W H Y I N V E S T I N B A N YA N T R E E

Accor Global Development

AUGUST 2022
Romance • Awe-inspiring •
Sanctuary • Sustainability
Understated-luxury, Banyan Tree is an all villa
concept with private pools located in stunning
destinations around the world. In gateway cities, Banyan
Tree has developed tropical garden villas and suites creating
an urban sanctuary. Rediscover the romance of travel as you
journey to iconic cities or farflung destinations where
authentic, memorable experiences await providing a true
appreciation of where you are in the world.

A SA N C T UA RY
FO R T H E S E N S ES
VIDEO
SENSE OF PLACE BRAND USPs

From the architecture and interior design of every

uniquely located property, to the curation of our
dishes, activities, gifts and textiles, we infuse the
best of every destination into the many
touchpoints of our guest experience.

We protect the unique heritage of our destinations

by celebrating local flavours, advocating
indigenous wellness traditions and championing
artisan crafts through Banyan Tree Gallery

Banyan Tree Samui, Thailand

BANYAN TREE HOTELS & RESORTS 4

SANCTUARY FOR THE SENSES BRAND USPs

Privacy:
Pioneer of villa with private pool
concept

Romance & intimacy:

Pioneer of private destination dining
concept

Banyan Tree Spa:

Pioneer of the garden tropical spa
concept

Banyan Tree Bath & Spa amenities

available in the rooms and for retail

Banyan Tree Samui, Thailand

BANYAN TREE HOTELS & RESORTS 5

R E S O R T & S PA E X P E R T BRAND USPs

Leading high-end luxury brand within the

resort segment

Urban resorts: leveraging on strong

resort expertise, Banyan Tree creates
sanctuaries within bustling cities

28 Banyan Tree Spas: leading spa brand,

focused on traditional Asian therapies.
Dedicated Spa Academy with Spa
Therapist certification

BANYAN TREE HOTELS & RESORTS 6

For thousands of years, the banyan tree has been the sacred centre of many
an Asian village, a shelter for weary travellers seeking refuge and sanctuary
in the company of fellow wanderers.

This is the inspiration that birthed the brand in 1994 —

a pioneer in naturally luxurious and ecologically sensitive hospitality.

The founders of Banyan Tree brand lived in a fishing village called Banyan
Tree Bay in the early years of their journey. In the essence of that experience
emerged a conviction in the transformative power of travel: for ourselves,
others and the world around us.

Every Sanctuary for the Senses that is created is infused with a

distinctly restorative energy for mind, body and spirit. Located in awe-
inspiring places around the world, each carries its own intimate sense of
place, inviting you to immerse yourself in the exceptional experiences that
make life beautiful.

Banyan Tree Phuket, Thailand

 BRAND PLATFORM

Romance
Locally Infused Sanctuary
& Intimacy

Strictly For Internal Circulation Only BANYAN TREE HOTEL & RESORT 8
 ROMANCE & INTIMACY BRAND PLATFORM

Perfect Locations
for Romantic Escapes
Locations is a key element of the brand identity

Design of individual properties leverages on its

environment to create unforgettable experiences
Banyan Tree Lang Co, Vietnam

BANYAN TREE HOTELS & RESORTS 9

 ROMANCE & INTIMACY BRAND PLATFORM

Destination Dining
Luxury of quality time spent connecting with
loved ones

A signature Banyan Tree experience, specialty

dining experiences often in beautiful and private
locations within the resort, on a beach, by the
cliff-edge, on a sandbank on a boat and many
others

Perfect for a romantic dinner, or an

extraordinary evening with friends

Banyan Tree Bintan, Indonesia

BANYAN TREE HOTELS & RESORTS 10

 L O C A L LY I N F U S E D BRAND PLATFORM

Unique Design &

Architecture
Providing a Sense of Place that conveys a genuine story
about the location and its people

