LITERATURE REVIEW TABLE

NO TITLE AUTHOR CITATION METHOD FINDINGS NOTES

(APA)
1 The employee as customers Berry L.L Berry, L.L. Qualitative - 1. The first author to give a
(1981) (1981), Case study definition of Internal marketing
“The as “viewing employees as
employee internal customers, and jobs as
as internal products that satisfy
customers” the needs and wants of these
, Journal of internal customers while
Retail addressing the objectives of the
Banking, organization”.
Vol. 3, 2. Internal marketing is
March, pp. attracting, developing,
25-8. motivating and retaining
qualified employees through
job-products that satisfy their
needs.
3. Internal marketing is the
philosophy of treating
employees as customers and it
is the strategy of shaping job-
products to fit human needs.

1 Literature Review | Dr. J @ 2020

LITERATURE REVIEW TABLE

NO TITLE AUTHOR CITATION METHOD FINDINGS NOTES

(APA)
2 .

2 Literature Review | Dr. J @ 2020