About Us

The Monginis brand name originated over 100 years ago, when 2 Italian brothers set up a catering firm in south Mumbai. Monginis catering services including cakes, pastries and savories were in great demand. To the last detail, complete with a wedding cake it was Monginis that breathed life and fun into the European weddings that took place in Bombay. After it was bought over by the Khorakiwala's in 1960's, the brand has remarkably grown to become the national leader in cakes In 1971, for the first time in India, a plan of having an exclusive franchise cake shop was conceptualized. Mr. H.T. Khorakiwala, the founder president of national association of bakery industry, who spear headed the operations, realized that to grow it was necessary to focus on production standards and distribution. The retail management was best left to the shop owners, who were in a better position to offer personalized service to the customers. In 1991, Monginis came to EGYPT with its history and deep knowledge of perfect baking. Today, more than 35 outlets network across Cairo and Alexandria, Monginis is still dishing out melt-in-the-mouth Celebration Cakes, Cookies, Chocolates, Speciality breads, Snacks, Oriental Sweets, and Savories, as well as GIFT A CAKE ONLINE concept, corporate surprises, party decoration ideas, and free home delivery in the 21st century...We`ve come a long, sweet way!!!

Core Values

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Vision Quality

Monginis Aspires
To supply the best quality products with value for money To become the National Leaders in Cakes and Bakery items with a presence in all major cities of the country.

Franchise Opportunity
Monginis Foods & Services

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What Is Franchising ?
Franchise is a time tested method of manufacturing and selling goods and services by a contractual license which can be categorized into Permitting the Franchisee to manufacture and market the goods under and established brand, expertise and goodwill of the Franchisor with complete operational guidance. Permit the Franchisee shop to sell the products and run the business under obligation to run it in accordance with the Franchisor's system.

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Why Franchising?
In Egypts emerging boom market, there are hundreds of successful product and services and an equal number of unsuccessful ones. Now Monginis offers you a franchise to operate the market with time tested and repeatedly proven management concepts and marketing techniques. In the U.S.A. it has been estimated that over 80% of new business fail in the first five years because they operate on a basis of trial and error method. However, every 17 minutes, a franchise business opens in the United States. Franchising is referred to as wave of the future. The authors of mega trends 2000 predict that franchisingwill account for more than half of all retail sales by the early years of new millennium. In a study entitledfuture of franchising, Naisbitt concluded that franchising is the most successful concept evercreated More than 540,000 franchises currently operate throughout the united states, generating nearly 60% of all retail sales.This franchise system is constantly updated concept with learning and experience leveraged from many cities with diverse cultures. Franchise systemoffers financial independence and thechance to own an independent business.It is a system where you are in a business for yourself, but not all byyourself. You have the support and backingof a muchlarger and successful organizatio behind you . The continuity and longevity of business under the franchise mode are factors that have weighed heavily in businessmen deciding on this way of prosperity. A Monginis franchise enables you to purchase experience, reputation, brand awareness, training expertise and marketing support of the franchisor.

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Why Monginis Franchising?

You become the immediate beneficiary of trademark and goodwill associated with us and acquired over more than 35 years. Guidelines on various aspects for starting a Franchisee manufacturing unit including site selection, estimation of project cost, infrastructural requirements, related government formalities, parameters for assessing the potential of business in the area etc. Minimum risk in the selection of right machinery and equipments with proper installation and start up. Assistance and time to time guidance in the stage wise completion of franchise unit.Popularity of brand ensures short lead time and good sales response from day one. Complete guidance regarding opening of franchise shops, like selection of location, shop infrastructure,internal decor, training of dealer salespersons etc. Access to new formulations, product recipe, specifications, expansion programs, operational manuals etc. Initial training provided at the Monginis Headquarters in the areas of Finance, Taxation, Systems Sales skills of your Field Staff . Shop sales skills and shop management . Training in Production Processes on the shop floor . Training on the job extends even after unit starts operations, with key company persons remaining there to weed out the teething problems and assist you inensuring quality standards.

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Monginis International

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Product Portfolio
The company has two strategic business units 1. STRATEGIC BUSINESS UNIT I (SBU I) This business comprises of establishment of franchised cake shops. The product range would include all unpacked cakes & pastries; bread products; chocolates & cookies; birthday cakes; novelty cakes; savories patties, croissants, etc. the franchisee would also be required to trade in approved non-edible items like birthday accessories and party related gift items for exclusive supply to cake shops.

