Ordinance V (4A&B) & Curriculum For: Bachelor of Business Administration

Ordinance V(4A&B) & Curriculum
For
BACHELOR OF BUSINESS ADMINISTRATION
(Under Choice Based Credit System)
Approved by Academic Council Applicable from 2018-2019
Swami Vivekanand Subharti University, Meerut

(Established under U.P. Govt. Act no. 29 of 2008 and approved under section 2(f) of UGC Act 1956)
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Ordinance No. V(4A&B)
GENERAL:-
 This ordinance may be called Ordinance relating to ‘Bachelor of Business Administration (BBA)’
Programme.
 It shall come into force from academic session 2018-19.
 This supersedes the previous Ordinance relating to ‗Bachelor of Business Administration (BBA)’
Programme [V-4A]
1. INTRODUCTION
Department of Management Studies, SITE has been established in 2008 under Swami Vivekanand
Subharti University, Meerut with the vision to produce highly qualified skilled, trained,
competent management professionals and entrepreneurs for the benefit of industry,
government and society.
Mission to establish the Department of Management Studies was specifically centralized to focus
on:
Strive to create centre of excellence in specialized areas of technology and management to

enable its academic beneficiaries to become competent professionals capable of providing
sustainable solutions to challenging problems of the society and industry.
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
i. PROGRAMME OBJECTIVES:
1. To develop the ability among students for analysing business related problems.
2. To extend opportunity for students to work on multidisciplinary projects.
3. To explain students for a sound foundation in the management fundamentals leading to application.
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4. To promote student awareness of the life-long learning and to introduce them to professional ethics
and codes of professional practice
Specifically the objectives of the BBA Programme are:
1. To develop skills in students for self employment.

2. To stimulate in students an interest in research and initiate them into research methodologies.
3. To foster thinking minds that are sensitive to societal needs and issues thus making them good
human beings and responsible members of the society.
4. To prepare students for successful discipline specific careers.
ii. PROGRAMME OUTCOME:

After successful completion of the programme, an individual will be able to:
1. Apply knowledge of management theories and practices to solve business problems.

2. Develop Analytical and critical thinking abilities for data-based decision making.
3. Demonstrate discipline specific expertise.
4. Operate in a dynamic environment led by technological change.
5. Develop ethical and value-based leadership ability.
6. Define, analyse and interpret regional, national, global economic, legal, and ethical aspects of
business.
7. Support others in the achievement of organizational goals, contributing effectively to a team
environment.
8. Demonstrate Work ethics for the good of others and translate into a good citizen.
9. Practice good citizenship and responsible environmental caring.
2. RULES AND REGULATIONS FOR ADMISSION IN BBA
2.1 For admission in Bachelor of Business Administration programme, the applicant should have passed
with a minimum aggregate of 45% (40% for SC/ST) in 12th Class or equivalent from a recognized
University.
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2.2.1 The applicants may be required to appear at an entrance test followed by group discussion,
interview and counseling before admission.
2.2.2 The reservation and relaxation for SC/ST/OBC/PWD and other categories shall be as per the rules
of the Central Government/State Government, whichever is applicable.
2.3. The entire programme has to be completed within a maximum of five years from the date of original
admission in the programme.
3. CURRICULUM/ STRUCTURE OF PROGRAMME OF BBA
3.1 The programme shall be spread over three academic years, spread over six semesters comprising
actual teaching for a minimum of 90 days in each semester and Industrial Training for Summer
Internship of six to eight weeks in the second year.
3.2 The programme focuses on the following aspects:
a) Competency
b) Entrepreneurship
c) Skill Enhancement
d) Value Added Courses
e) Extracurricular activities
3.3 Choice Based Credit System (CBCS):
The CBCS provides an opportunity for the students to choose courses from the prescribed courses
comprising core, elective/minor or skill based courses. The courses can be evaluated following the
grading system, which is considered to be better than the conventional marks system. Therefore, it is
necessary to introduce uniform grading system in the entire higher education in India. This will
benefit the students to move across institutions within India to begin with and across countries. The
uniform grading system will also enable potential employers in assessing the performance of the
candidates. In order to bring uniformity in evaluation system and computation of the Cumulative
Grade Point Average (CGPA) based on student‘s performance in examinations, the UGC has
formulated the guidelines to be followed.
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The curriculum offers a total of 65 courses out of which the student has to complete 28 credit
courses and the total number of credits required for the award of BBA degree is 156 credits. The
student also has to complete in the first year a compulsory non-credit course. The courses are
divided into 4 categories, i.e. Core courses, Discipline Specific Electives courses, Ability
enhancement courses and Skills enhancement courses.
1. Core Course: A course, which should compulsorily be studied by a candidate as a core

requirement is termed as a Core course. The curriculum offers a total of 16 core courses comprises
of 6 credits each.
2. Elective Course: Generally, a course which can be chosen from a pool of courses and which may
be very specific or specialized or advanced or supportive to the discipline/ subject of study or which
provides an extended scope or which enables an exposure to some other discipline/subject/domain
or nurtures the candidate‘s proficiency/skill is called an Elective Course.
2.1 Discipline Specific Elective (DSE) Course Elective courses may be offered by the main
discipline/subject of study is referred to as Discipline Specific Elective (to be offered by main
discipline/subject of study). The curriculum offers 4 disciplines and under each discipline 8
discipline specific electives courses are offered in the final year. Out of these 8 discipline specific
courses 7 are theory based and one in the 6th semester is dissertation (2.2 section of ordinance). A
total of 32 discipline electives are offered. Each Discipline Elective is of 6 credits and the student
can choose only one of the four disciplines in the final year.
2.2 Dissertation/Project Work: An elective course of 6 credits designed to acquire

special/advanced knowledge, such as supplement study/support study to a project work, and
candidate studies such a course on his own with an advisory support by a teacher/faculty member is
called dissertation/project work. A Project/Dissertation work may be given in lieu of a discipline
specific elective paper. The student will pursue Summer Training after 2nd year which will be
evaluated in third semester End Semester Exams and will be of 6 credits.
2.3 Generic Elective Course (GEC): An elective course chosen generally from an unrelated
discipline/subject, with an intention to seek exposure to other subjects/disciplines is called a Generic
Elective Course. The curriculum offers a total of 8 Generic Elective courses of 6 credits each.
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P.S.: A core course offered in a discipline/subject may be treated as an elective by other
discipline/subject and vice versa and such electives may also be referred to as Generic Elective.
3. Ability Enhancement Courses: The Ability Enhancement (AE) Courses may be of two kinds: AE
Compulsory Course (AECC) and Skill Enhancement Courses (SEC). AECC courses (two) are the
courses based upon the content that leads to knowledge enhancement. They [(i) Environmental
Science, (ii) English/MIL Communication] are mandatory for all disciplines. SEC courses (minimum
two) are value-based and/or skill-based and are aimed at providing hands-on-training, competencies,
skills, etc. The curriculum offers a total of 6 Skill Enhancement Courses comprises of 3 credits each.
All core courses have a practical component, along with theory. Ability Enhancement courses are
theory based and Skills Enhancement courses have theory with the practical component if required.
After the fourth semester examination, every student during the summer vacation will undergo an on-
the-job practical training in a manufacturing, service or financial organization. The training will be for
6 to 8 weeks. The training will be as per the schedule mentioned in the curriculum. At the end of the
summer training the student shall submit a project report along with the certificate from company. The
project report is to be prepared by the student and to be submitted to the department within the
stipulated time for assessment.
3.4 The academic calendar shall be as follows:-

1st , 3rd & 5th Session - 1st Aug. to 30th Nov
Semester Exam - 1st Dec. to 15th Dec
2nd, 4th & 6th Session - 1st Jan. to 10th May
Semester Exam – 11th May to 31st May
Summer Training – 1st June to 31st July
3.5: Table of BBA programme Structure under CBCS from the academic year 2018-19
1st Year (I and II Semester)
Semester I
Course Code Course Name Course Type Teaching Load Per Credit Evaluation Subject
6
Week Total
L T P Total Internal Continuous ESE

Assessment
AEC-01/ English Language / Ability
AEC-02 Environmental Science Enhancement 2 1 3 3 5 5 5 35 50
Course
BBA-101 Principals of Management Core Course
5 1 6 6 15 5 10 70 100
and Organizational Structure
BBA-102 Business Statistics Core Course 5 1 6 6 15 5 10 70 100
BBA-103/ Any One from the List of General Elective 100
5 1 6 6 15 5 10 70
BBA-104 General Electives
Total 21 21 350
Semester II
Course Code Course Name Course Type Teaching Load Per Credit Evaluation Subject
Week Internal Continuous Total
Assessment
ES
Tests GA/P ATT
E
L T P Total /CT
AEC-01/ English Language / Ability

AEC-02 Environmental Science Enhancement 2 1 3 3 5 5 5 35 50
Course
BBA-201 Principles of Economics Core Course 5 1 6 6 15 5 10 70 100
BBA-202 Financial Accounting Core Course 5 1 6 6 15 5 10 70 100
BBA-203/ Any One from the List General Elective 100
5 1 6 6 15 5 10 70
BBA-204 of General Electives
Total 21 21 350
Non Credit Compulsory Course in First Year
HVE-01 Human Values and Professional Ethics Non Credit Compulsory Course to be covered in 1 st year
2nd Year (III and IV Semester)

Semester III
Course Course Name Course Type Teaching Load Per Credit Evaluation Subject
Code Week Internal Continuous ESE Total
Assessment
Tests GA/P/ ATT
L T P Total CT
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BBA-301 Macroeconomics Core Course 5 1 6 6 15 5 10 70 100
BBA-302 Principles of Marketing Core Course 5 1 6 6 15 5 10 70 100
BBA-303 Computer Applications in Core Course
5 1 6 6 15 5 10 70 100
Business Management
BBA- Any One from the List of General General
304/ Electives Elective 5 1 6 6 15 5 10 70 100
BBA-305
SEC-01/ Any One from the List of Skill Skill
SEC-02/ Enhancement Courses Enhancement 3 3 3 15 5 10 70 100
SEC-03 Course
Total 27 27 500
Semester IV
Course Course Name Course Teaching Load Per Credit Evaluation Subject Total
Code Type Week Internal Continuous
Assessment
ESE
L T P Total Tests GA/P/CT ATT
BBA-401 Business Research Core

5 1 6 6 15 5 10 70 100
Course
BBA-402 Human Resource Core
5 1 6 6 15 5 10 70 100
Management Course
BBA-403 Cost and Management Core
5 1 6 6 15 5 10 70 100
Accounting Course
BBA- Any One from the List General
404/ of General Elective Elective
5 1 6 6 15 5 10 70 100
BBA-405 Course
SEC-04/ Any One from the List Skill

SEC-05/ of Skill Enhancement Enhancem
3 3 3 15 5 10 70 100
SEC-08 Courses ent
Course
Total
27 27 500
3rd Year (V and VI Semester)

Semester V
Course Teaching Load Evaluation
Course Code Course Name Credit Subject Total
Type Internal Continuous ESE
8
Per Week Assessment
L GA/P/
T P Total Tests ATT
CT
BBA-501 Quantitative
Core Course 5 1 6 6 15 5 10 70 100
Techniques
BBA-502 Legal Aspects of
Core Course 5 1 6 6 15 5 10 70 100
Business
BBA-551 Summer Training
Report and
Field Work 6 6 6 100 100
Comprehensive
Viva Voce
Finance/Marketi Discipline
Elective – I 5 1 6 6 15 5 10 70 100
ng/Human Elective
Resources/
International
Business
Discipline
Elective – II 5 1 6 6 15 5 10 70 100
(2 Courses from Elective
any one
Discipline)
Total 30 30 500
Semester VI
Course Code Course Name Course Type Teaching Load Credit Evaluation Subject Total
Per Week Internal Continuous ESE

Assessment
L T P Total Tests GA/P/ ATT
CT
BBA-601 Business Core Course
Policy & 5 1 6 6 15 5 10 70 100
Strategy
BBA-602 Financial Core Course
5 1 6 6 15 5 10 70 100
Management
BBA-603 Business Core Course
5 6 6 15 5 10 70 100
Environment
Finance/Marketi Elective – III Discipline
5 1 6 6 15 5 10 70 100
ng/Human Elective
Resources/ Elective – IV Discipline
5 1 6 6 15 5 10 70 100
International Elective
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Business
(2 Courses from
any one
Discipline)
Total 30 30 500
TOTAL CREDITS 156 G TOTAL 2700
AE = Ability Enhancement CD = Core Discipline DSE = Discipline Specific Elective GA= Group
Assignment
3.6 List of all Courses under different categories for BBA Programme
Course Type Course Code Course Name

BBA- 101 Principals of Management and
1st Semester Organizational Structure
BBA-102 Business Statistics
BBA-201 Principles of Economics
2nd Semester
BBA-202 Financial Accounting
BBA-301 Macroeconomics
BBA-302 Principles of Marketing
3rd Semester
BBA-303 Computer Applications in Business
Management
Core Course
BBA-401 Business Research
4th Semester BBA-402 Human Resource Management
BBA-403 Cost and Management Accounting
BBA-501 Quantitative Techniques
5th Semester BBA-502 Legal Aspects of Business
BBA-601 Business Policy & Strategy

6th Semester BBA-602 Financial Management
BBA-603 Business Environment
Discipline Any 2 in V BBA FM 01 International Finance
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Specific Finance Semester Investment Banking and Financial
BBA FM 02
Elective : Services
Investment analysis and portfolio
BBA FM 03
A student can management
choose any BBA FM 04 Project Management and Appraisal
ONE group Any 2 VI BBA FM 05 Working Capital Management
from FOUR semester) BBA FM 06 Financial Markets and Institutions
groups. BBA FM 07 Strategic Corporate Finance
BBA FM 08 Research Project
Any 2 in V BBA MK01 Consumer Behaviour
semester BBA MK02 Sales and Distribution Management
BBA MK03 Advertising and Brand Management
Marketing BBA MK04 Retail Management
Any 2 in VI BBA MK05 Digital Marketing
semester BBA MK06 Marketing of Services
BBA MK07 International Marketing
BBA MK08 Research Project
Any 2 in V Organizational Theory Design and
BBA HR01
semester Development
BBA HR02 Management of Industrial Relations
Human BBA HR03 Industrial Relations and Labour Law
Resource BBA HR04 Group and Team in Organization
Any 2 in VI BBA HR05 Talent and Knowledge Management
semester BBA HR06 Training and Development
BBA HR07 Counseling and Negotiation
BBA HR08 Research Project
Any 2 in V BBA IB01 International Economics
International
semester BBA IB02 Global Business Environment
Business
BBA IB03 International Marketing
BBA IB04 International Distribution and Supply
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Chain Management
Any 2 in VI Export Import Policy and
BBA IB05
semester Documentation
BBA IB06 International Logistics Management
BBA IB07 Forex Management
BBA IB08 Research Project
Ability Enhancement Course AEC-01 English Language
AEC-02 Environmental Science
SEC-01 Personality Development and
Communication Skills
Any 1in III semester
SEC-02 E-Commerce
Skill Enhancement
SEC-03 Entrepreneurship for Small Business
Course
Any 1in IV semester SEC-04 Commodity and Stock Market
SEC-05 Personal Selling and Salesmanship
SEC-08 Office Management
Generic Elective Course Any 1in I semester BBA-103 Cyber Crimes and Law
BBA-104 Organisational Behaviour
Any 1in II semester BBA-203 Insurance & Risk Management
BBA-204 Production & Operations Management
Any 1in III semester BBA-304 Tax Planning
BBA-305 Industrial Psychology
Any 1in IV semester BBA-404 Indian Economy
BBA-405 International Business
Non Credit Compulsory Course (In 1st year) HVE-01 Human Values and Professional Ethics
Summer Training/Research/Dissertation BBA-551 Summer Training Project Report
Non-Credit NPTEL based Add-On Course/Certificates (Optional)

 Soft Skills for Business Negotiations and Marketing Strategies
 Supply Chain Analytics
 E-Business
 Innovation, Business Model & Entrepreneurship
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 Knowledge Management
 Leadership
 Management of Inventory Systems
 Management of New Products and Services
 Managing Services
 Financial Statement Analysis and Reporting
4. EXAMINATION AND EVALUATION
4.1 ATTENDANCE:
The students are expected to attend all the classes and should not have less than 75 % attendance in
theory as well as in practical classes, wherever held, to become eligible to appear for the university
examination. Short fall in attendance can, however be condoned in deserving cases to the extent of
10% by the Principal. If the short fall is more than 10% but not more than 15%, the Principal may
recommend deserving cases to the Vice Chancellor for condonation. The order of the Vice
Chancellor in this regard shall be final.
4.2 EXAMINATION:
All Courses offered by AVGSCMC under BBA programme will have an evaluation system within
two components as:
1. Continuous Comprehensive Assessment (CCA) accounting for 30% of the final grade that a
student gets in a course, and
2. End-Semester Examination (ESE) accounting for the remaining 70% of the final grade that the
student gets in a course.
A student will have to pass both the components i.e. CCA and ESE separately to become
eligible to be declared successful in a course.
4.2.1 CONTINUOUS COMPREHENSIVE ASSESSMENT (CCA) :
Continuous Comprehensive Assessment (CCA) will be of 30 marks comprised of:
4.2.1.1 Midterm written test / practical including in-between snap tests if any shall carry 15 marks
independently in each subject.
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4.2.1.2 Class test, Group assignment, Class presentation included during regular class teaching if any shall
carry 5 marks independently in each subject.
4.2.1.3 A maximum of 10 marks in each subject shall be awarded for attending classes (theory / practical)
as per the following norms:
85- 100% attendance - 10 Marks

80- 84.99% attendance - 9 Marks
75- 79.99% attendance - 8 Marks
70 – 74.99 % attendance - 7 Marks
65 – 69.99% attendance - 5 Marks
60 – 64.99% attendance - 3 Marks
51 - 59.99% attendance - 2 Marks
50% attendance - 1 Mark
Less than 50% attendance - 0 Mark
4.2.2 END SEMESTER EXAMINATION (ESE)

The remaining 70% of the final grade of the student in a course will be assessed on the basis of an
end semester examination (ESE) that will be for three hours duration and will cover the entire
syllabus of the course.
The question papers for the ESE will be got set by the Controller of Examinations (CoE) of the
Swami Vivekanand Subharti University (SVSU) by a selected faculty panel.
4.2.3 SUMMER TRAINING PROJECT REPORT (BBA-551):

a) After the fourth semester examination, every student during the summer vacation will undergo an
on-the-job practical training in a manufacturing, service or financial organization. The training will
be for 6 to 8 weeks.
b) During the training, the student is expected to learn about the organization and analyze and suggest
solutions of a live problem. The objective is to equip the student with the knowledge of actual
functioning of the organization and problems faced by it with a view to exploring feasible solutions
and suggestions.
c) During the training, the organization (where the student is undergoing training) will assign a
problem/project to the student.
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d) The student, after completion of the training will submit a report that will form part of the fifth
semester examination.
e) The report (based on the training and the problem/project studied) prepared by the student will be
known as Summer Training Project Report. The report should ordinarily be based on primary data.
It should reflect in-depth study of a micro problem, ordinarily assigned by the organization where
student undergoes training. Relevant tables and bibliography should support it.
f) The report should have a comprehensive chapter about the organization where the student has
undergone training. This should deal with brief history of the organization, its structure,
performance, products/services and problems faced. This chapter will form part I of the report. Part
II of the report will contain the study of the micro research problem. The size of the report
ordinarily will be 100 to 150 typed pages in standard font size (12) and double spacing. Three
neatly typed and soft bound (paperback) copies of the report will be submitted to the Department.
The report will be typed in A-4 size paper.
g) The report will have two certificates. One by the Head of the Department and the other by the
Reporting Officer of the organization where the student has undergone training. These two
certificates should be attached in the beginning of the report.
h) The report will be evaluated by one external examiner. He/She shall award marks on the Summer
Training Report out of maximum of 100 marks (75 marks shall be for presentation and
comprehensive viva voce and 25 marks for the report).
i) The student will make presentation in the presence of teachers and students. The student is
expected to answer the queries and questions raised during the presentation.
j) The report will only be admissible for examination if it clears the rules for plagiarism set by the
university.
k) The summer training project report along with comprehensive viva voce is equal to 6 credits.
4.3 PAPER SETTING
The work of setting the end semester examination papers and evaluation of scripts and conduct of the
end semester practical examination shall be assigned to the course teachers as well as to outsiders,
ordinarily in the ratio of 50:50 for internal and external valuation respectively.
4.4 RESULTS
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The result shall be prepared at the end of each academic year of the course by aggregating the marks
obtained in the theory and practical examinations in all the semesters of the course till date.
1. A candidate shall be declared as passed at the end of an academic year if he/she secures minimum
40% marks in each theory & practical paper separately (including project reports and comprehensive
viva) and 40% in aggregate.
2. If a student obtained 40% marks in at least 50% of the papers (ignoring fractions) including project
report, he/she will be provisionally promoted to the next year with carryover papers and will have to
appear & obtain pass marks in carryover papers along with the subsequent regular examinations for the
relevant semester.
3. If a candidate fails in only one head/subject and having passed in all other head/subject of the given
examination of the year than his/her deficiency of maximum five (05) marks may be fulfilled by grace
marks after fulfilling the conditions given below:
(A) If a candidate fails in only one head/subject and having passed in all other heads/subjects of the
given examination of a semester*/year, then his/her deficiency of marks may be fulfilled by grace
marks under the following conditions:-
(i) Grace marks are not a matter of right of the student but are the discretion of the University.
(ii) Provided that the candidate has appeared in the main examination of the concerned course and falls
short of pass marks by not more than five (05) marks in theory paper only. Benefit of above
mentioned shall not be given to the candidate who had appeared in supplementary/special
examination/carry over examination.
(iii) Further, benefit of grace marks may be given only to the candidate who will pass the entire
concerned examination of the semester*/year after awarding the grace marks and not for the
purpose of promoting the student to next year with back papers or for improvement of division or
percentage.
(iv) If in a head/subject of an examination passing in Theory, Practical or sessional exams separately is
mandatory, then the benefit of grace marks shall be given only in Theory examination of the
University examination.
(v) The award of grace marks permissible shall be on the basis of 1 grace mark for every 05 marks
secured by an examinee over and above the minimum passing aggregate marks of all subjects of the
year.
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(B) Awarding of Grace Marks shall be done as given below:-
Aggregate Marks Obtained over & Permissible Grace Marks
above minimum passing marks
1-5 1
6-10 2
11-15 3
16-20 4
21-25 5
(i) Total number of Grace Marks given to the student will be marked with astrick (*) at the bottom
of the marksheet.
* Grace marks in semester examination will be considered hereinafter.
(d) A student not covered by clause (a) to (c) above shall have the following options to complete his/her
course -
(i) He/ she may take admission on payment of full annual course fee and repeat the entire year of study.
He /She shall be treated as a regular student. Or
(ii) He /She may pay only University exam fee for the End Semester Examination and appear in the End
Semester University exams directly. He /She shall not be allowed to attend classes and the Sessional
marks obtained earlier shall be retained. Or
(iii) He /She may pay half of the annual course fee and attend classes. The sessional marks obtained by
him/her earlier shall be retained. There will not be any requirement of minimum attendance for
appearing in the University examination
(e) A student will not be promoted to the next academic year if the carryover papers are more than 50%
at one point of time.
5. EVALUATION UNDER GRADING ASSESSMENT

