A STUDY ON CUSTOMER SATISFACTION TOWARDS CEAT TYRES

MINI PROJECT REPORT

Submitted by

SUKESH.N
(713521BA882)

In partial fulfillment for the award of the degree

Of

MASTER OF BUSINESS ADMINISTRATION

in
DEPARTMENT OF MANAGEMENT STUDIES

SNS COLLEGE OF TECHNOLOGY

(Autonomous Institution)

(Affiliated to Anna University, Chennai)

COIMBATORE - 641 035.

JUNE 2022

1
 SNS COLLEGE OF TECHNOLOGY
(Autonomous Institution)

(Affiliated to Anna University, Chennai)

COIMBATORE – 641 035

DEPARTMENT OF MANAGEMENT STUDIES

This is to certify that the Mini Project Report entitled “

“CUSTOMER SATISFACTION TOWARDS CEAT TYRES”

is the bonafide record of Summer Internship work done by

SUKESH.N(713521BA882)
Master of Business
Administration during the year
2021-2023

Internal Guide HOD

Submitted for the Summer Internship Viva-Voce Examination held on

Internal Examiner External Examiner

2
 DECLARATION

I hereby declare that this Mini Project Report entitled “CUSTOMER

SATISFACTION TOWARDS CEAT TYRES” under the guidance of Mrs. N.
Biragasida, Assistant Professor, Department of Management studies, SNS College
of Technology, Coimbatore-35, has been submitted in partial fulfilment of the
requirement for the award of the degree of Master of Business Administration.

I also declare that this is my own work and has not been submitted for the award of
any other degree/diploma or other titles of any other universities.

Place: Signature of the Candidate,

Date: SUKESH.N

(713521BA882)

I certify that the declaration made above by the candidate is true.

Signature of the Guide,

(Ms. N.Biragasida B.Tech MBA)

3
 ACKNOWLEDGEMENT

I would like to acknowledge the immense help of all those who contributed
with their valuable suggestion and timely assistance to complete this work. I thank
the almighty god for the blessings that have been showered upon me to complete
the Summer Internship successfully.

I extend my heart-felt gratitude to Dr. S.N. Subramanian., M.Tech., Ph.D,

Chairman, SNS Institutions for providing us with all sorts of supports in
completion of this Summer Internship.

I am highly grateful to Dr. V.P. Arunachalam, B.E., M.E., Ph.D., Director,

SNS Technical Institutions for his valuable suggestions and guidance throughout
the Summer Internship period.

I sincerely thank Dr. S. Chenthur Pandian, M.E., Ph.D., LL.B., MISTE.,

FIE., MIEEE (USA)., Principal, SNS College of Technology for constant
encouragement and support to undergo the Summer Internship.

I express my gratitude to Dr. P. Krishnaveni, MBA, M.Phil, Ph.D HoD,

Department of Management Studies, SNS College of Technology for constant
encouragement and support to undergo the Summer Internship.

I take immense pleasure in expressing my humble note of gratitude to my

project guide Ms. N.BIRAGASIDA, B.Tech MBA, Assistant Professor,
Department of Management Studies, SNS College of Technology for her
remarkable guidance in the course of completion of this Summer Internship.

SUKESH.N (713521BA882)

4
 TABLE OF CONTENTS

CHAPTER NO TITLE PAGENO

ABSTRACT 7

LIST OF FIGURES 8

LIST OF TABLES 9

1. INTRODUCTION 10
1.1 LIMITATIONS 11
1.2 OBJECTIVES 11
2. ABOUT THE COMPANY 12
3. LITERATURE REVIEW 13
4. RESEARCH METHODS 15

4.1 DATA COLLECTION 15

4.1.1 PRIMARY DATA 15
4.1.2 SECONDARY DATA 16
4.2 SCOPE OF THE STUDY 16
4.3 SAMPLE COLLECTION OF REPORT 16
4.4 STATISTICAL TOOLS USED 17

