Issued 17th June 2020. futurelearn.

com/certificates/mjiz6k1
Certificate of Achievement

Ana Pogosova
has completed the following course:

UNDERSTANDING FASHION: FROM BUSINESS TO CULTURE

INSTITUT FRANÇAIS DE LA MODE (IFM)

Under the supervision of Benjamin Simmenauer, "Understanding Fashion: From Business to Culture"
aimed to give students and professionals insight into both the cultural and commercial aspects of
fashion.

4 weeks, 3 hours per week

Benjamin Simmenauer
Professor of Fashion Theory and Fashion Brands Strategy
Institut Français de la mode (IFM)

The person named on this certificate has completed the activities in the This learner has not verified their identity. The certificate and transcript
attached transcript. For more information about Certificates of do not imply the award of credit or the conferment of a qualification
Achievement and the effort required to become eligible, visit from Institut Français de la mode (IFM).
futurelearn.com/proof-of-learning/certificate-of-achievement.
 Ana Pogosova
has completed the following course:

UNDERSTANDING FASHION: FROM BUSINESS TO CULTURE

INSTITUT FRANÇAIS DE LA MODE (IFM)

Under the supervision of Benjamin Simmenauer,

"Understanding Fashion: From Business to
Culture" aimed to give students and
professionals insight into both the cultural and
commercial aspects of fashion.
STUDY REQUIREMENT
4 weeks, 3 hours per week
LEARNING OUTCOMES
• Develop transdisciplinary knowledge and
expertise aimed at understanding the logics of
the contemporary fashion field
• Identify the creative models of the different
fashion houses and their conception of time
• Explore the trends diffusion models
• Interpret a fashion silhouette
• Explain the construction of consumer behaviour
SYLLABUS
• Fashion and modernity: contemporary relevance,
‘Zeitgeist’, and the desirability of the new.
• Fashion and society: the concept of trends,
social distinction and selection, culture and
subcultures.
• Fashion as a language: decoding silhouettes, the
genre of fashion literature and fashion press.
• Fashion and consumption: fashion and gender,
the emergence of ‘lifestyle’, fetishism.

This transcript should be read alongside the accompanying Certificate of Achievement.

For more information about transcripts visit futurelearn.com. Issued 17th June 2020. futurelearn.com/certificates/mjiz6k1