Read this book if you are selling your home FSBO in Kansas City. Written by the Dowell Family Team of Berkshire Hathaway HomeServices Kansas City Realty.
Read this book if you are selling your home FSBO in Kansas City. Written by the Dowell Family Team of Berkshire Hathaway HomeServices Kansas City Realty.
Read this book if you are selling your home FSBO in Kansas City. Written by the Dowell Family Team of Berkshire Hathaway HomeServices Kansas City Realty.
“Sell Your Home Like a Pro: Insider Tips and Tricks for
Maximizing Your Profit"
Inside:
“Strategic Seller’s Handbook: How to Sell Your Home Yourself for Top Dollar”
“Don’t run away from offers with repairs discovered during inspections”
“Learn how to have the first $3,000 paid by the buyer”
“Learn How to Buy before You Sell”
“Renovate Now to Increase the Value of Your Home. Pay at Closing”
How Can We Help You?(913) 74
eRe ea
This issue includes:
“Sell Your Home Like a Pro: Insider Tips and Tricks for
Maximizing Your Pro’
“Strategic Seller's Handbook: How to Sell Your Home for Top Dollar.”
“Do not avoid offers that require repairs identified during inspections. Our plan will assist you
with the first $3,000.”
“Take advantage of our special Renovation Program that enables home sellers to renovate their homes
without paying upfront.”
“Take advantage of our special Renovation Program that enables home sellers to renovate their homes
without paying upfront.”
Obtain a Cash Offer on Your Home at Fair Market Value
Your Free copy can be obtained at:
https: //tinyurl.com/SpringSellingGuidea]
When you tte a
the market didyou'S
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STEPS TO SELLING
YOUR OWN HOME
We know that it is tempting to try to save the real
estate commission earned by a real estate agent by
selling your property yourself.
So, if you decide to market your own property, we
Invite you to consider the following steps that you must
take in order to save the real estate commission.
Guaranteed Service - Because SOLD Is Alll That Matters!TI
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CONDUCT A MINI WALKTHROUGH
Give your place the once-over. Make notes of all items that need
repair or improvements.
MAKE ALL NECESSARY REPAIRS
Make all necessary repairs and improvements before you begin
to advertise your property
DO YOUR RESEARCH
Researching pricing and terms of sales in today's market,
Investigate prices in your area, Use that information to establish
2 realistic price for your propery.
DETERMINE YOUR FINANCIAL ALTERNATIVES
Meet with local lenders and determine financing alternatives for
prospective buyers.
MARKET YOUR HOME
Investigate rates and deadiines for online sites, newspapers and
home magazines, etc, That will best advertise your property
ESTABLISH A BUDGET
Establish an advertising budget. Then prepare @ contingency
‘advertising budget in case your home does not sell as quickly
as you anticipate.
PREPARE A PROFESSIONAL AD
Prepare professional, compelling ads that will attract buyers.
Place them in the appropriate publications. Upload materials to
online sites.
‘TARGET OUT-OF-TOWN BUYERS
Prepare a plan to reach out-of-town buyers, They can account
for a major portion of today’s home purchases.
PURCHASE AN OUTDOOR YARD SIGN
Purchase “open house” signs and position them in areas along
‘main throughfares, through local neighborhoods, and on your
‘own your property
PREPARE A FACT SHEET
Prepare a fact sheet outlining specific features of your home and
the corresponding benefits to prospective purchasers.
‘SCHEDULE OPEN HOUSES:
Schedule open houses on weekdays as well as weekends. Make
your property more inviting with freshly cut flowers, scented
Candles and the aroma of freshly baked bread or cookies.
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ADVERTISE YOUR OPEN HOUSE
Purchase “open house” signs and position them in areas along
main thoroughfares, though local neighborhoods, and on your
Property. Be sure to remove them after each open house.
ALWAYS BE AVAILABLE
Be available to walk through the property with perspective
buyers to answer questions, and offer information about local
schools, parks, shopping, ete.
RESPOND PROMPTLY TO INQUIRES
Respond promptly and learn how to separate “lookers” from
Qualified buyers. Ask for names and phone numbers and be
sure to follow up,
BE PREPARED TO NEGOTIATE
Be prepared to deal with buyers as though you are an impartial
third party. Remain calm and refrain from emotional outbursts,
GATHER ALL THE PROPER FORMS
Obtain all forms necessary for the legal sale of real estate
property including Deposit Receipt & Offer To Purchase, Buyers
Cast Sheet, & Seller's Disclosure Form.
