
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
A. Goal target statistics are stored in a data extension.
B. Goals are created to evaluate journey performance.
C. Goals can act as exit criteria.
D. Contacts are evaluated against the goal after a wait activity.
E. Each contact is assigned an individual goal.
Answer: B C D
Question #:51
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data
extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
A. Selected SFTP folder
B. Original SFTP folder
C. Target Data Extension
D. Safehouse
Answer: A
Question #:52
Northern Trail Outfitters has the Discover Reporting Tool.

Which two report types could help them drive mobile adoption strategy?
Choose 2 answers
A. Time Between Send and Engagement
B. Email Performance by Device
C. Email Sending Performance Report
D. Deliverability Complaint Rate
Answer: B C
Question #:53
Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign
Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?
A. Subscriber
B. Link
C. Email
D. Account
Answer: C
Question #:54
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a
CSV file which is dropped to the
of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails
is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each
day?
A. External Key within the Import File Activity
B. Run Completion within the File Drop Automation
C. RuntimeError within the File Drop Automation

D. Notation Settings within the Import File Activity
Answer: D
Question #:55
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to
AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A. Deploy Multi-Org with a single Marketing Cloud Account
B. Deploy separate Publication Lists for each region within one account
C. Filter data view permissions at the subscriber level
D. Separate regions into business units and apply Subscriber Filters
Answer: D
Question #:56
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?
A. Query Studio
B. Journey Builder
C. CloudPages
D. Synchronized Data Sources.
Answer: D
Question #:57
A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized
format. Specifically, the manager wants to know how many emails were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete this request?
A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report
to be sent.
B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be

B.
sent.
C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email
activity to automate the sending of the data.
Answer: A
Question #:58
What functionality is contained in Journey Builder that does not exist in Automation Studio?
A. Native execution of a Server-side JavaScript activity.
B. The option to convert a qualified Lead to a Contact.
C. Flexibility to wait based on duration or a specific time.
D. The ability to send an email to a Salesforce audience.
Answer: B
Question #:59
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from
their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
A. Edit the entity Verification Settings
B. Enable IP Whitelisting
C. Add a Domain to the Export Email Whitelist
D. Enforce Export Email Whitelist
Answer: C D
Question #:60
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose 2
answers
A. Data Extensions
B. Publication Lists

C. Lists
D. Groups
Answer: B C
Question #:61
Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do
NOT have access
How should the Marketing Cloud admin ensure users have access?
A. Choose Public App Integration during the installation
B. Install App-appropriate business units for expanded access
C. License all appropriate users within the installed package
D. Configure the API Integration to allow all users access
Answer: C
Question #:62
While setting up marketing Cloud Connect, a marketing cloud admin navigates to
the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then
receives the following error message:
Insufficient User Permissions. You have not been designated as an integrated
Marketing Cloud User. Contact your system administrator.
The admin notices the Marketing cloud for AppExchange Admin option is selected
when looking for the user settings.
What action should correct the issue?
A. Apply the appropriate user mappings in the CRM configuration.
B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
C. Reset all user passwords to force new tokens
D. Apply the marketing Cloud for AppExchange User option as well

Answer: A
Question #:63
A Marketing Cloud admin notices out of the last several sends, Send log data for a recent
How could the admin ensure send data is recorded?
A. Send logging is enabled for the send
B. Correct Send Log template is selected
C. Send Logging is available for A/B tests
D. Data retention settings is specified
Answer: A
Question #:64
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails
that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
A. Publication Lists
B. Subscriber Keys
C. Profile Center
D. Send Logging
Answer: A
Question #:65
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses
Where could the details be found?
A. Run a Bounce Email Report
B. Query the Bounce Data View
C. Query the Send Log
D. Run an Account Send Summary Report

Answer: B
Question #:66
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the
corporate umbrell
a. They are required by corporate policy to email each franchisee a monthly statement, but the statement
cannot be publicly accessible
Which Marketing Cloud product should NTO purchase as a solution?
A. Email Rachments
B. Distributed Sending
C. Content Syndication
D. Analytics Builder
Answer: B
Question #:67
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data
extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
A. The data extension is marked as Sendable
B. The data extension contains a Salesforce ID
C. The Data extension is marked as Sendable and Testable
D. The data extension is linked using the Contact Key
Answer: A
Question #:68
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL
parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
A. CloudPagesURL AMPscript function

