ARTIFICIAL INTELLIGENCE [310253]

CASE STUDY
UNIT I (INTRODUCTION)

Title:-
Kroger: How this U.S. Retail Giant Is using AI and Robot to prepare for The 4th Industrial
Revolution

Objectives:-
We consider that the brief presentation of the industrial revolutions behind The Fourth Industrial
Revolution it is necessary and requires understanding the perspective on how way this last one is different
from them. Making this summary presentation from an evolutionary point of view, we tried to highlight
their role and impact for the society during the periods to which they belonged. Regarding the predecessors
Industrial Revolutions that are ended, it can be said that they represented an important aspect of the
development of modern society on the grounds that they contributed to the radical change of the society,
to the quality of life, of the economy and of states policies. The importance of industrial revolutions for
the global economy, for states, companies and citizens, consists in the fact that they change the hierarchies
and open the perspectives for a better future as well as they satisfy their needs in new ways and change
radically the quality of life. At the Davos Conference in 2016, the theme of a new industrial revolution
became official and the foundations of the Fourth Industrial Revolution were laid. That revolution marks
an essential moment in the evolution of humanity

Outcome:-
Identify and apply suitable intelligent agent for various AI applications
Apply the suitable algorithms to solve AI Problems

Theory:-
Kroger, one of America's largest grocery chains, has decided to embrace technology to help it
survive and thrive in the 4th industrial revolution. With 2,782 grocery stores under nearly two dozen
names in 35 states, Kroger plans to leverage its data, shopper insights and scale to help it remain a leader
in the marketplace of the future. According to a study by the Food Marketing Institute, online grocery is
expected to account for 20% of all grocery retail by 2022 and reach $100 billion in consumer sales, so
Kroger and its competitors are smart to figure out ways to use technology to their advantage.
Restock Kroger Initiative
In the fall of 2017, Kroger unveiled an audacious three-year $9 billion plan called Restock Kroger with
the goal to build out its e-commerce, digital and omnichannel businesses and redefine the customer
experience. The grocer already delivers 3 billion personalised recommendations each year, but they will
enhance the personalization efforts to "create different experiences for customers." Not only will shoppers
receive useful content digitally, but also "inspiration" through product-related content and recipes. The

expansion of Kroger's Scan, Bag, Go pilot programme that allows shoppers to scan products as they shop
with their smartphone is also part of the Restock Kroger initiative. After being tested in 20 stores, it should
be unveiled to 400 stores by the end of 2018. Additional investment in Internet of Things (IoT) sensors,
machine learning, and artificial intelligence will be made to increase the efficiency of Kroger's operations.

Delivery by autonomous vehicles

Today, we can get groceries delivered, but Kroger is testing the delivery of the future—grocery delivery
by an autonomous vehicle. Kroger partnered with Nuro, a Silicon Valley company that specialises in
autonomous vehicles for delivery, on its pilot programme. Customers can use Kroger's ClickList ordering
system and Nuro's.

Automated warehouses
A partnership between Kroger and British online-only grocer Ocado is expected to help Kroger automate
its warehouses and use artificial intelligence to bolster its bottom line. Ocado claims to have the world's
most sophisticated automated grocery warehouses and has worked with Uber and Instacart to test delivery
options, and it's this know-how that Kroger aims to leverage with its investment. The companies
announced they would open three new warehouses that Ocado will operate followed by another 17 in the
next three years. Ocado's warehouses are run by robots that are powered by machine learning algorithms
to navigate around the warehouse and pick products for orders. With this investment and access to Ocado's
technology, Kroger will get products to stores more efficiently.

Marketing gets a boost from analytics

Kroger's in-house analytics firm 84.51 deployed Kroger Precision Marketing that uses customer purchase
data from Kroger's 60 million shopper households to launch marketing campaigns across a digital
spectrum. This helps enhance personalization for customers, but also allows product manufacturers
excellent opportunities to market to their ideal customers on Kroger

Machine learning
84.51 has made it a priority to enable and embed machine learning into Kroger's operations where a
"machine learning machine" can build and deploy a lot of models with very little human intervention in a
project called Embedded Machine Learning. With a mission to "enable, empower and engage" machine
learning within the organisation, this was a sophisticated approach to machine learning with Solution
Engineering

Smart shelves
When a Kroger customer walks down the aisle with the Kroger app open, sensors identify the shopper
and provide personal pricing and highlight products the customer might be interested in via smart shelves
technology.
With this commitment to artificial intelligence, machine learning, and smart technology, Kroger seems
on the right track to staying competitive for the 4th industrial revolution
The 4th Industrial Revolution System
The Fourth Industrial Revolution is the current and developing environment in which disruptive
technologies and trends such as the Internet of Things (IoT), robotics, virtual reality (VR) and artificial
intelligence (AI) are changing the way modern people live and work. The integration of these technologies
into manufacturing practices is known as Industry 4.0.
The Fourth Industrial Revolution heralds a series of social, political, cultural, and economic
upheavals that will unfold over the 21st century. Building on the widespread availability of digital
technologies that were the result of the Third Industrial, or Digital, Revolution, the Fourth Industrial
Revolution will be driven largely by the convergence of digital, biological, and physical innovations. Like
the First Industrial Revolution’s steam-powered factories, the Second Industrial Revolution’s application
of science to mass production and manufacturing, and the Third Industrial Revolution’s start into
digitization, the Fourth Industrial Revolution’s technologies, such as artificial intelligence, genome
editing, augmented reality, robotics, and 3-D printing, are rapidly changing the way humans create,
exchange, and distribute value. As occurred in the previous revolutions, this will profoundly transform
institutions, industries, and individuals. More importantly, this revolution will be guided by the choices
that people make today: the world in 50 to 100 years from now will owe a lot of its character to how we
think about, invest in, and deploy these powerful new technologies
• FIRST INDUSTRIAL REVOLUTION
o The First Industrial Revolution was marked by a transition from hand production methods
to machines through the use of steam power and water power. The implementation of new
technologies took a long time, so the period which this refers to was between 1760 and
1820, or 1840 in Europe and the United States. Its effects had consequences on textile
manufacturing, which was first to adopt such changes, as well as iron industry, agriculture,
and mining although it also had societal effects with an ever stronger middle class
• SECOND INDUSTRIAL REVOLUTION
o The Second Industrial Revolution, also known as the Technological Revolution, is the
period between 1871 and 1914 that resulted from installations of extensive railroad and
telegraph networks, which allowed for faster transfer of people and ideas, as well as
electricity. Increasing electrification allowed for factories to develop the
modern production line. It was a period of great economic growth, with an increase in
productivity, which also caused a surge in unemployment since many factory workers were
replaced by machines
• THIRD INDUSTRIAL REVOLUTION
o The Third Industrial Revolution, also known as the Digital Revolution, occurred in the late
20th century, after the end of the two world wars, resulting from a slowdown of
industrialisation and technological advancement compared to previous periods. The
production of the Z1 computer, which used binary floating-point numbers and Boolean
logic, a decade later, was the beginning of more advanced digital developments. The next
significant development in communication technologies was the supercomputer.
History Of Fourth Industrial Revolution System
The phrase Fourth Industrial Revolution was first introduced by a team of scientists developing a
high-tech strategy for the German government. Klaus Schwab, executive chairman of the World
Economic Forum (WEF), introduced the phrase to a wider audience in a 2015 article published by Foreign
Affairs. "Mastering the Fourth Industrial Revolution" was the 2016 theme of the World Economic Forum
Annual Meeting, in Davos-Klosters, Switzerland. On 10 October 2016, the Forum announced the opening
of its Centre for the Fourth Industrial Revolution in San Francisco. This was also subject and title of
Schwab's 2016 book. Schwab includes in this fourth era technologies that combine hardware, software,
and biology (cyberphysical systems), and emphasises advances in communication and connectivity.
Schwab expects this era to be marked by breakthroughs in emerging technologies in fields such as
robotics, artificial intelligence, nanotechnology, quantum computing, biotechnology, the internet of
things, the industrial internet of things, decentralised consensus, fifth-generation wireless technologies,
3D printing, and fully autonomous vehicles. In The Great Reset proposal by the WEF, The Fourth
Industrial Revolution is included as a strategic intelligence in the solution to rebuild the economy
sustainably following the COVID-19 pandemic.

