Executive Summary

Opportunity
Opportunity

In the face of ad blocking and ever more inventive ways of not viewing Digital ads, Out of Home
(OOH) advertising / Digital Out of Home (DOOH) is growing rapidly. However, growing the
number of OOH /DOOH sites / signs is relatively difficult. Consider how easy it is to add a
Highway Billboard sign?  Or a sign to the side of a building? It is because of this that Place
Based OOH / DOOH is a new frontier that can be scaled rapidly. In addition, media planners are
continuing to increase focus on OOH / DOOH and DPA (digital place based advertising) in
particular because it allows higher resolution audience tracking insights and cannot be blocked.

The METT by Adtop Inc. is positioned in the most ubiquitous public space venue in the country,
restaurants. With nearly 300,000 full service restaurants in the U.S. comprising some 6,000,000
tables, the opportunity for engagement is nearly boundless. Considering the dwell time of nearly
one hour, advertisers are keen to communicate with consumers during this time. Demographic
data can be provided by first party data, zip code analysis, and other sensor data (e.g. computer
vision, mac addresses counting, and software SDK embedded into mobile apps.)

Solution

The mobile engagement table tent (METT) is a DPA / DOOH / IOT advertising screen that is
connected to the programmatic advertising network that also happens to charge the viewers
phone.

The METT will deliver:

1. Unprecedented incremental reach for brands.

2. Audience tracking data (used for venues & advertisers).

3. Digital POP that can be leveraged by the venue for marketing purposes.

4. A RevShare of the ad revenue.

5. A sought after amenity for restaurant goers (phone charging).

Market

Primary Target Market:

 • Programmatic Ad buyers
• Direct Ad buyers / brands / media agencies
• Distribution Partners: National & Independent Restaurants 

Market size data (U.S.)

~ 6,000,000 Full service restaurant tables

~300,000 Full service restaurants / ~ 1,000,000 Restaurants total

Competition

Restaurant tablets such as: Ziosk, El La Carte Presto and Buzztime.

• These players do offer advertising, but they are primarily concerned with bill pay and
gaming. Additionally their single digit market share of the restaurant category suggests
the mark has been missed.
• Some research has shown that full service restaurants are resistant to using tablets as a
substitute for the human touch. Additionally, these devices are sold / leased, so they must
prove their ROI. 
• The METT doesn't have to prove an ROI since it is free to the venue.
• The METT offers a simple in-demand utility - phone charging, the competition does not.

Why Us?

• Deep contacts in the hospitality industry

• Expertise in business development
• Expertise in product development
• Strong development partners (Marriott / Acosta/ AdMyTv / Best Buy )
• The secret sauce