B. Web Analytics Connector
C. Link Wrapping
Answer: A
Question #:69
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
A. Branding for each business units' profile centers will be inherited from the default business unit setup.
B. Profile/Preference centers are automatically created for each business unit connected through Multi-org
C. Multi org does not support the standard profile preference center for the business units.
D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
Answer: C
Question #:70
A customer with limited technical resources has requested assistance in setting up a small email deployment
that the customer will maintain long term. The email will display men's shoes to males in the audience and
women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or
Female. Which method should a consultant recommended to ensure content is displayed properly within the
email.
A. AMPscript conditional against the Gender field
B. AMPscriptlookupRows functions
C. A/B Test content type
D. Dynamic Content Wizard
Answer: D
Question #:71
A customer is developing a new eCommerce section of their website and plans to leverage transactional data
in customer journeys.
Which two Marketing Cloud features will support this effort?

Choose 2 answers
A. Data Designer
B. Cloud Pages
C. Web Analytics Connector
D. Content Builder
Answer: B
Question #:72
Northern Trail Outfitters wants to know how customers are engaging with marketing communications they
have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring
Dashboard?
A. Select one of the Predictive Algorithms then click Deploy
B. Click Deploy and results are available immediately
C. Select the channels (Emails, Push, SMS) to report on then click Activate
D. Click Activate and wait for an email notification
Answer: A
Question #:73
A customer needs to link demographic information to its contact model in Contact Builder. What type of
relationship should be used?
A. One -to -Many Relationship
B. Many -to -Many Relationship
C. One -to -One Relationship
D. Many -to -One Relationship
Answer: A
Question #:74
Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on
parental leave

How should NTO create a new user to fill in?
A. Delete the campaign manager's user and create a new user
B. Disable the campaign manager's user and create a new user
C. Transfer the campaign manager's permissions to a new user
D. Deactivate the campaign manager's license and assign it to the new user
Answer: B
Question #:75
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The
admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager,
and Marketing Cloud Viewer.
What should the admin do to resolve the issue so the user can send an email?
A. Edit permissions and Grant permissions to Send
B. Edit permissions and deselect Deny for Email Sending
C. Add the Role Marketing Cloud Channel Manager
D. Remove the Marketing Cloud Viewer Role
Answer: A
Question #:76
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on
the import File activity. The automation is configured with a filename pattern, so the
filename is expected to begin with customer_import_. The import is configured to look
for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv,
however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
A. Use the exact filename used for the trigger in the import File Activity
B. Make sure the file is placed on the correct subfolder within the SFTP
C.

C. Make sure the filename has a date stamp to avoid duplication
D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
Answer: D
Question #:77
A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password.
Where in setup could they accomplish this task?
A. Data management
B. Security
C. Feature Settings
D. Company Settings
Answer: A
Question #:78
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but
receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
A. Add Only
B. Overwrite
C. Add and Update
D. Update Only
Answer: B
Question #:79
An entertainment company is hosting events across the country in different venues. They want to use Contact
Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type
of event. The journey will send a series of emails and one of them will contain the venue details dynamically
populated with AMP script.
The Company collects the following information:

- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
A. Customer Data
B. Event Registration
C. Venue Details
D. Payment Details
Answer: A C
Question #:80
What should be confirmed to ensure Journey Builder directs the subscribers correctly?
A. Journey Data is used for the Decision Split.
B. Entry Source attributes are available in Journey Settings.
C. Contract Data is used for the Decision Split.
D. Filter Contacts are enabled to refine the audience.
Answer: A
Question #:81
A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the
subscriber had a bounces status in Marketing Cloud.
What are the effects of the click to the subscriber’s status?
A. Status is changed to Active and the bounce count is unchanged
B. Status is changed to Held for 72 hours and the bounce count is set to Zero
C.