Applications Of Fourth Industrial Revolution

In this section, we introduce an overview of some applications of the Fourth Industrial Revolution.
Also, we provide a case study for these applications by KUKA Group in many fields. KUKA is an
international automation corporation based in Augsburg, Germany. As a world-class provider of
intelligent automation solutions. In areas such as automotive, electronics, metal & plastic, consumer
products, e-commerce/retail, and healthcare, KUKA provides everything from a single source: from
robots and cells to completely automated systems and their networking .
The “Smart Factories” are automation solutions from KUKA, which is able to transport aircraft
components around the production hangar with millimeter precision. The employees at the Airbus
production plant move enormous A380 fuselage sections, weighing 90 tons and measuring 15 meters in
length around a
building the size of a football stadium. This is made possible by the KUKA omni Move mobile transport
platform, a transport vehicle for heavy loads that is equipped with omnidirectional Mecanum wheels
Similarly, using techniques such as Machine-to-Machine (M-2-M) and intelligent robots as
applications from the KUKA company. Robot-based KUKA system technology for machine tool
automation is used, among other things, for the loading and unloading of machines and supports elements
of Industries 4.0 . In the KUKA’s site in Augsburg, work 7 robots, which is a typical production
environment at an international machine manufacturer .
Another application of industry 4.0 in the medical sector, automation solutions for greater
efficiency in hospitals, in areas of diagnosis and surgery to therapy, KUKA robots meet the stringent
requirements of the medical sector and are well-suited to a wide range of medical technology applications.
For this, KUKA offers a wide range of medical high-tech products, ranging from robot-based help systems
for surgery to assistive components for diagnosis or rehabilitation.
There are several applications for industry 4.0, for example, the KUKA corporation which works
in the areas, for instance, smart factories, M-2-M, computing cloud, intelligent robots, e-commerce, and
so on.
Advantages:-
1. COMPETITIVE ADVANTAGES: Industry 4.0 smart solutions and services offer a wide range of
competitive advantages for organizations that are able to successfully launch these new strategies
and technologies.

2. INCREASE IN OPERATIONAL EFFICIENCY: The hope for Industry 4.0 is that the next
generation of industrial revolution will drive even greater profitability for organizations, as they
are able to squeeze greater output from the same resource input.

3. BETTER PRODUCTS AND SERVICES: Whether it be product quality, safety, or customer

experiences, Industry 4.0 will drive greater visibility and throughput for operations, allowing them
to continue driving value for customers to retain business.

4. GROWTH OF MARKETS AND NEW MARKETS: With any technological revolution, new
services, products, and software will be needed to support the transformation of organizations.
This will create entirely new product categories, new jobs, and more.

5. IMPROVING LIVES OVERALL: With new technologies, higher profitability, and growth in
economies, peoples' lives as a whole generally get better, with income rising, better health
solutions, and overall a higher quality of life.

Disadvantages:-
1. HIGH COSTS: Not only is technology a major cost to consider, but the expertise in enabling the
technology to be implemented. Having the know-how in newer fields like IoT, Augmented
Reality, and AI can lead to major budget constraints, not to mention a lack of understanding among
all parties involved

2. HIGH RATE OF FAILURE: The difficulty in launching Industry 4.0 initiatives is that there is
often a lack of direction when it comes to establishing objectives. They are often cross-functional
projects with many stakeholders, which can mean projects can become mired in conflicting goals,
and may simply sputter out.

3. CYBERSECURITY: People, products, and equipment is, and will increasingly be, connected to
the internet. Although this gives us greater access to data via the cloud, it opens up opportunities
for hackers to access networks.

4. NEED FOR HIGHLY SKILLED LABOR: Manufacturing, and industry as a whole, continues to
rely on humans to enable production. However, with the move to digitally connected systems,
there is a greater need for highly skilled labor, which may unintentionally reduce the need for low-
skill labor..
Challenges:
Challenges in implementation of Industry 4.0

Economic

• High economic costs

• Business model adaptation
• Unclear economic benefits/excessive investment

Social

• Privacy concerns
• Surveillance and distrust
• General reluctance to change by stakeholders
• Threat of redundancy of the corporate IT department
• Increased risk of gender inequalities in professions with job roles most susceptible to
replacement with AI

Political

• Lack of regulation, standards and forms of certifications

• Unclear legal issues and data security

Organizational

• IT security issues, which are greatly aggravated by the inherent need to open up previously
closed production shops
• Reliability and stability needed for critical machine-to-machine communication (M2M),
including very short and stable latency times
• Need to maintain the integrity of production processes
• Need to avoid any IT snags, as those would cause expensive production outages
• Need to protect industrial know-how (contained also in the control files for the industrial
automation gear)
• Lack of adequate skill-sets to expedite the transition towards a fourth industrial revolution
• Low top management commitment
• Insufficient qualification of employees
Reference:
1) K. Schwab, The Fourth Industrial Revolution. New York: Crown Business, 2016.

2) S. Makridakis, “The forthcoming Artificial Intelligence (AI) revolution: Its impact on society
and firms,” Futures, vol. 90, pp. 46–60, 2017.

3) J. Goodfellow, Y. Bengio, and A. Courville, Deep Learning. London, England: MIT Press, 2016.

4) Arel, D. C. Rose, and T. P. Karnowski , “Deep Machine Learning - A New Frontier in

Artificial Intelligence Research [Research Frontier],” IEEE Computational Intelligence
Magazine, vol. 5, no. 4, pp. 13–18, Nov 2010.

5) D. Silver, J. Schrittwieser, K. Simonyan, I. Antonoglou, A. Huang, A. Guez, T. Hubert, L.

Baker, M. Lai, A. Bolton et al., “Mastering the game of Go without human knowledge,” Nature,
vol. 550, no. 7676, p.

6) N. J. Nilsson, The Quest for Artificial Intelligence: A History of Ideas and Achievements. New
York, USA: Cambridge University Press, 2010

7) A.Agrawal, J. Gans, and A. Goldfarb, Prediction Machines: The Simple Economics of Artificial
Intelligence. Boston, Massachusetts: Business School Publishing, 2018.

Conclusion
Through this case study we learn about using AI and Robot to prepare for The 4th Industrial
Revolution System

Prepared by: Mithun Pralhad Adhe

Class: Third Year (Computer Engineering)
Roll No: 01 Sign of Subject Teacher
 ARTIFICIAL INTELLIGENCE [310253]
CASE STUDY
UNIT II (Problem-solving)

Title:-
4th Industrial Revolution Using AI, Big Data And Robotics.