DETERMINE YOUR FINANCING
Determine the types of financing that you are willing to consider,
such as FHA, VA, Seller Camryback First Loan, Conventional
Loan with Seller and USDA, if your property is eligible.
NEGOTIATE THE FINAL TERMS OF SALE
Negotiate with buyers all final terms of sale including price,
financing, inspections, date of closing, date of possession and
other pertinent considerations
PLAN A FINAL WALK-THROUGH
Plan a final walkthrough with the buyer before the settlement
process is complete in order to resolve any disputes. Have 8
witness present.
LOCATE AND NEGOTIATE YOUR NEW HOME
While you are marketing your current property, locate and
egotiste to purchase your next home. Try to schedule both
‘ansactions so that they close simultaneously,
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A Few Of Our SOLDS!
9908 W 145th Street - 25 offers in 2 days and Sold “As-Is" for $87,000 over lst price
15395 S Navaho Dr - Sold *As-Is" and $50,000 over list price in 3 days
13951 W 144th Ct- Sold “As-Is" and $26,000 over lst price
1002S Broadway - Sold $35,000 over list price
132 N Pear St - Sold $25,000 over list price
1424 Western St- Sold $20,000 over list price
4209 Garland Avenue - Sold $10,500 over list price
‘5409 Dearborn St - Sold $10,000 over list price
2900 Garland Avenue - Sold $15,000 over list price
606 $ 110th St - Sold $14,000 over list price
519 E Willow St - Sold $14,000 over list price
7720 Oakland Avenue - Sold $34,000 over list price
15220 $ Mullen St - Sold $20,000 above list price
1721 W Normandy Dr - Sold $20,000 over lst price
12306 $ Darnell St - Sold $20,000 above list price
1524 N 62nd St - Sold $15,000 over list price
16400 W 123rd St - Sold $10,000 above list price
4740 W 6ist St - Sold $10,000 above list price
11122 Nieman Ra - Sold $10,000 above list price
710 N 75th St - Sold $10,000 above list price
8925 W 127th PI- Sold §10,000 above list price
801 N Troost St - Sold $14,500 above list price
15009 W 124th St - Multiple offers - Sold above list price
2737 N 37th St - Multiple offers - Sold above list price
18229 Halsey St - Multiple offers - Sold above list price
17410 S Agnes St- Multiple offers - Sold above list price
17381 S Walter St - Multiple offers - Sold above list price
21185 W 81st St - Multiple offers - Sold above list price
15409 W 152nd St - Multiple offers - Sold above list price
1025 & Charfotte Town Rd - Multiple offers - Sold above list price
21741 W 56th St- Multiple offers - Sold above list price
508 E Pawnee Ln - Multiple offers - Sold above list price
515 N Walnut St - Multiple offers - Sold above list price
118428 Juniper St - Multiple offers - Sold above list price
8115 Acuff Ln - Multiple offers - Sold above list price
13962 W 147th St~ Multiple offers - Sold above list price
32559 W 172nd Tr - Multiple offers - Sold above list price
09 E Meadowlark Ct - Multiple offers - Sold above list price
9031 Redbud Ln - Multiple offers - Sold above list price
628 S Woodson Ln - Sold $10,000 above list price
31421 W 172nd Tr - Multiple offers - Sold above list price
612 N Cedar St - Multiple offers - Sold above list price
14821 W Peppermill Dr - Received 61 offers - Sold above list price
12736 W 108th St - Received 110 offers. Sold above list price
9908 W 145th Street - 25 offers in 2 days and Sold
“Assls" for $87,000 over list price
Words clients use to describe us!
Honest
Integrity
Awesome Communication
Skilled Negotiator
Experienced Listener
There is probably no
surprise why 81% of our
business is repeat and
referral business.
meee aCeWE START BY LISTENING
Every home tells a story. What Is your home's story? How.
ong have you baen here? How did you find your home?
What memories have you made hore?
‘What do you feel ar
home and property?
e most appealing features of your
What unique features does this property have that
differentiate it from similar properties? What upgrades
have you made?
What do you regard as the most attactive features of
your neighborhood/location? What aspects of your current
home do you most hope to find in your next home?
Do you have a speci
your property?
1 conditions for the sale of
‘Aro you aware of any problems or conce:
your property or neighborhood?
garding
What is your motivation and time frame for selling?
Do you have specific expectations as to the selling price
of your property?
‘Are their specific activities you want to see included in
the marketing of your home?
What were the most positive/negative aspects of your
previous home-selling experiences?
