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breakeven point

costs
Variable
Parking 1976.7
Concession 7927.3
Merchandise 3642.8
Total $13,547
$1.31
OTHER VARIABLE AND FIXED COSTS
Other variable costs 18007.26
$3.05
Guarantee
Production
Operations
Advertising
Total $18,010
$31,557

BREAKEVEN POINT fixed cost/ cont margin

VC per person
VC per person
Total VC
Rev per capita

Cont paying
Alltel Pavilion
Revenue 358141
VC 57733
Contribution 300408
Fixed Total 36.40868
2471.3
35428.7
14183.2
$52,083

$160,635
15,506
14,991
20,000
$211,132
$263,215

7229.46

$1.31 Attendees
1.74 Non attendance
$3.05
26.99 13.09 40.08
paying non paying
$37.03

sensitivity analysis (optional)

EXPECTED PAYING ATTENDANCE

TOTAL REVENUE FROM TICKETING PER CAPITA

TOTAL REVENUE FROM ANCILLARIES PER CAPITA


LESS 10% OF REVENUE
LESS VARIABLE EXPENSES
CONTRIBUTION FROM ANCILLARIES PER CAPITA

CONTRIBUTION MARGIN FOR PAYING CUSTOMERS


CONTRIBUTION MARGIN FOR NONPAYING CUSTOMERS
TOTAL CONTRIBUTION

Less: FIXED COSTS

PROFIT
seven month season 40 concerts
12 staff all year 8251 Assume
KFBS drop count 125% 10349 8279.2 100% (Those paid)
26.89612
1.91004

1.3839984539569

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