Objectives:-
The objectives of the 4th Industrial Revolution using AI, Big Data, and Robotics are to transform the way
we live and work, leading to a more efficient, productive, and sustainable future. Here are some specific
objectives:
1.Improve efficiency: One of the primary objectives of the 4th Industrial Revolution is to improve efficiency
in various sectors such as manufacturing, transportation, and healthcare. By using AI, big data, and robotics,
processes can be automated, reducing the need for human intervention and improving accuracy and speed.
2.Enhance productivity: Another key objective is to enhance productivity across industries. With advanced
technologies, companies can optimize their operations and processes, leading to increased productivity and
output.
3.Foster innovation: The 4th Industrial Revolution is also aimed at fostering innovation in various sectors.
With access to vast amounts of data and advanced technologies, companies can develop new products and
services, revolutionizing entire industries.
4.Improve sustainability: The use of AI, big data, and robotics can also help improve sustainability across
industries. By reducing waste, optimizing resource consumption, and adopting environmentally friendly
practices, companies can redu4th industrial revolution is to transform traditional manufacturing and
industrial processes by leveraging advanced technologies such as artificial intelligence (AI), big data
analytics, and robotics. By integrating these technologies, the 4th industrial revolution aims to create smart
factories and supply chains that are more efficient, agile, and responsive to changing market demands.ce
their carbon footprint and contribute to a more sustainable future.

Outcome:-
To identify 4th industrial revolution is to transform traditional manufacturing and industrial processes by
leveraging advanced technologies such as artificial intelligence (AI), big data analytics, and robotics. By
integratingthese technologies, the 4th industrial revolution aims to create smart factories and supply chains
that are more efficient, agile, and responsive to changing market demands.
Theory:-
The theory behind the 4th industrial revolution is that by integrating advanced technologies such as
artificial intelligence (AI), big data analytics, and robotics into manufacturing and industrial processes, we
can create a new era of intelligent and highly automated production systems that are more efficient, flexible,
and responsive to changing market demands.
One of the key drivers of the 4th industrial revolution is the increasing amount of data that is generated by
machines, sensors, and other devices in the manufacturing process. By analyzing this data using AI and big
data analytics, manufacturers can gain insights into the performance of their production systems, identify
areas for optimization and improvement, and make data-driven decisions.
Another important aspect of the 4th industrial revolution is the use of robotics and automation to streamline
and optimize manufacturing processes. By using robots and other automated machines, manufacturers can
reduce labor costs, improve efficiency, and increase production capacity.
Overall, the theory behind the 4th industrial revolution is that by leveraging advanced technologies and data
analytics, we can create a more intelligent and interconnected manufacturing ecosystem that can adapt to
changing market demands and drive economic growth.
History Of Fourth Industrial Revolution System
The history of the 4th industrial revolution using big data and robotics can be traced back to the early
2000s when the first industrial automation systems began to be developed. These systems were based on
advanced sensors, control systems, and software that enabled machines to communicate with each other and
with human operators.
Over time, the use of sensors and data analytics in manufacturing and industrial processes became
more sophisticated, leading to the emergence of what is now known as the Industrial Internet of Things
(IIoT). The IIoT is a network of connected devices, machines, and systems that share data and communicate
with each other to optimize industrial processes.
The widespread adoption of big data analytics and AI in manufacturing and industrial processes began
in the late 2000s and early 2010s. These technologies enabled manufacturers to analyze vast amounts of data
in real-time, allowing them to optimize production processes, reduce waste, and improve product quality.
At the same time, the use of robotics and automation in manufacturing also increased significantly.
Advances in robotics technology, including the development of collaborative robots (cobots), made it
possible to automate more complex and varied tasks, leading to increased efficiency and productivity in
manufacturing.
Applications Of Fourth Industrial Revolution

The applications of the 4th industrial revolution using big data and robotics are numerous and varied, and
are transforming manufacturing and industrial processes across a wide range of industries. Some of the most
significant applications include:

1. Predictive maintenance: By using big data analytics to monitor the performance of machines and
equipment in real-time, manufacturers can identify potential issues before they occur and schedule
maintenance and repairs proactively, minimizing downtime and reducing costs.

2. Quality control: The use of sensors and data analytics in production processes enables manufacturers
to monitor product quality in real-time, making it possible to identify and address issues quickly and
improve product quality overall.

3. Supply chain optimization: By using big data analytics to track inventory levels, shipping times, and
other key metrics, manufacturers can optimize their supply chains, reducing costs and improving
delivery times.

4. Autonomous vehicles and drones: Advances in robotics and AI are making it possible to develop
autonomous vehicles and drones that can perform a wide range of tasks, from transporting goods to
inspecting infrastructure and conducting surveillance.

5. Smart factories: By integrating sensors, data analytics, and automation into production processes,
manufacturers can create highly efficient and flexible "smart factories" that can respond quickly to
changing market demands and optimize production processes in real-time.

Overall, the applications of the 4th industrial revolution using big data and robotics are transforming
manufacturing and industrial processes, making them more efficient, flexible, and responsive to changing
market demands
Advantages:-
The 4th industrial revolution using big data and robotics offers numerous advantages, including:
1. Increased efficiency: Automation and robotics can help to optimize production processes and
eliminate waste, resulting in increased efficiency and reduced costs.
2. Improved quality: The use of big data analytics and sensors in production processes can help
manufacturers to identify and address quality issues in real-time, leading to higher-quality products.
3. Enhanced safety: By automating dangerous or repetitive tasks, robotics can improve safety in
manufacturing and industrial settings.
4. Greater flexibility: Smart factories and autonomous machines can respond quickly to changing
market demands and adjust production processes in real-time, improving flexibility and agility.
 5. Cost savings: The use of big data analytics can help manufacturers to optimize their supply chains,
reduce waste, and eliminate inefficiencies, resulting in significant cost savings.
6. Innovation: By leveraging the power of AI and big data, manufacturers can uncover new insights,
identify opportunities for innovation, and develop new products and services.
Overall, the 4th industrial revolution using big data and robotics has the potential to transform manufacturing
and industrial processes, creating more efficient, safer, and more innovative operations.

Disadvantages:-

While the 4th industrial revolution using big data and robotics offers many benefits, there are also some
potential disadvantages, including:

1. Job displacement: As automation and robotics become more prevalent in manufacturing and
industrial processes, some jobs may be replaced by machines, leading to job displacement and
potential unemployment for workers.
2. Security risks: As manufacturing and industrial processes become more connected through the use of
sensors and data analytics, they may also become more vulnerable to cyber attacks and security
breaches.
3. Cost: Implementing the technologies and infrastructure necessary to support the 4th industrial
revolution can be expensive, particularly for smaller businesses.
4. Dependence on technology: While automation and robotics can improve efficiency and quality, they
also create a dependence on technology that can be difficult to manage if systems fail or break down.
5. Skills gap: As manufacturing and industrial processes become more automated and technology-
driven, there may be a shortage of workers with the necessary skills and expertise to operate and
maintain the systems.

