A PROJECT REPORT ON A COMPARITIVE ANALYSIS ON THE AUTOMOBILE INDUSTRY WITH SPECIAL REFERENCE TO “ BAJAJ MOTORS & HERO moTOcoRP” Submitted in partial fulfillment of the requirement For the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION. DEPARTMENT OF BUSINESS ADMINISTRATION SESSION 2019-2022 SUBMITTED BY: SHRADDHA GUPTA ROLL NO:- 0403297 BATCH: BBA 2019-22 UNDER THE GUIDANCE OF MS. JIGISHA SRIVASTAVA ASSISSTANT PROFESSOR DAYANAND ACADEMY OF MANAGEMENT STUDIES, KANPUR AFFILIATED TO C.S.J.M. UNIVERSITY, KANPURaga xo aS nya YH oh ee nes mt OT IA aah, iy wy ned suapour pee Ar qvepoou Gy very russerh. om aon ugdiscy ay, fous uwdnsoy A arprep oreg 4] 7170 T_ weteya a *| x e *K do 4? aio ele z } wap doy | t FILIGHLTING Xf aene lIndia became diss founth in 201@ with h q / f a, & 3 pacent (aa x « , 49 millfon Units = dae ; | seventh lane many fo clon ‘orameh tial: vehicles In 20l®. heelens a4 ment dominal tenms f volume Markey untheA aidan ectonhas ¢ tong expont has pec tin tons te the near soe wont qiew N57 sing FY is expected : a CAGR ob fas nate Aring 20/6 ~ 29. Lion, Se venal fnttivetives vennment OF automobile pla Indian pnanket oe Fie India a leadea In Ida owing economie 49 do mesHe cpa ded Fthein LePe ae : i ex pon! Opena Tons 1a the Covith and Since ine Ivstny has only thown Gren i. the avtomobile ae of ” ae ‘and +00 - 22heelent. The avlamobile indoring See a long “2a since them that Loas roanud a Pune a in 18.98.- ie automobile ‘gal he one of of the oa Gort? the éconemy @ din ecth aned, ind nedSS — EANALSIS rle Jnchente. va) ata ly bow Cost of labovti a available Rise in the con king Class thoome inchen stag demand for quality x Geport skill in prod Cons — good Fon Envir nn peel oe “ale WEAKNESS & wi mative Qounthiec.DeLee DeD Dn nnn a pn a 8 i se EEE 8 Vi PiW TUNE C8 FFU serereie ied) } on No® , 4 Wea eetetpnn ; sil Seed ES | | note har ome oF the Astan etater yy ye tment in PO Ghea x demand i still +towands } ° vehicles , dve +e Vows a , ( UNI TIES 2WINg in the * Focus fiona gona the in im phoving “phe x Piseng Irving stand ahaen v v and ovenhead jnoad it ane generally highen In nb tha vern } ne pou bean Pa Pon esa n Ma Had, PelPa Pereira DOD Oo nme a nan é winks orne ole OOO 6 OOD ECCS ELE Se¢eceeaead in Income — level Hen tee techie is demanded x 3. Pising nal demand. x 7] io ae =meal x men dnivens have incheased. t f x K labon [ ,. ae k of technologies fon indian q x 1 in the import oe and technology (Coste ; V x Imponts of. 4nd0 eoheelenu Phorm / the chinese moanker in India. * Smaller plag ens that do not full I intennoctional ttand ards. ZLnn, Nel ahaa Pail Dal Dal alae Aan p } eee eee eee eT eee ea a em Innate al tata, ‘ é S®G@eseseddd Ovenall domeke avtmolile ’ ot 6H percent CAGR ¥ 13-19 orth 26a zetting Sold in FYI4. automobile prodvetion 6-96) Aor between FYI3-19 tort million Vehieles manv4actired in the Covntny in F YIN Vv In FYNS yeah on Ua dlomestic gnorth of Sale ona all ¢ , ) H Lateqonies 20s Seconde Vv Ir lor merca| vehicles at IFSS force nt fo lfoupem) by [024+ Be tent é Sales Yeah - on Jee growth in thof the +thaee -uwrheelem fremivm motonbikes Sales jn India Lnossed one million preeae FYIé "| Duting fanvany— Septme ben 2ole. Sales dit of elect ‘two wheelens One estimate 5 te chossect $000 Vehicles in nave Indian Avtomobile expont manket = India fea fg, favounable manket for cane and bikeseaanenle prodviti Sales oh ex pont: India emenged as Asian fourth lang ext exporter of. avtsmobiles, behind Japan, South kohea| ahd Thailand. The