The minimum Grade/ Grade Point required to pass each paper in a semester examination under
CBCS shall be Grade D/ Grade Point 4 in each theory paper/ Practical/Project (wherever applicable)
in External Examination and Internal Assessment separately.
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5.1 CALCULATION CRITERIA:-
To implement the following grading system, the colleges/campuses shall use the following UGC
recommended 10 point grading system:
Marks (%) Letter Grades Grade Points (G)

85-100 A++ (Outstanding) 10
75 to < 85 A+ (Excellent) 9
70 to <75 A (Very Good) 8
65 to <70 B+ (Good) 7
60 to <65 B (Above Average) 6
50 to <60 C (Average) 5
40 to <50 D (Pass) 4
0 to <40 F (Fail) 0
AB (Absent) 0
5.2 COMPUTATION OF SGPA AND CGPA
(Si)= £ (Ci x Gi)/ £ Ci, where Ci is the number of credits of the ith course and Gi is the grade point
scored by the student in the ith course.
CGPA=£(Ci x Si) / £ Ci where Si is the SGPA of the ith semester and Ci is the total number of
credits in that semester.
The SGPA and CGPA shall be rounded off to 2 decimal points and reported in the transcripts.
6. POWER TO MODIFY
In the event of any emergent situation, if any deviation is considered necessary, the Vice Chancellor is
authorized to modify the Ordinance. It will subject to the subsequent ratification by the Executive
Council.
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BBA Programme
Syllabus
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BBA 1st Year 1st Semester
Course Name: Environmental Studies
Course Code: BBA 008
Course Credit: Lecture: 3 Tutorial:
Ability Enhancement
Course Type:
Compulsory Course
Lectures delivered: 30
End Semester Examination System

Maximum Marks Allotted Minimum Pass Marks Time Allowed
35 20 2 hours
Continuous Comprehensive Assessment (CCA) Pattern

Assignment/ Tutorial/
Minor Tests(marks) Attendance Total
Presentation
5 5 5 15
OBJECTIVES:
1. Understanding of major concepts in environmental sciences and creating the awareness about
environmental problems among people;
2. Recognize the interconnectedness of multiple factors in environmental challenges;
3. Imparting basic knowledge about the environment and its allied problems to develop an attitude of
concern for the environment in respect to environment protection and environment improvement;
4. Motivating students to participate in Develop analytical skills, critical thinking, in identifying and
solving environmental problems.
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UNIT Content Hours
Concept of Environment :
I Definition and concept of environment; Types and components of environment 3

(Lithosphere, Atmosphere, Hydrosphere, Biosphere); Scope and multidisciplinary
nature of the subject; Man-environment relationships.
Ecology and Ecosystems
Concepts of Ecology: Subdivisions of ecology; Ecological factors - climatic, edaphic,

physiographic and biotic; Concept of Biological clock; physiological adaptation of
Hydrophytes, Xerophytes, mesophytes; Ecological Succession and classification
(hydrosere, xerosere, mesosere etc.).
II 7
Structure and Functions of Ecosystem; a) Forest ecosystem b) Grassland ecosystem
c) Desert ecosystem d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans,
estuaries); Trophic Levels; Ecological Pyramids; food chains and food webs; Energy
flow in an ecosystem; Ecological Interactions; Ecotone; Habitat; Ecological Niche;
Resilience.
Environmental Pollution and Global Environmental Issues • Environmental

pollution: types, causes, effects and controls; Air, water, soil, noise, thermal and
radioactive pollution; Solid waste management: Control measures of urban and
III industrial waste, special reference e-waste, biomedical waste; Climate change; global 10
warming; ozone layer depletion; acid rain and its impacts on human communities and
agriculture; Case studies on Pollution Tragedies: Love canal, Bhopal Gas, Endosulfan
and Minamata; International Agreements: IPCC, Montreal and Kyoto protocol.
Natural Resource Management and Biodiversity Conservation Renewable and
IV non renewable energy resources, use of alternate energy resources, Water resources: 8
sources, usage, over-exploitation and sustainable management of water resources;
Conflicts over water (international & inter-state); Land resources: land use change,
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land degradation, soil erosion and desertification; Forest Resources: types of forest in
India, importance of forests, deforestation, Disaster management: floods, earthquake,
cyclones and landslides.
Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity; IUCN-

Red Data Book categories; Hot spots in India; Biomes; Role of Govt. and Non-
Government organizations in Conservation of Biodiversity in India; International
Biodiversity conservation practices and strategies.
Environmental Education and Management
Environmental Education and movements: Goals of environmental education;

Environmental education at primary, secondary and tertiary level Chipko, Silent
V Valley, Bishnoi, Narmada Bacchao Andolan, and Tehri Dam Conflict; Environmental 6
communication and public awareness; Environmental ethics: Green Politics, Earth

Hour, Green Option Technologies; EIA- Principles and Process; ISO standards: ISO
9000 and 14000; Environment Laws and Practices.
Course Outcome: Students will be able,
1. To understand the concept and function of the environment and recognize the physical, chemical,
and biological components of the earth‘s systems and their functions.
2. To acquire the awareness on the ecosystem structure and process which interlinked with human
survival, intensively need attention at global and regional level.
3. To identify common and adverse impacts of human activities on biotic communities, soil, water,
and air quality and suggest sustainable strategies to mitigate these impacts;
4. Develop an understanding of environmental pollutions and hazards and general measures to control
them.
5. To identify surrounding natural resources including renewable resources and non-renewable
resources and practices for their restoration.
6. To realize the importance of biodiversity for maintaining ecological balance and Global
conservation practices and strategies.
22
7. To analyze the need for sustainable development in respect of environmental management through
Policies, movements and social awareness.
8. To acquire skills required to research and analyze environmental issues scientifically in applied
situations such as careers.
Text Books: (02)
1. Deshwal, S. & Deshwal A. Environmental ecology. New Delhi: Dhanpat Rai & co.
2. Gupta, K. M. Environmental Studies. New Delhi: Umesh Publications.
Reference Books: (5 to 6 maximum)
1. Banerji, K.S., Environmental Chemistry, TMH publication.

2. Bhargava & Gupta, Environmental Pollution & Human Health, CBS publication.
3. D. K. Asthana, Environment : Problems & Solutions, S. Chand Publishing, 2001
4. G. Tyler Miller, Environmental Science Working With the Earth, Cengage Learning.
5. Ghosh, G.K., Environment and Development, ARH publication.
6. Godfrey Boyle, Renewable Energy, Oxford University Press.
7. Kumar, A., Environment Pollution and Management, ARH publication.
8. M K Varshney, Environmental Pollution & Control, Ashian Publication.
9. Odum Eugene P, Fundamental of Ecology, Cengage Learning
10. Rajagopalan, R, Environmental Studies, Oxford University Press
11. Sakarama Somayaji, Environmental Concept and Sustainable Development, TERI.
12. Shivdut Upadhyay, Environmental Education and Disaster Management, Bharat Publication.
13. Shrivastava, A.K., Environmental Ethics, ARH publication.
14. Trivedi, P.R., Ecology & Environment, ARH publication.
23
Course Name: English Communication
Ability Enhancement
Course Type:
Compulsory Course

30 20 2 hours

Assignment/
Minor Tests(marks) Tutorial/ Attendance Total
Presentation
10 5 5 20
OBJECTIVES:
The purpose of commencing English communication skills course is to develop in students

fundamental communication skills being integral to personal, social and professional interactions. One
of the significant associations among human beings is the ability to share thoughts, emotions and ideas
through various means of communication: both verbal and non-verbal. The present course hopes to
address most of these aspects through an interactive approach of teaching learning process; focusing on
various dimensions of communication skills. The course also focuses on enhancing the ability to
handle casual and formed satiations in terms of personal and intellectual grooming.
24
Modules Content Hours
Self Introduction
I  Introducing self 3
 Speaking about achievements
 Voicing future aspects
Non verbal Communication
II 6
 Body Language
 Paralanguage skills
Manners and Etiquettes
 Personal grooming
III 6
 Dress code
 Telephone etiquettes
 Intellectual grooming
Conversation in Real life situations
 Meeting people,
IV 6
 Travelling
 Visiting Places
 Shopping
Public Speaking skills
V  Extempore 6
 Role Play
 Group Discussion
Practical Assessment
VI 3
 Presentations
25
Learning Outcomes:
1. Projecting the first impression

2. Use simple forms of polite expressions to establish basic social contact and to perform
everyday functions including making requests and offers, conducting simple phone
conversations, asking and telling time, giving simple directions, asking about price,
ordering a meal, etc.
3. Students learn to use general, social and professional language.
4. Polishing manners to behave appropriately in social and professional circles.
5. Handling difficulty situations with grace style and professionalism.
Books Recommended:
1. An introduction to Professional English and Soft Skills by B. K. Das et al., Cambridge

University Press
2. Technical Communication: Principles and Practice, Second Edition by Meenakshi Raman and
Sangeeta Sharma, Oxford Publications.
3. Effective Technical Communication by M Ashraf Rizvi, The McGraw-Hill companies.
4. Understanding Body Language by Alan Pease.
5. Communicative Grammar of English by Geoffrey Leech and Ian Svartik.
6. Better English Pronunciation by J.D.O‘Connor.
7. English Grammar by Wren and Martin.
8. Strengthen Your English, M. Bhaskaran and D. Horsburgh, Oxford University Press, Delhi
1973
26
Principles of Management and Organization Structure
Course Code: BBA- 101
Course Credit: 06 Lecture: 5 Tutorial: 1
Course Type: BBA Core Course
Lectures delivered: 50 L + 10 T

70 28 3 hrs

Assignment/
Presentation
15 5 10 30
Course Objective:
 This course is designed to provide students understanding basic Principles and concept of
Management.
 To provide an overview of the major functions of management.
 Emphasis is on planning, organizing, controlling, directing, and communicating.
27
UNIT Content Hours
EVOLUTION OF MANAGEMENT THOUGHT
CLASSICAL SCHOOL: F. W. Taylor: Scientific Management Theory,

Classical Organisation Theory, Fayol‘s Principles of Management, And Max
I 12
Webers‘ Bureaucratic Model.
BEHAVIOURAL SCHOOL: Mary Parker Follet, Chester Bearnard,

Howthorne Studies.
MANAGEMENT FUNCTIONS AND PLANNING
II Basics management functions, role of manager Overview of Planning: Types 12

of Plans & The planning process; Decision making: Process, Types and
Techniques. Control: Function, Process and types of Control;
ORGANISING & COORDINATING WORK:
III Principles of organizing: Common organisational structures; Delegation & 12

Decentralization: Factors affecting the extent of decentralization, Process
and Principles of delegation.
OWNERSHIP
Basic forms of Business Ownership; Special forms of ownership:

IV Franchising, Licensing, Leasing; Choosing a form of Business ownership; 12
Corporate Expansion: mergers and acquisitions, diversification, forward and

backward integration, joint ventures, Strategic alliance.
STAFFING
V Concept of staffing - Recruitment and Selection; Orientation; Training and 12
Development; Career Development; Performance Appraisal.
28
Course Outcomes:
 Evaluate the global context for taking managerial actions of planning, organizing and
controlling.
 Demonstrate critical thinking when presented with managerial problems and express their
views and opinions on managerial issues in an articulate way.
 Understand basic concepts of organisational structure
 Explain the advantages and disadvantages of centralised and decentralised organisations.
 Analyse organisations in terms of theories, concepts, and design factors
 Engage in research and inquiry to design problem solutions supported by analysis of
contemporary practice.
 Work independently and collaboratively to analyse organisational structure, reflect upon, and
communicate the outcomes of each project stage.
Text Books: (02)

1. Principal and Practice of Management : L.M. Prasad
2. Business Organisation & Management : Singh & Chhabra
1. Essentials of Management: Koontz ‗O‘ Donnel
2. Management: Stephen P. Robbins
3. Functions and Process of Management: J. K. Jain
Weblinks
https://www.tutorialspoint.com/management_principles/management_principles_tutorial.pdf
https://study.com/academy/lesson/organizational-structure-definition-types-examples.html
http://www.pearsoncanada.ca/media/highered-showcase/multi-product-showcase/robbins-ch05.pdf
29
BBA 1st Year Semester 1st
Business Statistics
Course Type: Core Course

70 28 3 Hours

Tests Attendance Total
Presentation/class test
15 5 10 30
Course Objective: The objective of course is to provide basic knowledge of quantitative methods and
their commercial application for decision making in business.
UNIT Content Hours
INTRODUCTION TO STATISTICS: Background and Basic concepts:

I Introduction, Definition of Statistics, Functions, Scope, Limitations, 8
Classification and Tabulation of Data.
MEASURES OF CENTRAL TENDENCY: Introduction, Types of

II averages, Arithmetic Mean (Simple and Weighted), Median, Mode, Graphic 12
location of Median and Mode through Ogive Curves and Histogram.
III MEASURES OF DISPERSION AND SKEWNESS: Meaning, 14
30
Calculation of Absolute and Relative measures of dispersion, Range ,Mean
Deviation , Standard Deviation Quartile Deviation , and Coefficient of
Variation.
Measures of Skewness: Meaning of Skewness, Symmetrical &Skewed

Distributions, Absolute and Relative Measures of Skewness, Karl Pearson‘s
Coefficient of Skewness.
CORRELATION AND REGRESSION ANALYSIS: Correlation,

Meaning & Definition , Uses , Types , Probable error , Karl Pearson‘s &
IV Spearman‘s Rank Correlation (Excluding Bivariate and Multiple 12
correlation). Regression - Meaning and Definition, Regression Equations,
Problems
INDEX NUMBERS: Meaning & Definition , Uses , Classification ,

Construction of Index Numbers , Methods of constructing Index Numbers ,
V Simple Aggregate Method , Simple Average of Price Relative Method , 14
Weighted Index numbers , Fisher‘s Ideal Index (including Time and Factor
Reversal tests) , Consumer Price Index, Problems
Course Outcomes: After studying this course the student should be able to
 Understand the basic concepts of the Statistics and use the idea about mean median, mode in
real life.
 Estimate the level of correlation, regression and the relationship for the given bivariate data and
its various applications.
 Explain the basic concepts of index number & time series and its uses in real life applications.
Text Books:
1. S P Gupta: Statistical Methods, Sultan Chand, Delhi
2. KK Sharma: Business Statistics, Krishna Educational Publishers
Reference Books:
1. C.R.Reddy : Quantitative Techniques for Management Decisions, HPH.
2. Dr. B N Gupta: Statistics (SahitytaBhavan), Agra
31
BBA 1st Year Semester 2nd
PRINCIPLES OF ECONOMICS

70 28 3 Hours

Assignment/
Tutorial/
Presentation/class
test
15 5 10 30
Course Objective:
1. To promote the ability to understand the basic concepts of Economics

2. To apply economic analysis in the formulation of business policies.
3. To use economic reasoning to problems of business.
UNIT Content Hours
I Economics – Nature and Characteristics – Scope – Relationship with other 8
32
disciplines. Concept of Utility – Law of Diminishing Marginal Utility.
Concept of Consumer Surplus
Demand, Supply and Market equilibrium: individual demand, market

demand, Laws of Demand. Determinants of demand, movements vs. shift in
demand curve.
II 14
Elasticity of demand, Price elasticity of demand, income elasticity of
demand, cross price elasticity of demand. Supply: Determinants of Supply.
Market equilibrium and price determination.
Theory of Production: Meaning and Concept of Production, Factors of

III Production and Production function, Law of Variable Proportions (Short Run 10
Production Analysis), Law of Returns to a scale.
Cost Analysis :Accounting Costs and Economic Costs, Short Run Cost
Analysis : Fixed, Variable and Total Cost Curves, Average and Marginal
IV 12
Costs, Long Run Cost Analysis : Economies and Diseconomies of Scale and
Long Run Average and Marginal Cost Curves
Market Structures- Types, Factors affecting types of market structures,

V Perfect and imperfect competition. Monopoly, Monopolistic competition and 6
Oligopoly. Price and Output determination under perfect competition.
Course Outcomes:
Upon successful completion of the course, students will be able to:
1. Understand that economics is about the allocation of scarce resources.
2. List the determinants of the demand and supply for a good in a competitive market and explain
how that demand and supply together determine equilibrium price.
3. Understand the costs of production and how profit-maximizing firms determine how much to
produce. Be able to distinguish between long-run decisions and short-run decisions.
4. Distinguish between perfect competition and imperfect competition and be able to explain the
welfare loss in non-competitive markets.
33
Text Books:
1. Ahuja, H.L., Business Economics, S. Chand & Co., New Delhi.
2. M. L. Seth, Micro Economics
3. Deepashree, Principles of Micro Economics, Ane Books Pvt Ltd, New Delhi
4. I.C. Dhingra, Microeconomics - Theory & Practice, S. Chand & Co., New Delhi.
Reference Books:
1. Dominick Salvatore. Principles of Microeconomics (5th ed.) Oxford University Press
2. Principles of Economics, Economic Analysis – V. Lokanathan.
3. Economic Analysis – K.P.M. Sundharam & E.N. Sundharam.
4. SPS Chauhan, Micro Economics, An Advanced Treatise, Prentice Hall of India.
Weblinks
1. https://www.mooc-list.com/course/econ-1-principles-economics-stanford-online
2. https://swayam.gov.in/course/4444-an-introduction-to-microeconomics
3. https://www.youtube.com/watch?v=Vss3nofHpZI
4. https://swayam.gov.in/course/4327-fundamentals-of-microeconomic-theory
34
BBA 1st Year Semester 2nd
FINANCIAL ACCOUNTING

70 28 3 Hours

Assignment/
Tutorial/
Presentation/class
test
15 5 10 30
Course Objective: The objective of this subject is to acquaint students with the accounting concepts,
tools and techniques influencing business organizations
UNIT Content Hours
Financial Accounting-Definition, scope, objectives of financial accounting,

Accounting Vs Bookkeeping. Advantages and Limitations of Financial
I Accounting. 12
Concepts and conventions, Principles of Accounting.
35
Types of accounts, rules of debit and credit. Subsidiary books, Cash Book.
2 12
Accounting Process- Journals, Ledger, Preparation of Final accounts.
Depreciation Meaning, need and importance of depreciation. Methods of

3 12
charging depreciation.
SHARE CAPITAL AND DEBENTURES: Features of Equity share capital,

4 Preference share Capital, Share Vs Debentures. Entries relating to issue, 12
forfeiture and reissue.
5 Analysis and interpretation of financial statements through ratio analysis. 12
Course Outcomes:
Upon successful completion of the course, students will be able to:
• Get an insight to the concepts and principles for their routine monetary transaction.
• Prepare financial statements in accordance with Generally Accepted Accounting Principles and its
excel application.
Text Books:
1. Financial Accounting For Management: By Dr. S. N. Maheshwari, Vikas Publishing House. 2017
2 Financial Accounting For Management: By Amrish Gupta, Pearson Education, 2017
Reference Books:
1. Accounting Made Easy By Rajesh Agarwal & R Srinivasan, Tata McGraw –Hill, 2015
2. Fundamentals of Accounting & Financial Analysis: By Anil Chowdhry, Pearson Education, 2017
Weblinks:
1. https://www.zeroinfy.com/mod/resource/view.php?id=4542
2. https://targetstudy.com/courses/bcom-financial-accounting.html
3. https://sol.du.ac.in/course/view.php?id=149
4. https://www.youtube.com/watch?v=80QWVZCxbaA
5. https://www.studocu.com › ... › Introduction to Financial Accounting
36
BBA 2nd Year Semester 3rd Semester
MACRO ECONOMICS

70 28 3 Hours

Assignment/
Tutorial/
Presentation/class
test
15 5 10 30
Objective:
The objective of this course is to provide knowledge about the principles of macroeconomics to
students.
UNIT Course Content Hours
Macroeconomics Concepts, Background of Macroeconomics. Need and

I Limitations of Macroeconomics. Difference between micro and 12
macroeconomics. The circular flow of income and expenditure, Two sector
37
model of Economy.
Measurement of macroeconomic variables: National Income Accounts,

Gross Domestic Product, National Income, Personal and Personal disposable
II income. Concept of Multiplier. Classical theory of income and employment. 12
Keynesian Model of Income Determination: Aggregate Demand in a Two

Sector Economy. Consumption Function, Saving Function
Money: Functions of money, quantity theory of money, determination of

money supply and demand, H theory of money multiplier. The process of
III Credit Creation and the deposit multiplier. 12
Natural rate theory. Demand for Money and rate of interest :Classical
Approach Demand for Money and rate of interest :Keynesian Approach
Monetary Policy: Introduction Instruments of Monetary Policy. Meaning of

IV 12
Fiscal Policy Instruments of Fiscal Policy
The IS-LM Model for a Two Sector Economy: Introduction The Goods
Market Equilibrium in a Two Sector economy: IS Curve The Money Market
Equilibrium in a Two Sector economy: LM Curve Equilibrium in Two
V markets: Goods Market and Money Market. A shift in the IS-LM curves 12
Open Economy: brief introduction to BoP account, market for foreign

exchange and exchange rate, monetary and fiscal policy in open economy.
 Describe the meaning of macroeconomics and circular flows of income.
 Determine the theoretical aspects of National Income and its aggregates including solving
numerical problems and develop an understanding of Keynesian macroeconomics
 Identify the determinants of demand and supply of money and the working of multiplier in
developed and developing countries
38
 Display a mature understanding of monetary and fiscal framework for policy making and its
limits
 Grasp the integration of goods and money market and develop the ability to predict the cause
and effect of policy changes on macroeconomic variables using IS-LM framework
Text Books:
1. Ahuja, H.L., Macro Economics, S. Chand & Co., New Delhi.
2. Froyen, R.P. (2011): Macroeconomics-theories and policies (8th ed.) . Pearson:
3. Dornbusch and Fischer (2010). Macroeconomics (9thed.). Tata McGraw Hill
4. N Gregory Mankiw (2010). Macroeconomics (7thed.). Worth Publishers
Reference Books:
1. Olivier Blanchard, Macroeconomics (2009). (5thed.) Pearson
39
Principles of Marketing

70 28 3 hrs

Assignment/
Presentation
15 5 10 30
Course Objective:
1. This course aims to familiarize students with the marketing function in organizations.
2. It will equip the students with understanding of the Marketing Mix elements and sensitize them to
certain emerging issues in Marketing.
3. The course will use and focus on Indian experiences, approaches and cases
40
UNIT Content Hours
Introduction: Nature, Scope and Importance of Marketing, Evolution of

Marketing; Core marketing concepts
I Marketing Environment: Demographic, economic, political, legal, socio 10
cultural, technological environment (Indian context); Portfolio approach–

Boston Consultative Group (BCG) matrix
Segmentation, Targeting and Positioning: Levels of Market Segmentation,

II Basis for Segmenting Consumer Markets, Difference between Segmentation, 10
Targeting and Positioning;
Product & Pricing Decisions: Concept of Product Life Cycle (PLC),