5. ANALYSIS AND INTREPRETATION 17

5.1 GENDER OF RESPONDENTS 18

5
 5.2 AGE OF THE RESPONDENTS 19
5.3 WHY DID YOU PURCHASE CEAT TYRES 20
5.4 HOW WAS YOUR EXPERIENCE ON CEAT TYRES 21
5.5 DO YOU FIND CEAT TYRES PRICE REASONABLE 22
5.6 HOW DO THE TYRES PERFORM 23
5.7 HAVE YOU FACED ANY PROBLEM USING THIS 24
TYRES
5.8 WILL YOU RECOMMEND CEAT TYRES TO YOUR 25
FRIENDS AND FAMILY
5.9 AFTER USING CEAT WILL YOU FURTHER 26
PURCHASE THE SAME OR MOVE ON TO SOME
OTHER BRANDS
5.10 DO YOU THINK CEAT PROVIDES THE BEST
27
TYRES
5.11 WILL THE ADVERTISEMENT INFLUENCE
28
YOU TO BUY CEAT TYRES

6. 6.1 FINDINGS 29

6.2 SUGGESTION 30

6.3 FUTURE SCOPE OF THE STUDY

7. CONCLUSION 31

APPENDIX 32

6
 ABSTRACT

The purpose of this study is to analyze the brand development of CEAT

in general I will be discussing how CEAT has become the largest global

Tyre producer and prepared a custo8mer review for CEAT. In this customer

survey we will come to know about how CEAT has become very popular

between the customers and the customers like and dislikes of the products of

CEAT and products satisfaction of the customers.

Today CEAT marks the highest exports from India to Over 130
countries . CEAT accelerates movement with the finest tires known for their
durability smooth ride and secure grip on roads. CEAT produces about
140000+ tyres per day and has about 6 manufacturing plants across India.

7
 TABLES

FIGURE PAGE
TITLE
NO. NO.

5.1 Gender of the respondents 18

5.2 Age of the respondents 19

Reason for Purchase of CEAT Tyres

5.3 20

5.4 How the respondents are satisfied with its experience 21

5.5 How respondents are satisfied with its price 22

5.6 How respondents are satisfied with its performance 23

5.7 Any problems faced by using CEAT tyres 24

How much respondents would refer CEAT for their family

5.8 and friends 25

Number of respondents who would remain the same or move

5.9 on to some other brands 26

Number of respondents who accept that CEAT provides the

5.10 best tyres 27

Number of respondents who are influenced by the

5.11 advertisements 28

8
 LIST OF FIGURES

PAGE
FIGURE NO. TITLE
NO.

5.1 Percentage of gender 18

5.2 Percentage of Age of the respondents 19

5.3 Percentage of reason for using CEAT 20

5.4 Percentage of respondents satisfied with their experience 21

5.5 Percentage of respondents satisfied with its price 22

Percentage of respondents satisfied with its

5.6 performance 23

Percentage of respondents who have not faced any

5.7 problems using CEAT tyres 24

Percentage of respondents who would recommend

5.8 CEAT to their family and friends 25

Percentage of respondents remaining same with this

5.9 brand 26

Percentage of respondents who accept that CEAT

5.10 provides the best tyres 27

5.11 Percentage of users influenced by the advertisement 28

9
 CHAPTER 1

INTRODUCTION

CEAT ltd is an Indian multinational tyre manufacturing company

owned by the RPG Groups

CEAT Limited is a part of the RPG Goenka group. It is the second largest tyre
manufacturer in the country after CEAT. It manufactures over 10 billion tyres
every year & enjoys a major market share in a light truck and truck tyre market.

CEAT Limited offers widest range of tyres to all user segments and
manufacture World class radial for all Indian vehicles including: heavy duty
trucks and buses, light commercial vehicles, earthmovers, forklifts, tractors,
trailers, car, motorcycles, scooter and auto rickshaws.

CEAT – Cavi Electrici Affini Torino

CEAT Limited is tyre manufacturing company founded in Italy as CEAT Tyre

by Virginio Bruni Tedeschi. The company established its manufacturing in
India in 1958 and was sold to Pirelli in 1970. The company’s Indian division
was then taken over by RPG enterprise in the year 1982, which also got the
rights to CEAT brand and renamed the company as CEAT Limited.

Its tagline is “take it on “

10
1.1 LIMITATIONS

Research is a never-ending process; every research is having limitations this

research is also having some limitations. The main limitation was collecting data
from the same region because the time was very limited for conducting this study
but we have collected more sample size with enough attributes but there is so much
scope for taking more attributes. The demographic nature of the respondent’s wad
both educated and uneducated, the Tamil as well as same regional languages but
we have ignored some other languages as the time as very less only our
geographical area was selected for collecting responses. Thus, the respondent’s
profile was similar in so many attributes. There is another main reason much of the
literature review was not available. To make sense for any business decision there
wants to be a bigger sample size and geography. As the more social science
methods are a data-dependent and current study in the same geography would not
give more validity for decision-makers.