Respecting the natural environment and local cultures,

weaved into the fabric and design of each and every
property

Careful positioning of suites and villas on site to

maximize views and lower building footprint

Banyan Tree Chongqing Beibei, China

BANYAN TREE HOTELS & RESORTS 11

L O C A L LY I N F U S E D BRAND PLATFORM

Local Sense of Place Through

People
Authentic, warm & genuine service

Welcoming and personalised touch

Caring & friendly

Service delivery process may vary according to local culture and

practices, as long as these are consistent with the brand promise

BANYAN TREE HOTELS & RESORTS 12

 SANCTUARY BRAND PLATFORM

Tranquility with Space

Understated luxury with oversized suites and villas

Offer privacy and a break from the outside world

Banyan Tree Krabi, Thailand

BANYAN TREE HOTELS & RESORTS 13

 SANCTUARY BRAND PLATFORM

Banyan Tree Spa

Quintessential highlight of the Banyan Tree
experience

Holistic approach to physical, mental and spiritual

well-being

Drawing on health remedies and evolving massage

techniques
Banyan Tree Bintan, Indonesia

BANYAN TREE HOTELS & RESORTS 14

 BRAND PLATFORM

The Banyan Tree

Experience

Banyan Tree Hangzhou, China

Strictly For Internal Circulation Only BANYAN TREE HOTEL & RESORT 15
T H E B A N YA N T R E E E X P E R I E N C E BRAND PLATFORM

Banyan Tree Spa Academy

Groom and empower talents for the evolving
spa industry

First of its kind, launched in 2001

Deliver brand promise and ensure the consistent high standards of the Banyan
Tree Spa experience to guests

Distinctive in-house training and development programs for its spa therapists as
well as development of its unique signature techniques and treatment recipes – at
least 650 hours of formal rigorous in-house training with the art of touch based on
a stringent curriculum

Tasked to research and spearhead new trends, spa concepts, treatment methods,
products and facilities

Successfully developed a series of unique spa treatments including the signature

Royal Banyan, Tropical Rainmist therapies, Master Therapist Experience, and The
Rainforest experience

Located in Phuket, Thailand and Bintan, Indonesia

BANYAN TREE HOTELS & RESORTS 16

T H E B A N YA N T R E E E X P E R I E N C E BRAND PLATFORM

Banyan Tree Gallery

Responsible community retailer

Driven by culture, heritage and entrepreneurship

Commission village artisans to produce a whole range of products —

pottery, ceramics, basketry, woodwork, fabrics, metalwork

Sense of the need to conserve traditional skills by producing what is

contemporary and market relevant

Accessorise the Banyan Tree hotels, public spaces and homes with
village handiwork and artisanal creations

Returns dignity to craftsmen, and makes shopping in Banyan Tree

Galleries an artful experience

BANYAN TREE HOTELS & RESORTS 17

T H E B A N YA N T R E E E X P E R I E N C E BRAND PLATFORM

Saffron
Banyan Tree’s signature Thai restaurant concept

Serves contemporary Thai Cuisine prepared by Thai chefs,

to share their authentic gastronomy with their guests.

An intimate restaurant perfect for special occasions, Saffron

is a one-of-a-kind experience.

Every meal is a gastronomical experience which ensures that

authenticity and the true essence of Thai Cuisine are
preserved in all dishes.

Banyan Tree Lang Co, Vietnam

BANYAN TREE HOTELS & RESORTS 18

T H E B A N YA N T R E E E X P E R I E N C E BRAND PLATFORM

Sundown Ritual
Occurring during sundown that signals the passage of
day to night

Depending on each culture, an elaborate performance

is displayed to pay tribute to the sun for another
beautiful day and signifies the start of night

BANYAN TREE HOTELS & RESORTS 19

T H E B A N YA N T R E E E X P E R I E N C E BRAND PLATFORM

Pioneer of Private Pool

Driven by the need to innovate to attract guests, Banyan
Tree pioneered the in-villa pools to make up for the lack of a
beach at the first Banyan Tree resort in Phuket.

Today, Banyan Tree resort properties boast private pools in

the suites and villas.

The private pool concept is also introduced in city locations

to create a sanctuary in an urban setting.
Banyan Tree Phuket, Thailand

BANYAN TREE HOTELS & RESORTS 20

T H E B A N YA N T R E E E X P E R I E N C E BRAND PLATFORM

Banyan Tree Bath &

Spa Amenities
Inspire a lifestyle interwoven with wellness

Bring an oasis of calm

Created with the combined expertise of Banyan Tree Spa

Academy and strategic laboratory partner

Benefits of indigenous flowers, herbs and spices researched,

and combined in a final formula that is both good for the
earth, and for guests

Each product is carefully crafted to ensure that the values of

sustainability are embedded in every way

BANYAN TREE HOTELS & RESORTS 21

T H E B A N YA N T R E E E X P E R I E N C E BRAND PLATFORM

Banyan Tree Global Foundation

Embracing the Environment, Empowering People

Connect with global climate action by conserving resources through

efficient operations, with leading external benchmarking certification

Engagement of the associates, guests and community members,

connecting people to destinations and driving stewardship

Each property drives individual initiatives which contributes to the

community and environment (e.g. Feeding the Community, Coral
Planting etc.)