It's important to note that many of these potential disadvantages can be mitigated through careful planning,
investment in worker training and education, and the development of robust cybersecurity protocols. Overall,
the benefits of the 4th industrial revolution using big data and robotics outweigh the potential disadvantages,
but it's important to carefully consider and address these challenges as we move forward with these
technologies.
Challenges:
The challenges of the 4th industrial revolution using big data and robotics include workforce
transformation, cybersecurity risks, privacy concerns, infrastructure requirements, and ethical
considerations. These challenges must be addressed through collaboration between government, industry,
and academia to ensure that these technologies are developed and implemented in a way that benefits society
as a whole

Economic:
The economic impact of the 4th industrial revolution using big data and robotics is significant.
• can lead to increased efficiency,
• reduced costs It
• improved product quality

Social:

• Focus on upskilling and reskilling workers:

• Foster a culture of innovation and collaboration
• Address the digital divide
• Ensure privacy and security
• Address ethical concerns

Political:

• Develop clear policies and regulations:

• Foster collaboration between industry and government:
• Address the impact on jobs and employment
• Ensure equitable distribution of benefits:
• Address geopolitical considerations

Organizational:

• Develop a clear strategy:

• Invest in the necessary infrastructure:
• Develop a culture of innovation:
• Invest in talent:
• Address the ethical and social implications:

By taking these steps, organizations can effectively organize the adoption of new technologies such as big
data and robotics and reap the benefits of the 4th industrial revolution.
Reference:

1) W. Chen, “Intelligent manufacturing production line data monitoring system for industrial internet of
things,” Computer Communications, vol. 151, pp. 31–41, Feb. 2020

2) S. Mittal, M. A. Khan, D. Romero, and T. Wuest, “A critical review of smart manufacturing &
industry 4.0 maturity models: Implications for small and medium-sized enterprises (smes),” Journal
of manufacturing systems, vol. 49, pp. 194–214, 2018

3) T. Alladi, V. Chamola, R. M. Parizi, and K.-K. R. Choo, “Blockchain applications for industry 4.0
and industrial iot: A review,” IEEE Access, vol. 7, pp. 176 935–176 951, 2019

4) M. Kerin and D. T. Pham, “A review of emerging industry 4.0 technologies in remanufacturing,”

Journal of Cleaner Production, vol. 237, p. 117805, 2019

5) R. Davies, T. Coole, and A. Smith, “Review of socio-technical considerations to ensure successful

implementation of industry 4.0,” Procedia Manufacturing, vol. 11, pp. 1288–1295, 2017

Conclusion:
Through this case study we learn about 4th Industrial Revolution Using AI, Big Data And Robotics.

STUDENT NAME SUBJECT INCHARGE

Lalit Narayan valkande PROF. S.N. THAKUR
ROLL NO. 72
 ARTIFICIAL INTELLIGENCE [310253]
Case Study
UNIT III: Adversarial Search and Games

Title: To Study Machine Learning at Google: To Amazing Use Case Of Becoming a Fully
Sustainable business.

Software and hardware:

1)Operating system:window 11/linux.
2)Browser:chrome ,google,firefox.
3)Texteditor,wordpad.

Theory:
What Is Machine Learning?
Machine learning is a sub-field of artificial intelligence (AI) that provides systems the ability
to automatically learn and improve from experience without being explicitly programmed.

The main machine learning categories.Machine learning algorithms are usually categorized as
supervised or unsupervised.Supervised machine learning algorithms can apply what has been
learned in the past to new data using labeled examples to predict future events. Starting from
the analysis of a known training dataset, the learning algorithm produces an inferred function
to make predictions about the output values. The system is able to provide targets for any new
input after sufficient training. The learning algorithm can also compare its output with the
correct, intended output and find errors in order to modify the model accordingly.

In contrast, unsupervised machine learning algorithms are used when the information used to
train is neither classified nor labeled. Unsupervised learning studies how systems can infer a
function to describe a hidden structure from unlabeled data. The system doesn’t figure out the
right output, but it explores the data and can draw inferences from datasets to describe hidden
structures from unlabeled data. The need for machine learning is increasing day by day. The
reason behind the need for machine learning is that it is capable of doing tasks that are too
complex for a person to implement directly. As a human, we have some limitations as we
cannot access the huge amount of data manually, so for this, we need some computer systems
and here comes the machine learning to make things easy for us.The importance of machine
learning can be easily understood by its uses cases, Currently, machine learning is used
in self-driving cars, cyber fraud detection, face recognition, and friend suggestion by
Facebook, etc.

Semi-supervised machine learning algorithms fall somewhere in between supervised and

unsupervised learning since they use both labeled and unlabeled data for training — typically
a small amount of labeled data and a large amount of unlabeled data. The systems that use this
method are able to considerably improve learning accuracy. Usually, semi-supervised learning
is chosen when the acquired labeled data requires skilled and relevant resources in order to
train it / learn from it. Otherwise, acquiring unlabeled data generally doesn’t require additional
resources. Reinforcement machine learning algorithms is a learning method that interacts with
its environment by producing actions and discovers errors or rewards.
characteristics of reinforcement learning. This method allows machines and software agents to
automatically determine the ideal behavior within a specific context in order to maximize its
performance. Simple reward feedback is required for the agent to learn which action is best;
this is known as the reinforcement signal. Machine learning is predominantly an area of
Artificial Intelligence which has been a key component of digitalization solutions that has
caught major attention in the digital arena. In this paper author intends to do a brief review of
various machine learning algorithms which are most frequently used and therefore are the most
popular ones. The author intends to highlight the merits and demerits of the machine learning
algorithms from their application perspective to aid in an informed decision making towards
selecting the appropriate learning algorithm to meet the specific requirement of the application.

How Does Google Use Machine Learning?

1.Gmail

My social, promotional, and primary mails might be different than what you have in your
mailbox. This is filtered through Google as it labels the email accordingly. This is where
machine learning plays a crucial part. The user intervention is used to tune to its threshold
and when a user marks a message in a consistent direction, Gmail itself performs a real-time
increment to its threshold and that’s how Gmail learns for future and later uses those results
for categorization. Smart replies: This is really a smart move made by Google.
Compose’ are indeed the best products that Google has given to its customers. This is also a
major reason why Google stands as one of the leading companies today.

Also, it is not just in English. It will bring support in four new languages: Spanish, French,
Italian, and Portuguese.

2. Google Maps

This also employs machine learning and while you start typing in the search box it
automatically anticipates what you are looking for. It then provides suggested search terms for
the same. These suggestions are showcased because of past searches (Recommendations), trend
(which everyone is looking for), or from your present location .With the combination of time,
distance traveled, and individual events as datasets, it is now possible for Google to provide
predictions. Now, there is no need to rely on bus schedules provided by public transportation
agencies. With the help of your location, day of the week, and time of day, your estimated time
of arrival (ETA) can be understood.

3. Google Adsense
With the help of machine learning, Google keeps track of the users’ search history. With the
help of that history, it recommends the advertisement to the user as now it's aware of its target
market. It’s heavily based on the search history data and machine learning helps Google to
achieve this It created a win-win situation. With Google AdSense, the website owners earn
money from their online content and AdSense works by matching text and display ads to the
site based on the content and the visitors.

1.Google Search

• Google Assistant

Google knows everything and when you start typing in the search box it automatically
anticipates what you might be looking for and provides suggested search terms. These
suggestions could be based on the past searches you have made, what is popular now, or where
you are at the time.
Want a little help in organizing your calendar? Want to know the best Italian restaurants near
your home? Want to book movie tickets on the go? Well, never fear!!! Google Assistant is
here to make your life easier! It is basically a personal assistant that is enabled using a
combination of Google Knowledge Graph, Image Recognition, and Natural Language
Processing.The Google Assistant is envisioned as a chatbot by Google which can be
connected to your phones, TVs, speakers, etc. with the ability to actually have a conversation
with you. Here the Google Knowledge Graph provides information gathered from various
sources while Natural Language Processing allows the Google Assistant to interact with you
and formulate its answers according to your questions.