C. Status remains as Bounced the bounce count is unchanged
D. Status is changed to Active and the bounce count is set to Zero
Answer: D
Question #:82
How are publication lists used in the Marketing Cloud?
A. To send communication to all subscribers, regardless of opt -in status.
B. To manage subscribers in guided and triggered email sends.
C. To build dynamic content rules by subscriber type.
D. To allow subscribers to opt-down/out instead of unsubscribing from all.
Answer: D
Question #:83
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email
Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North
American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
A. Marketing Cloud Channel Manager
B. Marketing Cloud Email Marketing Manager
C. Marketing Cloud Regional or Local Administrator
D. Marketing Cloud Administrator
Answer: B C
Question #:84
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an
email sent via email studio.
Which solution should the admin suggest?
A.

A. AMPscript for Marketing Cloud
B. Web Analytics Connector
C. Google Analytics 360
Answer: B
Question #:85
A publishing company has presented the following:
• A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
• A campaign needs to be created and managed by a general marketing user who will not have administrative
rights and who is not technical.
• The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers
A. Suppression list
B. Data Filter
C. Triggered Send
D. Template-based emails
E. Automation StudioTerm
Answer: B D E
Question #:86
Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.
Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data
extension to house the data?
Choose 2 answers
A. Text
B. Decimal

C. Number
D. Boolean
Answer: A B
Question #:87
Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers
A. Journey Builder
B. Contact Builder
C. MobileConnect
D. MobilePush
Answer: A D
Question #:88
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data
extensions to be cleared after 12 months.
What action should be taken?
A. Configure the business unit data retention setting to 12 months
B. Configure the Enterprise wide default retention to one year
C. Set inactive data to be automatically cleared after one year, but is recoverable
D. Apply a Row Based Retention to each data extension as it is created, set to 12 months
Answer: D
Question #:89
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print
marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.
B. Build an email as one image, with all text saved in the brand font.
C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
D. Build an email using multiple images, with all text saved in the brand font.
Answer: A
Question #:90
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago,
as their customers have shown great interest in receiving promotions via text. However,
NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
A. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
B. Each email consumes five super messages when sending below a certain threshold.
C. The majority of NTO’s subscriber base is in the United States.
D. A multiplier is applied to each SMS message based on the destination country
Answer: B
Question #:91
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers
A. Business users can select any email at time of send.
B. Default options can be set up for the greeting in the email.
C. A journey can be connected to one or more Campaigns.
D. The DM administrator Profile is required to access Distributed Marketing.
E. Messages can be sent to Contacts, Leads, and Person Accounts.
Answer: A C E

Question #:92
Where would a Marketing Cloud admin view all verified email addresses?
A. Identity Verification Log
B. From Address Management
C. Reply Mail Management
D. Sender Profiles
Answer: B
Question #:93
What is Setup Assistant?
A. Support service allowing the outsourcing of repetitive admin tasks
B. A prioritized account configuration checklist
C. A search within Help and Training limited to configuration documents
D. A dashboard containing key metrics for the business unit
Answer: B
Question #:94
A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering
the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?
A. Keyword is used within another business unit
B. Keyword is a reserved word
C. Keyword has too many characters
D. Keyword fails to meet content standards
Answer: A
Question #:95
When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not

receive emails from any other business unit.
What could explain this behavior?
A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
B. The user Is getting deleted from the AN Subscribers list
C. Data in data extensions corresponding to the customer
D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
Answer: B
Question #:96
Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating
admin@example.com could NOT be imported.
Which error code would the file contain for this record?
A. Restricted Values
B. List Detective
C. Invalid Email Address
D. Skipped Records
Answer: B
Question #:97
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day
in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?
A. Distributed Sending
B. Distributed Marketing
C. Marketing Cloud Connect
Answer: C
Question #:98

A customer frequently holds seminars and other events to interface with their customers. They plan to do the
following:
- Use SmartCapture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not
complete registration.
Which skill is needed to build an efficient solution?
A. AMPscript
B. SQL
C. HTML
D. CSS
Answer: A
Question #:99
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?
A. Journey Templates
B. Deployment Manager
C. Journey Extracts
D. Copy activities
Answer: B
Question #:100
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations
should the consultant make?
Choose 2 answers
A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud
user.
B. The consultant should enable deep linking in Marketing Cloud Connect configuration.