Product Classification, Product Line Decision, Product Mix Decision,
Branding Decisions, Packaging & Labelling, New Product Development.
III 10
Pricing Decisions: Determinants of Price, Pricing Methods (Non-
mathematical treatment), Adapting Price (Geographical Pricing, Promotional
Pricing and Differential Pricing).
Promotion Mix: Factors determining promotion mix, Promotional Tools –

basics of Advertisement, Sales Promotion, Public Relations & Publicity and
IV 12
Personal Selling; Place (Marketing Channels): Channel functions, Channel
Levels, Types of Intermediaries: Types of Retailers, Types of Wholesalers.
Marketing of Services - Unique Characteristics of Services, Marketing

V 8
strategies for service firms – 7Ps; Digital Marketing; Rural Marketing
Course Outcomes:
After studying this course the student should be able to
 Understand the concepts of marketing and their application in real world.
 Describe the contribution of marketing function to overall success and growth of a company.
 Analyze and compare the quality of marketing programs being run in various types of
organizations.
41
 Assess the interlinking of marketing function with other functions of the organization.
 Compare the various marketing tools, their interrelationship and strategic importance
Text Books: (02)

1. Ramaswamy, V.S. & Namakumari, S.: Marketing Management: Global Perspective-Indian
Context, Macmillan Publishers India Limited.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., & Ul Haq, E.: Principles of Marketing: A South
Asian Perspective, Pearson.
Reference Books:
1. Zikmund, W.G. & D Amico, M.: Marketing, Ohio: South-Western College Publishing
2. John Frain. Marketing Management . McGraw Hill Education
3. Koirala, K.D. Principles of Marketing: Kathmandu: Buddha Academic Publications.
Weblinks
https://www.mooc-list.com/course/principles-marketing-saylororg
https://open.lib.umn.edu/principlesmarketing/front-matter/publisher-information/
https://www.powershow.com/view/cee4-
MjQ5M/Principles_of_Marketing_powerpoint_ppt_presentation
http://www.studymode.com/course-notes/Principles-Of-Marketing-Exam-Notes-1264162.html
42
Computer Applications in Business Management
Course Credit: 06 Lecture: 04 Practical: 02
Lectures delivered: 40L +20P

70 28 3 Hours

Assignment/
Tutorial/
Presentation/class
test
15 5 10 30
Course Objective: This is a basic paper for Business Administration students to familiarize with basic
principles of computer system including computer arithmetic, hardware, operating system, software
applications, internet and world-wide web and their applications in the relevant fields.
UNIT Content Hours
I Introduction to Computer: Computer Characteristics, Evolution of 4

computer and Generations of Computer. Types of Computer, Input Devices,
43
Output Devices.
Personal Computers- PC and its main components, hardware configuration,

Computer Memory – Concept, Internal and External Memory, Internal
II Memory Types-RAM, SRAM, DRAM, ROM, PROM, EPROM, EEPROM 10
External Memory- Floppy Disk, Hard Disk, CD, DVD, ZIP drive. Factors
influencing on PC performance.
Software – System and Application Software, Operating system- Functions

and types. Computer Languages- Lower level language and Higher level
III 10
language, compiler and interpreter, Characteristics of Good Language.
Introduction to Windows, Basic commands in Windows.
Modern Information Technology – Network Topology, Basic idea of Local

Area Networks and Wide Area Networks, Intranet and Internet, Basic
IV 10
requirements for internet connection, Internet Access, E-mail, Discussion
groups, Search tools, Web utilities
Computer Applications: Essential features of computer systems and

structures required for office automation, communications, control systems,
V 6
data acquisition, interactive multimedia, networking, parallel processing and
neural networks.
Course Outcomes:
By the end of this course, students should be able to:
1. Understand the basic computer vocabulary;
2. Understand the basic roles and responsibilities of the software, hardware and operating system;
3. Make the use of the applications, and locate and use sufficient and appropriate resources to
learn how to apply computer application software features specially using the software‘s help
facility and online tutorials and reference.
Text Books:
1. Mano – Computer System Architecture; Pearson Education
44
2. Tanenbaum – Structured Computer Organization, Pearson Education
3. Sinha, P. K., & Sinha, P. Computer fundamentals. New Delhi: BPB Publications.
4. Nortan, P. Introduction to computers. New Delhi: Tata McGraw Hill.
Reference Books:
1. Martin & Powell – Information Systems: A Management Perspective; McGraw-Hill
2. Laudon & Laudon – Management Information Systems: Pearson Education
3. Comer: Computer Networks and the Internet: Pearson Education
4. Graham Curtis – Business Information Systems: Addison Wesley.
45
BBA 2nd Year Semester 4th Semester
Business Research
Course Credit: Lecture: 05 Tutorial: 01

70 28 3hrs

Assignment/
Presentation
15 5 10 30
Course Objective:
 The objective is to create an awareness of the Process of Research, the tools and techniques of
research and generation of reports.
 To provide an exposure to the students pertaining to the nature and extent of research
orientation, which they are expected to possess when they enter the industry as practitioners.
 To give them an understanding of the basic techniques and tools of business marketing
research.
46
UNIT Content Hours
INTRODUCTION TO RESEARCH
Meaning – Objectives – Types of Research – Scope of Research – Research

Approaches – Research Process – Research Design – Research Methods Vs
I Research Methodology - Steps in Research – Problem Formulation – 14
Statement of Research Objective – Exploratory – Descriptive – Experimental
Research.
METHODS OF DATA COLLECTION
Observational and Survey Methods – Field Work Plan - Administration of

II 12
surveys - Training field investigators - Sampling methods - Sample size.
TOOLS FOR COLLECTION OF DATA
Questionnaire Design; Attitude measurement techniques – Motivational

III 12
Research Techniques – Selection of Appropriate Statistical Techniques
STATISTICAL METHODS
Tabulation of data - Analysis of data –Testing of Hypothesis, Advanced

techniques – ANOVA, Chi-Square - Discriminant Analysis - Factor analysis,
IV 12
Conjoint analysis - Multidimensional Scaling - Cluster Analysis (Concepts
Only).
REPORT WRITING
V 10
Types of Reports, Business, Technical and Academic Report writing –
47
Methodology Procedure – Contents – Bibliography
Course Outcomes:
● Illustrate different types of samples with examples
● Construct a questionnaire for collection of primary data keeping in mind the topic chosen for
research
● Narrate your experience using observation technique
● Diagrammatically present the information collected through the questionnaire
Text Books:
1. Cooper and Schindler: Business Research Methods 12th edition, MC Graw Hill S.N. Murthy, V.
Bhojanna: Business Research Methods Excel Books.
2. C.R. Kothari, Research Methodology (2nd revised edition), New Age Educational Publications.
Reference Books:
1. Aaker, Kumar, Day - Marketing Research. Wiley.
2. Gupta S; Research Methodology and Statistical Techniques, Deep & Deep Publication (P) Ltd.
3. Tripathi P.C:A Textbook of Research Methodology, Sultan Chand & Sons.
Weblinks
https://www.shortcoursesportal.com/disciplines/23/business-management.html
https://www.crectirupati.com/sites/default/files/lecture_notes/BRM_notes.pdf
http://iimra.com/certified-market-research-professional/
48
Human Resource Management
Course Code: BBA-402
Course Credit: 5+1 Lecture: 5 Tutorial: 1
Course Type: CORE COURSE
Lectures delivered: 50L+10T

70 28 3 Hrs
Assignment/
Presentation
15 5 10 30
Objective: To enable the students to understand and comprehend the vital issues of HRM in a dynamic
environment.
UNIT Content Hours
Human Resource Management: Concept and Functions, Role, Status and

competencies of HR Manager, HR Policies, Evolution of HRM. Emerging
I 10
Challenges of Human Resource Management; workforce diversity,
empowerment, Downsizing; VRS; Human Resource Information System
II Acquisition of Human Resource: Human Resource Planning- Quantitative 13

and Qualitative dimensions; job analysis – job description and job
49
specification; Recruitment – Concept and sources; Selection – Concept and
process; test and interview; placement induction.
Training and Development; Concept and Importance; Identifying Training

and Development Needs; Designing Training Programmes; Role Specific
III and Competency Based Training; Evaluating Training Effectiveness; 13
Training Process Outsourcing; Management Development; Career
Development.
Performance appraisal; nature and objectives; Modern Techniques of

performance appraisal; potential appraisal and employee counseling; job
IV changes - transfers and promotions. Compensation: concept and policies; job 10
evaluation; methods of wage payments and incentive plans; fringe benefits;
performance linked compensation.
Maintenance: employee health and safety; employee welfare; social

V security; Employer Employee relations- an overview. Grievance handling 10
and redressal. Industrial Disputes causes and settlement machinery.
Course Outcome:
After completion of course student will be able to:
1. Sensitizing the students towards the importance of human resources and their effective management
in organizations. Students will learn the basic concepts and frameworks of human resource
management (HRM), and understand the role that HRM has to play in effective business
administration.
2. Able to understanding the basic concepts and frameworks of human resource management (HRM),
and understand the role that HRM has to play in Manpower planning, Job analysis and forecast the
human resource requirements.
3. Able to analyze the role of recruitment and selection in relation to the organization‘s business and
HRM objectives. This includes demonstrating the appropriate use of staffing tools such as internet
recruiting and the selection procedure
50
4. Appraise a job-based compensation scheme that is consistent with organizational goals, mission and
values, and at the same time linked to the labor market. Also understand the importance of the
performance management system and appraisals in enhancing employee performance.
Text Book:
1, Chhabra, T.N. Essentials of Human Resource Management. Sun India Publication New
Delhi.
2.Rao V.S.P - Human Resource Management. Vikash Publication

Reference Books:
1. Bohlendar and Snell, Principles of Human Resource Management,Cengage Learning
2. DeCenzo, D.A. and S.P. Robbins, ―Personnel/Human Resource Management‖, Prentice
Hall of India, New Delhi.
3. Khanka S.S. Human Resource Management. S Chand.
5. SanghiSeema, Human Resource Management – Vikash Publication
6. Ivancevich, John M. Human Resource Management. McGraw Hill.
7. Wreather and Davis. Human Resource Management. Pearson Education.
8. Robert L. Mathis and John H. Jackson. Human Resource Management. Cengage
51
Cost and Management Accounting

Course Code: BBA -403
Course Type: Core
Lectures delivered: 50L +10T

70 28 3 Hours

Assignment/
Tutorial/
Presentation/class
test
15 5 10 30
Course Objective: To acquaint the students with basic concepts used in cost and management
accounting and various methods involved in cost ascertainment systems, and use of costing data for
planning, control and decision making
Meaning, Scope, objectives of Cost Accounting and of Management

I Accounting, Financial Accounting Vs. Cost Accounting Vs. Management 12
Accounting. Advantages and Limitations of Cost and Management
52
Accounting, Elements of Cost, Cost sheet, cost concepts, cost classification.
TOTAL COST AND MARGINAL COST: Cost-Volume-Profit Analysis,

II 12
relevant costing for decision-making.
BUDGETARY CONTROL: Meaning of budget, budgetary control:

III 12
Objectives, uses Types of Budget-functional, fixed and variable budget.
Standard costing and Variance Analysis, Advantages and Disadvantages

IV 12
of Standard Costing, Analysis of Variance: Material, Labour.
Decision making
V Costs for decision making, variable costing and differential analysis as aids 12
in making decisions – fixation of selling price, exploring new market, make
or buy, product mix, operate or shut down, seller process further.
 Understand the conceptual of Cost& Management Accounting and their application in real
world.
 Describe the Cost Accounting standards and its contribution in preparation of Cost Sheet of a
company.
 Analyze and compare cost of various Cost Center.
 Assess the interlinking of budget and budgetary Control.
 Compare and use standard costing and Variance analysis.
Text Books: 1. Cost and Management Accounting : S. P. Jain and K. L. Narang
2. Cost Accounting : N. K. Prasad
3. Cost Accounting : B. M. L. Nigam
4. Management Accounting : M. Y. Khan and P. K. Jain
Reference Books:
53
1. Lal, Jawahar and Seema Srivastava , Cost Accounting. Tata McGraw Hill Publishing Co., New
Delhi.
2. Nigam, B.M. Lall and I.C. Jain. Cost Accounting: Principles and Practice. Prentice Hall of India,
New Delhi.
3. Mittal, D.K. and Luv Mittal. Cost Accounting. Galgotia Publishing Co., New Delhi
. 4. Arora, M.N. Cost Accounting – Principles and Practice. Vikas Publishing House, New Delhi.
5. Shukla, M.C., T.S. Grewal and M.P. Gupta. Cost Accounting: Text and Problems. S. Chand & Co.
Ltd., New Delhi.
6. Maheshwari, S.N. and S.N. Mittal. Cost Accounting: Theory and Problems. Shri Mahabir Book
Depot, New Delhi.
7. Jain, S.P. and K.L. Narang. Cost Accounting: Principles and Methods. Kalyani Publishers,
Jalandhar.
Weblinks:
www.yourarticlelibrary.com/cost-accounting/study-notes-on-cost-accounting/81086
https://easynotes4u.com › Finance › Cost Accounting and Financial Accounting
nptel.ac.in/courses/110101004/downloads/Lecture%20Notes/module8/lec1.pdf
https://sol.du.ac.in/pluginfile.php/.../Cost%20Accounting%20B.Com%20Part-3.pdf
54
BBA 3rd Year Semester 5th Semester
Quantitative Techniques
Course Type: Core Course 01
Lectures delivered: 50 L+ 10 T

70 28 3:00 Hours

Assignment/
Presentation
15 5 10 30
Course Objective: (3 to 4 lines or 2 to 3 points)

To acquaint the students how to make better decisions in complex scenarios by the application of a set
of advanced analytical methods. It couples theories, results and theorems of mathematics, statistics and
probability with its own theories and algorithms for problem solving.
UNIT Content Hours
Operations Research Introduction

I 10
Introduction, Historical Background, Scope of Operations Research , Phases
55
of Operations Research, Types of Operations Research Models, Limitations
of Operations Research
Linear Programming Problem & Transportation Problem
Linear programming: Mathematical formulations of LP Models for product-

mix problems; graphical and simplex method of solving LP problems;
II duality. Transportation problem: Various methods of finding Initial basic 14
feasible solution-North West Corner Method, Least Cost Method & VAM
Method and optimal solution-Stepping Stone & MODI Method,
Maximization Transportation Problem
Assignment model & Game Theory
Assignment model: Hungarian Algorithm and its applications, Maximization
III Assignment Problem. Game Theory: Concept of game; Two-person zero- 12

sum game; Pure and Mixed Strategy Games; Saddle Point; Odds Method;
Dominance Method and Graphical Method for solving Mixed Strategy
Game.
Sequencing & Queuing Theory
Sequencing Problem: Johnsons Algorithm for n Jobs and Two machines, n
IV Jobs and Three Machines, Two jobs and m - Machines Problems. Queuing 12
Theory: Characteristics of M/M/I Queue model; Application of Poisson and
Exponential distribution in estimating arrival rate and service rate;
Applications of Queue model for better service to the customers.
Replacement Problem & Project Management
Replacement Problem: Replacement of assets that deteriorate with time,

V replacement of assets which fail suddenly. Project Management: Rules for 12
drawing the network diagram, Applications of CPM and PERT techniques in

Project planning and control; crashing of operations.
56
Course Outcomes: (up to 4 to 6 bulleted points)
 Understand the basic operations research concepts and terminology involved in optimization
techniques
 Understand how to interpret and solve business-related problems
 Apply certain mathematical techniques in getting the best possible solution to a problem
involving limited resources
 Apply the most widely used quantitative techniques in decision making
 Identify project goals, constraints, deliverables, performance criteria, control needs, and
resource requirements in order to achieve project success
Text Books: (02)

1. R. Panneerselvam - Operations Research ( PHI, 2nd Edition)
2. Sharma J K - Operations Research (Pearson, 3rd Edition
3. R K Gupta- Quantitative techniques for managers (Krishna prakashan media (P) Ltd.

1. Apte-Operation Research and Quantitative Techniques (Excel Books)
2. S Kalawathy-Operation Research (Vikas IVth Edition)
3. Natarajan- Operation Research(Pearson)
4. Singh & Kumar—Operation Research(UDH Publisher edition 2013)
5. Taha Hamdy - Operations Research - An Introduction (Prentice-Hall, 9th edition)
6. Vohra - Quantitative Techniques in Management (Tata McGraw-Hill, 2nd)
7. Kothari - Quantitative Techniques (Vikas 1996, 3rd Edition).
57
Legal Aspects of Business
Lectures delivered: 50L + 10 T

70 28 3 Hours

Assignment/
Presentation
15 5 10 30
Course Objective: This course aims to acquaint students with general business laws issues to help
them become more informed, sensitive and effective business leaders.
The Indian Contract Act, 1872: Contract - meaning, characteristics and

kinds,
I 10
Essentials of valid contract - Offer and acceptance, consideration,
contractual capacity, free consent, legality of objects, Void agreements,
58
Discharge of contract- modes of discharge including breach and its remedies,
Contingent contracts, Quasi- contracts.
Unit 2: The Indian Contract Act, 1872: Specific Contracts
II Contract of Indemnity and Guarantee, Contract of Bailment, Contract of 6
Agency.
The Sale of Goods Act, 1930: Contract of sale, meaning and difference
between sale and agreement to sell, Conditions and warranties, Transfer of
III ownership in goods including sale by non-owners, Performance of contract 12
of sale, Unpaid seller - meaning and rights of an unpaid seller against the
goods and the buyer.
The Limited Liability Partnership Act, 2008: Salient Features of LLP,

Difference between LLP and Partnership, LLP and Company, LLP
Agreement, Nature of LLP, Partners and Designated Partners, Incorporation
Document, Incorporation by Registration, Registered Office of LLP and
IV 12
Change Therein, Change of Name, Partners and their Relations, Extent and
Limitation of Liability of LLP and Partners, Whistle Blowing, Contributions,
Financial Disclosures, Annual Return, Taxation of LLP, Conversion to LLP,
Winding Up and Dissolution.
The Negotiable Instruments Act 1881
Meaning, Characteristics, and Types of Negotiable Instruments: Promissory

V Note, Bill of Exchange, Cheque, Holder and Holder in Due Course, 10
Privileges of Holder in Due Course, Negotiation: Types of Endorsements,

Crossing of Cheque, Bouncing of Cheque
Course Outcomes:
After studying this course the student should be able to:
1. Understand about business law
2. Develop knowledge on contract and various types of contracts
59
3. To help the students to understand the concept of sale of goods
4. Make the students understand about Partnership Act.
Text Books:
1. Gulshan J.J.(2014).Business Law Including Company Law. New Age International Publisher, New
Delhi.
2. Kuchhal M.C.(2014).Business Law.Vikas Publication, New Delhi.
3.SN Maheshwari and SK Maheshwari, Business Law, National Publishing House, New
Delhi.
4. Aggarwal S K, Business Law, Galgotia Publishers Company, New Delhi.
Reference Books:
1. Avtar Singh.(2012).Principles of Mercantile Law.Eastern Book Company,Lucknow.

2. Bhushan Kumar Goyal and Jain Kinneri, Business Laws, International Book House
3. Sushma Arora, Business Laws, Taxmann Pulications.
4. Akhileshwar Pathak, Legal Aspects of Business, McGraw Hill Education, 6th ed.
5. P C Tulsian and Bharat Tulsian, Business Law, McGraw Hill Education
6. Sharma, J.P. and Sunaina Kanojia, Business Laws, Ane Books Pvt. Ltd., New Delhi.
60
Summer training Research Project
Course Credit: 6 Lecture: Tutorial:
Course Type: Field Project
Lectures delivered:

Viva on Project and
Maximum Marks Allotted Project Report Evaluation
Program
100 50 50
Each student shall undergo Summer Training at the end of 4th semester. Marks shall be awarded by
External examiner. The summer training project report along with comprehensive viva voce is equal to
6 credits.
.
61
Business Policy & Strategy
Course Type: Course Structure
Lectures delivered: 50 10

70 28 3:00 HOURS

Assignment/
Tutorial/ Presentation
15 5 10 30
Course Objective: To enable the students to gain insights into the structure and strategy which go in
the making of an organization and how do the various analyses function.
UNIT Content Hours
Concepts of Strategic Planning & Management: Conceptual Framework for

I Strategic Management - Concept of Strategy, Importance of Strategy, Levels 14
of Strategy, Modes of Strategy Making.
Strategic Planning and Management: Process, Importance, 7-S Framework

II and its Importance in Strategic Planning and Management, Strategic 10
Planning for Multinationals, Small Business, Non-profit Organizations and
62
Public Sector.
Various Analyses Related to Strategic Management: Environmental

Analysis: Dynamics of Environment, Need of Environment Scanning,
III Characteristics of Environment, Environmental Factors Competitive 15
Analysis: EFAs, Porter‘s Five-forces Model Organizational Analysis: IFAS,
VIRO Framework analysis SWOT, ETOP Profile, SAP, KSFs
IV Corporate Governance: Overview and its Social Responsibility 07
Strategy Formulation, Choice, Implementation & Control: Strategy

Formulation: Corporate Strategy, Business Strategy, Functional Strategy
Choice of Strategy: Concept, Choice Process, Corporate Portfolio Analysis
V 14
Strategy Implementation: Structural Implementation, Functional
implementation, Behavioral Implementation, Organizational Change and
Innovation. Strategic Evaluation and Control Techniques
Course Outcomes: At the end of this course, students should be able to:
1. Understand about the dynamism of environment in which business is conducted.
2. Understand the various forces which shape the course of action for any business vis-à-vis its
outlook.
3. Understand how strategies play role of reducing uncertainties in business.
4. Understand the various aspects related to strategy formulation and its implementation.
Text Books:
1. Cherunilam, F. Business Policy and Strategic Management. New Delhi: Himalaya Publishing
House.
Reference Books:
2. Ghosh, P. K. Strategic Planning and Management. New Delhi: Sultan Chand & Sons.
3. Hunger, J. D. and Wheelen T. L. Strategic Management and Business Policy. New Delhi:
Pearson Education.
4. Kazmi, A. Strategic Management and Business Policy. New Delhi: Tata McGraw Hill.
5. Prasad, L. M. Business Policy: Strategic Management. New Delhi: Sultan Chand & Sons.
63
FINANCIAL MANAGEMENT

70 28 3 Hours

Assignment/
Tutorial/
Presentation/class
test
15 5 10 30
Course Objective: This course aims To acquaint students with the techniques of financial
management and their applications for business decision making..
INTRODUCTION: Meaning, Scope and importance of financial

I management, role and responsibilities of financial manager, Objectives of 12
financial management - Profit maximization vs. wealth maximization.
64
CAPITAL BUDGETING: Meaning and significance of Capital Budgeting.
Techniques of evaluating Capital Budgeting projects- payback period,

