Professional Documents
Culture Documents
Political and
Regulatory Climate
Learning Objectives
• List and explain the political motivations behind
government actions that promote or restrict international
marketing. Identify pressure groups that affect
international marketing.
• Discuss specific government actions salient to
international marketing, such as boycotts and takeovers.
• List and compare the four basic legal traditions that
marketers encounter worldwide.
• Cite examples illustrating how national laws can vary
and change.
• Differentiate between the steps involved in managing
political risk and those involved in planning for
regulatory change.
Host Country Defined
• Self-preservation
• Security
• Prosperity
• Prestige
• Ideology
• Cultural identity
Self-Preservation
• Sovereignty concerns
• Restricted markets
– Media
– Airspace and landing rights
National Security
• Defense industry
• Telecommunications
• Employment
• Exports
Promoting Ideology
• Self-reliance
– “Juche”
• Non-alignment
• Communism in China - Threatened by
market liberalization?
Protecting Cultural Identity
• Labor unions
• Political parties
• Environmental groups
• Local business community
Host Country Actions
• Government subsidies
• Ownership restrictions
• Operating conditions
– Work permits
– Local content requirements
The new restrictions come from legislation passed in 2019 that says foreigners can own
no more than 49 percent of any company. When the law was first enacted, Iraqi
policymakers indicated that exemptions would be given.
https://www.iraqoilreport.com/news/foreign-investors-recoil-as-iraq-restricts-
company-ownership-44073
NPR Segment:
Chinese Oil Company Pulls Unocal Bid
• Government boycotts
– Arab Boycott
• Ad-hoc consumer
boycotts
– The new Arab Boycott
Takeovers
• Common law
• Civil (or code) law
• Islamic law
• Socialist law
• Mix Legal System
• Product liability
• Bankruptcy
• Regulating cyberspace
Regulatory Environments Vary
Among Countries
ESTABLISH A BUSINESS
153 days in Mozambique versus 3 days in Canada
HIGH LOW
Laws challenged to a Pragmatic rules; most
certain degree people respect and obey
+
HNO
• Alter
Bargain to get government to change regulations
• Avoid
Move to bypass the impact of the regulation
• Accede
Comply
• Ally
Avoid some risks by seeking strategic alliances
Strategic Approaches to
Regulatory Change
Political Risk
• Regulatory Change
– More moderate and predictable changes in
the business environment
• Political risk
– More unexpected and drastic changes
Politically Risky Countries
Not Risky Moderate Risky
USA Poland Afghanistan
United Kingdom Hungary Iraq
Switzerland China Congo
Canada Tunisia Sudan
Germany Mexico Georgia
France Egypt Cuba
Sweden Thailand Armenia
Japan India Russia
Singapore Turkey
Source: Euromoney
A Typology of Political Risk
Government Risks Instability Risks
• Planning
• Implementing
• Managing
• Solving