C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role
Hierarchy.
Answer: A B
Question #:101
What are entry source types for Journey Builder?
A. Data Extension, CloudPages, Email List, API Event
B. Data Extension, Audience Studio, API Event, Date Based Event
C. Data Extension, Email List, API Event, Date Based Event
D. Data Extension, Salesforce Community, GA360, Email List
Answer: B
Question #:102
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO's Email
Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the
Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers
A. Each content area specified in a dynamic content rule exists.
B. Words or phrases used may trigger spam filters.
C. Grammar and spelling in the email text is correct.
D. Correct syntax is used on any AMPScript in the email's code.
E. Personalization strings map to attributes or data extension fields
Answer: A D E
Question #:103
Which activity should be used for multivariate content testing within Journey Builder?
A.

A. Engagement Split
B. Random Split
C. Content Split
D. Decision Split
Answer: B
Question #:104
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they
want to target subscribers who opened or engaged with an email within the last 30 days and live within 10
miles of an NTO store.
What should NTO do to create this audience?
A. Measures
B. SQL Queries
C. Data Filters
D. Journey
Answer: A
Question #:105
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to
recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
A. Collect Code
B. Recommendation Code
C. Conversion/Cart Code
D. Email Conversion Code
Answer: B
Question #:106

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM.
However, they only want to sync records they would be able to send to reducing the amount of data being
brought over.
Which two filtering options could be used when configuring the Contact synced object?
Choose 2 answers
A. Select all records which have opened an email in the past six months
B. Select all records with an email address
C. Select all records which are active in All Subscribers
D. Select all records where HasOptedOutofEmail is FALSE
Answer: B C
Question #:107
To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any
inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?
A. Configure the business unit data retention setting to 12 months
B. Configure the Enterprise wide default retention to one year
C. Set inactive date to be automatically cleared after one year, but is recoverable
D. Apply a row based retention to each data extension as it is created, set to 12 months
Answer: D
Question #:108
A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to
emails.
Where under Setup could this be created?
A. Content Builder Settings
B. Emails Studio Settings
C. Account Settings

D. Campaign Settings
Answer: C
Question #:109
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?
A. Custom roles can only be edited by the user who created the role initially.
B. Custom roles are only available within the business in which they were created.
C. Custom roles are available on their Marketing Cloud account.
D. Custom roles override an individual user’s granular permission assignments.
Answer: D
Question #:110
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing
platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender
Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
C. IP ramp -up can be bypassed, given their historical lack of deliverability issues.
D. IP ramp -up is important to establish a positive sender reputation.
Answer: A D
Question #:111
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the
contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A. Data Extension entry source
B. Journey re-entry settings
C. Run Once schedule type
D. Winner evaluation
Answer: C D
Question #:112
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
A. Installed Packages
B. Data Management
C. Security Settings
D. Salesforce Integration
Answer: A
Question #:113
A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.
What functionality would get messages out the door faster?
A. Burst Sending
B. Journey Builder Triggered Sends
C. Send Throttling
Answer: A
Question #:114
A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway
at each trade show to entice booth visitors to leave their contact information. In the past, they have used a

fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on
a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly
newsletter.
Which two components are appropriate for this solution?
Choose 2 answers
A. Microsite with Web Collect to store entrants on a data extension.
B. Microsite with Smart Capture to store entrants on a data extension.
C. Send Email Activity with a link to a subscription center.
D. Data Extension with double opt-in status defined.
Answer: B D
Question #:115
A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?
A. Segment to those recipients receiving text email versions first
B. Segment subscribers with soft bounces in their own dedicated send
C. Segment by domain to limit number of sends to each email provider
D. Segment by geographic region as after-hours sends will be marked as spam
Answer: C
Question #:116
A customer has an eCommerce site and imports data into three data extensions daily: Orders, Order_Details,
and 'Products.
The data extensions contain the following information:
- Orders: OrderId, CustomerID, OrderNumber, OrderDate, OrderTotal, GrandTotal
- Order_Details: ProductId, OrderID, Qty, UnitPrice, ExtendedPrice, Discount