Average Rate of Return, NPV and IRR methods.
II 14
Cost of Capital- meaning and importance. Cost of different sources of
capital- Equity capital, Preference shares, Debentures, Retained earnings.
Average cost of capital.
Capital Structure Decision: Meaning and importance, Optimum capital

structure, Factors affecting capital structure. Approaches to Capital Structure
III 12
- Net Income approach, Net Operating Income approach, Modigliani-Miller
(MM) approach, Traditional approach
Dividend and Dividend policy: Meaning, types, dividend vs. interest, Factors
IV 10
affecting dividend policy, Dividend theories- Walter's model.
Working Capital Management: Meaning, types and importance, Factors

affecting working capital requirements of an organisation.
V 12
A general review of Management of cash. Inventories and Accounts
receivable.
1. Find out financial reporting requirements for companies.
2. To expands on advanced financial accounting issues, such as, accounting for non-current assets,
accounting for intangible assets, accounting for liabilities and owners' equity, and
3. To know about consolidation issues and equity investments.
Text Books:
1. Pandey I. M. (2004).Financial Management. New Delhi :Vikas Publishing House (P) Ltd.
2. Khan and Jain. (2012). Basic Financial Management. New Delhi:Tata Mcgraw Hill.
3. Chandra P.(1997). Fundamentals of Financial Management. New Delhi: Tata McGraw Hill.
65
4. Tyagi, C.L. and Tyagi, M.(2003).Financial and Management Accounting. New Delhi: Atlantic
Publication.
Reference Books:
1. Brigham E.F. & Ehrhardt C.M. (2008).Financial Management. USA: Cengage Learning,
Mason USA.
2. Horne V. & James C. (1997).Financial Management and Policy. New Delhi: Prentice Hall Inc.
3. Chandra P.(1997).Financial Management. New Delhi: Tata McGraw Hill, New Delhi.
4. Madura J. (2011).International Financial Management. USA: Cengage Learning.
5. Richard A B. (1996),.Principles of Corporate Finance.New Delhi:Tata McGraw Hill.
66
BUSINESS ENVIRONMENT

70 28 3:00 HOURS

Assignment/
Tutorial/ Presentation
15 5 10 30
Course Objective: To enable the students to gain insights into various concepts which characterize the
business environment of a business in every aspect.
UNIT Content Hours
Fundamentals of Business Environment: Meaning & Definition of Business

Environment, Nature and Characteristics, Environmental Factors affecting
I 12
Business and their Interaction, Types of Business Environment-Internal,
External, Micro, Macro.
II Privatisation and Industrial Licensing, Consumer Movement & 10

Consumerism. Globalisation, Capitalist Economy, Socialist Economy,
67
Mixed Economy
Environment of Business: Meaning, Nature and Chief Characteristics of

Economic Environment, Political Environment, Socio-cultural Environment,
III 14
Natural and Technological Environment, Legal Environment. Global
Business Environment.
Legal Framework: The Competition Act 2002, Foreign Exchange

IV Management Act, Regulation of Stock Exchanges, Role and Functions of 12
SEBI, Export-Import Policy, Policy towards Sick Units
Emerging Trends:, Recent Trends in Business Environment, Corporate

Social Responsibility: Introduction, Meaning and Definition, Need of
V 12
CSR, Barriers to social responsibility, Social responsibility of business
in India
1. Understand the fundamentals of business environment.
2. Acquaint themselves with the evolving business environment issues.
3. Understand the legal issues as well as international business and economic environment
4. To get exposure to various economic policy & their impact on business and emerging trends.
Text Books:
1. Cherunilum, F. Business environment: text and cases. New Delhi: Himalaya Publishing House.
2. Aswathappa, K. Essentials of business environment. New Delhi: Himalaya Publishing House.
Reference Books:
1. Bedi, S. Business environment. New Delhi: Excel Book.
2. Gupta, C. B. Business environment. New Delhi: Sultan Chand & Sons.
68
Program -BBA
LIST OF GENERIC ELECTIVE COURSES (Choose Any FOUR)
Cyber Crime and Law

Course Type: Generic Elective
Lectures delivered: 50L + 10 T

70 28 3 Hrs

Minor Tests(marks) Assignment/ Attendance Total
Tutorial/
Presentation
15 5 10 30
Course Objective:
The course deals with all the aspects of Cyber law as per Indian/IT act2000/ 2008.It also covers
overview of Intellectual l Property Right and Trademark Related laws with respect to Cyber Space.
69
UNIT Content Hours
I Introduction: Computers and its Impact in Society Overview of Computer 8

and Web Technology.
Need for Cyber Law. Cyber Jurisprudence at International and Indian
Level.
II Cyber Law - International Perspectives UN & International 12
Telecommunication Union (ITU) Initiatives Council of Europe - Budapest
Convention on Cybercrime Asia-Pacific Economic Cooperation (APEC)
Organization for Economic Co-operation and Development (OECD) World
Bank Commonwealth of Nations
III Constitutional & Human Rights Issues in Cyberspace: Freedom of 15
Speech and Expression in Cyberspace Right to Access Cyberspace –
Access to Internet Right to Privacy. Right to Data Protection.
IV Cyber Crimes & Legal Framework: Cyber Crimes against Individuals, 15
Institution and State. Hacking. Digital Forgery. Cyber
Stalking/Harassment. Cyber Pornography. Identity Theft. & Fraud Cyber
terrorism. Cyber Defamation. Different offences under IT Act, 2000.
V Cyber Torts Cyber Defamation. Different Types of Civil Wrongs under 10
the IT Act, 2000, Intellectual Property Issues in Cyber Space: Interface
with Copyright Law. Interface with Patent Law. Trademarks. & Domain
Names Related issues.
Course Outcomes:
By the end of this course a student should be able to:-
 Understand office management and duties of an office manager.
 Generate idea about proper filing and indexing of office documents.
 Describe the principles of record management and different types of records in business
organisation
 Analyse the use of office equipment
 Evaluate different measures of office work
70
.
Text Books:
1. Chris Reed & John Angel, Computer Law, OUP, New York, (2007).
2.Justice Yatindra Singh, Cyber Laws, Universal Law Publishing Co, New Delhi, (2012).
Reference Books:
1. Verma S, K, Mittal Raman, Legal Dimensions of Cyber Space, Indian Law Institute, New Delhi,
(2004) Jonthan Rosenoer, Cyber Law, Springer, New York, (1997).
2.Sudhir Naib, The Information Technology Act, 2005: A Handbook, OUP, New York, (2011)
3.S. R. Bhansali, Information Technology Act, 2000, University Book House Pvt. Ltd., Jaipur (2003).
4 Vasu Deva, Cyber Crimes and Law Enforcement, Commonwealth Publishers, New Delhi, (2003).
71
ORGANISATIONAL BEHAVIOUR

70 28 3 Hrs
Assignment/
Presentation
15 05 10 30
Objective: To acquaint the student with the determinants of intra -individual, inter-personnel and
inter-group behaviour in organisational setting and to equip them with behavioural skills in managing
people at work.
UNIT Content Hours
I Introduction: Organisational Behaviour: Concept, Determinants,Models 8

and fundamental of OB.
II Individual Behaviour: Personality: Personality determinants, Trait and 10
72
psychoanalytic theory.
Attitude: Attitude function process and components.
Perception: process and components, perceptual error.
Individual Decision–making Learning: Learning element and type of

learning, classical and operant theory of learning.
III 15
Motivation : Maslow‘s Need Hierarchy, Herzberg‘s Two Factory Theory,
Vrom‘s Expectancy Theory. McGregor‘s Theory X and Theory Y.
Inter-personal Behaviour:
Transactional Analysis (TA), Johri Window.
IV Group Behaviour: Group Dynamics,stages of group development, 15

Cohesiveness.
Leadership:Concept and Styles. Fielder‘s Contingency Model,

Managerial grid Theory. Leadership Effectiveness.
Organization Change and conflict
V Organization change Productivity & Resistance to Change. 12

Organization conflict nature and type ,organization development &
process.
Learning Outcome:
1. Understand the fundamentals of organizational behavior.
2. Understand meaning of personality and perception
3. Analyze individual and group behaviour, and understand the implications of organizational
behaviour on the process of management.
73
4. Identify different motivational theories and evaluate motivational strategies used in a variety of
organizational settings.
5. Evaluate the appropriateness of various leadership styles and strategies used in organizations.
6. Explain how organizational change affect working relationships within organizations
Text Books:-
1) SS Khanka . Organization Behavior, S. Chand and Co. Ltd, New Delhi, 2008
2) Pareek, U. Understanding organizational behavior. New Delhi: Oxford University Press.
3) LM Prasad, Organization Behaviour, S. Chand and Co. Ltd, New Delhi. , 2008
Reference Books:
1. Rosy Joshi & Sashi K Gupta. Organization Behaviours. Kalyani publishers, Newdelhi-2005
2. Fred Luthans, Organizational Behaviour, McGraw Hill Book Co., 2005.
3. Stephen P. Robbins, Organisational Behaviour, Prentice Hall, 1997.
4. . Keith Davis, Human Behaviour at Work, M.cGraw Hill Book Co., 1991.
74
BBA 1st Year 2nd Semester
Course Name- Insurance and Risk Management
Course Code: B.B.A. - 203

70 30 3 Hrs

Tutorial/
Presentation
15 5 10 30
Course Objective:
This course introduces the concept of risk and techniques of identifying, measuring and managing it. In
this context, insurance as a risk management tool is discussed with references to its role, functions and
basic principles as applicable to different classes of insurance. The course aims to provide the students
with a broad understanding of risk and insurance as a means to manage it. This forms the foundation to
facilitate the students in their further studies on insurance.
75
UNIT Content Hours
I Introduction and Scope of Insurance: Historical perspective, Conceptual 8

Framework, Meaning and Nature of Insurance, Classification of Insurance
Business viz., Life Insurance and General Insurance.
II Fundamental principles of insurance- 12
Utmost good faith, Insurable Interest, Indemnity ,Proximate cause,
Subrogation, Contribution
III Financial Aspects of Insurance Management Role of Financial 12

Institutions, Insurance Companies, Financial Market, Structure and
functions, Important Life Insurance Products and General Insurance
Products, Determination of Premiums and Bonuses, Various Distribution
Channels
IV Risk Management and Underwriting Risk, Uncertainty, Peril, Hazard, 10

Classification of risk, Meaning, Scope & Objective of Risk Management,
Role of Actuaries- Product framing, Re-insurance, Preparation of Insurance
Documents, Policy Conditions.
V Insurance Laws and Regulations Insurance Act 1938, Life Insurance 10

Corporation Act 1956, IRDA Act 1999, Consumer Protection Act 1986,
Code of Conduct in Advertisement, Tax Benefits under Life Insurance
Policies
Course Outcomes
1. Demonstrate knowledge of insurance contracts and provisions, conceptual framework of

insurance, classification of Insurance and employee benefit plans.
2. Describe the financial market and its function, determination of premium and bonus and
distribution channels.
3. Demonstrate knowledge of common insurance policies, reinsurance and preparation of
documents, Demonstrate competency in assessing the types of risks facing financial
76
institutions, corporations, organizations and individuals and recommending insurance policy
coverage accordingly.
4. Able to explain the purpose, structure and functions of insurance regulations.
Text Books
 Mishra M.N.- Insurance Principle & Practice (Sultan Chand & Company Ltd., New Delhi),
2016
 George, E. Rejda, Principles of Risk Management and Insurance, Pearson Education, 2017
Reference Books
 Vaughan, E. J. and T. Vaughan, Fundamentals of Risk and Insurance, Wiley & Sons, 2013
 Gupta P. K., Insurance and Risk Management, Himalaya Publishing house, 2018
77
BBA 1st Year 2nd Semester
Production & Operations Management
Course Type: Generic Electives

70 28 3 Hours

Assignment/
Tutorial/
Presentation/class
test
15 05 10 30
Course Objective: This course helps the students to understand the concepts of production and
operations management of an industrial undertaking and the benefits of automation.
Introduction To Production & Operations Management

I 13
Introduction - Meaning & Definition – Classification - Objectives and Scope
78
of Production and operation Management. Operations as a key functional
area in an organisation. Product Selection; Definitions of Product Design
and Development: Need for Product Design and Development. Process
Design—Meaning, Need, Factors and Types
Plant Location And Layout
Introduction – Meaning & Definition - Factors affecting location, theory and

II practices, cost factor in location - Plant layout principles - space 15
requirement- Different types of facilities, Organization of physical facilities

– building, sanitation, lighting, air conditioning and safety.
Inventory Management
III Overview of Inventory Management, Inventory Control, advantages and 12
techniques (EOQ model, ABC analysis and VED analysis).
Production Planning and Control: Nature of Production Planning and

Control (PPC): Types of Plans, Elements of Production Planning, Strategy of
Production Planning, Aggregate Planning; Main Functions of Production
Planning and Control (PPC): Master Production Schedule (MPS);
IV 15
Production Control; Product Scheduling: Factors Affecting Scheduling;
Scheduling Procedure and Techniques; Productivity – factors influencing
productivity - Concept of Standard Time, Method study, Time and Motion
Study, Charts and Diagrams, Work Measurements.
JIT and Quality: Definition of Just-In-Time (JIT): Process of JIT; Quality:

Costs of Quality, Characteristics of Quality, Quality Planning and
V Improvement Tools. 15
Total Quality Management (TQM): Principles of TQM, Deming‘s 14 Points;

Six Sigma: Six Sigma Themes. Supply chain management
79
 Understand the concepts related to business and operations management.
 Learn about some key decisions and functions relating to production that have a bearing on the
performance and profitability of a business.
 Understand the significance of inventory management and control
 Learn about quality management and various quality standards
Text Books:
1. Chary, S. N. (1995). Theory and Problems in Production and Operations Management. New
Delhi: Tata McGraw-Hill Education.
2. Ashwathappa. K & Sridhar Bhatt : Production & Operations Management, HPH.
Reference Books:
1. Adam Jr, E. E. Ronald J. Ebert (1994). Production & Operations Management, 5th Edition.
New Delhi: Prentice Hall of India Private Ltd.
2. Buffa, E. S., & Sarin, R. K. (1987). Modern Production: Operations Management .Wiley India.
3. Operations Research, V. K. Kapoor. Sultan Chand & Sons.
Weblinks
1. https://onlinecourses.nptel.ac.in/noc18_me26/course
2. https://www.youtube.com/watch?v=idkIrZsHJ74
3. http://www.iimb.ac.in/node/5712
4. https://www.youtube.com/watch?v=obzp6biyAN0
5. http://nptel.ac.in/courses/112107143/
80
BBA 2nd Year 3rd Semester
Tax Planning
Course Code: B.B.A 304
Lectures delivered: 50 L+10 T

70 28 3 Hours

Assignment/
Presentation
15 05 10 30
Course Objective: To introduce students to the basic concepts tax planning under income-tax.To help
them to apply the provisions and compute the total income and tax liability under various heads.
Unit Contents Hours
Unit I Meaning of Tax Planning, Objectives and importance of Tax

8
Planning;Types of Tax planning, Tax Evasion and Tax Avoidance
Unit II Income tax concepts: Previous Year, Assessment Year, Person, 12

Assesse, Income (including agricultural income), Gross Total
81
Income, Total Income; Income which do not form part of total
income, Residential Status and their incidence of tax.
Unit III
Computation of Income under the head Salary and House Property 12
Computation of Income under the Head Profits and gains from

Unit IV Business or Profession, Capital gains and Income from other
sources. 16
Clubbing of Income, Set-off and carry-forward of losses,

Unit V Deductions from gross total income as applicable to an individual
12
and Business Units; Computation of total income and tax liability of
an individual.
Course Outcome: After studying this course the student should be able to
1. Understand basic concept of tax planning under Income tax.
2. Appraise different types of incomes and their taxability and expenses and their deductibility.
3. Calculate set-off and carry forward of losses
Text books:
1. V.B. Gaur &Narang , ―Income Tax Law And Practice‖, Kalayani Publishers,2001.
2. T.S. Reddy & Y. Hari Prasad Reddy, ―Income Tax Law and Practice‖ Margham
Publications, 2008.
References:
1. DrVinod K. Singhania, ―Income Tax Law and Practice‖, Taxmann Publications Pvt.
Limited, 2005.
2. V. Bala Chandran, S. Thothadri, ―Taxation Law and Practice‖, Published by Asoke K.
Ghosh, PHI Learning Private Limited, Volume 1, 2003
3. Dr. Girish Ahuja & Dr Ravi Gupta, ―Direct Taxes Law & Practice‖, Bharat Publishers, 2001
Weblinks
1. www.nptel.ac.in
82
Course Name- Industrial Psychology

70 28 3 Hrs

Assignment/
Presentation
15 05 10 30
Course Objective:
This course aims:-
 To understand the basic facts, research findings, terminology, principles, and theories
important to Industrial/Organizational Psychology.
 To develop the ability to read, understand, summarize, and critique empirical and theoretical
articles in the field of Industrial/Organizational Psychology.
 To Practice and develop critical thinking skills, written skills, and communication skills.
 To learn core psychological competencies including History of I/O Psychology and its
integration into the broader discipline.
83
 To summarise the work environment & safety measures.
UNIT Content Hours
Introduction to Industrial Psychology - Definitions & Scope. Major

influences on Industrial Psychology- Scientific Management and Human
I 12
relations -Hawthorne Experiments. Implications of Industrial Psychology
on Modern Industries.
Individual in Workplace
II Motivation –concepts and Theories of Motivation- Maslow & Herzberg. Job 12

satisfaction. Stress management. Group dynamics- Definition, Types of
groups, Stage of group development.
Work Environment & Engineering Psychology-fatigue, Monotony and

Boredom. Accidents and Safety. Demonstrate knowledge of how
organizational attitudes and behaviours impact workplace performance. This
III 12
includes knowledge regarding job satisfaction and involvement,
organizational commitment, organizational justice, and antisocial behaviour
in the workplace.
Leadership- Concept & Leadership Theories-Trait theories, Behavioural

IV theories, Leadership styles- Autocratic, Democratic, Laissez-faire, 12
Charismatic & Servant Leadership styles.
Job Analysis, Recruitment, Selection and Interview– Reliability &Validity of

V recruitment tests. Performance Management: Training & Development- 12
Principles & Methods.
Course Outcomes:
84
 Demonstrate a solid fundamental knowledge of psychology as a discipline. This will include
both knowledge of the history of the field, but also of the current facets, theoretical
perspectives, and the divisions within the broad field of Psychology.
 Knowledgeable in the practice of I-O psychology by applying the concepts in the field of I-O
psychology to the functioning of organizations.
 Proficient in the domains that comprise the core of I-O Psychology, which include:- training
and development, motivation, Job analysis & Leadership.
 Summarise the work environment & safety measures.
Text Books:
Aswathappa K. (2008). Human Resource Management (fifth edition) New Delhi : Tata McGraw Hill.
Muchinsky, P. M. (2011).Psychology Applied to Work (10th ed.). Summerfield, NC: Hypergraphic.

Note: Latest edition of the text books may be used.
Reference Books:
1. Miner J.B. (1992) Industrial/Organizational Psychology. N Y : McGraw Hill.
2. Blum & Naylor (1982) Industrial Psychology. Its Theoretical & Social Foundations CBS
Publication.
3. Aamodt, M.G. (2007) Industrial/Organizational Psychology : An Applied Approach (5th edition)
4. Wadsworth/Thompson : Belmont, C.A.
Web links:
 https://www.taxmann.com
 http://www.iaapsy.org/division1/
 http://www.siop.org/media/What.aspx
85
BBA 2nd Year 4th Semester
INDIAN ECONOMY

70 28 3 Hrs
Assignment/
Presentation
15 05 10 30
Objective:
1. To enable the students to grasp the current economic problems in India.
2. To highlight the important economic sectors and challenges faced by them in the recent years.
3. To acquaint students with the major policy regimes of government to resolve problems in
agriculture, industry and service sector of India.
4. To enable students to understand the change in policy focus from central planning to process of
market integration of the Indian Economy with other markets in the world.
UNIT Content Hours
I Meaning of Economy, Economic growth & development, characteristics of 10

India Economy, Concept and Measures of Development and
86
Underdevelopment.Concepts of Human development, Factors affecting
economic development.
An overview of Economic Resources of India, Human Resources of India:

Concept of Population Explosion, Interrelation of Population and economic
II 15
development, Population policy of India. Problem of Unemployment in
India.
Economic planning in India; Niti Aayog. The evolution of planning and

import substituting industrialization. Economic Reforms since 1991.
III 11
Critical evaluation of current Five Year Plan. Monetary and Fiscal policies
with their implications on economy
Problems and prospects of Indian Agriculture, agriculture development

during plan period. Position, Problems and Prospects of Large Scale
IV 12
Industries. Role of Small Scale Industries in Indian Economy. Challenges
faced by Small Scale Industries and government support.
Service and Entrepreneurial Sector, role of Commercial Bank and Financial

Institutions, Export-import policies and their impact on exports and
V 12
imports.WTO, meaning of major agreements (AOA, MFA,TRIPS, TRIMS
etc.)
Learning Outcome:
 Understand the conceptual frame of Indian economy .
 Describe the basic feature of Indian economy and composition of national income.
 Analyze and compare the economic sectors and challenges faced by them in the recent
Years.
 The student will be able to analyze the policy regimes of government to resolve problems in
agriculture, industry and service sector of India.
 Students will be able to understand the change in policy focus from central planning to process
of market integration of the Indian Economy with other markets in the world.
87
Text Books:-
1 Dr. Mayank Jain and Anju Agarwal, Indian Economy, SBPD Publication
2. Sanjiv Verma, The Indian Economy, Unique Publication
3. M.B. Shukla Seth, Indian Economy, Taxmann Publication
4. Mishra S K and Puri V. K. 2015, Indian Economy, Himalaya Publishing Co., Mumbai. 33rd edition.
Reference Books:
1. Patel, I.G. 1998 Economic Reforms and Global Change, Macmillan, Delhi.
2. Datt R. and Sundaram K.P.M., 2015, Indian Economy, S. Chand and Co., New Delhi. 71st edition.
88
B.B.A. 2nd year 4th Semester
Course Name: International Business
Course Code: B.B.A.-414

70 28 3 Hours

Tests Assignment/ Attendance Total
Tutorial/
Presentation/class
test
15 5 10 30
Course Objective: This course offers an introduction to the main theoretical tools and policies that are
central to the study of international trade, but with an emphasis on application to the trade flows,
trading blocks and international macroeconomic events that characterize the global economy today.
The ability to use economic analysis to reach a deeper understanding of international trade will be an
important formative element for those who intend to develop careers in international business and
management.
Unit Course contents Hours

Unit – I a. Introduction to International Business: Globalisation and its importance 12
89
in world economy; Impact of globalization; International business vs.
domestic business: Complexities of international business; Modes of entry
into international business.
b. International Business Environment: National and foreign
environments and their components - economic, cultural and political-
legal environments
Unit – II a. Theories of International Trade – an overview ( Classical Theories, 14

Product Life Cycle theory, Theory of National Competitive Advantage);
Commercial Policy Instruments - tariff and nontariff measures –
difference in Impact on trade, types of tariff and non tariff barriers (
Subsidy, Quota and Embargo in detail) ; Balance of payment account and
its components.
b.International Organizations and Arrangements: WTO – Its objectives,
principles, organizational structure and functioning; An overview of other
organizations – UNCTAD, Commodity and other trading agreements
(OPEC).
Unit – a. Regional Economic Co-operation: Forms of regional groupings; 13