4. Google Photos
In case you are a millennial, I am sure you are a selfie addict! And of course, you use Google
Photos a lot if you are an Android user as well. And it’s no shock that you do! Google Photos
allows you to back up all your photos in a single location even if they were shot from multiple
devices and it also offers lots of other cool effects using Machine Learning.

For Example, Google Photos also automatically creates albums of photos taken during a
specific period without any input from you. And that’s not all, it can also select the “best
photos”. And in case you haven’t sorted all your pictures into albums, you can also search for
them by typing in names. Suppose you want to find a picture with your dog, type in “Dog” and
you will get all the dog pictures! This is done using Image Recognition, wherein Deep Learning
is used to sort millions of images on the interne in order to classify them more accurately. So
using Deep Learning, the images that are classified as “Dog” in your Google Photos are
displayed.
5. Google Translate
Want to translate a text from English to Hindi but don’t know Hindi? Well, Google Translate
is the tool for you! While it’s not exactly 100% accurate, it is still a great tool to convert text,
images, or even real-time video from one language to another. And in case you wonder how it
translates more or less accurately, well Google Translate uses Machine Learning of course!
It uses Statistical machine translation (SMT) which is a fancy way of saying that it analyses
millions of documents that are already translated from one language to another (English to
Hindi in this case) and then looks for the common patterns and basic vocabulary of the
language. After that, it picks the most accurate translation possible based on educated guesses
that mostly turn out to be correct.
Google Translate is a web-based free-to-user translation service developed by Google in April
2006. It translates multiple forms of texts and media such as words, phrases and webpages.
Originally, Google Translate was released as a statistical machine translation service. The input
text had to be translated into English first before being translated into the selected
language. Since SMT uses predictive algorithms to translate text, it had poor grammatically.
6. Google Music

Spotify is the master of music recommendation system. It is new to India and everyone is
taking it too seriously. Even I did that until I knew that both, Spotify and Google Music (music
streaming services) have 30 million-plus songs available for streaming.
Spotify allows you to add the utmost of 10,000 tracks from its catalog. While with Google Play
Music, you can handle up to 50,000 own songs without making any subscription. Google Play
Music creates recommendations based on what you’re already listening to. So now you can
listen to the music you have played in the past, music depending on your mood or music that
Google play suggests.

Advantage:
• Natural language processing. ...
• Recognising images. ...
• Data mining. ...
• Autonomous vehicles. ...
• Better advertising and marketing. ...
• Better products. ...
• Speech recognition. ...
• Detecting fraud
Disadvantage:
• Data Acquisition. The whole concept of machine learning is about
identifying useful data. ..
• Time and Resources. ...
• Results Interpretations. ...
• High Error Chances. ...
• Social Changes. ...
• Elimination of Human Interface. ...
• Changing Nature of Jobs. ...
• Highly Expensive.

Reference:
1] C. Phua, V. Lee, K. Smith, R. Gayler (2010); “Comprehensive Survey of Data Mining-
based Fraud Detection Research”, ICICTA ’10 Proceedings of the 2010 International
Conference on Intelligent Computation Technology and Automation Volume 1, pp. 50-53.
2] S. Cheng, J. Liu, X. Tang (2014); “Using unlabeled Data to Improve Inductive Models by
Incorporating Transductive Models”; International Journal of Advanced Research in Artificial
Intelligence, Volume 3 Number 2, pp. 33-38.
3] Sonal S. Ambalkar, S. S. Thorat2, “Bone Tumor Detection from MRI Images using
Machine Learning: A Review”, International Research Journal of Engineering &
Technology”, Vol. 5, Issue 1, Jan -2018.
4] Rajat Raina, Alexis Battele, Honglak Lee,Benjamin Packer, Andrew Y. Ng , “Self-taught
Learning : Transfer of Learning from Unlabeled Data”, Computer Science Department,
Stanford University, CA, USA, Proceedings of 24th International Conference on Machine
Learning Corvallis, OR, 2007.
5] Jimmy Lin, Alek Kolcz, “Large-Scale Machine Learning at Twitter”, Proceedings of
SIGMOD ’12, May 20–24, 2012, Scottsdale, Arizona

Conclusion: Through this case study we learn about Machine Learning At Google To
Amazing Use Case Of Becoming a Fully Sustainable business
Prepared by :Priyanka Shantaram More
Class :Third Year(Computer Engineering) Sign of Subject Teacher
Roll No:40
 ARTIFICAL INTELLIGENCE[310253]
Unit IV Knowledge
Case Study
Title : BBC To Launch AI -Enabled Intractive Radio Show For Amazon Echo And
Google Home Chatbots

Software and Hardware Requirement:

Software:
1)Operating system:Window11/Linux.
2)Browser:Chrome ,Google,Firefox.
3)Software:Notepad,Wordpad.

Hardware:
1)Processor:Minimum 14Hz.
2)Memory:Minimum 1GB.
3)Harddrive:Minimum 32GB.

Theory:
Our love affair with Alexa, Siri and all the other speaking devices has innovators in many
industries dreaming up ways to deliver similar technology to their clients or create customer
experiences that capitalize on this capability. Spoken interfaces seem to be what people crave
and the BBC’s Research & Development professionals have jumped in full throttle to deliver
the capability for a two-way spoken conversation with their listeners.
The broadcasting company announced on its blog that it's crafting the radio play, called "The
Inspection Chamber," in collaboration with audio tech agency Rosina Sound. BBC R&D cites
authors like experimental modernist Franz Kafka and sci-fi comedy genius Douglas Adams as
inspiration for the piece, and classifies it as a "comedy science fiction audio drama."
The play will follow a formula akin to other interactive fiction pieces and will work similarly
to a choose-your-own-adventure story, but with one distinct difference: Instead of listening to
a chunk of the story and then choosing one of two or three given options, users will actively
play a part in the story and interact with other characters in the piece by using their voices.
According to the company, this will allow users to feel more completely immersed in the tale
because they won't have to repeatedly pull themselves out of the moment to consider their
choices.

Once "The Inspection Chamber" pilot drops, it will be available on Amazon's Alexa-enabled
devices and Google Home. However, thanks to what BBC is calling its "story engine," it will
be possible to release to other devices as well — the company said it would like to expand its
roster to Apple's HomePod and Microsoft's Cortana speaker eventually.

The BBC says it has developed a “story engine” that makes it easy to release the same story on
multiple platforms, the inspection chember so will be available on both Amazon Alexa and
Google Home devices when it releases later this year. The company is also exploring the
possibility of expanding to Cortana smart speakers or Apple’s HomePod when those devices are
released.

Daniel Berman/Bloomberg

The BBC’s initiative is known as Talking with Machines. This project puts resources to work
to “explore the possibilities of these devices and platforms in terms of content, interaction
design, and software development patterns.” The BBC aims to be able to support the
technology that already exists as well as set the foundation for what is to come. Their goals
are to develop a device-independent platform to support spoken interfaces and allow them to
play well with Siri, Alexa or whomever joins them in the future as well as build the internal
expertise within the BBC around spoken-interface technology.