- Products: ProductId, SKU, Name, Description, Cost, Price
Which two actions should be taken in Data Designer?
Choose 2 answers
A. Create a one-to-one relationship between the contact record and Order Details.
B. Create a one -to -many relationship between Orders and Order_Details.
C. Create a one-to-one relationship between Orders and Order_Details.
D. Create a one-to-one relationship between Order_Details and Products.
Answer: B D
Question #:117
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account.
What should the admin use to get granular bounce data in bulk in a pre-defined format?
A. CSV download of bounce data in My Tracking
B. Automation Studio Tracking Extract
C. Automation Studio Query Activity
D. Discover Deliverability Complaint Rate Report
Answer: B
Question #:118
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing
programs. This includes personalized interactions with customers with the goal of increasing purchase
frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers
A. Products purchased from a competitor.
B. Number of items per order.
C. Channel preference of customers.
D. Last purchase date

Answer: C D
Question #:119
A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails
asking to be removed from the mailing list.
Which two steps should the admin take to enable this functionality?
Choose 2 answers
A. Ensure a Custom response is enabled for Automated Response in Reply mail Management
B. Verify Reply Mail Management has been enabled in the account
C. Select Unsubscribe Manual requests in Reply Mail Management
D. Select Delete Auto-Replies and Out-of-Office mail Management
Answer: A B
Question #:120
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their
deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?
A. Soft
B. Technical
C. Block
D. Hard
Answer: C
Question #:121
Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an
initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks
later. To improve maintainability of their email content, NTO wants to use five completely different emails,
rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
A.

A. Join
B. Einstein STO
C. Engagement Split
D. Wait Until Date
Answer: A
Question #:122
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following
an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the
CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?
A. Move the File Transfer to its own automation and include a notification email address
B. Move the Import definition to its own automation and include a notification email address
C. Update the Import definition to include a notification email address
D. Update the automation to include a notification email address for Runtime Errors
Answer: C
Question #:123
A Marketing Cloud admin has been asked to update their Marketing Cloud SFTP password
Where in Setup could they accomplish this task?
A. Company Settings
B. Feature Settings
C. Data Management
D. Security
Answer: C
Question #:124
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As
a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the

retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?
A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.
B. Create a user-initiated message to logged-in customers to send once the website is restored.
C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
D. Create and send an apology email that includes a discount for a future purchase to all customers
Answer: B
Question #:125
Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an
initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks
later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather
than having one email with dynamic content.
Which activity would allow NTO to build the journey with the fewest activities possible?
A. Einstein STO
B. Engagement Split
C. Wait Until Date
D. Join
Answer: D
Question #:126
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following
a recent purchase.
Which feature should be used to create a survey form?
A. MobileConnect
B. Content Builder
C. Smart Capture
D. Profile Center
Answer: C

Question #:127
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in
their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000
mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?
A. Synchronized contacts are only counted after sending
B. Only active email subscriber are counted.
C. Mobile subscribers are not counted as contacts.
D. There are overlapping contacts in each of the channel
Answer: B
Question #:128
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional
emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers
A. Define a Sender Profile.
B. Define a Subscriber -specific From Name.
C. Define custom Reply Mail Management.
D. Define a Delivery Profile.
Answer: A D
Question #:129
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer
alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
A. CloudPage forms Content Block
B. Email Form Content Block

C. Dynamic Content Block
D. Reference Content Block
Answer: B
Question #:130
What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user is assigned a role in the parent business unit
B. If the user is logging in from a whitelisted IP address
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile
Answer: B
Question #:131
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is
connected to their salesforce org via Marketing Cloud
Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
A. 15-digit contact ID
B. Numeric Subscriber ID
C. 18-digit Contact ID
D. Email Address
Answer: C
Question #:132
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?
A. Data Extension
B. Publication List

