BMw

1) Bayerische Motoren Werke AG, abbreviated as BMW.  German multinational

manufacturer of performance luxury vehicles and motorcycles headquartered
in Munich, Bavaria, Germany. Founded in 1916 as a manufacturer of aircraft
engines, which it produced from 1917 until 1918 and again from 1933 to
1945.
2) Three sub-companies – MINI and ROLLS-ROYACE [ car manufactures]
BMW MOTORRAD [ bike manufactures]
3) In 2017, 14th largest producer of motor vehicles. [22,79,503]
4) Speciality in touring cars, sports cars, and other racing events.
5) BMW is headquartered in Munich and produces motor vehicles in Germany,
Brazil, China, India, Mexico, the Netherlands, South Africa, the United
Kingdom, and the United States.
6) The Quandt family is a long-term shareholder of the company.
Investments by the brothers Herbert and Harald Quandt in 1959 saved the
company from bankruptcy.
7) SLOGAN :- The Ultimate Driving Machine
 OBJECTIVES
As a premium manufacturer, the BMW Group aspires to lead the way in terms of
sustainability. It is therefore taking responsibility and placing this topic at the core of its
corporate strategy moving forward. This change has involved taking a major step, as the
BMW Group is including sustainability as a prime factor in its corporate decision-making
processes. This integrated approach obviates the need to pursue a separate sustainability
strategy. Sustainability principles – such as the prudent use of resources – are increasingly
playing a key role in shaping the BMW Group’s corporate strategy and serving as key
parameters for an integrated and multidimensional approach.

As it embraces this process, the BMW Group is building on a solid foundation, given that it
has repeatedly set itself ambitious sustainability targets and assumed a pioneering role in this
area over decades. For example, the BMW Group was the first company in the automotive
sector to appoint an environmental protection officer back in 1973. Under the umbrella of
Efficient Dynamics, the BMW Group proceeded to innovate in the field of electrified
drivetrains, while at the same time developing highly efficient combustion engines, and has
systematically continued to take this dual approach ever since. With a trial fleet of around
600 fully electric MINI E vehicles made available to customers, the BMW Group
demonstrated as long ago as 2009 that electric mobility can be a source of great driving
pleasure as well as being suitable for everyday use. The all-electric BMWi3 followed in
2013, effectively setting the benchmark for sustainable mobility going forward. In 2020, the
Group also achieved its carbon emissions targets for the new vehicle fleet, thanks to the
growing size of its fleet of electrified vehicles.

The BMW Group has long considered it both its obligation and its mission to take a
pioneering role within the automotive industry.

This approach not only underlines the BMW Group’s determination to spearhead the
transformation towards sustainability, but also its desire to shape the process and report on it
in a transparent manner. This report combines the Sustainability Report and the Annual
Report in a single Integrated Report, based on the framework of the International Integrated
Reporting Council (IIRC).

The BMW Group has published sustainable value reports since 2001, initially every two
years and annually since 2012. Prior to this period, the Group had a long tradition of
publishing environmental reports, in which it reported transparently on the impact of its
operations on the environment, including mitigating measures. Since 2005, the BMW Group
has applied Global Reporting Initiative (GRI) standards to report on sustainability matters.
Since 2008, it has voluntarily complied with the highest GRI application level.
In 2015, the General Assembly of the United Nations (UN) announced 17 Sustainable
Development Goals (SDGs). The SDGs are at the core of the 2030 Agenda, a global action
plan aiming to ensure that economic progress is environmentally friendly and socially
equitable. The BMW Group has identified the SDGs to which it can make a direct and thus
the greatest possible contribution with its own sustainability goals.

MANAGMENT
CORE VALUES AND GUIDING PRINCIPLES
1) LONG-TERM THINKING FORMS THE BASIS FOR OUR ECONOMIC SUCCESS.
2) OUR ACTIONS AS A COMPANY HAVE A POSITIVE IMPACT ON THE ECONOMY AND
SOCIETY.
3) THE TRANSFORMATION OF MOBILITY AND THE ADVANCE OF DIGITALISATION ARE
OPPORTUNITIES.