What is the best way to communicate with you? What
phone numbors and email addresses should Huse?
oa ney tT
together will be
all about YOU.
YOUR goal:
what YOU want
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YOUR needs,
and YOUR
ate coLt ss
WE LISTEN.
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(913) 712-9313 eel aan EF
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How Can We Help You?
We Offer Over Thousand Services, including . . .
Find out what the home down the street listed for
Find out what the home down the street SOLD for
Choosing between Move, Improve, or Relocate
How to appeal your property taxes
How to increase the value of your home
Help make improvements in your home
Making your home more energy efficient
‘What are the past year of market stats
for your neighborhood
Keep updated on the local real estate market
Properties listed for sale
Do you sell your home before buying your next home
What options do you have when selling and buying
Finding the right new home,
Building a custom home
Downsizing from your current home
Marketing your home to sell for “Top Dollar”
Selling quickly and for “Cash”
Relocating out of Kansas City
Helping a friend relocate to KC
Buying a home before you sell your current home
How to buy a vacation home
How to buy an investment property
How to buy an investment property for a
family member in college
How to sell an inherited property
How to sell “As-IS*
How to get an appraisal Waiver
Transitioning to Senior Housing
Transitioning to Maintenance Free Housing
Finding a ranch home
Increasing your wealth with real estate
Prepare your home for the real estate market
How to Sell for 1% commission and Save!
Lifestyle Planning
Finding out about the local schools
Finding local transportation
Moving with children
Find help mowing your lawn
Find help raking up the leaves
Finding a house cleaner
Finding a babysitter
Providing monthly housing reports
Moving with pets
Obtaining the lowest mortgage rate
Obtaining an investment loan
Refinancing your current mortgage
Help homeowners underwater on their mortgage
Discounts on area goods and services
Referrals to local businesses
Finding places to volunteer
Connecting with the community
Finding a career in real estate
How to get the best deal when buying a home
Finding a contractor
Updating your home
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About Berkshire Hathaway HomeServices:
Berkshire Hathaway HomeServices is among the few organizations entrusted to use the Berkshire
Hathaway name - a name representing strength, integrity, stability, and longevity, In turn,
Berkshire Hathaway HomeServices network members, and every agent that operates under that
member's name, reflect those same values. The Dowell Family Team is proud to be ambassadors for
such a strong, trusted brand and it’s a brand you'll want empowering you, too, as we begin the
Process as your Trusted REALTORS.
Who We Are
ire Hathaway Hom
residentiai realestate. The brand, among the few organizations entrusted to use the world
Ces is a real estate brokerage network bullt for a new era in
renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of
stability, strength, quality and innovation
Our Vision Is Crystal Clear
Guided by the Berkshire Hathaway principles of Trust
‘empower peopie to achieve their dreams.
rity, Stability and Longevity, we
Our Mission Is Succinct
‘We help people achieve thoir goals faster than they would in our absence
Guaranteed Service - Because SOLD Is All That MattWHY CHOOSE US 6699
Berkshire Hathaway is. would went to be
essocioted with somebody
One of the World's Most Respected Companies ~ Barron's, where the financial strength
wos unquestioned ond
where the name stood
for integrity. What other
quality would you wont
(One of the World's Most Admired Companies -Fortune
‘A worldwide holding company whose chairman and CEO,
Warren Buffet, is among the world's most influential peopte,
than Berkshire Hathaway
HomeServices does not
‘have? don't think you
could find one!
Bringing the definitive mark of stability, strength, and quality
to the real estate market
Known for operational excellence, demonstrated integrity. and
2 flawiess reputation.
Providing cutting-edge tools, technology. and taining to protect WARREN BUFFET
‘and maximize your investment. Chaseman und CEO
Berkshire Hathaway ne
FD ss resseniat Rea ester
Homeservices
Guaranteed Service - Because SOLD Is Alll That MBUT THERE'S A
WORLD OF MEANING
ND APPRECIATION IN IT.
Guaranteed Service - Because SOLD !s Alll That Matters!pres Tart
(913) 7
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What are past clients saying?
"Bernard & | are grateful for your patience during the selling of our home and the purchase of our new home. God Bless you
and your family!"
Bemard & Camille Harris,
"My husband and | heard about the horror stories about selling and buying. Chris made everything seem effortless,”
- Lisa Apperson Home Buyer & Seller
“Lwas referred to Chris by a friend. | was told he was good, but that was an understatement.”
- Art Shell.NFL Coach Home Buyer
‘Chris provided excellent service especially during the period when we had a sales contract through closing.”