Green Imperative Fund (GIF) to sustainably finance worthy

environmental action and community based projects where Banyan
Tree has a presence

BANYAN TREE HOTELS & RESORTS 22

 B a n y a n Tr e e N e t w o r k + P i p e l i n e : BRAND NETWORK & PIPELINE

More than 80 Hotels & 9.6k Rooms by 2027

(YTD June 2022)

ASIA

Greece
Seoul
AMERICAS Tianjin
Xi’an Kyoto
Chengdu Nanjing
Doha Shanghai
Al Ula Dubai
Guadalupe Bahamas Tamouda Bay Shangri-La Suzhou
Hangzhou
Macau
Sanya
Puebla MIDDLE EAST Bangkok
Manila
Cuba
Acapulco & AFRICA Phuket Koh Samui
Banyan Tree Mayakoba Krabi
Maldives Palau Pacific
Kenya
Kuala Lumpur Bali
Network Pipeline
Mozambique Singapore
PACIFIC
39 Hotels 42 Hotels
5.080 Rooms 4.554 Rooms

11 Residences 10 Residences

BANYAN TREE HOTELS & RESORTS 23

 BRAND NETWORK & PIPELINE

Resort Destinations
Set in awe inspiring locations, Banyan Tree resorts create
a myriad of distinctive and extraordinary experiences to
all guests. Placing special emphasis to a strong sense of
place, each property is designed to fit into its natural
surroundings and reflect the landscape and architecture
of the destination it is in.

Banyan Tree Jiuzhaigou, China

BANYAN TREE HOTELS & RESORTS 24

 BRAND NETWORK

B A N YA N T R E E P H U K E T, T H A I L A N D
173 Villas

BANYAN TREE HOTELS & RESORTS 25

 BRAND NETWORK

B A N YA N T R E E S A M U I , T H A I L A N D
88 villas

BANYAN TREE HOTELS & RESORTS 26

 BRAND NETWORK

B A N YA N T R E E V A B B I N F A R U , M A L D I V E S
48 villas

BANYAN TREE HOTELS & RESORTS 27

 BRAND NETWORK

B A N YA N T R E E L I J I A N G , C H I N A
125 suites & villas

BANYAN TREE HOTELS & RESORTS 28

 BRAND NETWORK

B A N YA N T R E E TA M O U D A B AY, M O R O C C O
92 Villas

BANYAN TREE HOTELS & RESORTS 29

 BRAND NETWORK

B A N YA N T R E E P U E B L A , M E X I C O
78 Rooms

BANYAN TREE HOTELS & RESORTS 30

 BRAND NETWORK

B A N YA N T R E E E S C A P E , B U A H A N B A L I I N D O N E S I A
16 Bales

BANYAN TREE HOTELS & RESORTS 31

 BRAND PIPELINE

B A N YA N T R E E A L U L A , S A U D I A R A B I A
79 Villas

BANYAN TREE HOTELS & RESORTS 32

 BRAND PIPELINE

B A N YA N T R E E I L L A B A H A M A S , N O R T H B I M I N I
85 rooms & villas

BANYAN TREE HOTELS & RESORTS 33

 BRAND PIPELINE

B A N YA N T R E E T U W A I Q PA L A C E R I YA D H ,
SAUDI ARABIA
90 rooms & villas
Opening 2024

BANYAN TREE HOTELS & RESORTS 34

 BRAND NETWORK & PIPELINE

Urban Resorts
Known for resorts in breathtaking and exotic locations,
Banyan Tree is increasingly focused on developing urban
resorts. Although these skyscraper havens are carefully
planned to ensure maximum exposure to the cities’ views
and skyline, the design intent is to create a sanctuary
away from the hustle and bustle of the city.

