Amazon Estrategia

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Ysabelle Fernanda Garcia de Souza

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Amazon Estrategia

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Ysabelle Fernanda Garcia de Souza

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Não opta pela tática race to the bottom;

Usa uma ferramenta de atribuição de preços para se manter competitivo;

Foca na percepção do preço;

Considera a sazonalidade.

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