C. Group
D. List
Answer: A
Question #:133
A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their
global regions. However, the admin notices accented characters in the customers' names appear jumbled in the
extracted file.
Which two settings could solve this issue?
Choose 2 answers
A. Change Column Delimiter to
B. Change Character Encoding to UTF-8
C. Select Unicode Output
D. Change Format to xml
Answer: B C
Question #:134
A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder
with of messages being sent to customers, based on if there has been an order or not. There are two existing
data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer
In which two ways should the admin configure Data Designer to allow this data to be used within a Journey?
Choose 2 answers
A. Link the Customers data extension to the data model using Customer ID
B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
D. Link the Customers data extension to the data model using Email Address

Answer: A C
Question #:135
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to
execute.
How would the admin ensure a notification is received when the query fails?
A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
B. Install the Marketing Cloud App on phone to receive Push Messages
C. Add their Email Address in the Query Activity Notifications Field
D. Configure the "Event Notification Service" in Setup with their Email Address
Answer: A
Question #:136
NTO has been noting reduced deliverability when they do large sends.
Which part of deliverability is tied to hitting Spam Traps during a send?
A. List Hygiene
B. Authentication
C. Content
D. Engagement
Answer: B
Question #:137
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?
A. The IP address is on reserve, is already in use, and has an email sending history.
B. Building desirable sending history and data will be variable based on list size and engagement.
C. Sending in large volumes will alert ISPs the new IP Address is now in use.
D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

Answer: C
Question #:138
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user
recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
A. Contact Builder > Synchronized Data Extensions
B. Automation Studio > File Transfers
C. Contact Builder > Data Sources
D. Email Studio > Synchronized Data Extensions
Answer: C
Question #:139
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from
info@email.nto.com. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
A. Upon receiving an email, all tracked links start with click.email.nto.com
B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
C. Cloudpages personalized URLs are served from cloud.email.nto.com
D. Users receive Marketing Cloud password reset emails from help@email nto.com
Answer: A C
Question #:140
While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in
Sales Cloud to complete the integration. The admin then receives the following error message:
- Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact
your system administrator
The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user

settings
What action should correct the issue?
A. Apply the Marketing Cloud for AppExchange User option as well
B. Reset al passwords to force new tokens
C. Apply the appropriate user mappings in the CRM configuration
D. Apply the administrator and Marketing Cloud Administrator permission sets to user
Answer: D
Question #:141
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.
Which two standard roles should be selected for the new user?
Choose 2 answers
A. Marketing Cloud Security Administrator
B. Administrator
C. Data Manager
D. Marketing Cloud Administrator
Answer: B D
Question #:142
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is
performing.
Which report should be used?
A. Dynamic Content for Triggered Sends
B. Sends Account Send Summary
C. Impression Tracking for Triggered Sends
D. Email Performance by Attribute
Answer: C

Question #:143
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media
accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
A. Bitly URL Shortener
B. Facebook ad manager
C. Login detail for each social media account
D. Google URL shortner
Answer: A C
Question #:144
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in
emails.
Which functionality would allow this?
A. Parameter Manager
B. Web and Mobile Analytics
C. Advertising Studio
D. Personalization Builder
Answer: A
Question #:145
Einstein Recommendations uses data extensions to store user-facing information
How is this data passed to Marketing Cloud?
A. Google Analytics 360
B. Collect Tracking code
C. Conversion Tracking
D. Web & Mobile Analytics

Answer: B
Question #:146
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2
answers
A. Publication Lists
B. Data Extensions
C. Lists
D. Groups
Answer: B
Question #:147
A Marketing manager requests to receive an email, once a week, with high-level
metrics in a standard format. Specifically the manager wants to know how many emails
were sent in the last week.
What location and activity would allow the Marketing Cloud admin to complete the request?
A. Automation Studio: Create a Report Activity to run every seven days.
B. Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be
sent.
C. Automation studio: Create a Query Activity to query data from the “Sent” Data view, then use an Email
activity to activate the sending of the data.
D. Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be
sent.
Answer: B
Question #:148
Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage
advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most
effective campaigns.
What feature should be recommended?
A.