III Integration efforts among countries in Europe, North America and Asia
(NAFTA, EU, ASEAN and SAARC).
b. International Financial Environment: International financial system and
institutions (IMF and World Bank – Objectives and Functions) ; Foreign
exchange markets and risk management; Foreign investments - types and
flows; Foreign investment in Indian perspective
Unit – IV a.Organisational structure for international business operations; 11
International business negotiations. b. Developments and Issues in
International Business: Outsourcing and its potentials for India; Role of IT
in international business; International business and ecological
considerations.
Unit – V a. Foreign Trade Promotion Measures and Organizations in India; Special 10
90
economic zones (SEZs) and export oriented units (EOUs), ; Measures for
promoting foreign investments into and from India; Indian joint ventures
and acquisitions abroad.
b. Financing of foreign trade and payment terms – sources of trade
finance (Banks, factoring, forfeiting, Banker‘s Acceptance and Corporate
Guarantee) and forms of payment (Cash in advance, Letter of Credit,
Documentary Collection, Open Account).
Course Outcomes: At the end of the module, the student should be able to:
 Identify benefits and limitations of how global markets work
 Use relevant economic principles to articulate insights into policy issues of relevance to
business management worldwide
 Student will have the Knowledge about economic institutions in the internal and international
dimension
 Student will have the Knowledge about the factors and processes of socio-economic
development at global, regional and national level
Text Books
1. Charles W.L. Hill and Arun Kumar Jain, International Business. New Delhi: McGraw Hill
Education
2. Daniels John, D. Lee H. Radenbaugh and David P. Sullivan. International Business. Pearson
Education
3. Johnson, Derbe., and Colin Turner. International Business - Themes & Issues in the Modern Global
Economy. London: Roultedge.
4. Sumati Varma, International Business, Pearson Education.
Reference Books:
1. Cherunilam, Francis. International Business: Text and Cases. PHI Learning
2. Michael R. Czinkota. et al. International Business. Fortforth: The Dryden Press.
3. Bennett, Roger. International Business. Pearson Education.
4. Peng and Srivastav, Global Business, Cengage Learning
91
BBA
LIST OF SKILL ENHANCEMENT COURSES (Choose Any TWO)

PERSONALITY DEVELOPMENT AND COMMUNICATION SKILLS - I
Course Code: BBA-SE001
Course Credit: 3 Lecture: 03 Tutorial:
Course Type: Skill Enhancement Course
Lectures delivered: 30L

35 20 2 Hours

Assignment/
Tutorial/
Presentation/class
test
05 05 5 15
Course Objective:
 To develop the skills of the professional undergraduate students for proper self- expression,
social communication, spoken English, correct pronunciation, voice modulation and business
etiquettes
92
 The students should improve their personality, communication skills and enhance their self-
confidence
Personality: Physical Appearance; Body Language; Voice; Communication

Style; Content of Communication; Enriched Communication Through
Sensory Specific Language. Business Style and Professional Image: Dress
I 8
Codes, Guidelines for Appropriate Business Attire - Differentiate among the
dressy casual, semiformal, formal and black tie dress code, Grooming for
Success, Multi-cultural Dressing.
Impression Management: Impression Formation, Tactics, The Self

presentational Motive, The Compass Qualities; First and Lasting
Impressions; Magic Pills; Toxic Traits , The Social Context: Norms and
II Roles , The Target‘s Values, Actions; The Environment; Success; Changing 8
from the Outside-in , Current Social Image , Instrumental Complementarily
, The Private Self , Worrying about Impressions. Creating Rapport,
Powerful Persuasion Strategies.
Assertiveness Training: Concept of Assertiveness, Components of Assertive

behavior, Rational-emotive Assertiveness Training, Handling Fear,
Handling Anger, Handling Depression, Assertive Behaviour Skills, How to
III 8
Handle Putdowns, Assertiveness on the Job, Assertiveness in Interpersonal
Relations, Assertiveness in Everyday Commercial Situations, Assertiveness
and Others.
Interpersonal Relations: Introduction to Interpersonal Relations, Analysis

IV Relations of different ego states, Analysis of Transactions, Analysis of 6
Strokes, Analysis of Life position.
Course Outcomes: At the end of the course, a student will be able to:
93
1. To develop personal and speaking skills and understanding the others.
2. To develop communication skills as well as positive personality traits.
Text and Reference Books
1. Business Etiquette in Brief by Ann Marie Sabath, Adams Media Corporation, South Asian
Edition
2. Basic Managerial Skills for All by E. H. McGrath, S. J., PHI
3. Personality Development and Soft Skill, Mitra, Barun, Oxford University Press.
4. Books Business Etiquette by David Robinson, Kogan Page
5. Develop your Assertiveness by Sue Bishop, Kogan Page
6. Allen M and Adair J – The Concise Time Management and Personal Development(Thorogood,
2003)
7. Richard Denny, ―Communication to Win; Kogan Page India Pvt. Ltd., New Delhi, 2008.
―Value Education‖, VISION for Wisdom, Vethathiri Publications, Erode, 2009
Weblinks
http://www.letstalk.co.in/
https://www.managementstudyguide.com/communication-skills-and-personality-development.htm
http://nptel.ac.in/courses/109104107/
https://www.edx.org/course/communication-skills-and-teamwork
94
E-COMMERCE

35 20 2 Hours

Assignment/
Tutorial/
Presentation/class
test
15 05 10 30
Course Objective: The aim of the course is to introduce students to:
 The fundamental principles of e-Business and e- Commerce and the role of Management,
 The underlying used technologies with emphasis on Internet Technologies, and
 The application of tools and services to the development of small scale e-Commerce
applications
95
Introduction: Introduction to networking technologies, Network Protocols,

Client Server architecture, Two-tier architecture, Three-tier architecture,
MVC architecture.
I 4
Building Blocks of E-Commerce: Software technologies for building E-
Commerce applications, Distributed Objects, Remote Method Invocation
(RMI), introduction to CORBA, Web services.
Security of E-Commerce Transactions: Review of cryptographic tools,

II authentication, signatures, observers, anonymity, privacy, traceability, key 10
certification, management and escrow accounts.
Payment Protocols and Standards: Smart card, e-cash, e-wallet,

electronic money and electronic payment systems, crypto-currency
III payments, business models for e-commerce, electronic marketplaces, 10
auctions and other market mechanisms, design of auctions, content
optimization algorithms for marketplaces, multi-agent systems.
Global E-Commerce and Law: Cyber law in India, comparative

IV 10
evaluation of Cyber laws of certain countries.
Course Outcomes:
After successful completion of this course, the student will be able to:
 Understand the basic business management concepts and how E-commerce is affecting
business enterprises, governments, consumers and people in general.
 Understand technical concepts, and privacy relating to E-commerce.
 Understand distributed environment, client-server architecture and middleware for the purpose
of the development of E-commerce applications.
 Understand the infrastructure and components of E-commerce.
 Describe various electronic payment systems.
96
 Understand ethical and legal issues relating to E-commerce.
1. P.T. Joseph, S.J., E-Commerce: An Indian Perspective (5 thed.), Prentice-Hall of India, 2015.
2. Efraim Turban, Jae Kyu Lee, Dave Klng, Judy McKay, Peter Marshall, Electronic Commerce: A
Managerial Perspective (5 thed.), Pearson, 2008.
3. M.L. Liu, Distributed Computing: Principles and Applications , Pearson, 2004.
4. Stuart Jacobs, Engineering Information Security , IEEE Press, Wiley, 2011.
5. R. Orfali and Dan Harkey, Client/Server Programming with Java and CORBA (2 nd ed.), John
Wiley & sons, 1998.
6. Michael Wooldridge, An Introduction to MultiAgent Systems ( 2nded.), John Wiley & Sons, 2009.
97
Office Management and Methods
Course Type: Skill Enhancement
Lectures delivered: 30 L

35 20 2 Hrs

Tutorial/
Presentation
5 5 5 15
Course Objective:
This course aims:-
 To familiarize the students with the activities in a modern office.

 Smooth functioning of any organization depends upon the way various activities are organized,
facilities provided to the staff working in the office, the working environment and the tools and
equipments used in office.
UNIT Content Hours
98
I Office and Office Management – Meaning of Office, Function of Office, 8
Primary and Administrative Functions, Importance of Office. Relation of
Office with other Departments of Business Organization, Concept of
Paperless Office, Virtual Office, Back and Front Office, Open and Private
Office. Duties of an Office Manager.
II Filing and Indexing 6
Filing and Indexing – Meaning and Importance of Filing, Essential of Good

Filing System. Centralized and Decentralized Filing System. Meaning,
Need and Types of Indexing used in the Business Organization.
III Office Forms & Office Record management 8
Office forms- Meaning and Types of forms used in Business Organization,

Advantages, Form Controls, Objectives form designing, Principles of
Forms Designing and Specimens of Forms Used in Office. Office Record
Management- Meaning, Importance of Record Keeping Management,
Principles of Record Management and Types of records kept in a Business
Organization.
IV Modern Office Equipments: 8
Modern Office Equipment – Introduction, meaning and Importance of

office automation, objectives of office mechanization, advantages,
disadvantages, factors determining office mechanization. Kind of office
machines: personal computers, photocopier, fax, telephone, telephone
answering machine, dictating machines, Audio Visual Aids.
Measurement of Office Work
Measurement of Office Work – Importance, Purpose, Difficulty in

Measuring Office Work. Different ways of Measurement, Standards. Office
Manuals- Meaning , Need
99
Course Outcomes:
100
 Understand office management and duties of an office manager.
 Generate idea about proper filing and indexing of office documents.
 Describe the principles of record management and different types of records in business
organisation
 Analyse the use of office equipment
 Evaluate different measures of office work
.
Text Books:
1. Dr. Jayashree, Business Organisation and Business Management, Kalyani Publication,
2011.
2. Dr. Jayashankar , Office Management, Margham Publication, 2015.
Note: Latest edition of the text books may be used.
Reference Books:
1. Dr.P. Subbarao – Office Management , Himalaya Publication, 2015.
2. R. C. Bhatia, ―Principle of Office Management‖, Lotus Press Publication, 2007
3. Office Management, by Alexander Hamilton Institute (U S ).
4. Program Management Office : Establishing, Managing & Growing the Value of a Pmo, by Craig J.
Letavec.
5. Odgers, P. Administrative Office Management, Short Course, 13th Edition, Southwestern

Publishing Company, Cincinnati, Ohio, 2000. ISBN 0-538-72769-1.
Web links:
 https://www.taxmann.com
 http://www.iaapsy.org/division1/
 http://www.siop.org/media/What.aspx

101
Course Name: Entrepreneurship for Small Business

35 20 2 Hrs

Assignment/
Presentation
5 5 5 15
Objective: It provides exposure to the students to the entrepreneurial cultural and industrial growth so
as to prepare them to set up and manage their own small units.
UNIT Content Hours
Introduction
I Meaning, elements, determinants and importance of entrepreneurship;; 6

Dimensions of entrepreneurship: intrapreneurship, technopreneurship,
cultural entrepreneurship, international entrepreneurship, netpreneurship,
102
ecopreneurship, and social entrepreneurship
Entrepreneurship and Micro, Small and Medium Enterprises
Concept of business groups and role of business houses and family business
II in India; The contemporary role models in Indian business: their values, 8
business philosophy and behavioural orientations; Conflict in family business

and its resolution
Public and private system of stimulation, support and sustainability of

entrepreneurship. Licence/approval and registration formalities,
Rules/Regulations/incentives/subsidies and other assistance, support
III system/institutional infrastructure in India and abroad (NIMSME, NIESBUD, 8
IIE, EDII, NSIC, MSMEDIs), Role of industries/entrepreneur‘s associations
and self-help groups, The concept, role and functions of business incubators,
angel investors, venture capital and private equity fund.
Sources of business ideas and tests of feasibility.
Significance of writing the business plan/ project proposal; Contents of

business plan/ project proposal; Designing business processes, location,
layout, operation, planning & control; preparation of project report (various
aspects of the project report such as size of investment, nature of product,
market potential may be covered); Project submission/ presentation and
IV appraisal thereof by external agencies, such as financial/non-financial 8
institutions
Mobilising Resources
Mobilising resources for start-up. Accommodation and utilities; Preliminary

contracts with the vendors, suppliers, bankers, principal customers; Contract
management: Basic start-up problems
Course Outcomes:
103
1. Understand of the functional areas of accounting, marketing, finance, management, and
economics.
2. Understanding of the legal and social environment of business.
3. Enhance ability to identify potential start-up models and resources given trends and
opportunities.
Text Books :
1. Vasant, DCSAI; Entrepreneurship, Himalaya Publishing House, 2003.
2. Taneja & S.L. Gupta.; Entrepreneurship Development, 2003.
3. Pandey, I.M.; Venture Capital –The Indian Experience, Prentice Hall of India, 2003.
4. Tandon B.C,‖Environment and Entrepreneur‖,Chug Publications, Allahabad.
Reference Books:
1. Srivastava S.B.; A practical guide to industrial entrepreneurs, Sultan Chand & Sons, New Delhi.
2. Chandra, Prasana; Project Preparation, Appraisal, Implementation, TMH, New Delhi.
3. New Venture Creation; Holt: Entrepreneurship, Prentice Hall of India.
104

35 20 2 Hrs

Assignment/
Presentation
5 05 5 15
Course Objective: To enlighten the students to study the technical languages of computers relating
with business in the modernized world
UNIT Content Hours
Introduction to software packages of components of MS-Office.
MS-WORD
I Introduction, menus, shortcuts, documents types, working with documents- 6
opening, saving, closing, editing document, using toolbars, rulers, help,

formatting documents- setting font, paragraph, page style- setting foot notes,
page break, line break, creating section and frame, inserting clips arts,
105
pictures, setting document styles, creating tables- settings, borders
alignments, merging, splitting, sorting rows and columns, drawing-inserting,
drawing, formatting grouping, ordering, rotating pictures, tools-word
completion, spell check, macros, mail merge, tracking changes, security,
printing documents
MS-EXCEL
Introduction, spread sheet application, menus, tool bars and icons,

spreadsheet- opening, saving, closing, printing file, setting margins,
converting file to different formats, spread sheet addressing, entering and
editing data- copy, cut, paste, undo, redo, find, search, replace, filling
continuous rows and columns, inserting data cells, columns, rows and sheet,
II computation data setting formula, finding total in rows and columns, 8
functions types- mathematical, group, string, date and time, formatting

spread sheet- alignment, font, border, hiding, locking, cells, highlighting
values, background colour, bordering and shading, working with sheet-
sorting, filtering, validation, consolidation, subtotals, charts- selecting,
formatting, labeling, scaling, tools- error checking, spell check, formula
auditing, tracking changes, customization
MS- POWER POINT
Introduction, opening new presentation, presentation templates, presentation

layout, creating presentation- setting presentation style, adding header and
III footer, slide background, slide layout, slide show, adding graphics- inserting 8
pictures, movies, tables, adding effects- setting animation and transition
effects, audio and video, printing handouts
DATABASE MANAGEMENT and WEBSITE DESIGN

IV 8
Database management using excel- sorting, filtering, table validation, goal
106
seek, scenario.
Designing and constructing your Web site : Developing Content, Designing

Individual Pages, Designing & Constructing your Web site, Implementing
your Web Site, Netscape Extensions and HTML, HTML Tools, CGI
Concepts
Course Outcomes:
1. To introduce the students about basics of MS-Office
2. To provide practical knowledge exposure to MS- Word
3. To provide practical knowledge exposure MS-Excel
4. To provide practical knowledge exposure MS- Power Point
5. Develop the competence of database management and website design
Text Books:
1. Office 2010 in simple steps- Dreamtech Press
2. Excel 2010 Bible [With CDROM]by John Walkenbach, John Wiley & Sons, 2010 Edition
Reference Books:
1. Surtis Frye, Joyce Cox, Steve Lambert, ―Microsoft Office System‖ Step By Step, 2007.
2. Nance Muir, ―Microsoft Office- Power Point 2007 Plain and Simple‖,Amazon.Com
3. C. Xavier ― World Wide Web Design with HTML‖- Tata Mcgraw Hil
4. Excel 2007 for Dummies by Greg Harvey
Weblinks
https://www.edx.org/course/introduction-data-analysis-excel
https://study.com/academy/lesson/database-and-spreadsheet-software-excel-access-dbase-lotus-1-2-
3.html
https://searcherp.techtarget.com/essentialguide/A-guide-to-using-Excel-as-financial-accounting-
software
https://www.readyratios.com/reference/software/excel_financial_functions.html
107
Commodity and Stock Market
Course Credit: Lecture: 02 Practical: 01
Lectures delivered: 20L +10P

35 20 2 Hours

Assignment/
Tutorial/
Presentation/class
test
5 5 5 15
Course Objective: The objective of study of this course is to make students perfect in online share
market trading. It helps to student to understand the overall working of Indian Share Market as well
others.
UNIT Content Hours
Capital Markets- Introduction in Brief- Types of Stock Exchanges- Issue of

I Securites-Listing- Definition and Importance of Book Building, Concept and 6
Scope- Definition –Buy back.
108
Stock Exchange-Definition & Functions – Functions & Power of SEBI-
II Derivative (relating to stock market) Definition – types of Derivatives – 8

scope of Derivatives in stock market.-Eligibility criteria for membership in a
stock exchange.
Trading in Stock Market-NSDL & CSDL –Listing & objectives- importance
III & role of NSDL & CSDL with reference to capital market-Benefits/ services 8
rendered by NSDL & CSDL.
Pattern of trading : Introduction & types (Basic Terminology only)
Commodities Market -With reference to the Indian scenario- commodities
market- Fundamental concepts- Commodity Instruments and Products-
IV Definition & Scope only- Types of Commodities- Types of transactions-In 8

Commodities Market-Organization & Role of Commodities Exchange.
Trading in Commodities Market -Focus on pattern of trading and settlement
in Commodity Markets and Scope and Efficiency.
Course Outcomes:
1. Understand the basics of Capital and Commodity markets
2. Understand technical concept of stock market
3. Learn the Fundamental Analysis
4. Evaluate different patterns of commodity trading
Text and Books:
1. H.R. Appannaiah, Mukund Sharma , Stock and Commodity Markets- Himalaya Publication
House
2. Dr.Preeti Singh, Stock and Commodity Market- Himalaya Publication House
3. C.B. Gopinath & Siji K. Stock And Commodity Markets, Vikas publication house
Reference Books:
1. P.G.Apte , International Financial Management, TMH
109
PERSONALITY DEVELOPMENT AND COMMUNICATION SKILLS - II

35 20 2 Hours

Assignment/
Tutorial/
Presentation/class
test
05 05 5 15
Course Objective:
The focus of this course is on helping students break the barriers to effective communication.
To brings out the best traits of your personality by honing your social skills.
Communication: Personal (Day-to-day conversation with family members,
I neighbours, relatives, friends on various topics, context specific), 8

Social(Telephone calls (official), colleagues at workplace, discussing issues
(social, political, cultural) clubs (any social gathering)) and Group/Mass
110
communication(Group discussion (brainstorming ), debate, panel
discussion, anchoring/master of ceremony, welcome address, proposing
vote of thanks, introducing speakers, conducting meetings, making
announcements, conducting quiz, negotiations, oral reports.)
Listening, Writing and speaking Skills, Reading aloud any text/speech,

lecturing, power-Point presentation, impromptu, Interviews of different
kinds (one to one, many to one, stress interview, telephonic interview)
Making Introductions and Greeting People: Greeting Components, The

Protocol of Shaking Hands, Introductions, Introductory Scenarios,
Addressing Individuals.
II 8
Meeting and Board Room Protocol: Guidelines for Planning a Meeting,
Before the Meeting, On the Day of the Meeting, Guidelines for Attending a
Meeting - For the Chairperson, For Attendees, For Presenters.
Business Etiquette: The ABC‘s of Etiquette, Developing a Culture of

Excellence, The Principles of Exceptional Work Behavior, The Role of
III Good Manners in Business, Enduring Words Multi-cultural Etiquette: 6
Examples of Cultural Insensitivity, Cultural Differences and their Effects on
Business Etiquette
Conflict Management: Introduction to Conflict, Causes of Conflict,

Management Managing Conflict
Stress management – causes and effect, coping strategies – simple physical

IV exercises, simple Yoga and Meditation techniques, Relaxation techniques, 8
stress and faith healing, positive forces of nature, relaxation by silence and
music. Decision making and Negotiation skills, People skills, Team work,
development of leadership qualities
Course Outcomes:
111
At the end of the course, a student will be able to:
 Improve communication – be it verbal or non verbal, enhancing language speaking abilities.
 Convincingly communicate their deepest thoughts.
1. Business Etiquette in Brief by Ann Marie Sabath, Adams Media Corporation, South Asian
Edition
2. Basic Managerial Skills for All by E. H. McGrath, S. J., PHI
3. Personality Development and Soft Skill, Mitra, Barun, Oxford University Press.
4. Books Business Etiquette by David Robinson, Kogan Page
5. Develop your Assertiveness by Sue Bishop, Kogan Page
6. Allen M and Adair J – The Concise Time Management and Personal Development(Thorogood,
2003)
7. Richard Denny, ―Communication to Win; Kogan Page India Pvt. Ltd., New Delhi, 2008.
―Value Education‖, VISION for Wisdom, Vethathiri Publications, Erode, 2009
Weblinks
http://www.letstalk.co.in/
https://www.managementstudyguide.com/communication-skills-and-personality-development.htm
https://www.edx.org/course/communication-skills-and-teamwork
112
Discipline Electives
Marketing
BBA V Semester, III Year
CONSUMER BEHAVIOUR
Course Code: MK 01
Course Type: DSE
Lectures delivered: 50L + 10T

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: The course of Consumer behaviour equips students with the basic knowledge
about the issues and dimensions of consumer behaviour and with the skill and ability to analyse
consumer information and develop consumer behaviour oriented marketing strategies.
UNIT Content Hours
I Consumer Behaviour: Nature, scope & application: Importance of consumer 10

Behaviour in marketing decisions, characteristics of consumer behaviour,
113
consumer behaviour- interdisciplinary approach.
Consumer Needs & Motivation: Characteristics of motivation, arousal of

motives, theories of needs & motivation: Maslow‘s hierarchy of needs,
Murray‘s list of psychogenic needs, Consumer involvement. Personality &
II 14
Consumer Behaviour: Importance of personality, theories of personality
Freudian theory, Jungian theory, Neo-Freudian theory, Trait theory: Theory
of self images; Role of self-consciousness.
Consumer Perception: Concept of absolute threshold limit, differential

threshold limit & subliminal perception: Perceptual Process, Learning:
Importance of learning on consumer behaviour, learning theories: classical
III
conditioning, instrumental conditioning, cognitive learning & involvement 12
theory. Consumer Attitudes: Formation of attitudes, functions performed by
attitudes, models and theories of attitudes.
Group Dynamics & consumer reference groups: Different types of reference

groups, factors affecting reference group influence, application of reference
groups. Family & Consumer Behaviour: Consumer roles within a family,
IV family life cycle. Social Class & Consumer behaviour: Determinants of 12
social class, measuring & characteristics of social class. Culture & Consumer
Behaviour: Characteristics of culture, introduction to sub-cultural. Opinion
Leadership
Diffusion of Innovation: Definition of innovation, product characteristics

