ASSIGHMENT # 2

SUBMITTED TO:
DR FAISAL QADEER
SUBMITTED BY:
BILAL AHMED KHAN- BSAF 21 608
MUHAMMAD SHAHZAIB- BSAF 21 627
MEHROZE KHAN- BSAF 21 631
SESSION:
2021-2025
CLASS:
BS ACCOUNTING AND FINANCE
SECTION B
EVENING
SEMESTER 3
SUBJECT:
PRINCIPLE OF MANAGEMENT
1: ORGANIZATION PROFILE
1.1: Vision and Mission:
The vision of yeezy is hard to tell it can be seen as the battle of
the two-conglomerate wanted to get the higher share of market in the sneaker
world or it can be seen as a simpler term by a viewpoint of a man who just
wanted respect for his ideas and ingenuity the mission of yeezy is the dominate
the fashion world by the unique design and penetrate the culture with this star
power this particular man KANYE WEST hold.

1.2: Brief History

Before there was adidas yeezy which we all love there was Nike
yeezy but yeezy all started with Kanye west the renowned rapper and musician
and his struggle to penetrate the fashion world and shows that he is more than
just a rapper Kanye first effort was with the Japanese street wear brand and he
went on to design shows for Louis Vuitton and after seen success of both the
shows Nike approach Kanye in 2006 to design his own personal collection when
news broke that Kanye was teaming up Nike the sneaker community went nuts
Kanye want to design the shoe by merging retro sports technologies with high
fashion enter AIR YEEZY 1 throughout the year with excessive marketing by Kanye
on his shows and interviews the shoe gained so much hype and when it releases it
sold out instantly Kanye made two more shoes with Nike but problems started to
occur between Kanye and Nike. Nike don’t want to ruin their image of athlete
based brand by giving a rapper much of the chance to show his true potential and
to cherry on top they refuse to give Kanye his royalties which further anger him
leading to fall off between Kanye and Nike by seeing this adidas who wanted to
be the number 1 in the sneaker market give Kanye a chance that lead to the shoes
which we all love and adore known as adidas yeezy

1.3: LINE OF BUISNESS

It offered sneakers in limited edition colorways as well as shirts jackets
track pants, socks, slides, lingerie, and slippers
2: ORGANIZATIONAL STRUCTURE:
2.1: ORGANIZATIONAL CHART

kanye west

MATT DAVID
GEORGE YONAN

MAXIMILIAN UDI
JO AVASHALOM

CESAR STORMY
IDROBO PRTERSEN-
SPARLIN

2.2 specialization, span of management, line, and staff of authority

Yeezy specialized in sneaker, shirts, jackets, lingerie, slippers the main product
which yeezy specialized in are sneaker
 There are two teams that are active at yeezy.
leadership team which are the at Yeezy has a diverse history, with experience in
many different industries and fields of study. Many members of the team have
worked for major companies such as Nike, Disney, and launch Collective. The
team also has a wide range of educational backgrounds, from economics and
political science to accessory and industrial design. It consists of 7 members
And the other is CEO and executive team The executive team at Yeezy has a
history of working in finance and operations at various companies. They have
experience with start-ups, as well as established brands. They also have a
background in economics and political science from San Diego State University it
consists of 2 members. David Yonan and Udi Avshalom
The line and staff of authority is share by all these people

2.3 departmentalization
Yeezy is not the company itself it is a brand offer by the adidas, so we need to
check the departmentalization of adidas as yeezy is the part adidas the six mains
department in Adidas are marketing, human resources, finance, manufacturing,
engineering, and projects department.
The type of organization structure that is used by Adidas is matrix design
structure. Adidas groups people and resources by function and product. The
structure is very flexible. The employees in the projects, engineering and
manufacturing department could have two bosses, because they will work
together according to the projects. The employees will work with different people
after a project ends.
Yeezy lies at the engineering and the project department of the adidas
departmentalization

2.4 coordination MECHANISM

Yeezy coordinate with adidas to produce its clothing line and shoes the yeezy
control all the design and they made the design themselves and after finalizing all
the design they sent the design to adidas which after thorough inspection sent
the design to the manufacturing department and with the help of engineering and
projects department they started the production of the shoes this is how yeezy
coordinate with the adidas for the production of its shoes.

3: DESIGN FITNESS:
3.1 STRATEGY:
One of West’s talents is his ability to capitalize on scarcity to drive
sales. When West launched the Yeezy Boost 350 with Adidas he did so with a
limited release drop. It is estimated that for many of West’s limited release drops
only tens of thousands of shoes are available for sale which then sell out almost
immediately. Author Robert Cialdini has written extensively about the scarcity
principle. His teachings can be boiled down to the simple fact that: “people want
more of those things they can have less of”. West has certainly shown the
potential of this principle to drive sales and create a cult following.
Even Adidas CEO Kasper Rørsted confirmed what is the brand’s secret sauce
when he said: “as we’re moving new Yeezy products into the market, we will do
what we’ve done also in the past: create scarcity around the new products we
are launching, make sure we have the hype, and, over a given period of time of
course, drive volume into that market.”
The resale sneaker market also fuels demand for limited-edition merchandise.
Since Yeezys are sold in such limited quantities if you really want a pair you can
try to purchase them in the aftermarket online through platforms like Stock. This
often drives the cost of a pair of Yeezys to thousands of dollars depending on the
style which then further drives the exclusivity and cachet of the brand. While in
hindsight it is easy to see why capitalizing on scarcity is a winning strategy i

3.2 technology and structure

Yeezy introduces boost technology. The Adidas Boost technology used on our
beloved Yeezys is one of the most innovative sneakers technologies in existence!
Not only did it change the course of sneaker cushioning in the whole sneaker
industry, but it altered Adidas’ future
Although Adidas integrated the Boost technology into their running line back in
2013, it was YEEZY that shattered the game! According to Yeezy history, the very
first time we’ve seen the Yeezy Boost duo in action was in the 750s! They were and
still are one of the most legendary and coveted sneakers to date. Later that same
year, Adidas x Yeezy came out with the line of 350s. It was the Boost and the Prime
knit love story of the century.

3.3: Recommendation about the structure

Yeezy often produced in a limited quantity and due to this most of the people
cannot get the product people often need to camp outside the store for the pair of
yeezys and this cause a lot of inconvenient for the people they need to produce the
shoes in the high quantity