automobile cxoonB fegistened a c2ome) porert growth in FY19ts cs ow o~ x os oe oom oo Ce C= ~~ < o vfomobile Indurboy from 90) ae indian Giainin g eA pnone demands and Jowo automo biles loa induttny wart of 2 ates On avtornobile phenomena | goooth of sales. The year ovt “to. bey ora of the hicton Cahs In the +hen 2. Ccontnve. Ey then the Second) jortest Mmonkeb Ge thina.Domestic monket Shane Rood ahead + The avtomab is svppouted by Vontout as availa biltty of skilled lows cosh, nobvsh RLD Cent TTT also provides gneat op fon invertment and and indtnezt employ 6 and unskilled Ja boud TUPISs — Investments = Inanden to Keep up os re | 574, the froning demand Srejal eos Se fav maken haye tainted InvetHin ow n° heavily in Vaaeen Segment of the -_!] ; Br? | ioductay — the last Fes months. c—~ es U we | 57. industry has aotthacted Fooeion Seme | oe | i = Oineth Invettinenh Loh th Us 1 Obie a. Bilton apy the Period Apinl Ou ; me j20°" to une 2019) Gere to : T° |date neleued f Department fox ee ve Promption of ‘aa and Internal ~~. Thode (OP 7) ; - 7 Some of the follorsing investment Plans 2 * ALd? Indin flan: to launch nine all Meo? Mode) inch ding Sedans andnee th PPh, coty : (£Y) a the tnd of laune}, M&A 25 1 Catly ore and la lau ad dondable Lv brke Salen in India eh vs b (YP tn dormertte 3992 ony ang f So] millon jn India s (orn Pan je tan “Ups, A, =f rTyA intel lige—) —s Cc S| Govennmest Ion es a " ee | The goveanment of Indira ENcovnage y 5 ° np V © 7 Fe - / Smo | foneign invest en In the adtomo bile one (/ Ge | ctor and allows: foo Pen cent Fo| a Se |unden the aviomattic poppe, [~~ See | Some of the wneceAt intatipes Ce Melia en, ae goveanment of India. ome d “a «|x Uhden Vnion budget 2025-3} joven me (ernnapred oe Provide addtional one a? income to x de duction of ro lakh i o~e A ’ eee (Us 4 2,196) on the — ipteheste ts , 7? fod on the loans taken Fo punrchal Fellas x Ihe govesnment alms to develop India as a yeu manu daring cerrthe and Anwia LD hub.* Under NATRIP.Ahe govern emf ef e A? linda has 5 plan Step up ows = . th US of 388 millon +0 Challe = - x ms the induttny te be o» pan o~ Lory, global stundands. ome re Achievements ¢ — _ On 29 dy 2014, Inten ~ min tectental CNW a G has Sanctioned 6 ae electyie p cc. i = buses fon 6s- Che, re «a i XNATRIP 's Froposa| Fon j bine Aid fon ter Fociltty int r Fon elecFniz Ve hfele (ev) p ‘ 1 A enti icagiay Enon NATRIPappa a : Implementation Sonia " unden ™ =~ FAME Scheme pohich had dees =~ “ming — achievernenty and a , d 4 a . approve cl) 7 Frojech Iroplernertate 7. x & and Sonihioning Cromittee fis) c a. on Ind feo 20/49, om = ber od ope les tan a . + Mim Z te pp 5 a tnden Farge Scheme incneaied cl ey AEE S511 ae pune 20t4 on. Mw” |e s926¢1 in Motch 2018. Ovrin 5 es j me [hb 23 9)9 wen ome o~e ‘frend undenPPPS PO bE ea hou PPP Per dar p pred Pe Pee pe Ps 0945S POU mim oo loll af PP PPSPerr reese reeraeraerT ees | | | | { ~y VETTES a cto linvted is ana of the longest tuoo wheeler ymanudactenin larFipany in India apert From Prodve tion of +o wohee Jens they abo - pnanvdachse thee wheeler. The ona had lanteg me back fn VAea biti it used +e fmponh =e tabeelen from oviide , fut Fron 1954 5} eta pene deli of fr2a wheelens In Count By ae yen 14} Bojaj Avto pad welled out * v thes, ]oa,00 Vehicles.