INFOMERCIAL: INAUGURATION OF THE NEW BRANCH OF COMMERCIAL BANK IN

KRIBI

Work to do: Infomercial Content Creation

Client: TendanceScénic / CB

COMMERCIAL BANK LAUNCHES ITS NEW BRANCH IN KRIBI

Reinventing the new bank while remaining ever close to its customers, so as to better face
the challenges of the future, this is the stance hence adopted by Commercial Bank.

The bank, welfare and success facilitator, has recently demonstrated this quality by opening
two new branches within a month. The first at Makepe, Douala and the second in the heart
of the beautiful, thrilling, seaside city of Kribi. The inaugural ceremony of the latter took place
on September 28th, 2018, in the presence of many administrative and traditional authorities
of the Ocean Division, Commercial Bank officials among whom were the Chairman of the
Board of Directors, Mr. Alfred TIKI, the Director General Mr. Léandre DJUMMO and Mrs.
Solange ADDA, the Branch Manager; welcomed by the locals of the region, who turned out
massively to salute the arrival of the bank’s new branch.

For the General Manager, the inauguration of the new branch in Kribi is proof of bank’s
confidence in the bright future. Confidence in the potentials of the economic agents of the
Ocean Division and the strategic position of the seaside city, as Cameroon's new
development engine in the sub-region.

As concerns the brightness of the upcoming expectations, the General Manager did not fail
to portray some figures (GM Speech Excerpt - 2 '27 to 2'53). Figures that are indeed
reassuring, which demonstrate, if need be, the financial strength recovered by Commercial
Bank, after the trying period of provisional administration.

This is an ambitious, result oriented and innovative bank which is going out to the conquest
of Kribi; a devoted team that encourages interaction with its clients and supports them with
innovative products and services, as expressed by Mr. Djummo ... (DG’s Speech Excerpt -
4'16 to 4'35).

Still in the innovation perspective, Commercial Bank has heavily invested in new
technologies in order to provide its customers with the most competitive digital offer, to
accompany them in the ever evolving future.

Customers who, despite the odds, have remained faithful and who today satisfactorily
welcome the expansion of the bank’s network… (Customers’ Excerpt)

Following the General Manager’s speech, Mr Antoine BISSAGA, the SDO of the Ocean
Division took the floor and shared his contentment with the administrative, religious and
traditional authorities of the Ocean Division (SDO’s Excerpt - 5'38 to 6'20)

After the inauguration ceremony, the guests visited the brand new offices, branded with
Commercial Bank’s new visual identity, a bank renowned for its ability to understand its
environment and play an active part in its growth.
A goal which embodies the welfare of its customers. Reason why Commercial Bank, being a
socially responsible company, organized alongside this inaugural ceremony, and in
collaboration with the Cameroon Society of Cardiology, a sensitization campaign on
cardiovascular diseases, with consultation and screening sessions, to the great delight of the
natives.

(Patient’s Excerpt)

With a clear message ... (Doctor’s Excerpt; closing remark)

The campaign was launched on the eve with a health walk dubbed “La Marche du Cœur”,
which brought together more than two hundred participants, for the duration of a city tour.

It can thus be stated that Commercial Bank made a remarkable entry into the city of Kribi
with:

! A strong commitment to support local actors for the successful completion of their
projects in a fast evolving world,
! A more respectful human relationship that involves listening, anticipating and taking
into account cultural and generational differences.
! Relevant innovations for a positive customer experience and lasting benefits for each
stakeholder.

Commercial Bank, as its General Manager would firmly address, does not plan to stop here.
For the next three years (DG’s ITW Excerpt - 5'54 to 6'46)

Every element is now on set to face new challenges with open mindedness, to integrate the
values and models of the communities toward whom services and innovations are driven.

It is with its clients and a spirit of mutual respect, that Commercial Bank aims at taking over
the new world.

The prospective value , spiced up with the delicacies of seaside city (Images of nature, sun,
beach ...), have doubtlessly contributed to the emotional connection of Commercial Bank
with its new partners in the Ocean division.

The future is a win-win and Commercial Bank is committed!