SCHOOL OF TECHNOLOGY

COLLEGE OF ENGINEERING

METHODS OF RESEARCH
IE-MOR

THE PRODUCTION AND MARKETING OF SWEET POTATO

PELLET FOR THE FISH KEEPERS AND BREEDERS IN THE
CALAMBA CITY, LAGUNA
IE4

SUBMITTED BY:

MICA, PAUL CEDRIC, L.

MEMBERS

GUEVARRA, ERICSON, Q.
SAZON, GABRIELLE JOSE, D.
IE-3A

SUBMITTED TO:
ENGR. JOSHUA I.L. PALISOC, MSIE, MSDS
MAY 27, 2023
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CHAPTER 2

This section begins with a project description, which outlines the objectives and

aims of the project. It is followed by an overview of relevant market information to

provide a broader context. Finally, the chapter analyzes the survey findings to offer

valuable insights into consumer preferences and behaviors within the specific target

market.

Project Description

Our project is focused on developing sweet potato pellets as a nutritious and

sustainable alternative feed for ornamental fish. We have combined sweet potato, fish

meal, eggs, multivitamins, garlic, and spirulina to create a complete and balanced diet

for ornamental fish. This project aims to address the challenge of providing a cost-

effective and balanced diet for ornamental fish, which is essential for their growth,

health, and appearance. The high cost of quality fish feed is a significant obstacle facing

the ornamental fish industry. As a potential solution, this project proposes the use of

sweet potatoes as a feed ingredient for ornamental fish. Sweet potatoes are rich in

essential nutrients such as carbohydrates, vitamins, and minerals that can promote

growth and health in fish.

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General Market Information

We the researchers are targeting fish keepers and breeders who are seeking cost-

effective yet high-quality feed options for their ornamental fish. As well as, we researchers

aim to provide a solution to the market's need for a nutritious and affordable feed option that

can enhance the health and growth of ornamental fish.

Sweet potato is a rich source of essential nutrients, vitamins, and minerals, and when

combined with other ingredients like fish meal, eggs, multivitamins, garlic, and spirulina, it

can provide a complete and balanced diet for ornamental fish. This makes sweet potato

pellets an attractive option for fish keepers and breeders who are looking for a healthier and

more natural alternative to traditional fish feed.

Our product which is sweet potato pellets have a cylindrical shape and a

diameter of 1mm. They are made from a blend of sweet potato, fish meal, eggs,

multivitamins, garlic, and spirulina. The unique combination of these ingredients in

the fish feed pellets results in a well-rounded and nutritionally balanced diet for

ornamental fish.

Porpoise Fish Food and Hokky Max Ornamental Fish Food are two competitors in

the fish food industry. Both products, Maxgold Fish Food and Hokky Max Ornamental Fish

Food, are marketed as high-quality options for feeding ornamental fish. These brands aim to

provide nutrition and support the health and well-being of fish in aquariums or ornamental

fish tanks. As competitors in the market, they likely offer similar features and benefits to

attract customers who are looking for premium fish food options.
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As researchers, we intend to introduce this product to the market by highlighting its

unique features and benefits. The use of sweet potato as a key ingredient provides a natural

and nutritious source of carbohydrates, vitamins, and minerals. We will use a variety of

marketing strategies to promote this product in the market. This includes using social media

platforms to advertise, creating a website to showcase the product and its benefits, and

using online marketplaces such as shopee and lazada. We will also provide product

samples to interested customers so they can try the product and experience its benefits

firsthand. We researchers hope to attract potential customers using these strategies.

Analysis of the survey results

As researchers, we conducted a survey questionnaire among the residents of

Calamba City, Laguna to gather their feedback on our product. To ensure their

understanding of the benefits, we explained our product to them beforehand. The

questionnaire aimed to collect data on what the respondents look for in a product,

enabling us to gain insights on how we can enhance our product to better suit the

needs and preferences of our target market.

We researchers used Slovin’s Formula to determine the appropriate sample

size for our study in order to obtain reliable and accurate results. Based on the 2020

census, Calamba has a population of 539,671 people. By using the formula with an

accepted marginal error of 8%, we determine that we need a total of 156

respondents.
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What is your Pro- What is your Age?

fession? Less than 20 21-30 years old 30 above

1% Students
Working 29%
37%
42% Graphic Artist
58%

34%

How much your Did you know that

Monthly Salary? ornamental fi sh can
less than
10,000php be fed sweet pota-
1% 14% 11,000 - toes? Yes
25% 20,000php
21,000 - 30% No
30,000php
30,000php above
60% 70%

Do you like to keep What kind of orna-

and sell fi sh? mental fi sh do you
keep and sell?
Betta Fish Guppy
Molly Goldfish
Parrot fish Tetra
Platy Cichlids
11%0%5% 16%
1%
3% Koi fish
12% 28%
Yes 24%
100%
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How do you sell your What kind of food do

ornamental fi sh? you usually give your
ornamental fi sh? Fish Flakes
Online Selling
4% Fish Pellet
Street Selling 18% 25%
36% Live Foods
Home Selling
Other
59%

57%

How much are you

Are you interested in willing to invest for
Sweet Potato Pel- the Sweet Potato Pel-
lets? lets? Less than 1,000
Yes Between 1,000 -
1% 3% 2,000
No 22%
More than 2,000

75%
99%

Conclusion

The survey consisted of multiple questions and was completed by 170

respondents. Based on the results, 99% of the respondents are interested in sweet

potato pellets, and 1% are not interested. Also according on the result of the question

about whether they would be willing to invest in sweet potatoes, 3% of respondents

answered more than 2,000. As well, 22% of respondents answered between 1,000 and
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2,000, and almost 75% of respondents answered less than 1,000 as the amount they

could invest.

Also based on the results, 18% of the respondents use live foods to feed

ornamental fish, almost 25% use fish flakes to feed ornamental fish, and 57% use fish

pellets to feed their pets ornamental fish. We can say that most fish keepers and

breeders prefer to feed fish pellets to their ornamental fish because they are less

expensive and more effective.

According to the results of our survey, 100% of our respondents like to take care

of and sell ornamental fish. Guppy has the highest percentage raised and sold with

28%, followed by Molly with 24% raised and sold. Betta comes in third with 16%, usually

sold by fish keepers and breeders. Goldfish, parrot fish, platy, tetra, cichlids, and koi fish

are also among the types of ornamental fish that are kept and sold.