Influencing diffusion, resistance to innovation, adoption process. Consumer
V 12
Decision making process, Models of Consumer Decision making: Howard-
Sheth Model, Kollat & Blackwell Model.
1. Compare and contrast different perspectives that characterize the study of consumer behaviour
(e.g. Cognitive vs. behavioural).
2. Apply theories of consumer behaviour to the formulation of effective marketing strategy.
114
3. Recognize trends based on current research related to consumer behaviour.
4. Analyze the challenges that might influence the formulation of effective marketing strategies
from a consumer behaviour perspective.
Text Books:
1. Leon G. Schiffman & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest
Edition
2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall.
Reference Books:
1. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.
2. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A: Consumer Behaviour – Building
Marketing Strategy, Tata McGraw Hill.
3. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition)Pearson.
115
SALES AND DISTRIBUTION MANAGEMENT

Course Code: MK 02
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: To build knowledge, understanding, and skills in Sales and Distribution
management. Enable development and implementation of Sales and Channel management strategies.
Help analyze decision alternatives and criteria in the context of realistic problem situations in Sales
and Channel management.
UNIT Content Hours
Introduction to Sales Role of selling in marketing, Personal selling,

I Salesmanship and sales manager, Types of sales personnel, Characteristics of 10
a successful salesman, Theories of selling, Process of effective selling
116
Building Sales Organization Types of sales organizations and their structure,
II Functions and responsibilities of sales person, filling sales positions, 14
Recruitment, Selection, Training and Development.
Leading Sales Organization Sales force motivation, Sales force

compensation, Designing incentives and contests, Sales forecasting, Sales
III 12
budget, Sales quota, Sales territory, Building sales reporting mechanism and
monitoring, Sales force productivity, Sales force appraisal.
Channel Planning Marketing channels, Structure and functions, Marketing

channel design, Service output, Supply side channel analysis, Channel flow
IV 12
and efficiency analysis, Channel structure and intensity analysis, Forward
and reverse logistics, Gap analysis
Managing the Marketing Channels Channel incentives and margins, Channel

power, Managing channel conflict, Motivating channel members, Channel
V 12
coordination, Strategic alliances, Vertical integration, Overview of retailing,
Wholesaling and franchising
1. Students will develop the skills in Sales force management and Distribution Channel
management.
2. Acquainted with better understanding of implementation of Sales and Channel management
strategies.
3. Develop analytical skills for effective decision alternatives in Sales and Channel management
problems.
Reference Books:
1. 1. Still, R.R., Cundiff, E.W. and Govani, N.A.P.; Sales Management; Pearson Education 2.
Coughlan, A. T., Anderson, E., Stern, L. W. and El-Ansary, A. I.; Marketing Channels; Pearson
Education 3. Panda, T.K., and Sahdev, S.; Sales and Distribution Management; Oxford University
Press
117
ADVERTISING AND BRAND MANAGEMENT

Course Code: MK 03
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: To equip the students with the nature, purpose & complex constructions in the
planning and execution of a successful advertising program. The course will expose student to issues in
brand management, faced by firms operating in competitive markets.
UNIT Content Hours
Advertising need & importance: Definition & growth of modern advertising,

advertising & the marketing mix, types & classification of advertisement,;
I 12
Social & economic aspects of advertising; AIDA, Planning framework of
promotional strategy.
118
How advertising works: Exposure, salience, familiarity, low involvement,
central route & peripheral route & cognitive learning; Positioning strategies ;
USP, common touch & entertainment, message design strategy, format &
II 14
formulae for presentation of appeals (slice of life, testimonials, etc.), copy
writing; Principles of layout design, layout stages, difference in designing of
television, audio & print advertisement
Media planning & scheduling: Budgeting decision rule, Evaluation of

III Advertising, Key factors influencing media planning; Media decisions;
12
Scheduling: flighting, pulsing, & continuous
Management of sales promotion: Importance & need for sales promotion,

IV planning for consumer schemes & contests, different types of consumer 10
schemes.
Introduction to brands and brand management, Concept of a brand, brand

evolution, branding challenges and opportunities, Strategic brand
V management process; Brand building, brand positioning and values brand 12
repositioning. Designing and implementing brand strategies; Brand
extension. Brand hierarchy. Brand equity, brand personality, brand image.
1. Students have learned market segmentation and copy development.

2. Gained knowledge on Media selection and Integrated programme.
3. Acquired knowledge on implementing coordination and control and advertising agencies.
4. Acquired knowledge on sales promotion techniques, channels and budgeting.
5. Gained knowledge on socio ethic and social relevance of advertising.
Text Books:
1. Aaker, Myers &Batra : Advertising Management , Prentice Hall
119
2. S.H.H Kazmi and SatishK.Batra : Advertising and sales promotion, Excel books
Reference Books:
.
1. Wells,Moriarity&Burnett : Advertising Principles & practices , Prentice Hall.
2. Kleppner‘s Advertising Procedure:W.Ronald Lane, kaneWhitehill king and J. Thomas Russell,
Pearson Education.
3. George E.Belch& Michael A. Balch : Advertising and Promotion, TMH
1. 5.
4. Cowley. D: Understanding Brands, , Kogan Page Ltd
5. Jean Noel Kampferer: Strategic Brand Management, Kapferer Free Press
6. David Aaker: Brand Leadership, Simon & Schuster
7. Wright, Winter, Ziegler: Advertising, Atlantic Publishers & Dist.
8. Sandage, Fryburger,: Advertising Theory & Practice,Ratroll Longman Group
120
RETAIL MANAGEMENT
Course Code: MK 04
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: The primary objective of the course is to have students develop marketing
competencies in retailing and retail consulting. The course is designed to prepare students for positions
in the retail sector or positions in the retail divisions of consulting companies. Besides learning more
about retailing and retail consulting, the course is designed to foster the development of the student‘s
critical and creative thinking skills.
UNIT Content Hours
I Introduction to Retailing, Definition, Characteristics, Evolution of Retailing 10

in India, Retailing in India, Emerging Trends in Retailing, Factors Behind
121
the change of Indian Retail Industry
Retail Formats: Retail Sales by ownership, On the basis of Merchandise

offered, non-store Based retail mix & Non- traditional selling.
II Retail Operation: Elements/Components of Retail Store Operation, Store 14

Administration, Store Manager –Responsibilities, Inventory Management,
Management of Receipts, Customer Service, Management of Retail
Outlet/Store, Store Maintenance, Store Security.
Store Planning: Design & Layout, Location Planning and its importance,
III retailing image mix, Effective Retail Space Management, Floor Space 12
Management.
Retail Marketing: Advertising & Sales Promotion, Store Positioning, Retail

IV 12
Marketing. Mix, CRM, Advertising in Retailing.
Retail Merchandising: Buying function, Markups & Markdown in

merchandise management, shrinkage in Retail merchandise management.
V Merchandise Pricing: Concept of Merchandise Pricing, Pricing Options, 12

Pricing Strategies, Pricing Objectives, Types of Pricing.
Course Outcomes:
 Able to understand retailing
 Understand what marketing means to business executives and academics
 Understand the ways that retailers use marketing tools and techniques to interact with their
customers.
Text Books:
1. Bajaj, Tuli& Srivastava: Retail Management- Oxford University Publications
2. Harjit Singh: Retail Management, S. Chand Publication
Reference Books:
122
1. Cullen & Newman: Retailing – Environment &Operations, Cengage Learning EMEA
2. Berman &Evarv: Retail Management, Perntice Hall.
3 Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico Publishing House.
123
BBA VI Semester, III Year
Digital Marketing
Course Code: BBA- MK05
Course Type: Discipline Elective

70 28 3 hrs

Assignment/
Presentation
15 5 10 30
Course Objective:
1. To help students understand digital marketing practices, inclination of digital consumers and role of
content marketing.
2. To provide understanding of the concept of E-commerce and developing marketing strategies in the
virtual world.
3. To impart learning on various digital channels and how to acquire and engage consumers online.
124
4. To provide insights on building organizational competency by way of digital marketing practices
and cost considerations.
5. To develop understanding of the latest digital practices for marketing and promotion.
UNIT Content Hours
Introduction to Digital Marketing: The new digital world - trends that are
driving shifts from traditional marketing practices to digital marketing
I 10
practices, the modern digital consumer and new consumer‘s digital journey.
Marketing strategies for the digital world - latest practices.
E-Commerce and Internet Marketing: Introduction to E-marketing, online

marketing-mix, online consumer, customer relationship management in the
II virtual world, online branding, traffic building and E-commerce, Managing 12
content in a digital age – content planning and writing. Consumer buying
behaviour in the digital-age, and factors affecting consumer behaviour.
Acquiring & Engaging Users through Digital Channels: Understanding

the relationship between content and branding and its impact on sales, search
III marketing, mobile marketing, video marketing, and social-media marketing. 14
Online campaign management; using marketing analytic tools to segment,
target and position; overview of search engine optimization (SEO).
Designing Organization for Digital Success: Digital transformation, digital

leadership principles, online P.R. and reputation management. ROI of digital
IV 14
strategies, how digital marketing is adding value to business, and evaluating
cost effectiveness of digital strategies
Digital Innovation and Trends: The contemporary digital revolution,

digital transformation framework; security and privatization issues with
V digital marketing Understanding trends in digital marketing – Indian and 10
global context, online communities and co-creation, future of marketing
gamification and apps.
125
Course Outcomes:
1. Develop proficiency in interpreting marketing strategies in the digital age and provide fundamental
knowledge for working in an online team.
2. Enable them to develop various online marketing strategies for various marketing-mix measures.
3. Guide them to use various digital marketing channels for consumer acquisition and engagement.
4. Evaluating the productivity of digital marketing channels for business success.
5. Prepare candidates for global exposure of digital marketing practices to make them employable in a
high growth industry.
Text Books: (02)

1.Raghuvendra K & Shruti Prabhakar; Digital Marketing, Himalaya Publishing house (1st edition,
2016)
2. Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
3. Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top Digital Experts Share the
Formula for Tangible Returns on Your Marketing Investment; McGraw-Hill Professional (October,
2013).
4. David Whiteley; E-Commerce: Strategy, Technologies and Applications, Mcgraw Hill Education.
1. Menon, Arpita; Media Planning and Buying; McGraw Hill (1st Edition, 2010)
2. Arnold, George; Media Writer's Handbook: A Guide to Common Writing and Editing Problems;
McGraw-Hill Education; (5thedition, 2008)
3. Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the digital
generation; Kogan Page (3rd Edition, 2014).
Weblinks
https://www.guru99.com/free-digital-marketing-tutorial.html
https://www.slideshare.net/bvetteraustin/digital-marketing-lecture
https://www.digitalvidya.com/blog/introduction-to-digital-marketing/
126
MARKETING OF SERVICES
Course Code: MK 06
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: The course is designed to equip students with the knowledge of marketing of all
types of services.
UNIT Content Hours
The emergence of service economy: contributory factors, consumption

I pattern analysis, economic transformation unique aspects of services: goods, 10
services, products, managerial challenges
II Marketing mix: concept of value and value drivers, extended framework 14

Service marketing system: production, marketing, human resources,
127
sequential analysis.
Service system positioning: service delivery process, blueprinting Service

III 12
buying behaviour; difference in perspective, risk analysis, decision process.
Service system positioning: service delivery process, blueprinting Service

IV 10
buying behaviour; difference in perspective, risk analysis, decision process.
Service quality; concept, technical and functional quality, Service quality

models and measurement Demand and supply imbalances management;
challenges and strategies; Service culture; managing by values, recovery and
V 14
empowerment; Relationship building: relationship marketing, bonding and
life time value Service industries: insurance, banking, air transportation,
courier, education etc.
1. Students have gained knowledge on service sector and their services along with the
characteristics and development of human resources.
2. Students have acquired knowledge on marketing mix in service market, promotion of service
and distribution methods.
3. Students have learned knowledge on effective management of service marketing, demand and
supply, internal orientation of service strategy.
4. Students have gained knowledge on delivering quality service and customer relationship
management.
5. Students have gained knowledge on marketing of services
Text Books:
1. Fisk, R. P., Grove, S. J., & John, J.: Interactive services marketing. New York. Houghton Mifflin.
2. Glynn, W. J., & Barnes, J. G.: Understanding services management - Integrating marketing,
organizational behaviour, operations and human resources management, Prentice Hall.
128
Reference Books:
1. Gronroos, C.: Service Management and Marketing - A customer relationship management approach,
New York: John Wiley
2. Hoffman, K. D., & John, E. G. B.: Marketing of services: Concepts strategies and cases, Thomson-
South Western.
3. Shanker, R. (2002). Services Marketing: The Indian perspective, Excel Books
129
INTERNATIONAL MARKETING
Course Code: MK 07
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: The objective of this course is to develop an insight and understanding of
International marketing that can help students in managing the issues in international marketing
environment.
UNIT Content Hours
I Framework of international marketing.Intra firm& environmental factors, 10

social cultural, economic, political & legal aspects, Difference between
130
domestic marketing, International marketing, Definition & concept.
Policy framework, Indian Trade Policy, Recent trends in Indian foreign

II trade, Basic steps in starting an export business – An overview of licensing 14
regulations & Procedures.
International Marketing Decisions - Product planning for export

manufacturing firms & export houses. Identifying foreign markets, market
research overseas. Market entry. Export pricing-International terms, payment
III 12
terms. Distribution logistics for export, foreign sales agent selection &
appointment. Promotion of products/ services abroad-overview,
merchandising, Trade fairs/exhibition
IV Institutional infrastructure for export in India, Export Assistance. 12
Introduction to Export documentation and procedures, framework, pre-

shipment & post-shipment documents, Role of ITPO in export promotion,
V 12
quality control & pre-shipment inspection, Labelling/packing, Marking of
consignments, Marine/cargo insurance etc.
Course Outcomes: (Upto 4 to 6 bulleted points)

1. Understand how economic, political, demographic, cultural and other international factors
influence marketing strategy
2. Apply marketing concepts and theories to the international environment
3. Critically assess alternative marketing strategies in different international markets
4. Prepare an international marketing plan
Text Books:
Reference Books:
1. Varshney& Bhattacharya: International marketing management, Sultan Chand &Sons
2. W.J. Keegan: Multinational Marketing Management, Prentice Hall.
3. V. Terpestra& Ravi Saratnag: International marketing, Naper Publishing Group.
4. P. Cateora& Graham: International marketing, McGraw Hill.
5. Hans Muhlbache: International marketing-A global perspective, Cengage Learning EMEA
131
Discipline Electives
Finance
International Finance
Course Code: FM 01
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: The objective of this course is to develop an insight and understanding of
International Finance that can help students in managing the financial issues in international
environment.
UNIT Content Hours
Introduction: International Trade, Its Importance, Theories of International

I Trade- Theory Comparative Costs, Classical Theory, Absolute Advantage, 10
Hecksher-Ohlin Theory. International trade financing in India, Balance of
132
payments (of India)
Foreign Exchange Markets: Defining Foreign Exchange Market, Its

Structure, Settlement System, Exchange Rate, Participants, Understanding
II 14
SPOT And Forward Rates, Foreign Exchange Quotations, Premium And
Discount In Forward Market, Cross Rates, Inverse Rates And Arbitrage
Exchange Rate Determination: Determination Under Gold Standard And

Paper Standard, Factors Affecting Exchange Rates, Purchasing Power Parity
III Theory, Demand And Supply Theory, Equilibrium Rate Of Exchange, 14
Fluctuating V/S Fixed Exchange Rates, Exchange Control, Objectives Of
Exchange Control.
International Finance Instruments: ADR, GDR, Euro Currencies,

International Commercial Papers. International Financial Institutions:
IV 12
Introduction To IMF, Its Importance, Functions and Significance. Asian
Development Bank (ADB)
International Investment Management: International Portfolio Investment-

Issues in Foreign Investment Analysis, International Bond Investing,
V 10
Strategies for Direct Investment, Bond Investment & Portfolio Investment,
Optional International Asset Allocation.
Course Outcomes: Upon successful completion of the course, students should be able to:
 Understand the techniques that can help them in managing the financial issues in international
environment.
Text Books:
1. V.A.Avadhani, ―International Finance‖, Edition, Himalaya Publication., Mumbai
2.P.G.Apte, ―International Financial Market‖, Tata Mc Graw Hill, New Delhi
Reference Books:
1. A.K.Seth, ―International Financial Management‖, Galgotia Publications, New Delhi
2. Maurice D. Levi: International Finance- The Markets and Financial Management of
Multinational Business, Mcgraw Hill.
133
INVESTMENT BANKING AND FINANCIAL SERVICES

Course Code: FM 02
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: The objective of this paper is to know the different aspects of Investment banking,
mergers and acquisition and the detailed SEBI guidelines on issue management.
UNIT Content Hours
Introduction: An Overview of Indian Financial System, Investment Banking

I in India, Recent Developments and Challenges ahead, Institutional structure 10
and Functions of Investment / Merchant Banking;
II SEBI guidelines for Merchant Bankers, Registration, obligations and 10

responsibilities of Lead Managers, Regulations regarding Continuance of
134
association of lead manager with an issue.
Issue Management: Public Issue: classification of companies, eligibility,

issue pricing, promoter‘s contribution, minimum public offer, prospectus,
allotment, preferential allotment, private placement, Book Building process,
III designing and pricing, Right Issue: promoter‘s contribution, minimum 16
subscription, advertisements, contents of offer document, Bought out Deals,
Post issue work & obligations, Investor protection, Broker, sub broker and
underwriters
Venture Capital: Concept, history and evolution of VC, the venture

IV 12
investment process, various steps in venture financing, incubation financing.
Credit Ratings: Introduction, types of credit rating, advantages and

disadvantages of credit ratings, Credit rating agencies and their
V methodology, International credit rating practices. 12
Securitization: concept, securitization as a funding mechanism,

Securitization in India.

Upon successful completion of the course, students should be able to:
 Assess trading strategies in capital markets (equity and fixed income)
 Define the process of equity offerings
 Define ―alternative‖ investments, their importance to financial markets and investment
Text Books:
1. M.Y.Khan: Financial Services, Tata McGraw –Hill.
2. Machiraju: Indian Financial System, Vikas Publishing House
Reference Books:
1. J.C.Verma: A Manual of Merchant Banking, Bharath Publishing House.
2. K.Sriram: Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad.
3. Ennew.C.Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann
Professional
135
INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

Course Code: FM 03
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: The aim of this course is to provide a conceptual framework for analysis from an
investor‘s perspective of maximizing return on investment – a sound theoretical base with examples
and references related to the Indian financial system
UNIT Content Hours
Basics of risk and return: concept of returns, application of standard

deviation, coefficient of variation, beta, alpha. Bonds: present value of a
I 12
bond, yield to maturity, yield to call, yield to put, systematic risk, price risk,
interest rate risk, default risk.
136
Fundamental analysis: EIC framework; Economic analysis: Leading lagging
& coincident macro-economic indicators, Expected direction of movement
II of stock prices with macroeconomic variables in the Indian context; Industry 12
analysis: stages of life cycle, Porter‘s five forces model, SWOT analysis,
financial analysis of an industry; Company analysis.
Technical analysis: meaning, assumptions, difference between technical and

III fundamental analysis; Price indicators- Dow theory, advances and declines, 12
new highs and lows- circuit filters. Volume indicators Dow Theory
Portfolio analysis: portfolio risk and return, Markowitz portfolio model: risk
and return for 2 and 3 asset portfolios, concept of efficient frontier &
optimum portfolio. Concept of beta systematic and unsystematic risk.
IV 12
Investor risk and return preferences: Indifference curves and the efficient
frontier. Portfolio management services: Passive – Index funds, systematic
investment plans. Active – market timing, style investing.
Mutual Funds: Introduction, calculation of Net Asset Value (NAV) of a

Fund, classification of mutual fund schemes by structure and objective,
V 12
advantages and disadvantages of investing through mutual funds.
Performance Evaluation using Sharpe‘s Treynor‘s and Jensen‘s measures.

1. Describe the dimensions of performance and risk relevant to financial firms.
2. Calculate contemporary measures of financial measures of performance and risk
3. Analyze and evaluate financial markets, how securities are traded, mutual funds, investment
companies, and investor behavior.
4. Construct optimal portfolios and illustrate the theory and empirical applications of asset pricing
models.
5. Explain macro and industry analysis, equity valuation, financial statement analysis and
technical analysis.
6. Analyze bond prices and yields and fixed-income portfolios.
137
7. Characterize the implications of the market efficiency evidence on active portfolio
management.
Text Books:
Reference Books:
1. Fischer, D.E. & Jordan, R.J.: Security Analysis & Portfolio Management, Pearson Education.
2. Sharpe, W.F., Alexander, G.J. & Bailey, J.: Investments, Prentice Hall of India.
3. Singh,R: Security Analysis & Portfolio Management . Excel Books.
4. Frank K Reilly & Keith C Brown: Investment Analysis and Portfolio Management, CenageIndia
Pvt. Ltd.
138
PROJECT MANAGEMENT AND APPRAISAL

Course Code: BBA FM 04
Course Type: DSE

70 28 3 Hours

Assignment/
Tutorial/
Presentation/class
test
15 5 10 30
Course Objective: To explain identification of a project, feasibility analysis including market,

technical and financial appraisal of a project. Understand the relevance of alternative project appraisal
techniques, financial structuring and financing alternatives. This course intends to involve students to
apply appraisal techniques for evaluating live projects
I Appraisal : an introduction, Project appraisal and evaluation , Project cycle, 14

Project cycle management , Private and Public sector Projects/commercial /
139
National probability; Identification of investment opportunities – industry
analysis review of project profiles, – feasibility study , Project identification
and formulation , Generation of Project ideas, Basic Principals of Project
Analysis Entrepreneurship – concept, Theory and perspective
Market Analysis: Market analysis of a project, Need for market analysis,

Demand and supply analysis, Collection analysis, primary /secondary data,
II 10
Forecasting techniques. Technical appraisal of a project, Business and
Technology Acquisition and management of technology.
Investment appraisal: Introduction and techniques, DCF and non DCF

methods, Sensitivity Analysis, Financial needs of a Project, Investment
criteria, Project Appraisal parameters of select Financial Institutions.
III Social cost benefit analysis – value added concept, social surplus indirect 16
impact of projects, rationale of SCBA, Efficiency and Equity in Project

Appraisal, UNIDO approach, Little Mirlees Approach, Project Appraisal of
Indian Plans
Social cost benefit analysis – value added concept, social surplus indirect
impact of projects, rationale of SCBA, Efficiency and Equity in Project
IV 12
Appraisal, UNIDO approach, Little Mirlees Approach, Project Appraisal of
Indian Plans
Project risk assessment – Risk and Sensitivity Analysis, Taxonomy of Risks,

probabilistic cash flow approaches – application of simulation techniques;
V Monitoring and Evaluation of a Project - PERT / CPM, Monitoring 8
mechanism, Evaluation ad Lessons, Preparation of project report - Case
Analysis
 Understand the concepts of project management and their application in real world.
140
 Describe the contribution of Project Finance to overall success and growth of a company.
 Analyze and compare the techniques Project Finance being used in businesses.
 Compare the various Appraisal tools, their interrelationship and strategic importance.
Text Books:
1. Machiraju, H.R.: Introduction to Project Finance, Vikas Publishing House
2. Prasanna Chandra: Project Preparation Appraisal Budgeting and Implementation, Tata
McGraw.
141
FINANCIAL MARKETS AND INSTITUTIONS