= Paul Sobel Home Buyer
“Chris provided excellent service, he was more than accommodating
= Rod Underhill Home Buyer
“Ljust wanted to say thanks for the outstanding service you provided in marketing and selling my home. | am very careful of
who | trust and consider @ business partner. You have demonstrated you have a great deal of honesty and integrity. The daily
emails of every scheduled showing and feedback ensured me that you were doing your job marketing my home even though I
was several states away. | consider you a business partner and would highly recommend your service. You have demonstrated
that you have more to offer than the typical real Realtor."
+ Scott Jackson Home Seller
"OK, you showed me that you are in the upper echelon of Realtors. | would like to thank you for the impressive marketing and
excellent follow-up you have done.” Although from the beginning of the deal, | have felt that VXZI-%6#&"@ real estate team has
Presented themselves in a less than professional manner, you have done an outstanding job. I'm very impressed in your
negotiating practice. Thanks for Everything!
= Mark Mitchel Home Seller
“Results is what | was promised, Results is exactly what ! got, When | listed my home with CD the stress immediately went
own. | was totally impressed with his marketing and follow-up."
~ Rob Hawes Home Sellor
“You did everything you promised and so much more. You went out of your way to help us and spent extra time helping us
Complete all of the behind the scenes details. | also noticed how you negotiated for us and were looking out for our interests.
We, not only found our real estate agent, but also found a friend.”
~ Jessica & Lucas King
eee AVEC
eT Te Tal cll RoI N fe Nes otercTtThe Dowell Family Team Advantage
Our 125 Step Marketing Plan Includes
Local Discounts
‘Whether you need flooring, painting, appliances, pods,
movers, or more, the Dowell Family Team have great
referrals and a few with discounts.
Home Finder
‘The Dowell Family Team will provide you access to Home
Finder. Search, save, and view homes for sale from your
computer or mobile device to easily organize your home
search
Market Activity Report
‘The Dowell Family Team will provide you access to our
Market Activity Reporting. A detailed report explaining the real
estate trends in a specific area, including listings, status
changes, and sold data. Great way to stay informed on the
real estate trends in your neighborhood.
Listing Activity Report
‘The Dowell Family Team will provide you access to our
Listing Activity Reporting. You will stay updated on the online
traffic for your home.
Enhanced Listings
The Dowell Family Team invests in professional interior
photography and drone photography to get your home to
stand out online.
Weekly Newsletter
‘The Dowell Family Team will promote your home in our
weekly newsletter that reaches over 10,000 local residents
via email and text.
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Creative Squeeze Pages
The Dowell Family Team will create incredible squeeze pages marketing
your home to market online,
‘Traditional Marketing
‘The Dowell Family Team will promote your home using traditional
‘marketing such as email, text, and print.
‘Video Marketing
‘The Dowell Family Team will promote your home utilizing video.
Social Media Marketing
Dowell Family Team will provide an incredible presence online for buyers
10 find your home that will include organic posts, short videos, and paid
ads,
Property Flyers
Dowell Family Team will provide customized property flyers for buyers,
Flyers willbe placed inside ona stand and exterior in a brochure box. = wk
Blown wear RP Fa Ta
Marketing Pieces se. nate Vgyy ote tele FT
‘The Dowell Family Team will utilize the BHHS marketing departinent to Bom Vast de Listing Be
provide personalized marketing pieces to attract prospective home buyers nas aed Be
ner ee
Online Marketing perenne
The Dowell Family Team will market your home on 1000's websites
including Zillow, Trulia, REALTOR.com, HomeFindetcom,
BHHKCRealty.com, and BerkshireHathawayH1S.com
Online Marketing
‘The Dowell Family Team will market your home on 1000's websites
including Zillow, Trulia, REALTOR.com, HomeFinder.com,
BHHKCRealty.com, and BerkshireHathawayHS.com.
Blog Platforms
The Dowell Family Team will promote your home on the #1 Johnson
County community blog.
Online Ads
‘The Dowell Family Team will provide ereate and implement ads on various
social media and video channels.
Guaranteed Service - Because §Oa
(913) 712-9313
Penola anceiay
Discover the difference between selling and having
your home professionally marketed and networked
@)
BERKSHIRE HATHAWAY
Guaranteed Service - Because SOLD Is All That Matters!Considering how many
people value their home as
their greatest investment
and monetary asset,
it’s surprising how little
strategic thought goes into
selecting the right real
estate agent when selling
that home.
ome a Ma
AGENT SELECTION TIPS
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Ire prospective agen cannat
2, Beyord using eles to
Gescrbe our home, what al
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impact?
seuss ways to achieve move
competing commentary
23. What should our pricing
stategy be?
