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    Rahul Johri
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    Pepsi began efforts to enter the Indian cola market in the mid-1980s but was only able to launch in June 1990 due to high excise duties and government support for fruit drinks over carbonated drinks. Pepsi's launch was a joint venture with Punjab Agro Industries Corporation and Voltas. Within six months, the government questioned Pepsi's commitment and issued a show cause notice for apparent violations of its letter of intent regarding soft drink production. Pepsi had significant early success as the first mover in the Indian cola market.

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    Project.04.1

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    Pepsi began efforts to enter the Indian cola market in the mid-1980s but was only able to launch in June 1990 due to high excise duties and government support for fruit drinks over carbonated drinks. Pepsi's launch was a joint venture with Punjab Agro Industries Corporation and Voltas. Within six months, the government questioned Pepsi's commitment and issued a show cause notice for apparent violations of its letter of intent regarding soft drink production. Pepsi had significant early success as the first mover in the Indian cola market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views1 page

    Project 04 1

    Uploaded by

    Rahul Johri
    Pepsi began efforts to enter the Indian cola market in the mid-1980s but was only able to launch in June 1990 due to high excise duties and government support for fruit drinks over carbonated drinks. Pepsi's launch was a joint venture with Punjab Agro Industries Corporation and Voltas. Within six months, the government questioned Pepsi's commitment and issued a show cause notice for apparent violations of its letter of intent regarding soft drink production. Pepsi had significant early success as the first mover in the Indian cola market.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Political Conditions

     Although it
    some serious threats but also influenced its effectiveness.
    Political Conditions
     Although it began its efforts in the mid-1980s, Pepsi was able to make
    its entry into the Indian cola market in June, 1990. This was because
    of high excise duties and government encouragement of fruit drinks
    over carbonated drinks. It was jointly launched by PepsiCo, Punjab
    Agro Industries Corporation and Voltas.
     Pepsi got into trouble when within six months after its launch it
    caught government’s attention regarding its commitment. Soon after,
    a show cause notice was issued to the company for prima facie
    violation of the conditions stipulated in the letter of intent with
    regards to the production of soft drinks.
     Pepsi had a very significant first mov
    PEST ANALYSIS
    In order to scan the external macro-environment in which PepsiCo India
    operates, it is necessary to analyze various factors that not only posed
    some serious threats but also influenced its effectiveness.
    Political Conditions
     Although it began its efforts in the mid-1980s, Pepsi was able to make
    its entry into the Indian cola market in June, 1990. This was because
    of high excise duties and government encouragement of fruit drinks
    over carbonated drinks. It was jointly launched by PepsiCo, Punjab
    Agro Industries Corporation and Voltas.
     Pepsi got into trouble when within six months after its launch it
    caught government’s attention regarding its commitment. Soon after,
    a show cause notice was issued to the company for prima facie
    violation of the conditions stipulated in the letter of intent with
    regards to the production of soft drinks.
     Pepsi had a very significant first mov
    PEST ANALYSIS
    In order to scan the external macro-environment in which PepsiCo India
    operates, it is necessary to analyze various factors that not only posed
    some serious threats but also influenced its effectiveness.
    Political Conditions
     Although it began its efforts in the mid-1980s, Pepsi was able to make
    its entry into the Indian cola market in June, 1990. This was because
    of high excise duties and government encouragement of fruit drinks
    over carbonated drinks. It was jointly launched by PepsiCo, Punjab
    Agro Industries Corporation and Voltas.
     Pepsi got into trouble when within six months after its launch it
    caught government’s attention regarding its commitment. Soon after,
    a show cause notice was issued to the company for prima facie

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