Course Code: BBA FM 06
Course Type: DSE

Maximum Marks
Minimum Pass Marks Time Allowed
Allotted
70 28 3 Hours

Presentation/class test
15 5 10 30
Course Objective: The objective of this paper is to introduce students to the different aspects and
components of financial Institutions and financial markets. This will enable them to take the
rational decision in financial environment.
Structure of Indian Financial System: An overview of the Indian financial

I system, financial sector reforms: context, need and objectives; major reforms 10
in the last decade; Issues in financial reforms and restructuring; future
142
agenda of reforms; Regulation of Banks, NBFCs & FIs: Salient provisions of
banking regulation act and RBI Act; Role of RBI as a central banker.
Introduction to Financial Markets in India: Role and Importance of Financial

Markets, Financial Markets: Money Market; Capital Market; Factors
affecting Financial Markets, Linkages Between Economy and Financial
II 12
Markets, Integration of Indian Financial Markets with Global Financial
Markets, Primary & secondary market, Currency Market, Debt Market- role
and functions of these markets.
Secondary Market in India: Introduction to Stock Markets, Regional and

Modern Stock Exchanges, International Stock Exchanges, Demutualization
III of exchanges, Comparison between NSE and BSE, Indian Stock Indices and 12
their construction. Bulls and Bears in Stock Markets, Factors influencing the
movement of stock markets. Trading of securities on a stock exchange.
Money Markets & Debt Markets in India: Money Market: Meaning, role and
participants in money markets, Segments of money markets, Call Money
IV 14
Markets, Repos and reverse Repo concepts, Treasury Bill Markets, Market
for Commercial Paper.
Commercial Bills and Certificate of Deposit. Money market, Debt Market:

Introduction and meaning, Market for Government/Debt Securities in India.
V 12
Government securities issued by State Governments, Municipal Bonds,
Corporate Bonds vs. Government Bonds.
 Understand the characteristics of different financial assets such as money market
instruments, bonds, and stocks, and how to buy and sell these assets in financial markets.
 Understand the benefit of diversification of holding a portfolio of assets, and the importance
played by the market portfolio.
 Understand about different types of investment markets in India.
143
Text Books:
1. Khan, M Y. ( 2010). Financial Services (5th ed.). McGraw Hill Higher Education
2. Shahani, Rakesh( 2011). Financial Markets in India: A Research Initiative.Anamica
Publications
Reference Books:
1. Saunders, Anthony & Cornett, Marcia Millon (2007). Financial Markets and Institutions (3rd
ed.). Tata McGraw Hill
2. . Goel, Sandeep. (2012). Financial services.PHI.
3. Gurusamy,S. (2010). Financial Services.TMH.
144
STRATEGIC CORPORATE FINANCE

Course Code: BBA - FM 07
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: The objective of this paper is to know the details of corporate finance and the
strategies involved in the corporate decisions. It will enable the students to steer the corporate in better
manner.
UNIT Content Hours
Introduction to strategic corporate finance: Strategy Vs Planning,

significance of strategy in financial decisions, Different types of financial
I 10
strategy for Shareholders Wealth Maximization, overall corporate value
addition and Economic Value Addition.
145
Strategic Cost Management: Traditional costing Vs Strategic Costing,
Relevant costs Vs Irrelevant costs, Different types of strategic costing and
their relevance- Target Costing, Activity based Costing, Life Cycle Costing,
Quality Costing, Zero Based Budgeting, Strategic cost reduction techniques
and value chain analysis.
Management Buy-outs: Establishing feasibility of the buy-out, Negotiating

the main terms of the transaction with the vendor including price and
structure, Developing the business plan and financial forecasts in conjunction
II with the buy-out team for submission to potential funders, negotiations with 14
potential funders so that the most appropriate funding offers are selected.
Management Buy-ins: Management Buy-in/Buy-outs (―BIMBOs‖), Vendor-

initiated buy-outs/buy-ins.
Real options: Financial and real options compared, various types of real
options, the Black-Scholes model, Decision tree analysis, application of Real
options, Drawbacks of Real options
III 12
Financial Distress and restructuring: Meaning of Bankruptcy, Factors leading
to bankruptcy, symptoms and predictions of bankruptcy, reorganization of
distressed firms, liquidation of firms.
Company disposals: retirement sale or the sale of a non-core subsidiary,

planned exit, forceful retirement and other disposals. Exit strategy.
IV Fundraising: identification of different sources of development capital, 12

determination of capital structure and factors affecting the capital structure,
Due Diligence: financial due diligence for both purchasers and financial
institutions, good quality ―added value‖ due diligence advice.
Other strategic issues: managing credit ratings, and setting dividend and
V share repurchase policy, problem of too much cash. The issues of stock 12
liquidity and illiquidity, Strategic risk management, the substitutability of
capital structure and risk management choices, such as process control
146
efforts, financial, physical, and operational hedging, value-based
management.
1. Identify the key themes in corporate finance.
2. Explain the role of finance in an organization.
3. Explain and analyse the interrelationship between finance and governance.
4. Analyse the relationship between strategic decision making and corporate financing decisions.
Text and Reference Books:

1. AswathDamodaran: Corporate finance theory and practice; John willey $ sons, Inc
2. Jakhotia: Strategic Financial Management (Vikas Publication)
147
Working Capital Management

Course Code: BBA - FM 08
Course Type: DSE

70 28 3:00 HOURS

Assignment/
Presentation
15 5 10 30
Course Objective: To enable the students to develop understanding about working capital
management and its functioning in businesses
UNIT Content Hours
Introduction – Meaning and Components of Working Capital, Gross and Net

Working Capital, Permanent and Temporary Working Capital, Positive and
I Negative Working Capital, Objectives of Working Capital Management. 10
Concept of Operating Cycle.
II Working Capital Requirement – Factors determining Working Capital, 14
148
Working Capital in Seasonal Industries, Working Capital during Inflation,
Working Capital in Industries with shift working.
Inventory Management – Meaning and Nature of Inventory, Purpose /

Benefits of Holding Inventory, Risk and Costs of Holding Inventories,
III 12
Meaning and Objectives of Inventory Management. Tools and Techniques of
Inventory Management
Receivables Management – Meaning of Receivables, Cost of Maintaining

Receivables, Factors influencing size of Receivables, Forecasting the
Receivables, Meaning and Objectives of Receivables Management,
IV Dimensions of Receivables Management: Forming of Credit Policy, 12
Executing the Credit
Policy, Formulating and Executing Collection Policy.
Cash Management – Nature of Cash, Motives of Holding Cash, Cash
V Management, Managing cash flows, Determining Optimum 12
Cash Balance.
1. Identify the key themes in working capital management.
2. Understand the role of working capital in an organization.
3. Analyse the working capital requirements of various type of requirements.
4. Analyse the relationship between working capital management and corporate financing
decisions.
Text Books:
1. Bhattacharya, H. Working Capital Management. New Delhi: Prentice-Hall of India.
2. Kishore, R. M. Financial Management. New Delhi: Taxmann Publication
Reference Books:
1. Mathur, S. B. Working Capital Management & Control. New Delhi: New Age International.
2. Rustagi, R. P. Working Capital Management. New Delhi: Taxmann Publication
149
Discipline Electives Human Resource
Organisational Theory, Design & Development
Course Code: BBA HR -01
Course Type: CORE COURSE

70 28 3 Hrs
Assignment/
Presentation
10 10 10 30
Objective:
 Objective of this course is to provide students with the most up-to-date and contemporary
treatment of the way managers attempt to increase organizational effectiveness.
 Course will help students understand the importance of organizational Design and its
impact on its survival.
150
UNIT Content Hours
Organization & Its Environment
Meaning of Organization – Need for existence - Organizational

I Effectiveness – Creation of Value – Measuring Organizational Effectiveness 10
– External Resources Approach, Internal Systems Approach and Technical
approach - HR implications.
Organizational Design – Determinants – Components – Types - Basic

Challenges of design – Differentiation, Integration, Centralization,
Decentralization, Standardization, Mutual adjustment- Mechanistic and
II 12
Organic Structures- Technological and Environmental Impacts on
Design- Importance of Design – Success and Failures in design -
Implications for Managers
Organizational Culture
III Understanding Culture – Strong and Weak Cultures – Types of Cultures – 13

Importance of Culture – Creating and Sustaining Culture - Culture and
Strategy - Implications for practicing Managers.
Organizational Change
Meaning – Forces for Change - Resistance to Change – Types and

IV forms of change – Evolutionary and Revolutionary change – Change 13
process -Organization Development – HR functions and Strategic Change
Management - Implications for practicing Managers.
Organization Evolution And Sustenance
V Organizational life cycle – Models of transformation – Models of 12

Organizational Decision making – Organizational Learning – Innovation,
Intrapreneurship and Creativity-HR implications
151
Learning Outcome:
 understand the practical and integrative study of organization change & design defines
basic activities in different types of function in the organization;
 Understand the relationship among organizational change, redesign, an organizational
effectiveness
 Understand how each type of technology needs to be matched to a certain kind of
organizational structure if an organization is to be effective
 Understand the change process and the techniques that can be used to help an organization
achieve its desired future state
Text Books
1. Aquinas P.G, Organization Structure and design, Excel Books, New Delhi. 2008
2. Bhupen Srivastava, Organizational Design and Development: Concepts application, Biztantra,
2007.
3. Richard L. Daft, Understanding the theory & Design of Organisations, Cengage Learning
Western, 7th Edition 2007.
Reference Books
1. Thomson G. Cummings and Christopher G. Worley, Organisational development and Change,

South Western Thompson, 2007
2. Robbins Organisation Theory; Structure Design & Applications, Prentice Hall of India, 2005.3
3. Robert A Paton, James Mc Calman, Change Management, A guide to effective implementation,
Response Books, 2005.
4. Adrian ThornHill, Phil Lewis, Mike Millmore and Mark Saunders, Managing Change -A
Human Resource Strategy Approach, Wiley, 2005.
5. Gareth R.Jones, Organisational Theory, Design & Change, Pearson Education, 7th Edition,
2004.
152
MANAGEMENT OF INDUSTRIAL RELATIONS
Course Code: BBA HR 02
Course Type: DSE
70 28 3 Hrs
Assignment/
Presentation
15 5 10 30
Objectives:
 This course deals with analyzing both the traditional pluralistic perspectives of industrial
relations (IR) as they have evolved over the years and the transformation that the subject has
undergone at the global level. The hallmark of contemporary IR is its tendency to become
unitarist and to merge in the wider rubric of the emerging discipline of human resource
management (HRM)
 This course intends to develop necessary understanding among students of various labour
management relation issues and policies in the Indian Context in particular. Specifically, the
course aims at:
153
 making students to understand industrial relations systems;
 Developing awareness among students of various actors of IRS (mgt, workers, union & Govt.).
UNIT Content Hours
Introduction: Industrial Relations:-Nature, issues, concepts and models;

Unitarist, Pluralist, and Marxist perspectives of IR––Industrial relations
I 10
system in India and its evolution, role of the State, bipartite and tripartite
bodies in India.
II Industrial Disputes & Resolution: Meaning, nature and scope of

industrial disputes, Industrial Relations Machinery in India ––Methods of
II 12
industrial disputes resolution: Conciliation, mediation, arbitration, and
adjudication.
Trade Unions: Introduction, Trade Unions, Reasons for Joining Trade

Unions, Functions of Trade Unions, Types of Trade Unions,
Advantages and disadvantages of Trade unions; Collective bargaining:
III 13
Collective bargaining: Nature and functions; Types of bargaining;
Negotiations: Negotiations process, strategy Negotiating a collective
bargaining agreement.
Employee Grievances: Nature of grievances and grievance procedure.

Handling employee grievances.
IV Industrial Discipline & indiscipline. Cause and cure, Contract of 13

employment: Overview of the Industrial Employment (Standing
Orders)Disciplinary action and termination of employment contract
Workplace Relations: Labour welfare.-objective and importance, Employee

welfare agencies, Labour productivity. Industrial democracy and
V 12
participation in management (an overview) Workers‘ participation in
management and employee involvement in decision –making.
Learning outcome:-
154
1 To study the concept of Industrial relations in India and also the contemporary development
and their impact on Industrial relations in India
2 To understand the various provisions relating to prevention and resolution of disputes in India.
3 To analyse the concept of collective bargaining &negotiation and its importance on work place
4 To study the various provisions related to grievance handling mechanism and find out the
linkage between Industrial relations and human resource performance.
5 To study the Industrial Discipline & indiscipline. Cause and cure, Contract of employment
6 To study the work place relationship in labour welfare objective and importance in employee
welfare agencies.
References
1. Aswathappa: Human Resource Management, TMH, New Delhi, 2003.

2. ArunMonappa: Industrial Relations, TMH, New Delhi, 2003
3. V.S.P.Rao, Human Resource Management: Text & Cases, Anurag Jain, New Delhi, 2002.
4. R.S.Dwivedi, Managing Human Resources/Personnel Management in Indian enterprises,
Galgotia Publishing Company, New Delhi, 2002.
5. BiswajitPottanayak, Human Resource Management, Prentice Hall of India Pvt.Ltd, 2003.
6. Sinha: Industrial Relations, Trade Unions and Labour Legislation Pearson Education
155
GROUPS AND TEAMS IN ORGANIZATIONS
Course Type: DSE
70 28 3 Hrs
Assignment/
Presentation
15 5 10 30
OBJECTIVE: The objective of this course is to make students aware of groups and teams in
organizations.
UNIT Content Hours
Group Dynamics: Dynamics of formal groups, Dynamics of Informal

groups; Group performance factors: Composition, size, norms, conformity,
I group cohesiveness; Helping and hindering roles in groups; Group process: 10
Group roles, group communication, group leadership, group conflict;
Managing groups in organization.
II Teams: Types of teams; Stages of team development; Team roles; Team 12

effectiveness; Team building: Approaches; Analysis of interpersonal
156
relationship: Transactional analysis.
Conflict: Conflict process; Transition in conflict thoughts; Types and sources
III of conflict; Management of conflict: Approaches (modes and Tactics); 13
Negotiation: Towards conflict resolution, conflict prevention.
Organizational culture: Concepts of organizational culture; Characteristics

of culture; Types of culture; Functions of culture; Formation of
IV 13
organizational culture; Learning culture; Measuring culture; Communicating
culture; Managing diversity in the global work culture.
Power and Politics: Bases of power (coercive and persuasive); Dependency:

The key to power; power tactics; Power in groups, conformity Nature of
V organizational politics; Political frame of decision making; Factors 12
contributing to political behavior: Individual factors and organizational

factors
Learning Outcome: After completion of course student will be able to:
1. Recognize the difference between groups and teams and understand when each is more
appropriate
2. Understand issues in team constitution (team roles)
3. Describe the main features of projects, project teams and project management
4. Identify the different stages of team development and how a manager can support the team at
each stage
5. Understand and identify team processes (inputs, throughputs and outputs) and the manager‘s
role
6. Understand and manage conflict.
7. Understand the meaning of power & Recognize the positive and negative aspects of power and
influence
Text Books
1. Robbins, S.P. (2007). Organizational behavior; 12th Ed. Prentice Hall, New York.
157
2. Srivastava, S.K., & Kumari, P. (2010). Organizational Behavior: A comprehensive study; 1 st
Ed. Global Vision Publishers, New Delhi.
Reference Books
3. Harris, P.R. (2004). Managing cultural difference; 6th Ed. Elsevier, New Delhi.
4. Hersey, P.H., Blanchard, K.H., & Johnson, D.E. (2012). Management of organizational
behavior. Prentice Hall, New Delhi.
5. Luthans, F. (2010). Organizational Behavior; 12th Ed. McGraw Hill, New York.
6. Robbins, S.P. (2007). Organizational behavior; 12th Ed. Prentice Hall, New York.
7. Srivastava, S.K., & Kumari, P. (2010). Organizational Behavior: A comprehensive study; 1 st
Ed. Global Vision Publishers, New Delhi.
Web link:
http://open.lib.umn.edu/organizationalbehavior/part/chapter-1-organizational-behavior/
http://open.lib.umn.edu/organizationalbehavior/chapter/13-2-the-basics-of-power/
http://open.lib.umn.edu/organizationalbehavior/chapter/13-1-focus-on-power-the-case-of-steve-
jobs/
158
TALENT AND KNOWLEDGE MANAGEMENT
Course Type: DSE
70 28 3 Hrs
Minor Tests(marks) Assignment/Tutorial/ Presentation Attendance Total
10 10 10 30
OBJECTIVE: To prepare students for talent and knowledge management efforts in organisations .It
aims at enabling students to gain insights in concepts and application of talent and knowledge
management in organizations. The course aims at understanding basic elements, processes, approaches
and strategies of managing talent and knowledge in organisations.
UNIT Content Hours
Meaning and importance of talent management, Talent management Grid,

I 10
Creating talent management system, Strategies of talent management.
Competency model, Competency mapping, Role of leaders in talent

II 12
management, Talent management and competitive advantage.
159
Elements of knowledge management, Advantages of knowledge
III management, Knowledge management in learning organisations. Types of 13
Knowledge: Tacit and Explicit .Managing knowledge workers.
Knowledge management process, Approaches to knowledge management:

Knowledge management solutions, Knowledge creation, Knowledge sharing,
Knowledge dissemination, Knowledge management life cycle, Nonaka‘s
IV 13
model of knowledge. Knowledge capturing techniques: Brainstorming,
Protocol analysis, Consensus decision making, Repertory grid, Concept
mapping.
Knowledge management strategies: Aligning individual needs with

V organisation, Reward systems for knowledge management, Knowledge audit, 12
Benchmarking, Balance scorecard, Gap analysis.
1. Develop, analyze and apply knowledge management strategies and specifications for
organization development.
2. Describe appropriate implementation, monitoring and assessment procedures of knowledge
management
3. Summarize how to implement successful talent management programs
Text Books
1. Awad. E.M & Ghaziri.H.M. (2004). Knowledge management. UK: Pearson education
International.
2. Raman, T..(2012).Knowledge management –a resource book. New Delhi: Excel books.
3. Warier, S.(2003). Knowledge management. Delhi: Vikas publishing house.
Reference Books
1. Barnes, S. (2002). Knowledge management system theory and practice. USA: Thomson
learning.
2. Cappelli, P.(2008). Talent on Demand –Managing Talent in an age of uncertainty. London:
Harvard Business Press.
3. Donald, H. (2013). Knowledge management in organizations. India: Oxford University press.
160
Training and Development
Course Type: DSE
70 28 3 Hrs
Assignment/
Presentation
10 10 10 30
OBJECTIVE: The objective of this subject is to examine training and organizational development
techniques used by corporations to improve individual and corporate effectiveness. Topics include
needs analysis, implementation planning, and outcomes assessment for individuals and organizations.
UNIT Content Hours
Training: An Overview – Role of training in organizations – Structure of
Training Organizations – Training Process Model – Forces influencing the

I 10
workplace and training – Learning Theories & Training – The Trainer: Roles
and
161
Competencies of Trainers. Current Training & Development Practices –
Business Strategy and Training – Strategies for Effective HR Training &
Development – Future trends.
Training Needs Analysis – Why, When and Where to look for Performance
Discrepancies? – Framework for conducting TNA, Outcomes of TNA,
Approaches to TNA, Needs Assessment Techniques. Training Design:
II 12
Organizational/Environmental constraints – Training Objectives –
Facilitation of Learning – Training Design Process–Key Factors in
Designing – Training Design Theories.
Training Evaluation: Rationale for Evaluation – Training outcomes –

Training Evaluation Design Issues – Types of Evaluation Techniques &
III 13
Instruments – Costing Training Programmes – Measuring ROI of training
programmes.
Training Methods: Matching training methods with outcomes, On-the- Job

IV Training – Audiovisual Enhancements to Training – Training facilities – Key 13
Areas of Organizational Training: Orientation Training, Diversity Training.
Management Development – Training vs. Development – Importance of
Management Development – Management Development Implications –

V 12
Approaches for Management Development – Strategies for Development of
Technical Managers, Executives and Future Executives
4. Develop, analyze and apply advanced training strategies and specifications for the delivery of
training programs
5. Describe appropriate implementation, monitoring and assessment procedures of training
6. Evaluate training programs using appropriate design and data collection procedure
162
7. Summarize how to implement successful training and development programs
Text Books
1. Dayal: Management Training in Organisation, Prentice Hall of India
2. Bhirmani and Seth: Evaluating Management Training and Development, Vision Publication
Reference Books
1. Agochiya: Every Tariner‗s Handbook, Sage Publications.
2. R. L. Graig: Training and Development Handbook, Mc Graw Hill international
3. Lynton and Pareek, Training for Organisational Transformation, Sage Publications.
4. D. L. Kirpatrick: Evaluating Training Programmes, Berret-Koehler, SanFrancisco.
5. Raymond Noe, Employee Training, McGraw Hill
163
NEGOTIATION COUNSELLING & CONFLICT
Course Code: BBA HR 07
Course Type: DSE
70 28 3 Hrs
Assignment/
Presentation
10 10 10 30
OBJECTIVE: Objectives: The objective of this course is to provide knowledge of concepts and issues
of negotiation counselling & conflict such that to equip the students with valuable skills, techniques
and strategies in counselling.
UNIT Content Hours
Negotiation: Nature, Characteristics, Strategy and Tactics of Distributive

I Bargaining, Strategy and Tactics of Integrative Negotiation; Strategy and 10
Planning for Negotiation.
164
Negotiation Sub processes: Perception, Cognition and Emotion
II Communication: What is communicated during negotiation and how people 12
communicate in Negotiation, BATNA.
Emergence & Growth of Counselling: Factors contributing to the
emergence, Approaches to Counselling: Behaviouristic, Humanistic
III 13
Approaches and Rogers Self Theory Counselling Process: Steps in
Counselling Process. Modern Trends in Counselling.
Conflict: Meaning and Source of Conflict, Types of conflict, patterns,

IV levels, and; traditional and modern approaches to conflict; Functional and 13
dysfunctional conflicts; Conflict Process
The influence of culture and gender on negotiations: Understanding
V cultural differences in negotiation, GLOBE study on cultural dimensions, 12

Gender issues in negotiations; role of cross-cultural differences in
Negotiations; Seven pillars to negotiation.
 Understanding the central concepts of negotiation and conflict.