A. Einstein AI
B. Interaction Studio
C. Datorama
D. Google Marketing Platform
Answer: C
Question #:149
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7
Choose 2 answers
A. By default, the username is the MID for the current Marketing Cloud MID.
B. Minimum password length is 12 characters.
C. By default, the password will be the password of the logged-in user.
D. Once created, the user will need to be activated in order to use the SFTP.
Answer: B D
Question #:150
A customer team wants to retarget subscribers who click on links of key items promoted across email
campaigns. The customer has indicated the following:
• Emails will be built using a custom dynamic template for these messages.
• Links will vary over time and across campaigns.
• Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data
extension.
• Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
A. AMPscript
B. SSJS
C. SQL

D. HTML
Answer: A
Question #:151
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers
A. Enabling Mobile Connect
B. Managing the Enhanced SFTP
C. Configuring Journey Builder
D. Setting up the Data Structure
Answer: D
Question #:152
Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a
dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts
Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
A. All of NTO's accounts should be on the same stack
B. Send volume is large enough to maintain a positive or neutral reputation
C. Length of time needed to pause sending is greater than one month
D. Pre-warmed IP address can be purchased from Salesforce
Answer: B
Question #:153
Which three options determine when a contact could enter a journey?
Choose 3 answers.
A.

A. Re-entry at any time
B. Re-entry by attribute
C. Re-entry by date
D. No re-entry
E. Re-entry only after exiting
Answer: A D E
Question #:154
Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the
followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import
contacts.
How should NTO update the user to allow the analyst the appropriate access?
A. Add Marketing Cloud Security Administrator
B. Add Distributed Sending User
C. Remove Marketing Cloud Channel Manager
D. Remove Marketing Cloud Viewer
Answer: D
Question #:155
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud
account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Allowlist
C. Advanced Audit Trail
D. Single Sign on Authentication
Answer: A

Question #:156
Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in
Marketing Cloud.
A. Setup >Data Management > Synchronized Data Extensions
B. Contact Builder > Data Extensions > Synchronized Data Extensions
C. Contact Builder > Data Sources
D. Setup > Apps > Salesforce Integration
Answer: C
Question #:157
A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern
Trail Outfitters account, the action did NOT target all contacts in their account and significant number of
contacts which have been sent to remain,
Which two data would still exist in the account? Choose 2 answers
A. Contact data in sendable data extensions
B. Contact data in non-sendable extensions
C. Contact-specific data at the job level
D. General tracking data at the job level
Answer: B D
Question #:158
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio
which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
A. Facebook and Twitter
B. Facebook
C. Google and Facebook
D. Twitter

Answer: A
Question #:159
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file
is not present on time. The file needs to be: Imported into a staging data extension. Separated into two
different data extensions.
Which workflow should meet these requirements?
A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL
Query Activity 2
B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query
Activity 1
Answer: B
Question #:160
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a
northern action did NOT target all contacts in their account and a significant number of contacts which are still
remaining.
Which two data would still exist in the account?
Choose 2 answers
A. Contact-specific data at the job level
B. Contact data in non-sendable data extensions
C. General tracking data at the job level
D. Contact data in sendable data extensions
Answer: B C
Question #:161
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but
cannot add any more personnel due to budget constraints. There has been an increased number of customer
purchases on their website, and the team currently sends batch order confirmations. What solution will

decrease manual workloads on the team and will improve their customers experience?
A. A file drop automation to send emails to customers who have made a purchase.
B. A user -initiated message to send an email to customers who made a purchase daily.
C. A scheduled automation to send emails to customers who made a purchase daily.
D. A triggered message to send an email as soon as a customer completes a purchase.
Answer: D
Question #:162
NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not
have any data which could be considered Personally Identifiable information (PII) within their links.
Which three values could be used as personalization strings in query string parameters?
Choose 3 answers
A. Product Code
B. Application ID
C. Subscriber ID
D. Email Address
E. Name
Answer: A B C
Question #:163
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports
customers. NTO is including a deep product discount and wants to limit the audience to not only its best
customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers
A. Proximity to Store
B. Ages in Household
C. Lifetime Purchase Value
D.