Additionally, the BBC research and development team is brainstorming and experimenting
with all the interaction and content platforms that two-way communication on speaking
devices would allow.

The BBC collaborated with other internal teams who are working on similar projects to
develop their own engine for speech to text and natural language processing.

Interactive Radio
What differentiates the Talking with Machines initiative is that the focus is on spoken
interfaces, while other projects in the organization are text focused. The team is learning from
and leveraging the insights that others had with general conversational UI.

One of the BBC’s first publicly presented experiments from this work is the development of
an original interactive audio drama pilot that uses the BBC’s “story engine” and was created
specifically for voice devices. This engine makes it easy to release the same story on multiple
platforms. Nowadays radio shows are much more than a linear broadcast feed – they are all
about user.
Interactive Radio Counseling (IRC) sessions for the benefit of IGNOU students are scheduled
everyday with the participation of 21 schools, STRIDE, RSD and other Divisions of IGNOU.
Two live sessions are broadcast every day on FM Gyanvani Delhi and online at Gyandhara
from 11:00am to 1:00pm with repeats broadcast from 5:30pm to 7:30pm. In addition, every
Thursday, 4-5 pm a special IRC session is conducted for Students Support Services. Other
special IRCs on different themes and issues are also conducted from time to time. Students can
listen to these live discussions by the teachers and experts on the topic of the day and interact
with them through telephone, email or through chat mode on Gyan Dhara.
At the same time, many users are no longer only connected to a radio station brand through the
linear broadcast channel, but also through digital platforms, and interaction via social media is
becoming ever more important. Additionally, digital services enable broadcasters and users to
customise the radio experience. Radio is thus a medium embedded in a context of social media,
interaction and personalisation. This workshop thus aims to bring together researchers and
practitioners working on tools, services and applications enabling interactive radio experiences.

In collaboration with Rosina Sound, the BBC will release The Inspection Chamber, a
comedy/science fiction story, later this year. What makes it interactive? Listeners get to be part
of the story when it streams through your Amazon Echo or Google Home and cues you to insert
your very own lines into the story. The development team fully anticipates expanding into other
voice-activated devices in the future.

“In this pilot, you’re actively playing a part in the story, using your own voice—we wanted to make it
feel like you’re having a genuine, direct interaction with the other characters in the piece,” according to
the BBC’s Research & Development blog.

Although there are similarities with this and a choose-your-own-adventure tale, this interactive
story goes beyond that. Inspired by computer games The Stanley Parable and Papa Sangre as
well as authors such as Frank Kafka and Douglas Adams, The Inspection Chamber evolved
into its own one-of-a-kind experience.

The tale starts off with a female voice saying, “Hello, my name is Dave. I hope life has been
comfortable in the containment room.” As the story continues, the listener undergoes a
scientific examination and through the process answers questions. Although the overall
narrative doesn’t change, the outcome of the 20-minute story will be different based on the
listener’s answers to questions they are asked throughout the tale.

Listen to a sample now.

The development team had to balance the storyline with technical considerations that included
Alexa requiring people to talk every 90 seconds, while it’s every two minutes for Google
Home. So, the story had to include a natural way for the listener to respond without it seeming
forced. Plus, voice-activated devices can only understand a preselected set of words. The
storyline had to meld with the tech constraints; a scientific exam where the listener is given a
this-or-that type of question to answer, with those options being a part of the lexicon of the
voice-activated devices, ended up being a fairly natural fit. The BBC experimented with several
other prototypes before feeling confident in the tech and the storyline of The Inspection
Chamber.
Shutterstock

Testing continues until the release of the pilot on BBC Taster before the end of the year.

The BBC was the first to expand the use of voice-activated devices beyond weather reports,
music and the latest headlines. It will be fascinating to watch as others jump into the race to
entertain and inspire us from voice-activated devices.

Follow me on Twitter or LinkedIn. Check out my website or some of my other work here.

Advantage:
 Low costs of doing business. A BCC business usually has less overhead costs since
there are fewer employees, less data entry and fewer phone calls.
 Reduced sales cycle. BCC has a shorter sales cycle because consumers are the final
decision-makers. They do not need to consult anyone to make a decision.
  Easier business administration. It is easy to administer a BCC business since it is
small and does not involve a lot of work. You also do not need much experience or
skills.
 Eliminates third parties. With a BCC business, you do not need third parties since
you at liberty to sell products directly to the customers.

Disadvantage:
 Competition. Bcc business faces stiff competition since there are thousands of other
businesses in existence and millions of brands.
 Limited product exposure. BCC businesses do not take part in heavy product
promotion. As such, their products and services do not get a lot of exposure to
customers.

Reference:
[1] H. Minami, A. Baba, Y. Nishimoto, T. Kurioka, and T. Uehara, “Study of integrated
services with broadcasting, stored and internet contents,” in IEEE International Conference
on Consumer Electronics, 2002, WAM 9.2, pp. 116–117.
[2] T. Kurioka, H. Minami, T. Fujisawa, H. Okuda, and J. Numazawa, “Television home
server for digital HDTV broadcasting,” in NAB Broadcast Engineering Conference, 1999,
pp. 123–130.
[3] T. Kurioka, H. Minami, H. Okuda, J. Numazawa, and A. Yanagimachi, “Television home
server for integrated services—toward the realization of ISDB anytime services,” IEEE
Transaction on Consumer Electronics., vol. 44, no. 4, pp. 1195–1200, 1998.
[4] TV-Anytime Forum, “Rights Management and Protection Requirements R-5,”, TV039r7,
2000.
Conclusion: Through this case study , I have learn BBC To Launch AI -Enabled Intractive
Radio Show For Amazon Echo And Google Home Chatbots.

Prepared By Sign of Sub Teacher

Nikita Shantaram Mahale
Class:Thrid year(Computer Engineering)
Roll no:39
 ARTIFICIAL INTELLIGENCE[310253]
Unit V Knowledge
Case Study

Title-To Study the amazing ways how wikipedia uses artificial intelligence.
Software and Hardware:
1)Operating system:window 11/Linux.
2)Browser:chrome,google,firefoxS

Theory:
Wikipedia is a free online encyclopedia with open information that was built by a community
of people known as Wikipedians. Anyone who has registered on the site can submit an article
for publication; however, editing articles does not require registration. The name of the website
is derived from the wiki, a server program that allows anyone to modify website content using
their browser. It has come to light that Wikipedia has decided to employ artificial
intelligence to learn more about the issue it’s facing and consider possible solutions. Here are
some of the ways Wikipedia uses Artificial Intelligence: 1/ Wikipedia is an open-source online
encyclopedia that anybody may contribute to. The non-profit website forever revolutionized
the way we obtain information by crowdsourcing the building of an encyclopedia. It’s one of
the top 10 most-visited websites on the web. However, it is not without problems. Anyone with
the ability to edit Wikipedia can inadvertently add false information. Computer scientist Aaron
Halfaker describes how Wikipedia recently began implementing an AI system he designed to
detect vandalism and bogus edits on articles using machine learning – it can identify common
patterns in vandalous edits, such as a tendency for improper character spacing, according to a
report for Wired. On the one hand, this means less work for volunteers who monitor for
suspicious changes, but Wikipedia expects the change will attract a flood of new editors. It’s
all about lowering the entry hurdle. Because Wikipedia relies on crowdsourcing for its content,
it must establish rigorous guidelines for who can make modifications to key documents in order
to prevent vandalism. On the other hand, it discourages many people who have exce intentions

3/ According to Forbes, a Google Brain team trained software on how to summarize

information from online pages and generate Wikipedia-style articles. Text summary turns out
to be more challenging than most of us imagined. The efforts of Google Brain to get a machine
to summarize text are slightly better than past attempts, but there is still work to be done before
a machine can write with the cadence and flair that humans can. It turns out that we aren’t quite
ready to have a machine generate Wikipedia entries automatically, but work is continuing to
get us there.