1.2 OBJECTIVE

A Customer is not depend on us we are dependent on Customer, this

statement is basis thing for every firm or service sector.
• To know the attributes which creates customer satisfaction among CEAT tyre
user.
• To know the customer behaviour towards CEAT Tyres.
• To know the brand preference and the satisfaction level.
• To identify the factors influencing the purchase of CEAT Tyres.
• To know the satisfaction level towards dealer service.
• To offer suggestion for further improvement

11
 CHAPTER 2

2.1 ABOUT THE COMPANY

The company was founded as Cavi Elettrici Affini Torino (Electrical Cables
and Allied Products of Turin) by Virginio Bruni Tedeschi in 1924,
in Turin, Italy. On 10 March 1958, the company was incorporated as CEAT
Tyres of India, in Mumbai. Initially, the company collaborated with the Tata
Group. In 1972, the company set up a research and development unit
at Bhandup. In 1981, Deccan Fibre Glass Limited was merged with the
company.

In 1982, RPG Group acquired the company, and in 1990, the company was
renamed as CEAT. In 1993, the company collaborated with Yokohama Rubber
Company, to manufacture radial tyres at their Nashik unit. In 1999, CEAT
formed a joint-venture, named as CEAT Kelani, with Asia Motor
Works (AMW) and Kelani Tyres, to manufacture and market CEAT tyres in Sri
Lanka. in 2006, CEAT Kelani commissioned their first Sri Lanka-based radial-
tyre manufacturing unit in Kalutara. In 2009, AMW exited the joint-venture.

12
 CHAPTER 3

LITERATURE REVIEW

• Author(s):

Natarajan K . Soundararajan, K. Jayakrishnan, J (2013)

The Indian Tyre industry derives its demand from the automobile
industry. While OEM (Original Equipment Manufacturers) market off take is
dependent on the new vehicle sales. Replacement market demand depends
on the total population of vehicle on road, road conditions, vehicle scraping
rules, overloading norms for trucks, average life of tyres and prevalence of
tyre retrading. The main category of tyre produced in the country is that of
Truck &amp Bus tyres. Indian tyre industry, comprising of 40companies (47
factories) in the organized and unorganized sector, account for over 80% of
industry turnover and have a well diversified product-mix and presence in all
three major segments , Replacement Market, Original Equipment
Manufacturers (OEM's) and Exports. This paper focused to study the
purchasing behavior of Heavy and Light Commercial vehicles owners in
Replacement tyres.

• Analysis of tyre market perspective of CEAT Ltd

• Author(s) :

Shifat, Arfanul, Hoque (2014)

This report provides completed my internship, my job nature, responsibilities,

job performance, critical observations and recommendations. The third phase of
this report is focused on the project summary ,description, methodology, data
collection, research method, sample design and limitations. The fourth phase
contains the process details about the marketing approaches and activities of

13
CBL. In the fifth phase some analysis & findings are shown. At the last
phase, end up with some own recommendations ,conclusion, references and
included appendix. CEAT Limited turning to establish themselves as a leading
brand, currently they are in growth position. In mostly focused on truck-bus
tyre segment. At present CEAT’s placement expend to five different region
likes- Dhaka, Bogra, Chittagong, Sylhet, Jossore. Mother warehouse located at
Chittagong, main distribution operating from there.

Initially I find out the market share through vehicle fitment survey, then met
with dealer to know their market potentiality and also met with big customers to
know their brand preferences and other expectations. During my three months
internship period I also worked in Bogra for the last one month. There I
gathered 82 customers’ data through direct and indirect communication. Also
influenced them to buy CEAT tyres and informed the warranty level. CEAT
extends their services to compete with major competitors, included different
competition program. Integrate different promotional programs like customer
engagement event for truck owner, driver. CEAT forecast human resources for
factory plant and developing other external setup. Try to ensure proper labour
code of conduct analysis of entire tyre market of perspective of CEAT Limited.
For ease of understanding this report is segmented into six phase. First
phase contains CEAT’s overview, mission-vision, objective, values and other
related issues. Next phase of the report demonstrates the job description,