Banyan Tree Macau, China

BANYAN TREE HOTELS & RESORTS 35

 BRAND NETWORK

B A N YA N T R E E B A N G K O K , T H A I L A N D
325 suites

BANYAN TREE HOTELS & RESORTS 36

 BRAND NETWORK

B A N YA N T R E E N A N J I N G G A R D E N E X P O , C H I N A
115 rooms

BANYAN TREE HOTELS & RESORTS 37

 BRAND NETWORK

B A N YA N T R E E K U A L A L U M P U R , M A L AY S I A

55 suites

BANYAN TREE HOTELS & RESORTS 38

 BRAND NETWORK

B A N YA N T R E E D O H A L A C I G A L E M U S H A I R E B , Q ATA R

341 rooms, suites and serviced apartments

BANYAN TREE HOTELS & RESORTS 39

 BRAND PIPELINE

B A N YA N T R E E H I G A S H I YA M A
K Y O T O , J A PA N

52 suites
Opening 2024

Strictly For Internal Circulation Only BANYAN TREE HOTEL & RESORT 40
AWA R D S & A C C O L A D E S BRAND COMMUNICATION

Travel Spa
Travel + Leisure World’s Best Awards 2021 Top Condé Nast Traveller Readers’ Choice Awards 2021 Icon Spa Awards 2021 WOW Travel Award Best Spa Hotel
25 Hotel Brands in the World Top Hotels & Resorts Best Pampering Spa Treatment BANYAN TREE SHANGHAI ON THE BUND
BANYAN TREE HOTELS & RESORTS BANYAN TREE SHANGHAI ON THE BUND BANYAN TREE SPA MARINA BAY SANDS
BANYAN TREE MAYAKOBA 29th Travel Trade Gazette
Travel + Leisure World’s Best Awards 2021 Top BANYAN TREE BANGKOK World Spa Awards 2021 (TTG) Travel Awards 2019
Hotels & Resorts Macau’s Best Resort Spa TTG Travel Hall of Fame –
BANYAN TREE SAMUI 15th DestinAsian Readers’ Choice Awards 2020
BANYAN TREE MACAU Best Spa Operator
BANYAN TREE CABO MARQUES Top 10 List
BANYAN TREE MAYAKOBA BANYAN TREE LANG CO (5th year since induction)
BANYAN TREE MACAU World Spa Awards 2021 BANYAN TREE SPA
BANYAN TREE KUALA LUMPUR World's Best Casino Hotel Spa
Trip.com Group (Ctrip) 2020 BANYAN TREE PHUKET
BANYAN TREE MARINA BAY SANDS 14th China Hotel Starlight Awards
Best Luxury Brand 2020 BANYAN TREE VABBINFARU
BANYAN TREE HOTELS & RESORTS Best Spa Operator in China
Target Taste Awards 2020 SpaChina Awards 2020 (11th consecutive year)
Best Resort Hotel Award of the Year Best Global Spa Brand of the Year BANYAN TREE SPA
TripAdvisor Travelers' Choice 2021 Banyan Tree Lijiang BANYAN TREE SPA Best Hotel Spa of China
Best of the Best (5th consecutive year)
BANYAN TREE SPA MAYAKOBA Harper’s Bazaar Best Rainforest Spa Experience BANYAN TREE YANGSHUO
BANYAN TREE LANG CO Luxury Lifestyle Magazine Readers’ Travel Awards BANYAN TREE SPA SAMUI
BANYAN TREE BANGKOK Best Hotel in Asia
Banyan Tree Samui Thailand Tourism Awards 2019 by Tourism Authority The Private Education Commission
TripAdvisor Travellers’ Choice 2020 of Thailand of Thai Ministry of Education
Top 25 Luxury Hotels in Thailand Travel Guide 2020 Star Award Five-Star awards for Health Tourism: Award of Best Quality School
BANYAN TREE SAMUI Hotel, Restaurant & Spa – Triple Five-Star Winner Excellence for Health & Wellness Destination BANYAN TREE SPA ACADEMY
(6th consecutive year) (Nationwide)
Forbes Travel Guide 2020 Star Awards BANYAN TREE MACAU (3rd consecutive year)
Forbes Travel Guide Star Award BANYAN TREE SPA BANGKOK
BANYAN TREE KUALA LUMPUR (2ND consecutive year)
China Meadin Brand Index Awards 2020
BANYAN TREE MACAU BANYAN TREE SPA SAMUI
Most Influential Brand in
Hospitality Industry BANYAN TREE SPA PHUKET
KOL Credibility Gold List 2020
BANYAN TREE HOTELS & RESORTS
Top 20 Tourist Resort Hotels in China
BANYAN TREE RINGHA
BANYAN TREE YANGSHUO

