GABRIELLA ROCHA ARAUJO

• Communication Products | Metrics and Insights | Endomarketing | Consumer Insights •

ABOUT ME EDUCATION
I have 10 years of experience in internal 2009 - 2012• ESPM-RJ
communication and endomarketing, and Comunicação Social
customer relationship with private and 2020 - 2020 • COPPEAD- UFRJ
public companies. I have solid experience Certificação Profissional em UX e Consumer
Insights
in analyzing data and metrics for
communication with a focus on generating 2020 -2021 • IBM
insights and optimizing channels. Certificação em Enterprise Design Thinking
Practitioner

EXPERIENCE
2022 | Actual Wilson,Sons
Senior Communication Analyst (Product)
I manage the products of the Internal Communication area of ​t he largest port logistics operator in
Brazil, Wilson Sons.

•Research of internal channels (quantitative and qualitative), for the evaluation and development of
new internal communication channels, according to the public (operational to executives);
•Implementation of data culture with monthly metrics reports and monitoring of KPI's to evaluate
communication channels and content, contributing to the strategic vision of the area;
•Support in managing the budget of the internal communication area;
• Financial management of approximately 100k (communication products);
• Elaboration of the C.I results presentation (monthly).
• Administration of RD Station and lead base with more (+- 10k)
•Standardization, selection and maintenance of suppliers;
•Benchmarking and connection with the communication ecosystem, contributing to the
development of new products for the area;
•Development and execution of communication plans for the company's strategic projects, defining
the concept and developing ideas according to the briefing;
•Planning and execution of content (videos, photos, podcasts and texts), considering the company's
various channels such as intranet, newsletter, whatsapp and murals;
• Direct interface with business focal points, internal customers, communication agency and other
suppliers;
•Support in organizing events.
•Management of an amazing intern!
2021 | 2022 Log-In Logística Intermodal
Analista Sênior de Comunicação e Marketing
Corporate communication focused on employer branding, culture, purpose and people programs
for internal and external channels.

Internal Communication and Endomarketing;

Feeding and maintenance of Internal channels;
Planning of internal campaigns;
Follow-up of processes and indicators of the Directorate of People, Management and Digital
Transformation;
Support in the process of transforming the company's organizational culture to focus on the
Customer and digital transformation;
Production and management of content aimed at people, culture and employer brand, for social
networks (Instagram, Facebook, Youtube, Linkedin and Whatsapp);
Production of audiovisual content;
Construction of the company's new positioning in the networks, Jeito Log-In de Encantar,
focusing on organizational culture, people, employer brand and purpose;
Presentation of monthly results

• 55 (21) 98084-7555 • gabriellarochas@gmail.com • Brazil / Portugal •

 GABRIELLA ROCHA
• Communication Products | Metrics and Insights | Endomarketing | Consumer Insights •

2019 | 2021 Civil Police Union of the State of Rio de Janeiro

Legislative Communication and Marketing Adviser
I was responsible for creating and analyzing the union's digital communication
campaigns.

•Management of 4 social media accounts

•Digital customer service and relationship.
•Management of communication material suppliers and service providers in the area.
•Analysis of leads and efforts for new affiliations.
•Production of content for digital and offline channels.
•Preparation of press releases.
• Organization of seasonal events for the police class.

2015 | 2019 Alerj - Legislative Assembly of Rio de Janeiro

Communication Analyst and Parliamentary Advisor
• Creation of digital content for the parliamentarian's social networks;
• Production of daily articles on the parliamentarian's political participation in commissions
and plenary;
• Attendance and support to the cabinet's public;
• Management of suppliers of printed communication materials;
• Lead management
• Relationship with journalists for the production of guidelines;
• Assistance in reading research data and analyzing social media metrics.
• Follow-up of 7 parliamentary commissions with studies on the subjects in vogue
(Commission for Persons with Disabilities, Affairs of Children, Adolescents and the Elderly,
Defense of Women's Rights, Tourism, Municipal Affairs and Regional Development,
Committee for the Analysis of Hospital Beds of the State, Special Commission to Follow
Animal Protection Policies)

2010 | 2014 Schneider Electric

Commercial and Communication Analyst
Analysis of metrics and reports of Schneider's internal KPIs for the commercial board.
Monitoring in SALESFORCE of sales and completion levels.
Analysis of the department's sales, margin and inventory indicators
Preparation and submission of a weekly report of updates to the CRM and sales system.
Investment management and communication budget control in Rio de Janeiro.
Leadership of two interns
Content creation for offline and B2B relationship material
Development and budget of periodical and seasonal communication material.
Negotiation with suppliers of graphic materials.
Control of the payment flow of suppliers and service providers.
Mapping events of interest for prospecting customers
Organization of the stand and capturing leads for all oil and gas, environment and
electrical events in the State of Rio de Janeiro.
Support the commercialization team in sending commercial proposals;
Preparing and sending a monthly report to the boards in Brazil and France
Analysis of the department's sales and margin indicators;
Assistance to the HR sector for engagement and enchantment actions for Schneider
employees within internal marketing;

• 55 (21) 98084-7555 • gabriellarochas@gmail.com • Brazil / Portugal •

 GABRIELLA ROCHA
• Communication Products | Metrics and Insights | Endomarketing | Consumer Insights •

SKILLS
Designer gráfico Google Analytics Oracle
Sales Force Dashboards SAP
Wordpress Facebook Business Social Listening
RD Station MKT RD Station MKT

LANGUAGES

Portuguese Native or bilingual proficiency

English Full professional proficiency

French Limited working proficiency

CAUSES
Poverty Alleviation • Environment • Science and Technology • Economic Empowerment • Animal

Welfare • Disaster and Humanitarian Relief • Health • Social Services

About me:

Unconventional Communication professional, passionate about numbers, metrics and

planning. Against data there are no arguments!

I was an intern who answered to a director and that matured me a lot. That same director
guided me and as a Jr analyst, I organized large participations in O&G, Electrical and
Environmental fairs.

I have already helped the population of the state of Rio de Janeiro to pay less on bus fares
and create laws to prevent sexual abuse in public transport, during the period I worked at
ALERJ - Legislative Assembly of the state of Rio de Janeiro. I defended the Civil Police class
as if I were one in my communication path in the Civil Police Union.

I've already led the 1st campaign of a large company towards the GPTW seal and I've also
done a lot of social work in the Sertão of Brazil. Today, I work for the largest integrated
port and maritime logistics operator in Brazil and I help internal communication to read
data strategically to engage our employees.

Regardless of my chair, I am a lifelong learner. All my personal and professional experiences

have made me an expert in serving people in the best way with what I know how to do.

During this journey, I continue to get to know myself, evolving my soft and hard skills,
learning about communication, marketing, relationships, leadership, employer branding,
diversity and new technologies.

I'm Gabriella =)

• 55 (21) 98084-7555 • gabriellarochas@gmail.com • Brazil / Portugal •