14
 CHAPTER 4
RESEARCH METHODOLOGY

The study of this objective is based on a collection of data about Customers

satisfaction towards CEAT TYRES over Coimbatore region. A sample of 43
respondents is randomly selected and their opinion about the CEAT TYRES was
collected via a structured questionnaire framed and collected using google form. The
data was collected randomly from the Coimbatore citizens. The collected data were
analyzed using suitable statistical tools like percentage analysis and Chi-square

4.1 DATA COLLECTION

The data was collected on both

1. Primary data

2. Secondary data

4.1.1 Primary Data

To have a study on Consumer Satisfaction towards CEAT TYRES in Coimbatore

the survey was taken from respondents.

15
4.1.2 Secondary Data

The secondary data was collected from

1. Journals
2. Websites
3. Research Paper
4. Articles

4.2 SCOPE OF THE STUDY

The study is confined to understand about the customers view on CEAT

TYRES. The study consists of taking a survey of 43 respondents by using a
structured questionnaire.

With the help of the questionnaire, it comes to know that how people react
to CEAT and their products and how CEAT sustains in the market.

4.3 SAMPLE COLLECTION OF REPORT

A sample collection of this report was 43 collected from various college

students, employee, professionals, business man and household mothers.

16
4.4 STATISTICAL TOOLS USED

The tools used the that analysis of data is

1. Percentage analysis

2. Weighted Average Method

3. Comparison of data with Bar Chart

CHAPTER 5

ANALYSIS AND INTERPRETATION

The collected 43 data were cleaned properly and analyzed using suitable
statistical tools like percentage analysis and Comparison of data with Bar Chart.
The percentage analysis and weighted average ranking have been used to analysis
the data.

17
5.1 GENDER OF RESPONDENTS

The following table shows the gender of the respondents

Gender Number of Respondents Percentage

1 Female 6 13.95%
2 Male 37 86.05%

Total 43 100%

Table 5.1 Gender of the respondents

1
Gender

Number of
Respondents
Percentage

Figure 5.1 Percentage of gender

INTERPRETATION

The Table 5.1 shows the number of gender male, female. From that 43 respondents there
are 6 females, 37 males.

The Figure 5.1 indicates the percentage of comparing the gender male and female , most
of the users are males with 86.05% followed by females with 13.95% .

Hence, it can be concluded that the majority (86.05%) of the respondents are male.

18
5.2 AGE OF THE RESPONDENTS

Age is an important variable in decision making. Preference may different from one
group to another group. Thus analysis based on age group may give vital result. The following
table shows the age of respondents

S NO Age Number of Respondents Percentage

1 15 to 25 years 35 81.39%
2 25 to 40 years 8 18.60%
3 Above 40 0 0%
Total 43 100%
Table 5.2 Age of the respondents

Number of Respondents

15 to 25 years
25 to 40 years
Above 40

Figure 5.2 Percentage of Age of the respondents

INTERPRETATION

The Table 5.2 shows that from the 43 respondents most ceat users are from the age group
of 15 to 25 with 81.39% and rest 18.60% are from the age greater than 25.

Hence, it is concluded that the majority (81.39 %) of the respondents are belong to age
group of 15-25.

19
5.3 Reason for purchasing CEAT Tyres

The following table shows the reason for purchase

S.No Reason Number of Respondents Percentage

1 Life Time 10 23.26%
2 Quality 29 67.44%
3 Affordable Price 3 6.98%
4 None of the above 1 2.33%
Total 43 100%

table 5.3reason for purchase

Number of Respondents
Life Time
Quality
Affordable Price
None of the above

Figure 4.4 reason for purchase

INTERPRETATION
The Table 5.3 shows the reason for purchase of ceat tyres . 29 for its Quality , 10 for its
lifetime and 3 for its price

The Figure 5.3 indicates the percentage of reason for purchase of ceat tyres . 67.44%
for its quality , 23.26% for its lifetime and 6.98% for its affordable price

Hence, it is concluded that the majority (67.44%) of users prefer it for its quality

20
 5.4 How was the experience using CEAT Tyres

S.No Experience Number of Respondents Percentage

1 Satisfied 26 60.47%
2 Highly Satisfied 14 32.56%
3 Neutral 3 6.98%
4 Dissatisfied 0 0%
Total 43 100.0%

Table 5.4 how was your experience with ceat

Satisfied
Highly Satisfied
Neutral
Dissatisfied

Figure 5.4

INTERPRETATION
The Figure 5.4 indicates the percentage of how was the users experience with ceat tyres
in which 60.47% are satisfied and 32.56% are highly satisfied