 Providing experience in the negotiation and conflict management process.
 Effectively diagnosing and planning for different types of negotiation situations.
 Developing negotiating skills and confidence in a variety of contexts.
 Apply complex theory and practice of negotiation in particular and conflict resolution in
general.
 Identify the personal challenges we all have in dealing with negotiation and conflict resolution.
 Explore how to positively interact with others.
References: Books:
1. Lewicki, Saunders & Barry - Negotiation (Tata Mc Graw Hill, 5th Ed.)
2. B.D.Singh - Negotiation Made Simple (Excel Books, 1st Ed.)
3. Rao S N - Counseling and Guidance (Tata Mc Graw Hill, 2nd Ed.)
165
4. Singh Kavita - Counselling Skills for Managers (PHI, 1st Ed.)
5. Welfel, Patternson - The Counselling Process, A Multi theoretical Integrative Approach.
(Thomson India, 6th Ed.)
6. Pareek Udai - Understanding Organisational Behaviour (Oxford).
7. Cohen, S. Negotiating Skills for Managers. McGraw Hill Professional
Websites:
http://www.skillsyouneed.com/ips/negotiation.html
http://www.skillsyouneed.com/ips/conflict-resolution.html
166
Discipline Elective Courses
International Business

International Economics
Course Code: IB-01
Course Type: DSE

70 28 3 Hrs

Assignment/
Presentation
15 5 10 30
Course Objective: This course serves as a stand-alone course for those interested in understanding the
issues in international finance and trade. It helps gain entry to theoretical and applied courses in each
field at higher levels of study.
167
UNIT Content Hours
Introduction What is international economics about? An overview of world

I 10
trade.
Theories of International Trade The Ricardian, specific factors, and

Heckscher-Ohlin models; new trade theories; the international location of
II 14
production; firms in the global economy — outsourcing and multinational
enterprises.
Trade Policy Instruments of trade policy; political economy of trade policy;

III 12
controversies in trade policy.
International Macroeconomic Policy Fixed versus flexible exchange rates;

IV 12
international monetary systems; financial globalization and financial crises.
Understanding Intra-Industry Trade: Global Supply Chains, Globalization:

V 12
Past, Present, Future
Course Outcomes:
1. The student will be able to learn about the basic concepts of world trade.
2. The theories of international trade and under what conditions trade may benefit all countries
involved.
3. The exchange rate determination in the short run and in the long run.
4. How the trade policies affect the world trade system and the concept of globalization need to
recent global scenario.
Reference Books:
1. Paul Krugman, Maurice Obstfeld, and Marc Melitz, International Economics: Theory and Policy,
Addison-Wesley (Pearson Education Indian Edition), 9th edition, 2012.
2. Dominick Salvatore, International Economics: Trade and Finance, John Wiley International Student
Edition, 10th edition, 2011.
168
Global Business Environment
Course Code: IB-02
Course Type: DSE

70 28 3 Hrs

Assignment/
Presentation
15 5 10 30
Course Objective: 1.To explains the social, political and economic context of business.
2. To understand cross cultural management and different forms of business organization.
3. To analyse emerging market multinationals.
UNIT Content Hours
I Introduction. Concept of Economic Environment; Nature and scope. Macro 10

variables: Income, Employment, Money Supply, Price Level, Interest rates,
169
saving and Investment.
Institutional Framework of Economic Environment: Fiscal Policy; Concept

II & Implications. Monetary Policy; Concept & Implications. Commercial 14
Policy; Concept & Implications
International Economic Environment: International Monetary System and

III 12
Foreign Exchange Marketing: The Bretton Wood system and EU and EURO.
Global Integration and Regional groupings: Regional integration and trade

blocks – Types of integration – theory of customs union, European union –
IV regional groupings – integration of developing countries – SAARC, 12
Economic institutions – International Monetary Funds (IMF) – World Bank,
Asian Development Bank, UNCTAD, WTO, ASEAN, IMF.
Multi National Corporation: Multi National Corporation: Definition and

V Meaning – Importance and dominance of MNCs – Code of conduct – MNCs 12
in India.
Learning outcomes
1. Understand the social, political and economic environment in context of International business.
2. Get a brief idea about cross cultural management and different forms of business organization.
3. Learn the significance of Foreign Investment in the growth of any nation.
4. Learn about the various trade blocks for regional integration.
Text Books:
1. The International Business Environment by Anant K. Sundaram / J. Stewart Black Prentice

Hall.
2. International Business environments and Operations John D Daniel, Lee H Radebaugh, Daniel
P Sulivan- Pearson Education, 10th ed, 2004
Reference Books:
170
1. International Management Managing Across Borders and Cultures, Fourth Edition by Helen
Deresky – PHI.
2. Dynamics of successful International Business Negotiations by Robert T. Moran, William G.
Stripp – JAICO
171
International Marketing
Course Code: IB-03
Course Type: DSE

70 28 3 Hrs

Assignment/
Presentation
15 5 10 30
Course Objective: To achieve an understanding of the complexities, opportunities & creative

challenges of marketing across time, space& cultures. Recognize those factors which distinguish the
marketing mix for overseas markets as opposed to domestic markets. To learn how to track & evaluate
changes in world markets that affects the consumer demand & shape of marketers‘ strategies. To learn
how to develop successful marketing strategies targeted at specific global market segments.
UNIT Content Hours
172
Global Marketing: An Overview: Definition of International Marketing,
I International Dimensions of Marketing, Scope and challenges of 12
International marketing:- EPRG Framework, Domestic v/s International,
Political, Legal & Cultural Environment: Political Environment, Legal

II 8
environment, Culture and its Characteristics.
International Marketing Planning: Marketing Research, Global Marketing

Information Sources, Marketing Information System, Foreign Market Entry
III Strategies – (Exporting, Licensing, Joint Ventures, Strategic Alliances, 14
Acquisitions Franchising, Assembly Operations, Management Contracts,
Turnkey Operations, Free Trade Zones.
Product Policy and Planning: Product Design and Standardization,

IV Developing an International Product Line, International Branding 12
Decisions, International Packaging.
International Pricing Strategy: Role of Pricing, Price Standardization,

Pricing Decisions, Transfer Pricing, Counter Trade, Methods of Financing.
V 12
International Channels of Distribution: Channel Members, International
Physical Distribution.
Course Outcomes:
1. Understand and assess the challenges of turbulent business environments

2. Evaluate and design sustainable strategies in such environments either in marketing,
international business and/or technology management fields or in their intersection.
3. Acquire and develop relevant additional knowledge and skills to support subject-based
expertise and international readiness and personal development
4. Utilize strong analytical skills and apply tools required for professional practices
Text Books:
1. Warren, J. K. (2002). 7th Edition. Global Marketing Management. USA: Prentice Hall.
173
2. Cateora, P., & Graham, J. (2003). 11th Edition. International Marketing. USA: McGraw Hill.
Reference Books:
1. Kotler, P. (2002). 2nd Edition. A Framework for Marketing Management. USA: Prentice Hall
2. Derskey, H. (2007). 4th Edition. International Management. New Delhi: Prentice Hall of India.
3. Aswatthapa, K. (2006). 3rd Edition. International Business. New Delhi: Tata McGrawHill.
174
International Distribution and Supply Chain Management
Course Code: IB-04
Course Type: DSE

70 28 3 Hrs

Assignment/
Presentation
15 5 10 30
Course Objective: This course would help students develop an understanding about the role of
marketing channels, distribution and supply chain, key issues of supply chain and the drivers of supply
chain performance. The course would acquaint the students with various concepts.
UNIT Content Hours
Introduction to Supply Chain Management - Concepts, Objectives and

I functions of Supply Chain Management, Issues in Supply Chain 12
Management; International Distribution Management: Types of
175
Intermediaries, Channel Selection and Management.
Strategic issues in Supply Chain Strategic Partnership, Logistics

Management: Concept, Objective and Scope, Transportation, Warehousing,
II Inventory Management. Role of Information Technology in Logistics, 12
Logistics Service Firms and 3PL (Third Party Logistics), 4PL (Fourth Party
Logistics), Reverse Logistics.
Logistics Network Design for Global Operations Global Logistics Network

Configuration, Orienting International Facilities: Considerations and
III 12
Framework, Trade-offs Associated with each Approach, Mapping the
different Approaches
Dynamics of supply chain: Supply Chain Integration, Push-based, Pull-based

IV 12
and Push-Pull based supply chain, Demand Forecasting in a Supply Chain.
Performance Measurement and Evaluation in Global Logistics: Operations

V 12
and Logistics Control: Key Activities Performance Information.
Course Outcomes:
1. Graduates of the programme will be able to demonstrate an ability to integrate knowledge

critically and systematically and analyse, assess and deal with complex phenomena.
2. They will learn to deal with issues and situations associated with logistics and supply chain
management, even with limited information.
3. They will learn to demonstrate the ability to identify and formulate issues critically.
Text Books:
1. Rushton, A., Croucher, P. and Peter Baker (2006): Handbook of Logistics and Distribution
Management, (3rd Ed.). Kogan Page Pub
2. Christopher Martin (2005): Logistics and Supply Chain Management, Creating Value-adding
Networks, (3rd Ed.). Pearson Education
176
Reference Books:
1. Chopra Sunil and Peter Meindl (2009): Supply Chain Management, (4th Ed.). Pearson Education
2. Ballou, R. H. (2004): Business Logistic Management, (5th Ed.). New Delhi: Prentice Hall
3. Bowersox, D. J., David, J & Cooper (2002): Supply Chain Logistics Management. McGraw Hill
4. Alan Harrison, Remko Van Hook (2007): Logistics Management and Strategy-Competing Through
the Supply Chain, (3rd Ed.), Pearson Education
177
Export-Import Procedures and Documentation
Course Code: IB-05
Course Type: DSE

70 28 3 Hrs

Assignment/
Presentation
15 5 10 30
Course Objective: The main objectives of this course are to learn about different types of documents
used in international trade (import and export), which documents are usually required by customs, the
requirements for various documents and how to fill in these documents correctly. Analyzing the
various classifications and requirements of export documents. Learning what functions export
documents perform. Learning the different types of documents of origin that evidence the origin of
goods. Analyzing the various commercial and administrative documents.
178
UNIT Content Hours
Export Management- An Overview: Introduction to Export management

Definition of Export, needs and benefits arising fromExport Importance of
I 12
Exports to India Selecting of export market and product for export.
Direction of Exports from India
Institutional Infrastructure for Export promotion: Institutions for financing

exports- EXIM Bank. ECGC. Commodity Boards. Export Promotion
II 12
Councils. IIFT, Federation of Indian Export Organisation. Indian Council
of Arbitration.
Export Procedures : Introduction , Stages in Export Procedure Excise

clearance procedure Role of custom House Agents Shipping and custom
III 12
formalities Marine Insurance Negotiation of Export Documents
Realization of export proceeds
Export Documentation: Defining Export Documentation: - Main

Commercial Documents and Additional Commercial Documents Means of
IV 12
export (sea, air, post, courier, ICD, etc) and documentation required.
Instruments of payment
Export Finance : Pre-shipment Finance and Post-shipment Finance Special
V Financial Facilities Export Pricing 12
Course Outcomes:
By the end of the course Students will:
1. Be aware regarding the need, requirement and importance of the export-import procedure and
documentation to make them equip with the need and requirement of industry.
179
2. Have a brief idea about the different types of documents used in international trade (import
and export), which documents are usually required by customs, the requirements for various
documents and how to fill in these documents correctly.
3. Get an idea about the institutional infrastructure for export promotion in our country.
4. Learn the importance of import management for a developing nation like India.
Text Books:
1. Export Management (2010) by Khurana P.K., Galgotia Publications, New Delhi
Reference Books:
1. Export Management (2010) By T.A.S. Balagopal, Himalaya Publications, New Delhi
2. International Trade and Export Management (2010) By Dr. Francis Cherunilam, Himalaya
Publication, New Delhi.
3. Import/Export: How to Get Started in International Trade (2010) by Nelson C, Tata
Mc Grawhill, New Delhi.
180
International Logistics Management
Course Code: IB-06
Course Type: DSE

70 28 3 Hrs

Assignment/
Presentation
15 5 10 30
Course Objective: The objective of course is give information about new approaches for coordinating
and working with suppliers and strategic partners in the company‘s global supply chain. The course
provides information about aligning the incentives of the different players throughout the supply chain
to develop successful collaboration relationships. The role of logistics operators and 3PLs in the
business and supply chain management: justification of outsourcing projects in logistics, advantages
and risks involved required steps for a successful transition to a logistics operator.
181
UNIT Content Hours
Introduction to International Logistics: Concepts, objectives and scope of

logistics. Elements and importance of logistics. Relevance of logistics in
I 14
international marketing. Concept of International supply chain and logistics.
Types of Logistics :- Land, Sea and Air
Shipping Transportation structure and world sea trade scenario: Types of

ships, shipping routes and Ship-liner and tramp. Organization of shipping
II 12
company. Classification & characteristics of shipping company. Flags of
convenience. Conference systems
Freight structure and practices: Terminologies used in different freight

structure. Factors involved in ratemaking. Basis of freight rate structure
III
.Various cost concepts involved in freight rates .Types of sea freight rates: 12
Linear and Tramp
Containerization: Introduction to containerization .Concepts and types of

IV container .Inland Container Depot (ICD). Problems and prospects of 12
containerization
International Air Transport and Information and Technology role in

V International Logistics: Concept and importance .Air cargo and tariff 10
structure .International Air Transport Association (IATA).
Course Outcomes: On successful completion of this course, students will be able to:
1. Assess the role logistics plays in global business.
2. Recognize the importance of culturally appropriate behavior when dealing with international
customers, projects and transport.
3. Compare and contrast the economic and service characteristics of international transportation
providers.
4. Research regulatory requirements and current legislation that affects the movement of products or
services across international borders.
182
Text Books: International Supply Chain Management (2010) by David A. Pierre, Cengage Learning,
New Delhi
Reference Books:
1. International Logistics: Global Supply Chain Management (2010) By Long, Douglas, Springer
Publications, USA.
2. A Logistics Approach to Supply Chain Management (1st Ed.) 2010, By Coyle J. John, Langley
John C., Gibson J. Brian, Novack A. Robert, Bardi J. Edward, Cengage Publications, New
Delhi
183
Foreign Exchange Management
Course Code: IB-07
Course Type: DSE

70 28 3 Hrs

Assignment/
Presentation
15 5 10 30
Course Objective:
To understand how the foreign Exchange Market operates
 To understand the principles of Currency valuation

 To explain techniques that can be used to hedge foreign exchange risk
 To create an understanding on foreign exchange Management in India
184
UNIT Content Hours
Nature and scope of forex management: Objectives, significance and scope

I of forex management, relationship between forex management and financial 14
management, forex management and global environment.
International financial markets and instruments: An overview of international

capital and money markets, arbitrage opportunities, integration of markets,
II 12
international capital and money market instruments – GDRs, DRs, Euro
Bonds, dual currency bonds, euro equity, euro deposits
Foreign Exchange Market: Functions, characteristics, organization, and

III participants, arbitrage in foreign exchange market, mechanics of making
12
foreign payments, cost associated with international payments.
Foreign exchange rates and its determinations: exchange rate, spot, forward
IV 12
and cross exchange rates, Forex trading and financing of international trade.
Foreign Exchange Risk Hedging techniques: Swaps, Options, offshore

V banking, payment terms, i.e., Commercial Invoice, Letter of credit, Bill of 10
exchange, documents and financing techniques.
Course Outcomes: On successful completion of this course, students will be able to:
 Examine the organization of the Foreign Exchange Market, the Spot Market, and the Forward
Market,
 Understand how the information driven in Foreign Exchange Market markets can be used by
small business operators in controlling and managing foreign exchange;
Text Books:
Jeevanandan, C, Foreign Exchange and risk Management, Sultan Chand and sons, New Delhi
Reference Books:
1. Chatterjee, Principles of Foreign Exchange, Himalaya, Bombay.
2. Ian Giddy, Global Financial Markets, AIYBS, New Delhi.
185
Research Project
Course Code: BBA-MK-08/HR-08/FM-08/IB-08
Course Credit: 6 Lecture: Tutorial:
Course Type: Field Project
Lectures delivered:

Maximum Marks Allotted Project Report Evaluation Viva on Dissertation
100 50 50
Project work/Dissertation is considered as a special course involving application of knowledge in

solving / analyzing /exploring a real life situation / difficult problem. A Project/Dissertation work
would be of 6 credits. A Project/Dissertation work may be given in lieu of a discipline specific elective
course.
186
Universal Human Values and Professional Ethics
[L-T-P: 3-0-0]
Course Objectives
This introductory course input is intended
1. To help the students appreciate the essential complementarily between 'VALUES' and
'SKILLS' to ensure sustained happiness and prosperity, which are the core aspirations of all
human beings
2. To facilitate the development of a Holistic perspective among students towards life and
profession as well as towards happiness and prosperity based on a correct understanding of the
Human reality and the rest of Existence. Such a holistic perspective forms the basis of
Universal Human Values and movement towards value-based living in a natural way
3. To highlight plausible implications of such a Holistic understanding in terms of ethical human

conduct, trustful and mutually fulfilling human behavior and mutually enriching interaction
with Nature
Thus, this course is intended to provide a much needed orientational input in value education to the
young enquiring minds.
Course Methodology
1. The methodology of this course is explorational and thus universally adaptable. It involves a
systematic and rational study of the human being vis-à-vis the rest of existence.
2. It is free from any dogma or value prescriptions.
187
3. It is a process of self-investigation and self-exploration, and not of giving sermons. Whatever is
found as truth or reality is stated as a proposal and the students are facilitated to verify it in
their own right, based on their Natural Acceptance and subsequent Experiential Validation.
4. This process of self-exploration takes the form of a dialogue between the teacher and the
students to begin with, and then to continue within the student leading to continuous self-
evolution.
5. This self-exploration also enables them to critically evaluate their pre-conditionings and present
beliefs.
Course Syllabus: Universal Human Values and Professional Ethics [L-T-P: 3-0-0]
The whole course is divided into 5 modules.
After every two lectures of one hour each, there is a 2 hour practice session.
The teachers are oriented to the inputs through an eight to ten day workshop (Teachers‘ Orientation
Program).
The Teacher‘s Manual provides them the lecture outline. The outline has also been elaborated into
presentations and provided in a DVD with this book to facilitate sharing.
The teacher is expected to present the issues to be discussed as propositions and encourage the
students to have a dialogue. The process of dialogue is enriching for both, the teacher as well as the
students.
The syllabus for the lectures is given below:
UNIT 1: Course Introduction - Need, Basic Guidelines, Content and Process for Value Education
1. Understanding the need, basic guidelines, content and process for Value Education
2. Self Exploration–what is it? - its content and process; ‗Natural Acceptance‘ and Experiential
Validation- as the mechanism for self exploration
188
3. Continuous Happiness and Prosperity- A look at basic Human Aspirations
4. Right understanding, Relationship and Physical Facilities- the basic requirements for
fulfillment of aspirations of every human being with their correct priority
5. Understanding Happiness and Prosperity correctly- A critical appraisal of the current scenario
6. Method to fulfill the above human aspirations: understanding and living in harmony at various
levels
UNIT 2: Understanding Harmony in the Human Being - Harmony in Myself!
7. Understanding human being as a co-existence of the sentient ‗I‘ and the material ‗Body‘
8. Understanding the needs of Self (‗I‘) and ‗Body‘ - Sukh and Suvidha
9. Understanding the Body as an instrument of ‗I‘ (I being the doer, seer and enjoyer)
10. Understanding the characteristics and activities of ‗I‘ and harmony in ‗I‘
11. Understanding the harmony of I with the Body: Sanyam and Swasthya; correct appraisal of
Physical needs, meaning of Prosperity in detail
12. Programs to ensure Sanyam and Swasthya
- Practice Exercises and Case Studies will be taken up in Practice Sessions.
UNIT 3: Understanding Harmony in the Family and Society- Harmony in Human-Human

Relationship
13. Understanding Harmony in the family – the basic unit of human interaction
14. Understanding values in human-human relationship; meaning of Nyaya and program for its
fulfillment to ensure Ubhay-tripti;
Trust (Vishwas) and Respect (Samman) as the foundational values of relationship
15. Understanding the meaning of Vishwas; Difference between intention and competence
16. Understanding the meaning of Samman, Difference between respect and differentiation; the
other salient values in relationship
189
17. Understanding the harmony in the society (society being an extension of family): Samadhan,
Samridhi, Abhay, Sah-astitva as comprehensive Human Goals
18. Visualizing a universal harmonious order in society- Undivided Society (Akhand
Samaj), Universal Order (Sarvabhaum Vyawastha )- from family to world family!
UNIT 4: Understanding Harmony in the Nature and Existence - Whole existence as Co-existence
19. Understanding the harmony in the Nature

20. Interconnectedness and mutual fulfillment among the four orders of nature- recyclability and
self-regulation in nature
21. Understanding Existence as Co-existence (Sah-astitva) of mutually interacting units in all-
pervasive space
22. Holistic perception of harmony at all levels of existence
190

Ordinance V (4A&B) & Curriculum For: Bachelor of Business Administration

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Ordinance V(4A&B) & Curriculum

Approved by Academic Council Applicable from 2018-2019

Swami Vivekanand Subharti University, Meerut

Strive to create centre of excellence in specialized areas of technology and management to

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

1. To develop skills in students for self employment.

ii. PROGRAMME OUTCOME:

1. Apply knowledge of management theories and practices to solve business problems.

2. RULES AND REGULATIONS FOR ADMISSION IN BBA

3. CURRICULUM/ STRUCTURE OF PROGRAMME OF BBA

3.3 Choice Based Credit System (CBCS):

1. Core Course: A course, which should compulsorily be studied by a candidate as a core

2.2 Dissertation/Project Work: An elective course of 6 credits designed to acquire

3.4 The academic calendar shall be as follows:-

L T P Total Internal Continuous ESE

AEC-01/ English Language / Ability

Non Credit Compulsory Course in First Year

2nd Year (III and IV Semester)

BBA-401 Business Research Core

SEC-04/ Any One from the List Skill

3rd Year (V and VI Semester)

Per Week Internal Continuous ESE

Course Type Course Code Course Name

BBA-601 Business Policy & Strategy

Non-Credit NPTEL based Add-On Course/Certificates (Optional)

4. EXAMINATION AND EVALUATION

4.2.1 CONTINUOUS COMPREHENSIVE ASSESSMENT (CCA) :

Continuous Comprehensive Assessment (CCA) will be of 30 marks comprised of:

85- 100% attendance - 10 Marks

4.2.2 END SEMESTER EXAMINATION (ESE)

4.2.3 SUMMER TRAINING PROJECT REPORT (BBA-551):

4.3 PAPER SETTING

5. EVALUATION UNDER GRADING ASSESSMENT

Marks (%) Letter Grades Grade Points (G)

Course Code: BBA 008

Course Credit: Lecture: 3 Tutorial:

End Semester Examination System

Continuous Comprehensive Assessment (CCA) Pattern

I Definition and concept of environment; Types and components of environment 3

Ecology and Ecosystems

Concepts of Ecology: Subdivisions of ecology; Ecological factors - climatic, edaphic,

Environmental Pollution and Global Environmental Issues • Environmental

Natural Resource Management and Biodiversity Conservation Renewable and

Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity; IUCN-

Environmental Education and Management

Environmental Education and movements: Goals of environmental education;

communication and public awareness; Environmental ethics: Green Politics, Earth

Course Outcome: Students will be able,

Text Books: (02)

Reference Books: (5 to 6 maximum)

1. Banerji, K.S., Environmental Chemistry, TMH publication.

Course Name: English Communication

Course Code: BBA 008

Course Credit: Lecture: 3 Tutorial:

End Semester Examination System

Continuous Comprehensive Assessment (CCA) Pattern

The purpose of commencing English communication skills course is to develop in students

1. Projecting the first impression

3. Students learn to use general, social and professional language.

4. Polishing manners to behave appropriately in social and professional circles.

5. Handling difficulty situations with grace style and professionalism.

1. An introduction to Professional English and Soft Skills by B. K. Das et al., Cambridge

Principles of Management and Organization Structure