D. Conversion Rate
E. Last Purchase Date
Answer: C D E
Question #:164
A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the
member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in
real time via the API. Which steps should be included in the customer's automation?
A. Import File Activity > three Send Activities to the master data extension.
B. Three Send Activities to the master data extension.
C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
D. Three Filter Activities > three Send Activities to the filtered audiences.
Answer: D
Question #:165
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process? Choose
2 answers
A. Open and click activity are tracked in either version.
B. The email will avoid detection by various SPAM filters.
C. An auto-generated text version will be sent with your HTML email.
D. A custom text version will be sent with your HTML email.
Answer: A C

About dumpscollection.com
dumpscollection.com was founded in 2007. We provide latest & high quality IT / Business Certification Training
Exam Questions, Study Guides, Practice Tests.
We help you pass any IT / Business Certification Exams with 100% Pass Guaranteed or Full Refund. Especially
Cisco, CompTIA, Citrix, EMC, HP, Oracle, VMware, Juniper, Check Point, LPI, Nortel, EXIN and so on.
View list of all certification exams: All vendors
We prepare state-of-the art practice tests for certification exams. You can reach us at any of the email addresses listed
below.
Sales: sales@dumpscollection.com
Feedback: feedback@dumpscollection.com
Support: support@dumpscollection.com
Skype ID: crack4sure@gmail.com
Any problems about IT certification or our products, You can write us back and we will get back to you within 24
hours.
15% Discount Coupon Code:

DC15disc

Salesforce Marketing Cloud Administrator

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Salesforce Marketing Cloud Administrator

Uploaded by

Copyright:

Available Formats

Salesforce

Web: www.dumpscollection.com [ Total Questions: 165]

Which two statements are correct about Send Logging?

D. A business unit can support up to three Send Logs.

B. Einstein Send Time Optimization

D. Einstein Email Recommendations

Success Guaranteed, 100% Valid 1 of 62

Which feature would the admin use to meet this requirement?

C. Field Level Encryption.

D. Distributed Marketing Sends.

How could the Marketing Cloud admin address this issue?

A. Remove nonessential data for marketing purposes.

B. Identify and assign appropriate keys to tie records together.

C. Normalize data and fields to prevent redundancy.

D. Ensure all available data is included.

Success Guaranteed, 100% Valid 2 of 62

E. Ensure every data source has a sendable field.

what should the admin do to fix the issue?

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

B. Make sure the team has a date stamp to avoid duplication

• Overall Bounce Rate

• Block Bounce Rate

A. Campaign Email Tracking Report

Success Guaranteed, 100% Valid 3 of 62

B. Email Performance Over Time Report

C. Email Send Report

D. Account Send Summary Report

How should they accomplish this?

A. A Assign a role to the business unit

B. Set default permissions with the restrictions on the business unit

C. Apply a permission set to the business unit

D. Disable the permissions directly within the business unit

What consideration could account for this behavior?

A. Data retention settings were incorrect in the data extension.

B. The email address in All Subscribers is prioritized.

C. Contact Builder was not configured properly.

D. The data extension was not configured as sendable.

Which solution should the admin suggest?

Success Guaranteed, 100% Valid 4 of 62

A. AMPscript for Marketing Cloud

C. Google Analytics 360

D. Marketing Cloud Connect

A. Preference Center link and physical mailing address

B. Business name and a link to the business website

C. Business name and physical mailing address

D. Preference Center link and a link to the business website

Northern Trail Outfitters just purchased Marketing Cloud.

B. Creating a SMS message and sending a mobile campaign

C. Classifying sends and defining parameters for email sends

D. Building the data structure used to store audience information

E. Importing data into contacts using the Data Loader

Success Guaranteed, 100% Valid 5 of 62

How should they accomplish this?

A. Create separate folders and add permissions

B. Create a shared data extension

C. Update data extension object level permissions

D. Create a new business unit

Which feature would allow compliance with this requirement?

A. Export Email Allowlist

How would the admin assign users to the business units?

D. Re-import the users to update their assigned business units

Success Guaranteed, 100% Valid 6 of 62

An email manager was anticipating a test email to arrive in their inbox.