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Email Design

Tactics That Pop &


Drop Jaws!
PIXEL PERFECT DELIGHT

@Beenish Mubeen
Art of

Simplicity:

Use a clean, single-column layout


with ample white space.

Use easy-to-read fonts.

Keep your paragraphs bite-sized and


scannable.

Use bullet points or number listing for


easy readability

Remember, a
cluttered
email is a quick route to the
dreaded delete button.
@Beenish Mubeen
STAY TRUE TO YOUR
IDENTITY

Humans are visual creatures,


so make your emails pop ...

Experiment with contrasting colors to


make key elements, like buttons or
headlines, stand out.

@Beenish Mubeen
For Example

If your brand colors are blue & yellow, use


blue as the background color of your
email and incorporate yellow accents for
buttons or important highlights.

@Beenish Mubeen
Include high-quality images, GIFs, or
even videos that align with your
message.

Add a visually appealing hero image


at the top of your email that
represents your brand.

@Beenish Mubeen
POWER OF RESPONSIVE

DESIGN

Responsive design ensures that your


email adapts seamlessly to different
devices.

Keep the Design Simple


(Opt for a clean and simple design that allows
for easy readability on all devices.)

Use Fluid Layouts


(Use fluid layouts that allow your email to
expand or contract based on the device's
screen size.)

@Beenish Mubeen
Optimize Images
(Compress & optimize your images to reduce
file sizes, as large images can slow down email
load times on mobile devices.

@Beenish Mubeen
TEST
TWEAK
REPEAT

ANALYZE CLICK-THROUGH RATES


MAKE ADJUSTMENTS

IMPROVE YOUR EMAIL PERFORMANCE

@Beenish Mubeen
HERE ARE
SOME
INSPOS
FROM
WELL-
KNOWN
BRANDS

@Beenish Mubeen
@Beenish Mubeen
@Beenish Mubeen
IF YOU GET VALUE FROM
THIS

PLEASE
@Beenish Mubeen
LIKE,COMMENT,SHARE:)

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