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    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    9 views20 pages

    MM 5

    Uploaded by

    istiyak ali

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 20
    ansi23 Branding '* According to the American Marketing BRANDING ee © “A brand is a name, term, symbol or design or a combination of them which is, Dr. Musheer intended to identify the goods and services SS a =Sottone seller or a group of sellers and to differentiate items from those of compatitors.” 1 Branding Contd... Branding Contd... ‘© A brand identify Product to the buyer and © The sole purpose of branding is to seller a chance to earn goodwill distinguish the branded products from ‘¢ Branding is giving a specified name to a product or a group of product ‘+ The specified names creates individuality in the product and hence it can be easily distinguished and recognised in the market from the rival products those of the competitors. + Awell promoted brand name which has ‘eamed reputation in the market is very difficult to compete with | TRADE MARK BRAND MARK It is @ legal term. TM is @ brand duly registred under the trade name and the trade market act. © It is a brand enjoying legal protection. ‘*A registed brand is exclusivly the property *—oftthe seller and other cannot use it. © The*letter ‘R’ in a circle on each package indicates that the brand is duly registred \ \ The part of brand that cannot be vocatised || ‘such as design or symbol or distinctive coloring or lettering that cannot be spoken | TRADE CHARACTER eITISA BRAND MARKE that is personalized eg NIRMA gift e e COPYRIGHTS + This is applicable in the case of books and itis used in the same meaning as that of PACKAGING patents. ‘It is sole right to reproduce itrary, Rene eee tree” rere 1 The objective ofthis soatagy Is marketshare or 4. When ‘edstence of the ‘market penetration, ‘heat from pote competion east the In this srategy the frm price ts products lower ‘than the others in competion. |= This strategy delivers resuits under the folowing ‘condtions: 19 0 4/18/23 a 7 = “WROM S| UORePOSse Ayjenb -soyd UBUM ‘Ss *ABaye.QS daosed anjea pue s3s09 Aqua ue se y sasn Uuy 3 UaUM +» yaiees a ney 0 @yeaqunuiuics “WORRSdUWOD asuayU; you op suawbes yyew eae Aq pazuapereys St We 3 UBYM “Ee yen s| ABaeNS swA UL UORdUINsse a4 “41 40) Boualajaid ay)ads Aue URL seyyes eels waeY Jo asneseq a1OW spueiq GuASi

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