= — a ra . at Stooten and mater fy cles c e és s have became an ine part ~ & 4 Bee [of the Indlan mmilieg and oveh c~ See [Az eans have Conmeneeee c_ ~~ J c . , a Sepaesest he acpihofiens of Ce iL tad ha it Dt Had had @d@68848 modenn India. Bajal acts aho has a technica | ee vp with both faiohenen hears indv Anies ‘a a Re PS Se 2 oo ee of [oper produce the lat moten cycles in Indi'a ane of wootld clase i. The bajar kovesoki eliminaton boy oe ttoaig ht oot of the dnavotrg bone V4 Kavoasnki -The cone, bnand Valves of bajaj auto Nmrted includes oeannin Innovation Dy Perfection , Speed and Pant porencg, a) avto pas three = moneda ctynin : vert ip the Country at Akvndi, wales’ and Mahatiashtna, westenn India , which procdveel 3 414,32% Vahieley in Soet- 06. The Sa jeune backed 3 4a petwoonk one : : fe Soles _Sennire and! Monten wonk hops p}] @aas the i Company oven the Ja Daghss Lale chonaed© é Parr CEES bea e | BSE SENSEX Ly ] \CNX NiFty Cons [SIN ve 417 ea ] Automotive Industng Founded Founden Head q vahlens India. Website ww w- ba PTET TTTPDD SD 9) é4 one Obie IPP NNN RAM e eedd dd] f d r ef | new key Rople fhodoct: 4 ; i Mombth af Employees \ Net fn come. Tota] as sets Tota | “fe | Rah] Bajaj Chat Rona Baraz (0) | Maren ala and | Hahee ~ 1 ohee fen vehicles | Bajaj Grove | 10, Dice (20) ¥)Le ars tte MY = nv é ak O _ 5 SSSEEEEL TITTYhdia Mor digit A ven tyne rnom Ny j Honda behseen It has Ping est “(7 © Stes sgds has One v fa r the lance number wheel ens in the vderld 416 million Vehreles. Indin of the oldert avtemohile cTonen 1-0 Hehe moto conp. fam ge stanted n yo" wort, andh es) Company gapen, te: Honda. Heno ventunhe boa in J984 the ies lornpani (alto been the Loonld “i manu actunen or of Wheelesince 2001, when molon bikes ve 4 rc ke f willron 12 Crgle yean Heno js he yea 19576 Lomth Ss. Hen oa res Jo co agthi p Cor a ane V Lee! er — Pnahe 4 1940s and 4tyny ed Mane f actaLS. PVR Treen herve Ga phil novi excellent i he (rere wble price an Satifierhor 4 Seheres of achery ~ b ” son 7 noup 4 V lara e (lrtemas, 209k Dela tiorshi and vendans)~ The qn Pousr'en fos, setHing ord Lraineesyin 272222297pire mobvahin, - TTieded as ISIN Induttn 1 Founded Fouvnden Head qvantensBry people T3tal assets Mmben of oes ees Websitene Tote aaah RRR AH te PS i x. = jf sce ts ____} bes Tampible osse tH Lé lp far i ple assete Lopite| Nth k-th — Prva ixed Accet Dedenred ty slong. toledo Ldbent frvetment / J « OKC NFO @ 5 Tascle $3 cee Los aod Qe 215| Hea farert a Fee Carne Tote 0. Offer Abr honal w lopaatel a CP. Lngtnt az) liahy’ Lities Bonus detash Borns Lgui. bane Gem Nop Gbhent fove merc: Mon- Crseat-lnvn ext quokd} Non Ca rent Inve tment vrarrte Lins ent invetm eat quoted ee Lomb egt | ine Toatnt tn vortel) a1chet Chea ma®oonp My lanl Pal et Es By 8 8 ker er ee a Othen a aval odin / i. tenn _ B Tovi £1e-t Cuda Shoat tearm ~Barravsings Linde fea ables Otis Crpent olrnbi'lite _Mase Fae lnvettnn ends om eee ASS et ae Sel Blog he andad ance Otben on meas a +. ial - Gh des ar accet | i ; pe aaa Csaba hhvetmente Ipvertas >, Es) Tiade Le ceiv, S/n PAYNE) if p 1 r Short 3 leap Anat Chey Gr bhert asse+ ip vecttm ents voted map £eT Non - bdsent vravoted) mas opnent invectn ent Consent quoted rap ket valeg | _ungo to paan ket ValveJ Manketing Myx > Menke Mie is ae dye thet dimishes the rb ieee the prodvet and Consum woithoot manketin acdvr Hes poole be fellgill . Food Protenlene.e anound. eh'ch all the selhetuihies devolve. Thes Be jag dtd. produr rel Vania of Son diferent ia Fhe L pulsos 2 fo for; fa So Gems rvddle ae File a kT] and Dominan coven higtBrice — Pires 7 Clement mix Het produ monke tin a “(he nicl cate of bikes. They Dey'o/' k mind manufactured Jia dif ferent Prange fn ear plan Se fon disrover