BANYAN TREE HOTELS & RESORTS 41

CENTRAL BRAND DELIVERY POWERED BY ACCOR BRAND PERFORMANCE

for Luxury brands (Room Night based)

Focus Web
LOYALTY (Accor web + Web Partner)
DIRECT HOTEL
10%
OTA 2,5M Room Nights

ALL.ACCOR.COM,
€478M Room Revenue

BRANDS.COM, 66,7%
VOICE Central Brand Delivery: CBD (%)
CBD (Central Brand Delivery) measures the business in room nights
brought by Accor to the hotel through the 3 main group levers:
Distribution (through Central Reservation System - CRS), Loyalty & Sales.
A 70% CBD means that 70% of the room nights of a hotel are driven by
B2B GLOBAL Accor & Brand Sales, Distribution (all channels powered by the CRS) &
Loyalty ecosystem.
SALES (incl.
Figures as of ytd december 2019 – data from upe

BANYAN TREE HOTELS & RESORTS 43

D I R E C T B O O K I N G S : A C C O R D I G I TA L P L AT F O R M

1 MULTIBRAND PORTAL
ALL.COM + 1 LIFESTYLE COMPANION APP
ACCOR ALL + 18 BRAND.COM WEBSITES

▪ 300M Website + App visits ▪ > 50% Mobile and App visits ▪ BANYANTREE.COM plugged to
ALL.COM
▪ 2,200 Destinations ▪ 1 Download every minute
▪ 18 Languages ▪ > 4,3/5 app ratings
NEW in 2020: iOS: 4,5/5 & Android: 4,3/5
• All Safe label visibility on digital
experience to rest-assure guests during
the pandemic
• Launch of Apartment & Villas website .
dedicated to Branded Residences and
Extended Stay hotels
Official figures as of end 2019

BANYAN TREE HOTELS & RESORTS 44

D I R E C T B O O K I N G S : A C C O R L O YA LT Y P R O G R A M

THE ONLY LIFESTYLE

Loyalty Program + THE FAST GROWING
Loyalty Program + THE MOST GLOBAL
Loyalty Program

NEW LIFESTYLE & AUGMENTED ▪ 73M Loyalty members worldwide South

HOSPITALITY FRAMEWORK
America
OFFERING EXTENDED OPPORTUNITIES
▪ 37% Loyalty contribution rate in RN North &
Central 8%
TO EARN & REDEEM POINTS ▪ x 3,6 Members stay twice more America, Asia -
than non-members Caribbean Pacific
NEW BENEFITS 32%
>250M 11%
▪ 38 Brands and +
▪ Suite Night Upgrade
180 Nothern
▪ F&B outside a stay
120 Europe
100
Middle-East
NEW PARTNERSHIPS
70
22%
4 4,7 73 & Africa
40 53
▪ PSG – Games / Net media value +€200m to 32
5%
Southern
ALL 2016 2017 2018 2021
Europe
▪ AEG – Worldwide arenas & festivals
▪ IMG – Taste festivals ALL FRS Huazhu 22%

BANYAN TREE HOTELS & RESORTS 45

DEVELOPMENT CRITERIA
Programming & Development

Aaa Ultra City Center

Location, Historic Worldwide Prime Secondary Airports
Conversion Locations Locations Suburbs
Recommended
Number Of Rooms
100 – 200 Keys 100 – 200 Keys

Capitals
Room Average Size -10%/-15% Of Worldwide 50 – 60 Sqm
HOTEL

Key Cities & Resort

TGFA / Room 90 – 100 Sqm 105 – 130 Sqm Destinations
Recommended
Number Of Rooms
50 – 150 Keys 50 – 150 Keys
Major Domestic
60 – 70 Sqm Destinations
Room Average Size -10%/-15% Of Worldwide
Indoor+outdoor
RESORT

TGFA / Room 120 – 150 Sqm 170 – 200 Sqm

Other Cities &
1 All Day Dining Buffet Restaurant Attractive Touristic
1 Specialty Restaurant
Food & Beverage Destinations
Destination Dining (Resort Only)
1 Bar
Banyan Tree Branded Spa & Shop
Rain Mist
Well-being Hydrotherapy Rain Forest (Optional For Urban)
Swimming Pool
Beauty Garden (Nice To Have)
Meeting Rooms On Market Demand
Ballroom (Urban Only)
Meetings
Gallery
Kids Club On Market Demand
Official figures as of end 2020

BANYAN TREE HOTELS & RESORTS 47

T H A N K YO U