2. STRATEGIC BUSINESS UNIT II (SBU II) This business comprises of packaged cakes & bakery products which have shelf life of 5 to 90 days. These products are in the fast-moving-consumergoods category (FMCG) and are required to be marketed in all the relevant shops namely provision shops supermarkets, kiosks in the territory defined. The packed cake (SBU-II) would continue to be supplied from Cairo & distributed all across Egypt and exported to neighbouring countries like Libya, Sudan, Yemen etc...

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Corporate Gifting
Customise Monginis cakes with your esteemed corporate logo and build good will with your patrons, associates and customers.

With corporate's spending, an increasing number of hours at the workplace and happily making themselves "at home" in office, lines between the personal and professional world have blurred. Friends and office colleagues are the norm and the boss is no longer the tyrannical monster but an approachable senior who believes in the open-door policy.

You can also strengthen relations with clients, customers and partners with home-baked s weet indulgence the Monginis smorgasbord. Monginis is the ideal partner to surprise the ones who matter the most and make those moments memorable with them.

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Chocolates
Chocolates are the universal language of friendship and love. Everybody loves chocolates - sharing a chocolate breaks down all barriers between people. Indulging in rich, creamy chocolate-y goodies is a sure fire way of bringing a smile to your face. Monginis now brings you the ultimate gift for your near and dear ones - chocolate bouquets and chocolate baskets! Our richly decorated, lavish chocolate delicacies are a wonderful present for any occasion. A chocolate bouquet is the best alternative to perishable flowers and a pleasant treat and surprise for your loved ones.

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Testimonials
It has been 5 years since I started working at Monginis, I was worried at the beginning, but after a very short while I found it one of the best companies that I've ever worked for, from its high managerial awareness to its great ambitions. The warm approach from the owners of the company to their employees, gives us a sense of belonging to the brand. That's why I am pleased & proud to say:I am a part of Monginis family. Mr. Waeel Gazzi, Shobra Branch Cairo, Egypt Five years have passed since I joined Monginis, those five years are considered a period of construction & growth to my work as well to the company. I am so excited to be considered as one of Monginis family members and to be a part of it's success that it has achieved till date, the success that has resulted from the unique management, leadership skills, & value for money products is what distinguishes the name of Monginis & gives it an edge over its competitors. I wish more success to the brand Monginis, as with its growth, the growth of Ahmed Awwad is guaranteed too. Mr.Ahmed Awwad, Mustafa Nahhas Branch - Nasr Ciry, Cairo, Egypt It's been three years since we setup our outlet. In all these years Monginis has been like a parent. The reason for their continuous growth even during trying times in the food market has been because of the constant attention paid to every business need of the franchise and the conductors. We feel part of the growing Monginis food family and have always reaped profits ever since we set up the Monginis Shop. Mr. Mahmoud Ezzat,, Gesr Suez Branch, Cairo, Egypt

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Terms and Conditions

1. The franchisee must have a clear title on the proposed shop as owner or tenant for atleast 5 to 7 years. 2. The company will supply goods to the shop at a fixed Customer price. The franchisee will get a discount of (a) 25 % on Cakes, Savouries, Oriental sweets & Chocolates (b) 15 % on all packaged products. (c) Materials like trays, tongs, gloves, uniforms, tissues, packing material etc. will be made available at subsidized cost. 3 . The prices are fixed for all products by the company 4. One time security deposit of LE 10000 refundable and non -interest bearing 5. One time franchisee fee of LE 15000 6. Returns (a) For the First 30 days from the date of opening of the dealers shop, the company shall take back all the products which would become stale and / or unfit for human consumption and give 100 % refund of the purchase price to the dealer. (b) Refund 80 % of the purchase price of all products which become stale and /or unfit for human consumption and the shop bears only 20 %. 7. Cost of interiors including counters, air conditioners, computer, refrigerators, ovens etc. to be borne by the franchisee 8. Licenses and legal requirements to be arranged for by the franchisee 9. Monginis Exclusivity the franchisee has to preserve the exclusiveness of the franchise and should display, stock and sell only the products manufactured and / or supplied by the Company Franchiser Obligations .

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10. The company will supply goods once a day to the shop free of cost 11. The company will lend its brand name to the front signage as well as internal signages and will provide the creatives and P.O.Ps. 12. The company will have relevant promotion of its brand name and its products through the media. 13. The franchisee must take training for itsstaff staff before commencement through its various cake shops. 14. The company will have local promotions on the opening day, to boost sales and awarness in the area where the shop islocated. (typically 50 % sharing basis).

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Visit Our Exclusive Shops

( TERSA ST)

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Contact Us 4, Princessa St, Abou Rawash Giza, Egypt Tel : + 202 379 81 555 Fax : + 202 376 90 991