The Table 5.4 shows the number of respondents who are highly satisfied and satisfied
with the usage of ceat tyres

Hence, it is concluded that the majority (60.47%) of the respondents are satisfied with
ceat tyres

21
5.5 Do you find CEAT Tyres price reasonable

The following table shows that whether the price is reasonable

S.No Price Number of Respondents Percentage

1 Too High 12 13.95%
2 High 32 25.58%
3 Reasonable 7 60.47%
Total 43 100.0%

Table 5.5 whether the price is reasonable

Too High
High
Reasonable

Figure 5.5 Percentage of price

INTERPRETATION
The Table 5.5 shows that whether the price of ceat tyres are affordable by all in which
about 26 find the price reasonable within the 43 respondents

The Figure 5.5 indicates that 60.47% of users find ceat tyres price reasonable and
25.58% find them to be high

.Hence, it is concluded that the majority (60.47 %) of the respondents are satisfied.

22
5.6 How do the CEAT Tyres perform

The following table shows the performance of ceat tyres

S.No performance Number of Respondents Percentage

1 Good 37 86.05%
2 Not bad 6 13.95%
3 Bad 0 0%
TOTAL 43 100.0%
Table 5.6 performance of ceat

6
Good
Not bad
Bad
37

Figure 5.6 performance of ceat

INTERPRETATION

The Table 5.6 shows the performance level of ceat tyres where 37 respondents has told that the
performance of ceat tyres is good and rest 6 has said not bad

The Figure 5.6 indicates that 86.05% feels good with the performance of ceat tyres .

Hence, it is concluded that the majority (86.05 %) of the respondents are happy with ceat tyres .

23
5.7 Do respondents face any problem using ceat tyres

The following table shows whether the users have faced any problems with ceat tyres

S.no Problems Number of Respondents Percentage

1 Yes 9 20.93%
2 No 34 79.07%
Total 43 100%
Table 5.7 If any problems faced

Figure 5.7 If any problems faced

INTERPRETATION
The Table 5.8 shows whether the customers have faced any problem using ceat tyres and where
34 respondents have no problems with ceat tyres and rest 9 respondents have faced some
problems
The Figure 5.7 indicates that the maximum of 79.07% users have no problem in using ceat tyres
and rest 20.93% have faced some problems .

Hence, it is concluded that the majority (79.07 %) of the respondents have no problem
using ceat tyres .

24
5.8 Will the respondents refer CEAT Tyres to their family and friends
Number of
S.no Recommendation Percentage
Respondents
1 Yes 38 88.37%
2 No 5 11.63%
Total 43 100.0%
Table 5.8

1
2

Figure 5.8
INTERPRETATION

The Table 5.8 shows that how much people would recommend ceat tyres to their families
and friends after using , 38 respondents have accepted that they would prefer ceat tyres for their
families and friends

The Figure 5.8 indicates that 88.37% of users would recommend ceat tyres for their
families and friends

Hence, it is concluded that the majority (88.37 %) of respondents would recommend cest
tyres to their families and friends

25
5.9 After using CEAT tyres whether the customers remain the same or move
on to some other brands

S.no Retention Number of Respondents Percentage

1 Remain the same 36 83.72%
2 Change to some other brand 7 16.28%
Total 43 100.0%

Table 5.9

Figure 5.9

INTERPRETATION

The Table 5.9 shows that whether the customers would remain the same or move on to
some other brands after using ceat tyres

In that 36 respondents has said that they would remain the same , rest 7 will move on to
some other brands ,

The Figure 5.9 indicates that 83.72% will remain the same .

26
5.10 Do you think CEAT provides the best tyres

S.no Best Tyres Number of Respondents Percentage

1 Yes 41 95.35%
2 No 2 4.65
Total 43 100%

Table 5.10

Figure 5.10

INTERPRETATION

The Table 5.10 shows the number of respondents who feel CEAT provides the best tyres
in which 41 respondents among 43 has accepted that ceat provides the best tyres

The Figure 5.10 indicates that 95.35% of users accept that ceat provides the best tyres for
their users

Hence, it is concluded that the majority (95.35 %) of the respondents feel that ceat gives
them the best tyres

27
5.11 Are the respondents influenced by the advertisements to buy CEAT
tyres

S.No Advertisements Number of Respondents Percentage

1 Yes 31 72.09%
2 No 12 27.91%
Total 43 100.0%

- Table 5.11

Figure 5.11

INTERPRETATION

The Figure 5.11 indicates that’s 72.09% of the users are influenced by the advertisements to buy
ceat tyres and rest 27.91% might be influenced by some other kinds .