AI to Write Wikipedia Articles

Well, AI can do "OK" writing Wikipedia articles, but you have to start somewhere, right? A
team within Google Brain taught software to summarize info on web pages and write a
Wikipedia-style article. It turns out text summarization is more difficult than most of us
thought. Google Brain's efforts to get a machine to summarize content is slightly better than
previous attempts, but there is still work to be done before a machine can write with the
cadence and flair humans can. It turns out we're not quite ready to have a machine
automatically generate Wikipedia entries, but there are efforts underway to get us there.

While the use cases for artificial intelligence in the operations of Wikipedia are still being
optimized, machines can undoubtedly help the organization analyze the vast amount of data
they generate daily. Better information and analysis can help Wikipedia create successful
strategies to troubleshoot negativity from its community and recruitment issues for its
contributors.

Collaboration with Wikimedia Foundation and Jigsaw to Stop Abusive

Comments

In one effort to stop the trolls, Wikimedia Foundation partnered with Jigsaw (the tech incubator
formerly known as Google Ideas) on a research project called Detox using machine learning to flag
comments that might be personal attacks. This project is part of Jigsaw’s initiative to build open-
source AI tools to help combat harassment on social media platforms and web forums.

The first step in the project was to train the machine learning algorithms using 100,000 toxic comments
from Wikipedia Talk pages that had been identified by a 4,000-person human team where every
comment had ten different human reviewers. This annotated dataset was one of the largest ever created
that looked at online abuse. Not only did these include direct personal attacks, but also third-party and
indirect personal attacks ("You are horrible." "Bob is horrible." "Sally said Bob is horrible.") After
training, the machines could determine a comment was a personal attack just as well as three human
moderators.

Origin and growth

In 1996 Jimmy Wales, a successful bond trader, moved to San Diego, California, to establish Bomis,
Inc., a Web portal company. In March 2000 Wales founded Nupedia, a free online encyclopaedia,
with Larry Sanger as editor in chief. Nupedia was organized like existing encyclopaedias, with an
advisory board of experts and a lengthy review process. By January 2001 fewer than two dozen articles
were finished, and Sanger advocated supplementing Nupedia with an open-source encyclopaedia based
on wiki software. On January 15, 2001, Wikipedia was launched as a feature of Nupedia.com, but,
following objections from the advisory board, it was relaunched as an independent Web site a few later.

In
its first year Wikipedia expanded to some 20,000 articles in 18 languages, including French, German,
Polish, Dutch, Hebrew, Chinese, and Esperanto. In 2003 Nupedia was terminated and its articles moved
into Wikipedia.

By 2006 the English-language version of Wikipedia had more than one million articles, and by
the time of its 10th anniversary in 2011 it had surpassed 3.5 million. However, while the
encyclopaedia continued to expand at a rate of millions of words per month, the number of new
articles created each year gradually decreased, from a peak of 665,000 in 2007 to 374,000 in
2010. In response to this slowdown, the Wikimedia Foundation began to focus its expansion
efforts on the non-English versions of Wikipedia, which by 2011 numbered more than 250.
With some versions having already amassed hundreds of thousands of articles—the French and
German versions both boasted more than one million—particular attention was paid to
languages of the developing world, such as Swahili and Tamil, in an attempt to reach
populations otherwise underserved by the Internet. One impediment to Wikipedia’s ability to
reach a truly global audience, however, was the Chinese government’s periodic restrictions of
access to some or all of the site’s content within China.

Principles and procedures

In some respects Wekipedia open-source production model is the epitome of the so-called Web
2.0, an egalitarian environment where the web of social software enmeshes users in both their
real and virtual-reality workplaces. The Wikipedia community is based on a limited number of
standard principles. One important principle is neutrality. Another is the faith that contributors
are participating in a sincere and deliberate fashion. Readers can correct what they perceive to
be errors, and disputes over facts and over possible bias are conducted through contributor
discussions. Three other guiding principles are to keep within the defined parameters of an
encyclopaedia, to respect copyright laws, and to consider any other rules to be flexible. The
last principle reinforces the project’s belief that the open-source process will
make Wekipedia into the best product available, given its community of users. At the very
least, one by-product of the process is that the encyclopaedia contains a number of publicly
accessible pages that are not necessarily classifiable as articles. These include stubs (very short
articles intended to be expanded) and talk pages (which contain discussions between
contributors).

The central policy of inviting readers to serve as authors or editors creates the potential for
problems as well as their at least partial solution. Not all users are scrupulous about providing
accurate information, and Wikipedia must also deal with individuals who deliberately deface
particular articles, post misleading or false statements, or add obscene material. Wekipedia
method is to rely on its users to monitor and clean up its articles. Trusted contributors can also
receive administrator privileges that provide access to an array of software tools to speedily fix
Web graffiti and other serious problems.
Advantages:
1. Wikipedia is completely free, providing access to information on millions of topics to
anyone with Internet capabilities.
2. Wikipedia is constantly updated by the hour. In comparison, print encylopedias are usually
updated annually.
3. Wikipedia is a great place to start your research, giving you background information on
your topic and possible keywords to help you conduct more in-depth research elsewhere.
4. Sources used in the articles are cited, allowing further investigation into any topic.

Disadvantages:
1. Anyone can create, edit, or delete Wikipedia articles.
2. Wikipedia articles cannot be considered scholarly, because we know nothing about the
contributors.
3. Articles are works-in-progress, meaning changes are constantly occuring to the
information. When an article is first published, the information might waver back and forth
between viewpoints before achieving a neutral tone. Viewing the behind-the-scenes
discussion can be a valuable way of learning about those varying perspectives.
4. Sometimes articles are vandalized, whether for fun, as a hoax, or because the subject is
controversial.
5. The intended audience can vary-- some articles are written from a insider's view, with
highly technical language, while some are written for a more general audience. This can be
both frustrating and valuable depending on what one is looking for, and either way is a
warning sign that the information can be inconsistent.
Reference:
[1] D. Vernon, G. Metta, and G. Sandini, “A survey of artificial cognitive systems:
Implications for the autonomous development of mental capabilities in computational
agents,” IEEE Transactions on Evolutionary Computation, vol. 11, no. 2, pp. 151–180, 2007.
[2] D. Kirsh, “Thinking with external representations,” Ai & Society, vol. 25, no. 4, pp. 441–
454, 2010.
[3] A. M. Turing, “Computing machinery and intelligence,” Mind, vol. 59, no. 236, pp. 433–
460, 1950.
[4] P. McCorduck, “Machines who think,” 2004.
[5] T. J. Bench-Capon and P. E. Dunne, “Argumentation in artificial intelligence,” Artificial
Intelligence, vol. 171, no. 10-15, pp. 619–641, 2007.
Conclusion:
Through this case study we learn about To Study the amazing ways how wikipedia uses
artificial intelligence.