Jae jo buyer and kTH fon big h class. Fro iota hn = fromotion anergy infonmartion vses, neseHen. Bomation | ~ and Lonvinees he ba-ach anol ee Promo ton, andl / that, ae Phings re. bromotion. / © xodv ton af ee oe, eee C ET TS Soe 66mi the (om pale as the losk of range when there ane (i ; lormpary mn evens city. i rt oe el Wy avto = knew aloF fon mie Geode : every city So Aat V ty ans portation Pha + schovhe Minimized-Distr? hittin Tne = The Ge Ss A | tol, ae bf Jenenf oF its bf ener busings, me; Fuses Sales k SAvice o rapa ny / 5 and Sptpvicee prot and Loves ewe mmankeFing all ac biihes would be Hinometo¢ ohp attention of Onin poanke Hs ». dhe pl aAhich a Hon cary JOth nse and Prog it Hey impoxtxt tp leesatisfy Lorem en 7 ements of ters, (228 Corteo! — inclede lng , Yyenrcial d chanbity , pac begieg S ee toe 6) ; fan InthodveesFRY £6 ey seg pew spr paipey un youior — oH ousog appet swerey abv) er ond aq awroe : agasd o yoaayy Afroud ave “igf oreseiye yo ap yg pone Myayeot yp 72h = 78piadouag wit fee of! uaspagispip © [eteey2 Vyidodsonu (ucsiagyep 42 Legenpe 0 ayy a iM: of Byeye onyop meee te v Lyeg ajo 2A ose “oy, pueunP, sdjay pounyacpe ser ouny Aeapogoud ove pureyenpe tia * pope) Layer [ey feMnpyaape Lug * eay seins ealme ivr so FL eel 5. ILOWoafeyuosssed $97 10 aye Mo su ersisap Fac raat ralgo Dy ay Baoue ‘2aypraha ap 1 cuvuboud 4 das pout Baieme ood arusjedus ayf cteuy Big papeepoq 0? eect 1 t6 suasn €ruawasuey = ef ey wut TApVIPUTH TD) te pivads- rey woos + pe Nor enoxd,( pee sae vonyof toded rung aub ea “pftooa Mamas i | fo ape wh wed odsoagy r ef ie brzieunpe Ble 8 Reg eDparays | Wadi Sage Pepayar My x: amp oy Foy 4“ guoppo rueus sesSociety. paver baeraent oh magaei ¢ considered Magezin? ane he moit chlechve media Glorsed a Henne Wendy + LR. abo ted 1 hs advert tr mapa “6 dffeanert haga =i on 4 ae ped: /; bikes Cricket, Soronadian thn, Abby ann etc. Advertisment on Jele Baya Auto bs Bet Impoxtont mite-thene prod? or all pry Chol), chanel ip yeng prodnom So that ee . ottnact = more CF. arneny. advenhiement can dd e of product haya 2 2) apy ya 1 We cHfech oy re Gistorens. 4 Donic Promote > hie te Ors hb foent nerds. tohich fs or ort, eflah — fy | Sales. Gyles promo ho to achin'hes 9 flanca lemarshipy O71 ONS F Buying allowanté Free gree machinory Allowance Pash Cy dealens Sale. x SALES FORCE PROMOTION. bows | SALES RETAILERS In Shoxt sales pho, bride on lomec Han advent ing an fiDa nstion ~ Mens en M$ Ht arc mk fb te dyrorl 04 the Piedecf, Hero poofoconp ake Zaaaaaan & Ave 19 va + x Pinde Promathiantia ee ‘i pretty Free foods rn a Plo 2 ‘3 Cooperative adbverticpn les }, Bales Can teh e te 5 #Salec f force Poa J | Sales net. a fenFees. 1. a ged Pe Sisyote: 2 an Mek L ich Sporsoa. Hepo Mot. forp flocve on advertirn rth Clebril So, +hat prone et Can te ing Sverced She ficdet Heho neds Feng ly belreve Hot Z , a bes} a b&b Jin formation de Lorsem es: “Thes , Headverse, Ai Ment on diff cent So Hot — AAderent o f KAP Je . Advessirment on how fost an Al the Pinrspapes averle i Pe pal ta have acven v ofh Atro pro (orp So e to Bo i” Bice: Be the prodectHe repay, Figs =nes > Mage zine hove /ay ren f and hago only porbioh Class BONE hie! moh coup stosite , oy thee advrdii~rent fo pS hy b chess a, ca also ge ibs knows pn al the fort (predlech) of the 7") . : Ue levis ron = -—Jeleviis7on rey mostly thetLIne te/e Vition NT A 4 an Saupre ar 4 e “ss rd) fi on edberd ram. Bab vexhis went hs Vr Cost 7 Gs / ay Cropavie Can abyne to pia adve C ~ent en Television . Ard