The Table 5.11 shows that 31 respondents from 43 are influenced by advertisements to buy tyres
from ceat

Hence, it is concluded that the majority ( 72.09 %) of the respondents are influenced by
advertisements.

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 CHAPTER 6

6.1 FINDINGS

➢ 86.05% of the respondents are male

➢ 81.39 % of the respondents belong to age group of 15-25

➢ 67.44% of respondents prefer it for its Quality

➢ 60.47% of respondents have good experience with ceat

➢ 60.47% of the respondents are satisfied with its price

➢ 86.05 % of the respondents are satisfied with its performance

➢ 79.07 % of the respondents have not faced any problems using ceat tyres

➢ 88.37 % of the respondents will recommend ceat tyres to their family and
friends

➢ 83.75 % of the respondents will remain same with this brand

➢ 95.55% of the respondents accept that ceat provides the best tyres

➢ 79.02% of respondents are influenced by advertisements

29
 6.2 SUGGESTION

➢ The price of CEAT tyre is high compare with its competitor. So they should
decrease their price.
➢ They should improve their distribution channel so all people get its product
easily.
➢ They should also increase their promotional activity to attract more people to
use product.
➢ They should also increase after sales service to give more satisfaction and
attract new customer to use product.

6.3 FUTURE SCOPE OF THE STUDY

As we collected responses of 43 sample size and analyzed them for the

present study. Since the respondent's profile was almost the same present research
done from the almost same region and different profiles which brings new
preferences. There are enough attributes for the present study but more attributes
from different areas can be conducted to find more profile preferences of the users.
Collecting responses from different regions and different preferences will give
more analysis of the profile and preference of the users of CEAT TYRES because
in India there are a large number of users of CEAT.

30
 CHAPTER 7

CONCLUSION

Ceat Ltd, one of the country’s major tyre manufacturers, is planning to increase
exports to markets in southeast Asia, Europe and the United States over the next
few years in a bid to improve its profitability. The company is also aiming to
improve its domestic market share in the passenger and commercial car segments.

“It is targeting a 3x increase in exports over the next five years ( ₹10.65 billion in
FY21). It is seeding the right markets, along with market-specific product
development. It is focused on passenger car radial tyres, truck and bus radial tyres,
and off the road tyres in Europe; two-wheeler tyres in southeast Asia; and off the
road tyres in the US. It would be selling through a local distributor, who would be
driving marketing," said analysts of Motilal Oswal in a note.

The company aims to maintain its leadership in the two-wheeler segment (at 28-
30%) and expand its dominance in the passenger car segment to 20% from the
existing market share of 13-15%, said the analysts further. In the truck and bus
segment, Ceat aims to increase its market share to 13-15% from 8% currently.

31
 APPENDIX

QUESTIONNAIRE

1. Gender?
a. Male
b. Female

2. Age?

a. 15 to 25 years
b. 25 to 40 years
c. above 40 years

3. Why did you purchase ceat tyres?

a. Quality
b. Life time
c. Affordable price
d. None of the above

4. What is your opinion on using CEAT tyres?

5. How was your experience on CEAT tyres?

a. Highly satisfied
b. Satisfied
c. Neutral
d. Dissatisfied

6. Do you find ceat tyres price reasonable

a. Too high
b. High
c. Reasonable

7. How do the tyres perform?

a. Good
b. Not bad
c. Bad

32
8. Have you faced any problems using this tyres?
a. Yes
b. No

9. Will you recommend ceat tyres to your friends and family?

a. Yes
b. No

10. After using ceat tyres will you further purchase the same or move to some other
brand?
a. Yes
b. No

11. Do you think ceat provides the best tyres?

a. Yes
b. No

12. Will the advertisement influence you to buy ceat tyres?

a. Yes
b. No

13. How would you rate ceat tyres?

a. 5
b. 4
c. 3
d. 2
e. 1

33