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(913) 712-9313
4. How do you network with
‘other agents to increase
the awareness of ow propery
to buyers?
The majonty of he tine, so caled
isting agents” do not personaly
bang tre buyer represent he
buyers interest, Thus ts ta
you select an agent wo
vl create a high evel of
calaboravon and cooperation
wih competitive coleagues
Be wary of any agent who Yes
to create a sons of“ have me
buyer or “my buyers” tis ane
ny buyers” tha. This not 0 say
the sting agent may not end
up binging the bay, bt ta
focus snouts be on atractng and
infuencing at quaiied Buyers
and not overstating the potertal
of ter own buyers as a premise
for wny they shoul be retained
5. How do you mackot
properties va social meat and
mobile websites, and whats
your response time to buyer
inquires?
ver 90 percent of euyers begin
thei home search onine. Most,
‘eal estate companies, through
IDX (oration Data Excange).
showcase homes forsale fom
other companies on he MLS an
‘on tei mn ses. Toren.
your marketing agent isnt only
Fesponsiie fr the “Westie
raraive on ther av st but on
many otiers as wel
6. Whats your photo marketing
strategy for our home in terms
‘of which rooms/amenities to
showcase prominently and the
‘number and order of photos?
This is wal Because consumers
ranteed Se
don't just ook onine at homes
they want ows, ey alg ook
to determine which motto vist
7.00 you make listing
presentations, or do you
develop a customized marketing
proposal with us?
Aistng presentations a
Justification ofthe agent. hei
company. and wnat ney have
{done inthe past, The focus
ison them and ow bey te
ferent fom other oa estate
agents. Acustomzed rome
marketing proposal begins with
a conversation about you, your
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te develop together you and ne
agent) the right narrative about
your hame and overalHesto
‘customizes approach to
marketing is formed by the
deep bel! that each home s
ferent and white homes are
competitve wih other homes for
sale they renot compeatve
hoes were at the same,
then it would make sense fora
agents in 8 compary tough a
isting presentalion to say tne
same thing and have he some
sltons fr the marketing of
allnomes. Berkshire Hathaway
HomeSenices does not aeteve
Inisishow homes should be
mvkted
8. What Is your negotiating
philosophy?
When an agent represents
{you and natin 2 dual agency
‘elatonship where they also
work wit te potential Buyer
foryour nome) bey should be
\ecicated o your narea ans
overall interests, at the buyer's
nen you ask prasnective
29ent to alscuss their negating
strategy, be on the lookout for
tose who respond, My gals
to have a winwn outcome: Ths
is tke @ coach wha wants the
‘ame to end in a ti. Your agent
should only be focused on how
you can wi,
9.What makes your company
citorent?
Hake sue the agent expan
Pw ther answers late to
auracing and convering buyers
ino your buyer and not as 30
ination for pomposiy,
10. How do you market our
‘neighborhood as par of ur
‘vera festyle nd do you
{#1 neighborhood testimonials
from the most wusted source—
residents?
Berkstire Hathoway
HomeScwices has developed
Neighbors Know Best where
relghoors are ask for
testmanas about ing inthe
neighborhood or town thatthe
marked home locate.
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You belong with the best in real estate.
Berkshire Hathaway HomeServices has been nationally recognized with awards and associates from
leading businesses and industry organizations.
You value your home.
Your house is the place where you made lasting memories. Give your home the respect it deserves
by adoring it with a Berkshire Hathaway HomeServices yard sign., and all of the top quality of service
it represents.
We have the needed resources needed to succeed.
When you list your home with the Dowell Family Team of Berkshire Hathaway, you not only align
yourself with America’s finest brokerage, you also work with a real estate team that has access to the
most powerful consumer tools available in real estate today.
We're well liked.
Berkshire Hathaway HomeServices uses it national and social media pages to let others know about
the great work the brand and its agents are doing around the country. This ever-growing social
Presence means our network attracts prospective buyers and seller from the place where they spend
‘most oftheir time - online
You can read all about us.
Every public relations campaign and strategy is aimed at promoting the values of Berkshire Hathaway
HomeServices and its agents like the Dowell Family Team to increase visibility and awareness of the
brand, which attracts buyers right to your door.
Chris Dowell
Dowell Family Team
(913) 712-9313, BERKSHIRE
http://solo.to/DowellFamilyTeam ee
KANSAS CI-YREALTY
Guaranteed Service - Because SOLD Is All That Matters!