Here ynoto conp vo Ct ame on ae abven bimente fale vis jen, fo thn 7 deman ; of} thee Prodet CAH bemp eli cie% 2 | BASAI® MOT ogMin, J and development in PP Sl the Fen Oran, and ME sounce Management, Hisinin development i the field i Concerned worth, Ongontan bene Set}, ee J) hse J been knowp j by Sevenn) Names, Includin 4 nah ec deve loproerh, uma 2. Nes ovunre development ont am and develop ment ImpoFiance Be tate j devdopment — ~ Op timvm me af bul ;ay athe Boynj acto) Mae, pe 3 Cee ae of . © JOCHLNIE ~ IN der, an Be ae Peedeg of hurnan Aesounce. fs in Baym} auto beavse the qa a? of edyenhon jy aaa ae of cohen Cropone a thes, HF de ve lop rntn folk 7 Jelp alot. 2 Ohi gan iin hor Lhyooke and hen pone epvinnoment ehse fie ineroct “fon a Crpa Haft th cn ple PevttinLesy A, os Beast fy method > This Dini. t meth of adopted by Baya _ ¢ Mmposrtant — beause — it Nhova hon i A's cussion method bpssh Faso - fla of lorem ence ban he. Enovaledy in the form of leetune Ms lorem unica fe, fo Hrainees and then a unde tn { 1s (on ae et i J ree to tron. Gee inic method Hell ye” x» Or the job = On the yetFain: Cry Gs Places the pee in actya | woonk Sta hon ma ke, Ber be and Vi immed. Ta te 4 je ool ctive ay St PE feats, a doing Fon eet tH, ane hitler te ee on grickl,. Of Fhe gob > off the job Covers a _ puobers of, an fe clas y 00m lec fnes Fillers a de Case shrebies and other sho and (gonaMethod: of theining aa MeCeoine > 3, thy alae method aire Ls, Hronf ened from Bere ne 3 empha LnecH, eee a doped by Begay’ Ate, beose i i sinplesT er all. A Deranstrobon peining neti This ynethed involve Vsvale ae fr hin | tony of deer Be lecaae Pirag @ SH s adopted pve Pecrvse. jt ee Eo y then frye ne ‘ ins este f-Flumay, Heno HEsov"n ce ona in Mote conp > He has a Yost ond wide Seope. St is Corcenpne d with ac hvrhes aah es oe man- of ch Maint eee oF shill, ts Pr9(%em enll Aevelopmer ce Mairtananre and Ortrol eee Pehsopnel tn the ste a ni zat motacoap need Peepen Se et employee potth the job HE gu ptyn on)laa Pana needs. Managers f deviations between empluyed Pes eh Speefietion and the J ob Aeqvine mest ane Ongar 24 ine) need Ms ee Need of HRM ™ Heto m cond = * Inpnove pen foment 7 cad Ihnpha ve Mohale x Improves tte penconal shill xe fravides fp dona or on Oppen unity and ad] inmath action ‘ane Method: of Hero motorcar i} * On -the yeh methods = x) je Bo Station HX, Leach}, aide ay ob inttyvctron x thep by Step aoe Of4 -+the feb mM thode — x Veckhule ean % sole a * leatune me thodl) * (onfo enres ah AtevatenHes moto conp mnverd igs amourt of Copits] and fine sto cropleyee Lan ia preci tae and pm expontt 6 As a quan ti) Be thaip 7 bet best ona “help Organization J fregness . Thes, Lif chen reece methods have aclaptel yy the | So Fhoat Cac YP Pa ain ig canbe Jo th pe oS empas well os eyprdseored bryph , ie he rep abo _tenff th emphyen to Sitdermt Courteye, and to Aiffenent op nes cCompaines ja a ae lobal ond ' we mort fm ye ov bant +h ig Hao roto (onp focus onmRe COmmendatron. a Si ecHons . Baya Shovld ttnoduce moh e mode |; hates mone cv pow eds. 2P shovld wonk “aa desis n! of bike to attnnt IPO @ out) devs Cus torneny. * Hero rmoton comp Show lf © fon Sponk bi'ke j i x Bajay should ay meten byke Clonomre prree : pices e Bh bike made beng’ chev Jf be ines Cas ge (10 20 moto cor p shoud on Povo fell engin es.ANNE XU Ba Includes ae, 2 MSs na ph a) Pheorche ct Photassay Be L905... 3 o. Tee coma L269 pos ipedia - Cow S Of {real woebite of hero roete Conp ROG ca | CO th. | of. oa rotoss,