Name:Harshada Dashrath Date

Class:Third Year(Computer) Sign of Subject Teacher
Roll No:12
 ARTIFICIAL INTELLIGENCE [310253]
Case Study
UNIT VI - AI Planing

Title: The Amazing Ways Samsung Is Using Big Data, Artificial Intelligence And Robots To
Drive Performance.

Objectives: (1) To study the development story line for Samsung.

(2) Determining the various devices where Samsung used Artificial Intelligence.
(3) Learn about Samsung's strategy for addressing problems with the Artificial
Intelligence Platform.
(4) To know about Samsung’s corporate social responsibility (CSR) activities.

Theory: Artificial Intelligence (AI) is in a crisis point and the rewards are great. AI tech is
expected to rapidly become a lifestyle for many consumers by everyday interactions with a
digital assistant or personalized IT offering solutions based on a client's visual, tactile, or
emotional signals. Samsung has been in a fantastic position to turn the future of connected AI
technology into reality, from various electronic devices to 5G hardware to strong chipsets,
based on roughly half the billion products sold by the company per year. Samsung works with
a vision that says "By dedicating our technologies and expertise to support a broader
international world, we create superior services and goods." Looking to be a global leader that
evolves alongside people and local communities. . Samsung It is the largest multinational
corporation in South Korea, and is made up of various firms, several of which are named after
Samsung. Lee Byung-Chul founded Samsung as a commercial enterprise in 1938. The
company expanded into food processing, apparel, insurance, shares and delivery sectors over
the next 30 years. In the 1960s and the mid-1970s Samsung enters the electronics and
construction industries; those industries would result in further growth. Within this paper,
highlight their technological histories and list Samsung's implementations, financial plans,
market challenges and products. We tried examining about various fields where artificial
intelligence is used, such as Bixby to facilitate smartphone connectivity with the Galaxy S8
Samsung smartphone, in the 8 K TV system we used a machine learning technique to improve
image quality, walking robot's vertical approach allowed Saram to navigate and cross many
surfaces.

Samsung’s AI robot

Another innovation out of Samsung Electronics is Saram, Korean for human, a humanoid
robot now out of development that’s packed with AI. So far, Samsung has used the
technology in its own factory with an AI robot arm, but experts expect to see the company
commercialize its robots, although that hasn’t happened yet. Sources confirm that Samsung
has completed vertical walking robot technology which would allow Saram to be stable and
walk across a variety of surfaces. Investments in other robot companies and the fact that
robotics has been a long-term research project for Samsung seem to point to Samsung
introducing its own commercial robot in the very near future.

With its reputation and success with Android, appliances and home electronics and its earlier
lessons with AI and a resolute strategy toward AI growth and excellence, the future looks
promising for Samsung to close the gap between itself and competitors in the race to be
prepared for the 4th industrial revolution and innovations from big data, artificial intelligence
and robotics.
Samsung Is Using Artificial Intelligence
 AI in Samsung Smartphones:
 AI-enabled smartphone cameras have enhanced visual detection capability, which lets
users take better photos and have more fun doing it.

 Samsung cameras take better portrait photos by detecting faces and optimizing balance
and exposure of skin tones in different lighting conditions. Phones can also assist with
storage by grouping images in categories so you can find pictures more easily as you’re
browsing.

 Localized AI processors on some smartphone chips are also enabling more immersive
and interactive experiences. By combining location information with lightning-fast
object recognition, Samsung is providing more enriching experiences in the travel,
education, and retail sectors.

Driving Innovation with Samsung:

like the Samsung AutoSSD.AI technology in connected Samsung is also advancing the
development of autonomous and smart vehicles with developments vehicles is keeping us safer
by monitoring car parts for potential failures, detecting potential hazards, and keep from getting
distracted or falling asleep at the wheel by monitoring our head position when we’re driving.
The future of technology is being transformed by the promise of AI and machine learning. As
manufacturers like Samsung continually integrate AI in new and exciting ways to deliver better
experiences for customers and stay relevant in an ultra-competitive market. And as consumers,
we get to benefit from all those innovations, from the road to the kitchen!
Advantages:

1. Samsung is a world-renowned manufacturer of electronics. This is also the largest

worldwide maker of TV, LCDs, phones and notebooks.

2. Samsung had become world's leading smartphone marketing firm as in second half of
2015 with a profit margin of 21.4 million.

3. Samsung has the number two with an impressive architecture and development Volume of
19 million.

4. In less than a year, Samsung Pay could build and create an APP with the same features.

5. Samsung replicates the features of both Apple Inc. and Google Inc.'s Android OS system.
6. The development and delivery capabilities of Samsung are strong.

7. Samsung will manufacture and sell really well. 8. Samsung has long-standing
relationships with US and European firms offering a profitable bran

Disadvantages:

1.The digital advertisement capability of Apple Inc. cannot be compatible with Samsung.
U.S. mobile business shares declined by 2.3 million between 2014 and 2015. The share value
of Apple is, however, increased by 34.9%.

2. Most Chinese rivals seek to remain on a smartphone platform with Samsung. During
2014–15, Huawei's and Xiaomi's share improved by 48.1% and 29.4% respectively.

3. Samsung is reliant on exporting to countries with a substantial growth opportunity,

including the United States and Europe, of consumer goods to a large degree.

4. Samsung phones use the open source operating system of Google Android.

5. Apple products are considered by some customers more mature and much more reliable
than Samsung products.

6. Samsung is not as advanced as Apple's marketing tactics.

AI Vision

With an increasing number of Samsung devices having cameras, such as smartphones, TVs,
and even ovens, and it is time to take a leap from being smart devices to being AI devices, with
the help of vision AI. To do so, we provide a holistic vision pipeline that can deliver vision AI
services for Samsung devices from low-level camera and sensor processing to high-level visual
recognition and visual reasoning. At the low-level side, we focus on neural processing for
visual quality enhancement, and at the high-level side, visual understanding of various kinds
of visual contexts like object status and people/pets activities, especially in the home
environment. In addition, we provide vision AI services that puts multiple devices together in
a collaborative way.As one of the world’s leading technology companies, Samsung Electronics
devotes its human resources and technology to develop superior products and services while
contributing to society. One of our goals is to develop and connect AI services across our
diverse product portfolio and to distribute such services equally and broadly, to benefit all of
humanity.

In this respect, we are committed to developing user-based AI products and services based on
our AI Visions of 'User Centric', 'Always There', 'Always Safe', 'Always Helpful', and 'Always
Learning'. AI technology has limitless potential to bring a whole new dimension of experience,
but at the same time it may have negative social and ethical implications. For AI and all its
applications to be implemented in a sustainable and ethical way, we have announced the
principles of 'Fairness', 'Transparency' and 'Accountability‘ for AI ethics. These principles are
established not only to comply with applicable laws, but also to fulfill our social and ethical
will be incorporated into our internal guidelines and training to educate and guide our
employees for ethical development and use of AI.

References:

[1] Aithal, P. S. (2017). Industry Analysis–The First Step in Business Management Scholarly
Research. International Journal of Case Studies in Business, IT and Education (IJCSBE), 1(1),
1-13

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Conclusion: Through this case study we learn about The Amazing Ways Samsung Is Using
Big Data, Artificial Intelligence And Robots To Drive Performance.

Prepared by :Kajal Shankar Mahale

Class :Third Year(Computer Engineering)
Roll No:37 Sign of Subject Teacher
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