ACCOUNTANCY, BUSINESS AND MANAGEMENT

WHAT IS ABM?

Account based marketing (ABM) is a business marketing

strategy that concentrates resources on a set of target accounts
within a market. It uses personalized campaigns designed to
engage each account, basing the marketing message on the
specific attributes and needs of the account.

POSSIBLE CAREER PATHS ABM CAN OFFER

Marketing sales
Bank
or Accountants
Tellers
Representatives

FACTS ABOUT ABM

● ABM delivers higher revenue and return-on-investment (ROI).

●ABM produces maximum impact when sales and marketing work

together. 

●ABM is not difficult, it already depends to the students if he/she is

passionate and in interested in pursuing this strand.

●ABM is not only about math, but it is about being good in comprehending
and understanding logics.

WHY CHOOSE ABM?

The ABM strand curriculum opens the avenues for me to gain a more nuanced
appreciation of the intrinsic elements that make up the world of accounting and business
management courses in the Philippines without having to dive deeper into the specialized
complexities of mathematical fields.