4) WE ARE MOVING FORWARD IN OUR OWN INDEPENDENT WAY.

STRATEGIES
HOW DOES THE BMW GROUP ENSURE COOPERATION?
To achieve its strategic goals, the entire team of some 121,000 employees worldwide needs to work
in a spirit of cooperation to implement the strategy, based on the principles of responsibility,
appreciation, transparency, trust and openness.

The BMW Group therefore works hand in glove with both internal and external partners with the
twin aims of achieving maximum effectiveness and joint success.

The Group needs to tackle the entrepreneurial, ecological and social challenges in equal measure to
accomplish these aims. Decisions need to be analyzed with regard to their interactions and
consequences in the overall context.

Success is not something to be simply taken for granted, but has to be worked for every day a new.
Everyone needs to work hard for “their” company and deliver maximum performance in order to
reach the common goal. Success in corporate terms is always the joint success of all BMW
Group employees together with their partners. For this reason, it is also a key aspiration of the
BMW Group to be an attractive employer.

SUSTAINABILITY PLACED AT CORE OF CORPORATE STRATEGY

Sustainability is intrinsic to the BMW Group’s strategic orientation. At the end of July 2020, the
Board of Management of BMWAG announced the first details of this strategy and presented targets
to which the enterprise will remain committed for the period up to 2030. In this endeavor, the BMW
Group is building on a solid foundation. In recent years and decades, it has also repeatedly set
standards in sustainability that are acknowledged by external, independent bodies. In 2020, for
example, the BMW Group took back industry leadership in the automotive sector in the Dow
Jones Sustainability Indices World and Europe. The BMW Group therefore occupies the top
spot among automotive manufacturers.

The Group has therefore given a commitment to achieve climate neutrality across the entire value
chain by no later than 2050.

ALWAYS FIXES TARGETS FOR THE UPCOMING DECADE

These sustainability goals were divided into three main fields of action:-

1. Products and services

The increasing electrification of the BMW Group’s fleet and the systematic further
development of combustion engines made it possible to remain within the fleet CO₂ limit set
by the EU in the 2020 reporting period, taking all regulatory requirements and regulations
into account. As a result, the Group also achieved the target it set itself in 2012 of halving the
carbon emissions generated by its European new vehicle fleet in the period from 1995 to
2020.

2. Production and value creation

Since 2020, the BMW Group has obtained all of its production-related, externally generated
electricity from renewable sources, in line with the target set by the Group
3. Employees and society.
Women accounted for 19.5 % of the BMW Group’s total workforce during the year under
report (BMWAG: 15.9 %) and therefore above the target range of 15 % to 17 % set for 2020.
At 17.8 %, the proportion of women in management positions at BMW Group (BMWAG:
16.2 %) was also within the target range at the end of 2020. The high proportion of women
in junior management programs also forms the basis for a further increase in the number of
women in management positions over time.

NEW AND AMBITIOUS TARGET FRAMEWORK BY

2030
The BMW Group is firmly convinced that the fight against climate change and the responsible use
of resources will determine the future of our society – and thus also that of the BMW Group.
Particularly as a premium manufacturer, the BMW Group aspires to lead the way in promoting
sustainability and is therefore also taking responsibility with regard to this key topic.

This also means facing up to the challenges of the future, but also making effective use of
opportunities as they arise. With this in mind, the BMW Group focuses on the performance and
diversity of its workforce, whereby the proportion of women in management positions at BMW
Group is seen as a key performance indicator for the future.

Moreover, the BMW Group is rigorously going one step further by setting itself new and ambitious
sustainability targets for 2030. They are an inherent aspect of strategic management and include the
upstream supply chain, the Group’s own manufacturing operations as well as the customers’ use
phase.

The corresponding key non-financial performance indicators are:

1) CO₂ emissions per vehicle produced

2) CO₂ emissions of the new vehicle fleet 
3) Proportion of electrified vehicles in total deliveries
 In future, the key non-financial performance indicators will be supplemented to include CO₂
emissions generated in the supply chain. The corresponding strategic focus is firmly established in
every area of the company.